What Almo Nature does

Almo Nature Benefit S.p.A. is an Italian specialty pet food company headquartered in Genoa, founded in 2000 and 100% owned by the non-profit Fondazione Capellino. Under its "Reintegration Economy" model, 100% of profits are directed to the foundation for biodiversity protection, making the company structurally a benefit corporation (S.p.A.) operating under a mission-driven ownership. The company produces cat food, dog food, and cat litter, organized around two main product architectures: HQS (High Quality Selection) lines made with ingredients originally fit for human consumption (including Natural, Mousse, Complete, La Cucina, Supportive Formulas, and Hydration Help sub-lines), and the Classic Complete line using a minimum 50% named protein as the first ingredient. Cat litter includes Soft Texture (ultra-fine, 100% plant-based, biodegradable, made from reclaimed vegetable fiber) and Grain Texture variants. Beyond products, Almo Nature operates the Companion for Life activism program — advocating for EU legal recognition of dogs and cats as family members — which has supported 951 shelter partnerships, 40,048+ adoptions, and 6M+ meals donated since 2018, alongside a Love Food Bank initiative.

The company distributes through pet retail stores, its own e-commerce storefront, and a network of wholly-owned regional subsidiaries in the UK, Netherlands, Germany, France, Switzerland, USA, and Canada, with Spain also listed among operating geographies. The Italian operational base includes the Villa Fortuna Società Agricola Sperimentale Srl agricultural experimental facility. The go-to-market combines direct-to-consumer engagement through content marketing (blog, nutrition advice, social media) with a B2B "professional area" for retailer and vet-channel partners. Pricing is not publicly disclosed, and no enterprise customer logos or revenue figures are reported in the source material. Revenue is generated from pet food and litter sales, with the Companion for Life program functioning as a brand-building and ESG-driven engagement layer rather than a direct revenue stream.

Name

Almo Nature

Legal name

Almo Nature Benefit S.p.A.

Website

https://almonature.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Premium Pet Food and Supplies

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (459910)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Dry Kibble (Dog & Cat) (CRADAFAA), Pet Litter, Waste & Odor Control Retail (CRALAHAH), Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)

Keywords

• Natural pet food
• Cat food products
• Dog food products
• Biodegradable cat litter
• Premium pet nutrition

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pet Food Sales: Almo Nature generates revenue through the sale of cat food, dog food, and cat litter products. The company operates under a unique Reintegration Economy model where 100% of profits are directed to Fondazione Capellino for biodiversity protection projects.
2. Companion for Life Program: The company supports animal welfare through the Companion for Life program which facilitates pet adoptions and donates food to shelters. While not a revenue stream, this activism drives brand differentiation and customer loyalty.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Almo Nature produces and sells premium natural cat and dog food formulated under its HQS (High Quality Selection) standard using ingredients originally fit for human consumption, alongside plant-based biodegradable cat litter. The company also offers functional/Supportive pet food formulas addressing specific health needs such as hydration and urinary tract support. The brand operates under a Reintegration Economy model in which 100% of profits are directed to Fondazione Capellino for biodiversity protection projects.

Product overview

Almo Nature is a pet food and cat litter company offering products under two main categories: cat and dog food, and cat litter. The food portfolio is organized into two segments: HQS (Human Quality Standard) lines made with ingredients originally fit for human consumption, and Classic Complete lines with minimum 50% quality protein as first ingredient. HQS products include Natural, Mousse, Complete, La Cucina, Supportive Formulas, and Hydration Help sub-lines for cats, plus Natural and Complete for dogs. The cat litter range includes Soft Texture (ultra-fine) and Grain Texture (medium granulometry) variants, both 100% plant-based. The company also operates companion initiatives including the Companion for Life activism project and Love Food Bank for pet food donations. All profits are directed to Fondazione Capellino for biodiversity protection.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 6,051,975+ meals donated to shelters and families in need since 2018
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• University of Milano-BicoccacoreStrategic or Co-development Partner · 1 September 2021Collaboration with University of Milano-Bicocca and an international team of Animal Law attorneys specializing in Comparative Animal Law to draft documents for EU regulations recognizing dogs and cats as legal family members. This partnership forms the foundation for proposals to be submitted to the European Commission.
• Fondazione CapellinocoreStrategic or Co-development PartnerAlmo Nature is 100% owned by Fondazione Capellino, a non-profit foundation dedicated to biodiversity and biosphere protection. All profits from Almo Nature support the Foundation's biodiversity projects through the Reintegration Economy model.
• Shelters and Animal Welfare OrganizationscoreStrategic or Co-development PartnerThrough the Companion for Life/Adopt Me program, Almo Nature partners with 951 shelters across Europe and North America to facilitate pet adoptions and donate food supplies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmina Pet Foods: Italian-headquartered premium natural pet food brand with a similar HQS-style positioning, offering grain-inclusive and grain-free diets for cats and dogs using high-quality, research-backed ingredients.
• Applaws: Premium natural pet food brand built around limited-ingredient, high-protein recipes with human-grade ingredient claims — directly mirroring Almo Nature's HQS positioning and target consumer.
• Schesir: Italian premium wet-food brand for cats and dogs using natural, high-quality ingredients — overlapping with Almo Nature's wet food portfolio and European specialty retail positioning.
• Wellness Pet Company: U.S. natural/holistic pet food brand offering dry, wet, and treats for cats and dogs, positioned in the same premium natural segment that Almo Nature competes in across North America.
• Open Farm: Premium sustainable pet food brand emphasizing ethical sourcing, traceability, and welfare-aligned ingredients — overlapping with Almo Nature's natural and sustainability positioning.
• Stella & Chewy's: U.S. premium raw and natural pet food brand targeting pet parents seeking high-quality, minimally processed nutrition — competing with Almo Nature's HQS Complete and natural lines in North American specialty retail.
• Orijen / Acana (Champion Petfoods): Premium biologically-appropriate, regionally-inspired pet foods with a strong natural/limited-ingredient identity — competing directly with Almo Nature for premium-shelf placement and pet-parent mindshare.
• World's Best Cat Litter: Leading natural, plant-based cat litter brand — a direct comparable to Almo Nature's Soft Texture and Grain Texture cat litter products in the same eco-conscious segment.

Broad incumbents

• Hill's Pet Nutrition: Global science-led pet nutrition brand owned by Colgate-Palmolive. Overlaps with Almo Nature's functional and supportive formula lines while competing as a much larger incumbent across channels.
• Nestlé Purina PetCare: Largest global pet care player with broad natural, premium, and mainstream offerings. Sets the competitive ceiling for shelf access, marketing scale, and category coverage that Almo Nature must navigate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlmoNatureNA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almo Nature