Zatun
Zatun is an Indian game development studio and art outsourcing company founded in 2007, serving global game publishers and developers with 3D modeling, full-cycle Unity/Unreal game development, XR/VR/AR, and Web3 game services.
- Company typePrivate
- Founded2007
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Zatun does
Zatun is a privately held, founder-owned Indian game development studio and game art outsourcing company founded in 2007 in Ahmedabad, Gujarat, with a secondary US office in Green Brook, New Jersey. The company operates two interlinked business lines: (1) professional services for external game publishers and developers, including 3D modeling, character and environment art, concept art, AAA/console/mobile game art, animation, level design, and full-cycle game development using Unity and Unreal engines; and (2) original IP creation, with 20+ proprietary game titles distributed directly to consumers through Steam, Meta/Oculus Store, HTC Viveport, Apple App Store, Google Play, and Amazon Appstore. Notable proprietary titles include The Legend of Vraz (2010, FICCI BAF Best PC Game), Puppies Out (2016 mobile runner), and Sniper Rust VR (2018 VR sniping game).
The company has progressively expanded its technical surface from 2D/3D art and traditional PC/console/mobile development into emerging technology verticals, now offering XR/VR/AR/MR game and simulation development for gaming, defense, education, entertainment, and healthcare use cases, as well as Web3/blockchain game development, NFT integration, play-to-earn mechanics, and Apple Vision Pro development. It also markets AI-powered game development capabilities, including AI upscaling of game assets, generative AI for narrative and content creation, and AI-assisted level design. The business model is predominantly professional services (project-based outsourcing and co-development) supplemented by consumer revenue from original IP sales and platform licensing. Named enterprise clients include Matrix Games/Slitherine (relationship since 2014), Stick Sports, Visual Concepts (2K), Playwing LTD, and LeapFrog Enterprises.
Zatun appears to be entirely bootstrapped with no disclosed external funding, no parent company, and no subsidiaries. The founder and CEO, Abhinav Chokhavatia (formerly at Ubisoft Montreal), serves as Co-Lead for Asia Pacific at VRARA. Headcount is reported at 11–50 employees, and the company has earned multiple industry awards (FICCI BAF, GATO IAMAI, Vega Digital Awards, Indie Prize, DCBA), supporting its positioning as a multi-engine, multi-platform outsourcing and co-development partner for the global games industry.
Zatun firmographics
Firmographics- Name
- Zatun
- Legal name
- Zatun
- Website
- https://zatun.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zatun is an Indian game development studio and art outsourcing company founded in 2007, serving global game publishers and developers with 3D modeling, full-cycle Unity/Unreal game development, XR/VR/AR, and Web3 game services.
- Ownership category
- akta.pro rank
Zatun industry classification
Industry- Product category
- Game Development Services
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industry
- Web3/Blockchain Game Studios (MPAFAAAO)
Keywords
Where Zatun is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Zatun business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Game Art Outsourcing: Providing high-quality game art production services including 3D modeling, character design, environment art, and animation to external studios and publishers
- Full-Cycle Game Development: End-to-end game development services including single-player and multiplayer game development across all platforms using Unity and Unreal engines
- Game Co-Development: Expert co-development, porting, and indie game development services for external partners
- Original IP Development: Developing proprietary game IPs launched across PC, console, mobile and VR platforms, generating revenue through direct sales and licensing
- VR Game Development: Cutting-edge VR game development for gaming, defense, education, entertainment and healthcare sectors
- Web3/Blockchain Game Development: Blockchain-powered games, NFT integration and play-to-earn solutions development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Sniper Rust VR Free Trial Version |
| One time/ perpetual license | Pay-as-you-go | Sniper Rust VR Full Version |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
Zatun product offering
Product offeringCore offering
Zatun is a game studio that provides external game art production (3D modeling, character design, environment and concept art) and full-cycle game development services using Unity and Unreal engines for global game publishers and developers. The company also develops and publishes its own original game IPs across PC, console, mobile, and VR platforms, and offers specialized VR/AR/XR and Web3/blockchain game development services.
Product overview
Zatun is an award-winning game studio and game art outsourcing company offering a comprehensive portfolio of services organized around three core pillars: Game Art Outsourcing (including 3D modeling, character models, environment art, concept art, AAA and console game art), Full Cycle Game Development (spanning Unity, Unreal, and cross-platform development for PC, console, mobile, and VR), and Original IP Creation (with games like The Legend of Vraz, Sniper Rust VR, and Puppies Out). The company provides supporting services including animation (2D, 3D, motion capture), level design, and XR development (VR/AR/MR). The offering spans from strategic outsourcing partnerships for art production to end-to-end game development and proprietary game publishing, positioning Zatun as an end-to-end partner from concept to deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Art Outsourcing Services
Companies that use Zatun
Customer profileNamed customers5 records
Segments3 records
Zatun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
Zatun partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights6 records
Zatun competitors and assessment
Company assessmentDirect peers
- Lakshya Digital: India-based game art outsourcing studio offering art production, co-development, and full-cycle services to global publishers. Directly comparable to Zatun in geography, service mix (art + dev), and enterprise GTM targeting studios like 2K and similar publishers.
- Virtuos: Large global game art outsourcing and co-development studio with strong India and Asia presence. Competes head-to-head with Zatun for AAA art production and co-development engagements from major publishers.
- Lemon Sky Studios: Malaysia-based game art and co-development studio serving global AAA clients. Closely comparable service offering (3D art, characters, environments, co-development) and similar mid-sized profile.
- Amber: Global game art, animation, and full-cycle development outsourcing studio. Directly competes with Zatun for enterprise art outsourcing and co-development work across PC, console, and mobile.
- Sumo Digital: UK-headquartered game development and co-development services group serving major publishers. Comparable co-development and full-cycle game development model, though at much larger scale.
- Concept Art House: Game-focused concept art, 2D, and 3D production studio serving mobile, console, and PC publishers. Closely comparable to Zatun's concept art and game art outsourcing offerings.
Broad incumbents
- Keywords Studios: Largest publicly listed provider of game services (art, localization, QA, audio, player support). Overlaps with Zatun's art outsourcing and co-development services but operates at vastly larger scale and broader service breadth.
- Ubisoft: Global AAA publisher and developer where Zatun's founder previously worked. Overlaps with Zatun as a buyer of outsourced art and co-development, and is the parent of major clients (2K is a Take-Two peer) in Zatun's portfolio.
Emerging players
- nDreams: UK-based VR game studio and publisher with strong Meta Quest and PSVR2 catalog. Comparable VR/AR/XR game development focus and a peer for Zatun's Sniper Rust VR and XR service line.
Regional players
- XP Games: Brazil-based game development and art outsourcing studio serving global publishers. Comparable services (art production, co-development, porting) but operating primarily out of Latin America rather than India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zatun social profiles
Digital presenceZatun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zatun leadership team
Management profileNumber of profiles
Zatun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zatun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zatun
What does Zatun do?
Zatun is a game studio that provides external game art production (3D modeling, character design, environment and concept art) and full-cycle game development services using Unity and Unreal engines for global game publishers and developers. The company also develops and publishes its own original game IPs across PC, console, mobile, and VR platforms, and offers specialized VR/AR/XR and Web3/blockchain game development services.
Is Zatun a public or private company?
Zatun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zatun founded?
Zatun was founded in 2007. It employs 11 to 50 people.
Where is Zatun based?
Zatun is headquartered in Ahmedabad, India, in the Asia region.
How does Zatun make money?
Six revenue lines are on record. Game Art Outsourcing is the primary driver. The others are full-Cycle Game Development, game Co-Development, original IP Development, VR Game Development and web3/Blockchain Game Development.
Who are Zatun's main competitors?
Direct peers on record are Lakshya Digital, Virtuos, Lemon Sky Studios, Amber, Sumo Digital and Concept Art House. Broad incumbents are Keywords Studios and Ubisoft. nDreams is listed as an emerging player. XP Games is listed as a regional player.
Does Zatun have an API?
No public API is recorded for Zatun.
What industry is Zatun in?
Zatun's product category is Game Development Services. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of MPAFAAAO, Web3/Blockchain Game Studios. Its NAICS code is 541511.