Peeters Group
Peeters Group is a Dutch family-owned agricultural machinery manufacturer, founded in 1973, producing feed mixers, compact loaders, and arable equipment under the Peecon, Tulip, and Pitbull brands and exporting to over 45 countries.
- Company typePrivate
- Founded1973
- HeadquartersEtten, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Peeters Group does
Peeters Group is a Dutch, family-owned agricultural machinery manufacturer founded in 1973 by Piet Peeters and currently led by his son Dannie Peeters (CEO since 1996). The company operates four manufacturing facilities in Etten-Leur, Netherlands, plus a wholly-owned subsidiary, Tulip Agri, in Qingdao, China (established 2010), and employs over 170 people. It produces custom-built feed mixers, tipping trailers and ground dumpers, slurry tanks, compact loaders, and arable equipment across three proprietary brands: Peecon, Tulip, and Pitbull, with a portfolio of more than 500 unique machine variations. Recent product development includes the Biga Volt Comeback electric feed mixer (158 kW continuous power, 141 kWh battery, bidirectional home-battery capability) and the Spiderfeed automated cable-suspended feed retrieval concept, both unveiled at EuroTier 2024.
The company's business model is direct manufacturing and B2B sales of capital equipment through a worldwide dealer and service network exporting to over 45 countries, supported by long-term component supply relationships with Kubota, Linde, Dana Spicer, Trelleborg, BPW, Hardox, and Wabco. Pricing is not publicly disclosed; machines are configured to customer specification and quoted through the dealer channel. Primary customer segments are dairy and livestock farms, arable farming operations, construction and earthworks contractors, and an authorized dealer network that handles sales, service, and parts. The company has no external funding events on record and has pursued growth through organic product development, the 2001 acquisition of Lely's arable line (which seeded the Tulip brand), and incremental geographic and vertical expansion into construction via the Pitbull compact loader line.
Peeters Group firmographics
Firmographics- Name
- Peeters Group
- Legal name
- Peeters Group B.V.
- Website
- https://peetersgroup.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Peeters Group is a Dutch family-owned agricultural machinery manufacturer, founded in 1973, producing feed mixers, compact loaders, and arable equipment under the Peecon, Tulip, and Pitbull brands and exporting to over 45 countries.
- Ownership category
- akta.pro rank
Peeters Group industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Construction Machinery Manufacturing (333120)
- SIC
- Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Tank Mixing, Transfer & Chemical Handling Systems (Induction Hoppers, Loaders) (AFAAADAG), Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF), Wheel Loaders (IMAHAAAD), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)
Keywords
Where Peeters Group is headquartered
LocationHeadquarters
- HQ city
- Etten
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Peeters Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Machinery Sales: Manufacture and sale of agricultural machinery including feed mixers, compact loaders, tipping trailers, dumpers, and arable equipment under Peecon, Tulip, and Pitbull brands. Products are custom-built solutions with high quality construction, sold through dealers globally.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Peeters Group product offering
Product offeringCore offering
Peeters Group manufactures and exports custom-built agricultural machinery under three brands: Peecon (feed mixers, tipping trailers, slurry tanks, and ground dumpers), Tulip (arable farming machines including rotary harrows, disc harrows, and fertilizer spreaders), and Pitbull (compact loaders for agricultural and industrial use). The company produces thousands of machines annually across four manufacturing locations in the Netherlands and exports to over 45 countries through a global dealer and service network.
Product overview
Peeters Group is a Dutch agricultural machinery manufacturer operating under three brand names: Peecon, Tulip, and Pitbull. The company produces over a thousand machines annually across four manufacturing facilities in the Netherlands. Peecon focuses on feed mixers (Biga Volt electric, Biga Topliner, Biga Future, Biga Pacman), tippers, slurry tanks, and ground dumpers (Cargo). Tulip covers arable machinery including Roterra rotor cultivators, Multidisc disc harrows, and Centerliner fertilizer spreaders. Pitbull manufactures compact loaders (X24/X27/X28 series) for agricultural and industrial applications. The portfolio also includes the Butler electric feed pusher and Rapide XL-V loading device. Products are exported to over 45 countries through a global dealer and service network.
Differentiator
Problem solved
Functional benefit
Brands
- Peecon: Feed mixers, tippers, slurry tanks, and transport technology
- Tulip
- Pitbull
Products and services
- Peecon Feed Mixers Peecon brand offering feed mixer wagons including Biga Future, Biga Topliner, Biga Pacman, and the fully electric Biga Volt. Designed for dairy and livestock farms requiring efficient feed mixing with custom auger configurations tailored to different rations and applications.
- Peecon Cargo Dumpers Ground dumpers and tipping trailers with robust design for heavy earthwork transport up to 25 tonnes. Built with premium BPW suspension components, Hardox wear-resistant steel, and Wabco braking systems.
- Peecon Slurry Tankers Slurry tankers and transport technology for agricultural operations. Part of the Peecon brand portfolio for handling liquid manure and agricultural transport needs.
- Tulip Arable Machinery Complete range of arable farming machines under the Tulip brand, including Roterra rotary cultivators (rotorkopeggen), Multidisc disc harrows (schijveneggen), and Centerliner fertilizer spreaders (kunstmeststrooiers) for intensive arable farming applications.
- Pitbull Compact Loaders Compact loaders (X24, X27, X28 series) featuring lift capacity of 1,800 kg or 2,300 kg and maximum lift height of 3.27 m. Equipped with Kubota engines, Dana Spicer axles, and Linde hydraulics. Features unique Z-kinematic and P-kinematic boom combination for agricultural and industrial applications.
- Biga Volt Electric Feed Mixer Fully electric feed mixer combining performance, sustainability and flexibility. Features Bosch motor with 158 kW continuous power (215 hp) and 283 kW peak power (385 hp), 141 kWh battery capacity, DC fast charging, and bidirectional power capability for use as home battery.
- Butler Feed Pusher Fully electric feed pusher for automated feed distribution in barns. Operates automatically based on preset schedules to push feed into stalls.
- Rapide XL-V Loading Device Loading device with 220 cm wide milling drum and auger ribbon for efficient silage loading. Features two V-shaped conveyor belts at 45-degree angle, increasing capacity by at least 30% compared to conventional systems. Capable of milling heights up to 5.5 meters.
- Spiderfeed Automatic Feed Retrieval System Automatic cable-suspended feed retrieval system using four motorized winches with GPS coordination to move vertically and horizontally, enabling feed extraction from multiple bunkers for sustainable CO2-neutral feed cycles.
Quantifiable outcome
- 10% milk production increase (from 9,000L to 10,000L) using Biga Topliner feed mixer
- +4 more outcomes
Companies that use Peeters Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Peeters Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Peeters Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, standard, regional and strategic.
- TrelleborgcoreTrelleborg supplies T463 tires (400/50-15) for Pitbull Compact Loaders. Long-standing relationship based on quality tires used across Peecon slurry tankers and Cargo tipping trailers. T463 designed for agricultural, industrial, peat, snow and high-speed applications.
- KubotacoreKubota supplies 4-cylinder engines (45hp) for Pitbull Compact Loaders. Premium engine supplier chosen for reliability and quality in agricultural applications.
- Dana SpicercoreDana Spicer supplies axles for Pitbull Compact Loaders, contributing to the machine's durability and load capacity (1,800kg or 2,300kg lift capacity).
- LindecoreLinde supplies hydraulic systems for Pitbull Compact Loaders. High-quality hydraulic components ensure reliable performance and power for lifting operations.
- BPWstandardBPW supplies suspension and running gear components for Peecon Cargo tipping trailers and ground dumpers.
- HardoxstandardHardox supplies wear-resistant steel for Peecon Cargo dumpers, ensuring durability for heavy-duty earthworks transport up to 25 tonnes.
- WabcostandardWabco supplies braking systems for Peecon Cargo tipping trailers, ensuring safety compliance with maximum braking capacity.
- aZb Agrartec GmbHregionalAustrian importer distributing Peeters Group products. Participated in Rieder Messe trade fair to showcase products to Austrian customers.
- C.J. Klep BV Trading CompanyregionalPitbull dealer for West Brabant region in Netherlands. Long-standing customer since 1973, expanded into Pitbull dealership for compact loaders.
- Verberk / VlieboregionalPitbull dealer serving veal calf farm Vandeperre and other customers in Belgium region.
- USA Equipmentstrategic25-year partnership with USA Equipment, featuring 4-augered 2200 CF feed mixer at EuroTier trade shows. Marking long-standing collaboration in agricultural equipment.
- G.A. AllenregionalPitbull Compact Loader dealer for Northern Ireland, distributing to agricultural, construction, landscape, and recreation sectors. First to bring Pitbull to Northern Ireland market.
- Asjes AlkmaarregionalDutch dealer for Peeters Group products, participating in West Netherlands Agricultural Trade Days exhibitions.
- D. KuipersregionalDutch dealer for Peeters Group products, participating in West Netherlands Agricultural Trade Days exhibitions.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Peeters Group competitors and assessment
Company assessmentDirect peers
- Weidemann (Wacker Neuson): Weidemann is a German manufacturer of compact wheeled loaders for agriculture and construction, the closest direct competitor to Pitbull's compact loader line with overlapping dealer channels across Northern Europe.
- Storti S.p.A. Storti is an Italian feed mixer and feeding technology manufacturer with a similar multi-brand go-to-market through dealers; directly comparable to Peeters Group's Peecon feed mixer line in Mediterranean and broader European dairy markets.
- Schuitemaker: Schuitemaker is a Dutch manufacturer specializing in feed mixing and loading wagons, directly comparable to Peeters' Biga feed mixer portfolio and historically competing in the same Northern European dairy farm channel.
- SILOKING: SILOKING Mayer is a German premium TMR feed mixer manufacturer; directly competes with Peecon's Biga Topliner and Biga Future across European dairy markets with comparable customization and premium positioning.
- Trioliet: Trioliet is a Dutch manufacturer of TMR feed mixers, feed pushers, and feeding robots — the most direct head-to-head competitor to Peeters Group's Peecon Biga line in Europe with comparable dealer-based distribution.
Broad incumbents
- Krone Group: Krone is a large German agricultural machinery manufacturer with strong hay/forage and transport product lines; overlaps with Peeters' forage machinery portfolio and competing trailer/loader offerings across European dealers.
- Manitou: Manitou is a French global material-handling equipment manufacturer with a dedicated agricultural line (MLA, MLT telehandlers, articulated loaders) that competes broadly with Pitbull in farm and construction applications through a larger international network.
- Lemken: Lemken is a German family-owned manufacturer of tillage, sowing, and crop protection equipment; competes with Tulip's arable line (rotary harrows, disc harrows, fertilizer spreaders) in European arable farming channels.
- Kuhn Group: Kuhn is a large French-based global agricultural machinery manufacturer with a full range including feed mixers, tillage, and balers; competes broadly with both Peecon (feed mixing) and Tulip (arable) product lines through a much larger international dealer footprint.
Regional players
- Meyer Manufacturing: Meyer Manufacturing is a US-based maker of TMR feed mixers and manure spreaders; directly comparable product category to Peecon's Biga feed mixers but primarily serves North American dairy markets, mirroring Peeters' presence via USA Equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peeters Group social profiles
Digital presencePeeters Group compliance and trust
Trust signalCompliance1 record
Peeters Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peeters Group leadership team
Management profileNumber of profiles
Profiles2 records
Peeters Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Peeters Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peeters Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peeters Group
What does Peeters Group do?
Peeters Group manufactures and exports custom-built agricultural machinery under three brands: Peecon (feed mixers, tipping trailers, slurry tanks, and ground dumpers), Tulip (arable farming machines including rotary harrows, disc harrows, and fertilizer spreaders), and Pitbull (compact loaders for agricultural and industrial use). The company produces thousands of machines annually across four manufacturing locations in the Netherlands and exports to over 45 countries through a global dealer and service network.
Is Peeters Group a public or private company?
Peeters Group is a private company. It is classified as family owned and is currently operating.
When was Peeters Group founded?
Peeters Group was founded in 1973. It employs 51 to 100 people.
Where is Peeters Group based?
Peeters Group is headquartered in Etten, Netherlands, in the Europe region.
How does Peeters Group make money?
One revenue line is on record: agricultural Machinery Sales.
Who are Peeters Group's main competitors?
Direct peers on record are Weidemann (Wacker Neuson), Storti S.p.A., Schuitemaker, SILOKING and Trioliet. Broad incumbents are Krone Group, Manitou, Lemken and Kuhn Group. Meyer Manufacturing is listed as a regional player.
Does Peeters Group have an API?
No public API is recorded for Peeters Group.
What industry is Peeters Group in?
Peeters Group's product category is Agricultural Machinery. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of AFAAADAG, Tank Mixing, Transfer & Chemical Handling Systems (Induction Hoppers, Loaders). Its NAICS code is 333111 and its SIC code is 3523.