Peecon

What Peecon does

Peecon is a Dutch manufacturer of agricultural machinery headquartered in Etten-Leur, Netherlands, operating since 1982 as a brand under the privately held Peeters Group (which also includes Pitbull Industries and Tulip Industries). The company designs and produces feed mixers (Biga series ranging 7.5–80m³ in pulled, self-propelled, and stationary configurations), Euroline slurry injector tanks, and a Cargo line of transport equipment (ground dumpers, tipping trailers, hook-lift systems, and chassis). Notable proprietary technologies include the EASYtronic control system, the Gull Wing Tire System (Agritechnica 2015 silver medal), the XYZ 24/7 automatic feed removal system, and the Biga Volt fully electric feed mixer with Bosch motor. Digital features include tablet/smartphone-based feed management and integrations with Topcon Digi-Star, i.Feed.Good, Birdview, and Digistar systems.

Peecon sells predominantly through a regional dealer network spanning 45+ countries, complemented by direct enterprise inquiries and a Peeters Group online configurator that supports custom specification with real-time pricing. Hardware unit pricing spans roughly €7,500 for basic transport equipment to €288,800 for self-propelled feed mixers; revenue is generated via one-time equipment sales with no disclosed subscription, recurring, or financing model. The customer base is concentrated in dairy farming (vertical), with named case-study customers (Sweep Farm, Mts. Lazeroms-Ossenblok) and production capacity described as "thousands of machines" exported historically. Distribution is multilingual (Dutch, English, German, French) and supported by presence at Agritechnica and EuroTier trade shows.

Operationally, Peecon operates two Etten-Leur facilities (Munnikenheiweg headquarters and Patagonweg factory commissioned 2020) and a staff of 11–50. The company reports no external funding rounds, no disclosed revenue figures, no AI/ML capabilities, and no active M&A activity. Strategic direction is governed by Peeters Group management, with recent emphasis on electrification (Biga Volt), automation (XYZ 24/7, Butler XL), and sustainability (solar panel installation across all sites in 2022).

Name

Peecon

Legal name

Peecon

Website

https://peecon.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Peecon is a Dutch agricultural machinery manufacturer under the Peeters Group, producing feed mixers, slurry injector tanks, and transport equipment for dairy and livestock farmers worldwide. It exports to 45+ countries through a dealer network, with pricing spanning €7,500–€288,800 per unit.

Ownership category

akta.pro rank

Headquarters

HQ city

Etten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: One-time purchase model for agricultural machinery including feed mixers, slurry tanks, transport equipment, and related attachments. Products are sold directly and through dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peecon designs, manufactures, and sells agricultural machinery, with its core portfolio built around the Biga feed mixer series (pulled, self-propelled, stationary, and electric variants with capacities from 7.5m3 to 80m3), Euroline slurry injector tanks, and Cargo transport equipment including ground dumpers, tipping trailers, hook lift systems, chassis, and container tanks. The company also produces farmland and grassland slurry injectors for controlled fertilizer application, alongside automation and digital feed management technologies such as the EASYtronic control system, the XYZ 24/7 automatic feed removal system, and integrations with i.Feed.Good and Topcon Digi-Star. Products are sold through a dealer network across 45+ countries, supported by direct enterprise sales and an online configurator for custom machine specifications.

Product overview

Peecon is a manufacturer of agricultural machinery, producing a comprehensive portfolio of feed mixing, slurry handling, and transport equipment. The core product lines include the Biga feed mixer series (pulled, self-propelled, and stationary models ranging 7.5-80m3), Euroline slurry injector tanks (8.5-24.5m3), and Cargo transport equipment (ground dumpers, tipping trailers, hook systems, and push-off bodies). Supporting products include various injector types for farmland and grassland application, automated feed management systems (Butler XL, XYZ 24/7), and electronic control systems (EASYtronic). The Biga Volt electric feed mixer represents the company's sustainable technology direction. All products are exported to 45+ countries worldwide as part of the Peeters Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Biga Feed Mixer Series Complete line of pulled, self-loading, and stationary feed mixers for dairy and livestock operations. Available in capacities from 7.5m3 to 80m3 with 1 to 4 auger configurations and special variants including Topliner, Lowliner, Mammoet, and Mega Mammoet.
• Biga Rapide Self-Propelled Feed Mixer Self-propelled feed mixers with integrated mixing and loading capabilities. Available in LS (Loading Self) and AS (Auxiliary Discharge) configurations with capacities from 13m3 to 25m3; the Rapide-XLV variant was presented at EuroTier 2024.
• Biga Volt Electric Feed Mixer Fully electric feed mixer combining performance, durability, and flexibility. Augers powered by an electric Bosch motor, offering a sustainable alternative to diesel-powered mixers.
• Biga Stationary Cut Mix Tub Stationary feed mixing systems for fixed installation. Available in single and twin auger configurations with Bio versions for biogas/biomass applications; capacities up to 80m3.
• Zodebemestertank (Slurry Injector Tank) Series Euroline slurry injector tanks for grassland and farmland fertilizer application. Capacities from 8.5m3 to 24.5m3, available in Basis, Deluxe, Boggie, and Tridem axle configurations with galvanised finish.
• Transport/Zodebemester (Transport Slurry Injector) Series Combined transport and slurry injection systems for versatile field application. Capacities from 3m3 to 17,000 liters, available in single axle, tandem, and boggie configurations.
• Containertank (Container Tank) Series Loose container tanks for liquid manure and slurry transport. Capacities from 8m3 to 30m3, available in Compact and standard series with various discharge options.
• Cargo Ground Dumpers Heavy-duty ground dumpers for earthmoving and construction. Load capacities from 13t to 27t with body volumes from 6m3 to 18m3; HD (Heavy Duty) and XL variants available.
• Cargo Kipwagen (Tipping Trailers) Tippable trailers for agricultural and construction transport. Capacities from 4t to 28t with volumes from 4m3 to 28m3, available in tandem and tridem axle configurations.
• Cargo Haaksysteem (Hook Systems) Container hook lift systems for automated loading and unloading. VDL and Compact series available with capacities from 13t to 30t for efficient swap-body operations.
• Cargo Chassis Separate chassis frames for custom body configurations. Capacities from 14t to 42t with lengths from 4300mm to 9000mm.
• Bouwlandbemester (Farmland Slurry Injector) Series Farmland slurry injectors for controlled fertilizer application. Working widths from 3m to 11.88m with 9 to 54 tines; XL versions available for higher capacity operations.
• Zodebemester (Grassland Slurry Injector) Series Grassland slurry injectors in Econoom and Profi variants. Working widths from 2.75m to 7m with 11 to 28 injection elements; H (hydraulic) versions available.
• Sleufkouterbemester (Slit Foot Injector) Series Slit foot slurry injectors for precise fertilizer placement. Eco, standard, and Profi tiers available with working widths from 3.08m to 11.88m and up to 54 feet.
• Cargo Schuifbak (Push-Off Bodies) Push-off container bodies for bulk material handling. Volumes from 45m3 to 70m3; XL variants available for extended length applications.
• Butler XL Feed Pusher Automated feed pusher for continuous feed availability in barns. Pushes feed toward animals throughout the day for improved feed intake.
• XYZ 24/7 Automatic Feed Removal System Fully automatic feed removal system enabling 24/7 continuous operation for unmanned or extended-hour dairy facilities.
• EASYtronic Control System Electronic regulation and control system for Peecon agricultural machinery, enabling precise operation management of feed mixers and related equipment.
• Multilift System Container handling system for rapid swap and transport of various container types in agricultural operations.
• Powerbooster Performance enhancement device for Peecon feed mixers, increasing mixing efficiency and throughput.
• Gull Wing Tire System Innovative tire configuration awarded silver medal at Agritechnica Innovation Awards 2015, designed to reduce soil compaction while maintaining stability.

Quantifiable outcome

• 10% increase in milk yield reported by dairy farm using Peecon Topliner

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Peeters Groupparent companyOthersPeecon is part of the Peeters Group, which also includes Pitbull Industries (compact loaders) and Tulip Industries. Peeters Group provides shared resources including manufacturing facilities, website infrastructure, and online configurator tools.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTMcXt64CVFGoK3dnkfZqGw
• Facebookfacebook.com/Peecon
• LinkedInlinkedin.com/company/peeters-landbouwmachines-bv
• Instagraminstagram.com/peecon__
• Xx.com/infopeecon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peecon