What Ubisoft does

Ubisoft Entertainment SA is a France-headquartered, publicly traded (Euronext Paris: UBI; ADR UBSFY) producer, publisher, and distributor of interactive entertainment founded in 1986 by the five Guillemot brothers. The company operates a multi-franchise portfolio spanning action-adventure (Assassin's Creed, Far Cry, Watch Dogs), tactical shooters (Tom Clancy's Rainbow Six, Ghost Recon, The Division), racing (The Crew Motorfest, Trackmania), casual and family titles (Just Dance, Brawlhalla, Rayman, Rocksmith+), city-builders (Anno, Heroes of Might and Magic), and licensed IP games (Star Wars Outlaws, Avatar: Frontiers of Pandora, Monopoly: Star Wars Heroes vs. Villains). Underlying technology centers on the proprietary Anvil Engine (Assassin's Creed franchise) and Snowdrop Engine (The Division, Avatar), with supporting Atmos dynamic-weather, Neural Texture Compression, and a recently unveiled Teammates generative-AI middleware prototype built on third-party foundation models (Google Gemini, Nvidia infrastructure).

The company monetizes across multiple revenue streams: one-time premium and standard game sales ($59.99–$199.99), recurring Ubisoft+ Premium subscription ($17.99/month) on Xbox and PC, live-service microtransactions and Battle Passes (Rainbow Six Siege, For Honor, The Division 2, Skull and Bones), free-to-play with in-app purchases (Brawlhalla, Trackmania, Rainbow Six Mobile, The Division Resurgence), DLC and expansion packs (Assassin's Creed Shadows Claws of Awaji, Anno 117: Pax Romana Prophecies of Ash), and IP licensing across collectibles, apparel, manga (VIZ Media), books (Titan Books), and museum exhibitions via Discovery Tour. Distribution is multi-channel: own Ubisoft Store and Ubisoft Connect platform, console/PC marketplaces (PlayStation Store, Xbox Store, Nintendo eShop, Steam, Epic Games Store), mobile app stores, cloud streaming (GeForce Now, Amazon Luna, Blacknut), and Tencent-led regional distribution in China.

In FY2025-26 the company reported €1,525.1M in net bookings (down 17.4% YoY) and a record €1,044.7M non-IFRS operating loss, against ~€2.1B of long-term debt and a headcount of 16,590 employees (down from ~20,000 in 2022). The Guillemot family has retained voting control across four decades and, in May 2026, closed a €1.16B strategic transaction with Tencent that took a 25% stake outside China in a new subsidiary called Vantage Studios housing major franchises including Assassin's Creed — a structure explicitly designed to preserve family voting control while funding the broader cost-reduction and AI-investment transformation program.

Name

Ubisoft

Legal name

Ubisoft Entertainment SA

Website

https://ubisoft.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ubisoft is a publicly traded French video game publisher and developer founded in 1986, producing multi-genre AAA franchises including Assassin's Creed, Rainbow Six, The Division, Far Cry, and The Crew across console, PC, mobile, and cloud platforms under the Guillemot family's controlling ownership.

Ownership category

akta.pro rank

Product category

Video Games and Interactive Entertainment

NAICS

Amusement, Gambling, and Recreation Industries (713), Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)

akta.pro secondary industries

PC Digital Game Stores & Launchers (MPAFACAA), Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF), Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)

Keywords

• Video game publishing
• AAA game development
• Live-service multiplayer games
• Game subscription service
• Interactive entertainment software

Headquarters

HQ city

Montreuil-sous-bois

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Premium and Standard game sales (one-time): One-time purchases of AAA titles across Standard, Deluxe, and Collector's Editions (e.g., Assassin's Creed Black Flag Resynced at $59.99 / $69.99 / $199.99; Assassin's Creed Shadows $69.99; Mirage $49.99; Avatar: Frontiers of Pandora $29.99 with 40% promotion)
2. Ubisoft+ Premium subscription: Recurring monthly subscription at $17.99/month providing day-one access to premium editions, over 145 games, and DLC benefits; distributed on Xbox and PC; promoted via 5-day free trial windows that auto-convert to paid subscription unless cancelled
3. Live-service in-game purchases and Battle Passes: Recurring microtransactions through Battle Passes (Rainbow Six Siege Y11S2 Battle Pass, For Honor Y10S2 Battle Pass and Legacy Pass), R6 Credits, Rainbow Six Membership, in-game cosmetics, and seasonal premium currency across Rainbow Six Siege, Rainbow Six Mobile, For Honor, Riders Republic, and Skull and Bones
4. Free-to-play with in-app purchases: Freemium monetization in Brawlhalla, The Division Resurgence (mobile and PC early access), Rainbow Six Mobile, Trackmania, and Rocksmith+; revenue from in-game currency, DLC, premium subscriptions, and time-limited event passes
5. DLC and Expansion Pack sales: Major expansions such as Assassin's Creed Shadows Claws of Awaji expansion, Anno 117: Pax Romana Prophecies of Ash DLC and Blooming Cities Pack, plus year-pass content drops for live titles (e.g., The Crew Motorfest Year 3 Pass with monthly vehicle drops)
6. IP licensing and merchandise: Revenue from licensed merchandise, collectibles, apparel, and gaming gear (PureArts collectibles, Subsonic gaming chairs, Fulllife apparel, Wiseblock building blocks, Ubisoft Gear Shop), manga tie-ins (VIZ Media Tales of Iga Volume 1 at $14.99), art books (Titan Books), and a real-world $500,000 treasure-hunt promotion with Gold and Crystal / Unsolved Hunts
7. Educational and museum licensing (Discovery Tour): Licensing of game assets (e.g., Assassin's Creed, Far Cry Primal) for museum exhibitions and educational use via the Discovery Tour format, originally developed for Assassin's Creed Origins and expanded to subsequent titles
8. Strategic capital and equity transactions: Non-recurring capital infusion of €1.16 billion ($1.25 billion) cash from Tencent strategic transaction tied to Vantage Studios subsidiary (Tencent holds a 25% stake outside China); supports working capital and deleveraging during restructuring

Pricing tiers

Go-to-market motion6 records

Distribution channels8 records

Marketing channels9 records

Core offering

Ubisoft is a producer, publisher, and distributor of interactive entertainment products, selling AAA and casual video games across console, PC, mobile, and cloud platforms under flagship franchises including Assassin's Creed, Tom Clancy's Rainbow Six, The Division, Far Cry, The Crew, Avatar, Ghost Recon, Just Dance, and Rayman. Revenue is generated through one-time game sales (Standard/Deluxe/Collector's editions), recurring Ubisoft+ Premium subscriptions, live-service microtransactions and Battle Passes, DLC/expansion packs, free-to-play with in-app purchases on mobile and select PC titles, and IP licensing/merchandise.

Product overview

Ubisoft operates a multi-franchise gaming platform-plus-modules architecture anchored by the Ubisoft Connect account/cross-game platform, with a broad portfolio of live-service titles (Rainbow Six Siege, The Division 2, The Crew Motorfest, For Honor, Skull and Bones, Brawlhalla, Trackmania, Riders Republic) and premium single-player/campaign franchises (Assassin's Creed, Far Cry, Ghost Recon, Avatar, Star Wars Outlaws, Anno, Just Dance, Rayman). The company also operates Ubisoft+ Premium, a subscription service granting day-one access to premium editions across its catalog on PC and Xbox. New and upcoming modules include Assassin's Creed Black Flag Resynced (July 9, 2026 remake), Rayman Legends Retold (October 1, 2026 remake), Monopoly: Star Wars Heroes vs. Villains (June 30, 2026), and Anno 117: Pax Romana plus its Prophecies of Ash DLC. The portfolio spans mobile (The Division Resurgence, Rainbow Six Mobile), PC, and console (PlayStation 5, Xbox Series X|S, Switch, Switch 2), with cloud-gaming availability via GeForce Now, Amazon Luna, and Blacknut.

Differentiator

Problem solved

Functional benefit

Brands

• Ubisoft Connect: Cross-platform gaming service that unifies players' games, friends, and benefits in one place.
• Ubisoft+
• Ubisoft Store

Products and services

• Tom Clancy's Rainbow Six Siege Elite tactical team-based multiplayer shooter emphasizing superior planning and execution; structured around seasonal live-service content with rotating Operations, operator remasters, and ranked competitive play.
• Assassin's Creed franchise (including Black Flag Resynced, Shadows, Mirage, Valhalla, Odyssey, Origins) Flagship historical action-adventure franchise spanning Black Flag Resynced (2026 remake), Shadows, Mirage, Valhalla, Odyssey, and Origins, plus the Discovery Tour educational mode for museums and curriculum use.
• Tom Clancy's The Division 2 Live-service looter-shooter RPG set in post-apocalyptic Washington D.C.; operates on a Year/Season model with the current 'Into the Dark' (Y8S2) season adding Dark Zone refreshes, Hyenas storyline, and PvP updates.
• Tom Clancy's The Division Resurgence Free-to-play mobile adaptation of The Division looter-shooter franchise on iOS and Android (PC Early Access scheduled August 2026), set in post-apocalyptic New York City with touch-optimized controls.
• The Crew Motorfest Open-world driving festival game set in Hawaii with over 700 vehicles from 50+ manufacturers; themed Playlists, 28-player Apex and 32-player Crew Battles live modes, Collection Import from The Crew 2, and an active Year 3 content roadmap.
• Anno 117: Pax Romana City-builder strategy game set in ancient Rome; the fastest-selling entry in franchise history with 1.17 million players, featuring the Prophecies of Ash DLC adding the largest island Cinis with new resources and an active volcano.
• Avatar: Frontiers of Pandora First-person action-adventure game set in James Cameron's Avatar universe; available in Standard and From the Ashes editions with active promotional pricing (Standard $29.99 discounted to $17.99; From the Ashes $39.99 discounted to $23.99).
• Star Wars Outlaws Open-world Star Wars action-adventure developed by Massive Entertainment; Standard Edition priced at $69.99; free demo available via Ubisoft registration.
• Tom Clancy's Ghost Recon Breakpoint Military tactical shooter set in the fictional Auroa archipelago; part of Ubisoft's ongoing Tom Clancy franchise lineup, distributed at $59.99 Standard.
• Brawlhalla Free-to-play 2D platform fighting game with broad crossover roster; upcoming Shrek crossover on July 29 with Shrek, Fiona, Puss in Boots, and Donkey as playable characters.
• For Honor Melee-focused action game featuring knights, vikings, samurai, and Wu Lin factions; currently in Year 10 Season 2 'UNLEASHED' with a returning Assassin's Creed crossover event ('For the Creed').
• Just Dance 2026 Edition Annual rhythm/dance game; includes Green Game Jam initiative and monthly WonderTales music packs.
• Trackmania Free-to-play arcade racing game with track-building tools; partnered with Sanofi for a Racing for Diabetes awareness event June 7-14, 2026.
• Riders Republic Open-world extreme sports multiplayer game; currently in Summer Season 19.
• Rayman Legends Retold Remake of Rayman Legends (2013) on the Frostbite Engine with new 2.5D art, expanded story, dragon-riding segments, and new musical stages; launching October 1, 2026 on PS5, Switch 2, and Xbox Series X|S at $39; Standard edition includes Rayman Origins: Enhanced Edition.
• Skull and Bones Open-world pirate multiplayer game; in Year 3 'Sails of Power' with Shattered Seas (Y3S1) adding deeper power progression, two new World Tiers, and a new large ship class.
• Monopoly: Star Wars Heroes vs. Villains Digital team-based reimagining of Monopoly with Star Wars heroes and villains each with unique abilities; Standard Edition $29.99; developed with Behavior Interactive for PS5, Xbox Series X|S, Switch, Switch 2, and PC; launching June 30, 2026 with extensive accessibility features.
• Rocksmith+ Subscription-based music learning service with regularly released song packs spanning Wham!, Radiohead, Royal Blood, Deftones, The Marias, The Offspring, and others.
• Far Cry 6 Open-world first-person shooter set on the fictional island of Yara; remains part of Ubisoft's catalog while Far Cry 7 is reportedly in development using generative AI testing.
• Anno 1800 City-builder strategy game set during the Industrial Revolution; part of Ubisoft's ongoing Anno franchise lineup at Standard Edition $59.99.
• Ubisoft+ Premium Cross-platform subscription service ($17.99/month) providing day-one access to premium editions of Ubisoft releases, over 145 games, and DLC benefits across PC and Xbox; latest promotion included a free trial from June 18-23, 2026.
• Ubisoft Connect Ubisoft's unified cross-game account and social platform integrating friends list, progression, rewards, and account linking with Twitch, Steam, Backbone, and other services; serves as the central hub for all Ubisoft game titles.
• Assassin's Creed Mirage Standalone Assassin's Creed entry set in 9th-century Baghdad; the first Ubisoft title to ship with Neural Texture Compression technology. Standard Edition at $49.99.
• Assassin's Creed Shadows Current-generation Assassin's Creed entry set in feudal Japan featuring Naoe and Yasuke as dual protagonists; built on the Anvil Engine; final Title Update 1.1.11 'Black Tides' launched June 16, 2026.
• Assassin's Creed Black Flag Resynced Full ground-up remake of Assassin's Creed Black Flag (2013), built on the Anvil Engine; published for PS5, Xbox Series X|S, and PC by Ubisoft Singapore; 4K/60 FPS, ray tracing, dynamic weather, reworked parkour/stealth/combat, expanded naval gameplay, new ending, and new story missions featuring Blackbeard and Stede Bonnet.
• Rainbow Six Mobile Mobile adaptation of Rainbow Six Siege tactical shooter; current season is 'Operation Gray Phantom' with new Operator and limited-time modes; offers an official Webstore with bonus Platinum.
• Heroes of Might and Magic: Olden Era Prequel entry in the Heroes of Might and Magic strategy franchise; currently in Steam Early Access with 1 million+ players and a roadmap including teamplay mode, Hero skill rebalances, and Underground Terrain.
• Gold and Crystal / Unsolved Hunts treasure-hunt promotion Real-world international treasure hunt promotion called 'Gold and Crystal - The Lost Treasure of Edward Kenway' to market Assassin's Creed Black Flag Resynced launch; $39.99 entry fee with a $500,000 prize package (specially minted gold coins and crystal skull) for the first person to solve 15 riddles and identify the hidden Caribbean treasure location.

Quantifiable outcome

• FY2025-26 net bookings of €1,525.1 million (down 17.4% YoY)
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Team Jade (Delta Force)coreStrategic or Co-development PartnerCrossover collaboration between Team Jade's Delta Force and Ubisoft's Rainbow Six Siege; launched as part of Delta Force's largest season ever, featuring three operator pairings (Sineva x Montagne, Nox x Vigil, Roy Smee x Doc) built around shared combat philosophies; both studios describe the partnership as mutually beneficial with potential for future collaborations.
• Red BullcoreGTM or Marketing PartnerCollaborative marketing campaign promoting Assassin's Creed Black Flag Resynced (July 9, 2026 launch) featuring extreme-athlete parkour Leap of Faith challenges and an attempted world record for the highest dive into a bale of hay; builds on prior Assassin's Creed franchise collaborations with Red Bull.
• PureArtscoreGTM or Marketing PartnerLicensed collectibles partner launching 5 new ready-to-ship Assassin's Creed Black Flag Edward Kenway collectibles including Hidden Blade, Animus Edward 1/8 Scale Statue, Bust, Qlector, and Nine Men's Morris game; long-standing partnership with Ubisoft for premium figure collectibles.
• SubsonicminorGTM or Marketing PartnerGaming gear partnership producing Assassin's Creed Black Flag Resynced-themed products including a gaming chair and XXL desk mat featuring the colors of Black Flag Resynced and its pirate-themed universe.
• FulllifeminorGTM or Marketing PartnerApparel collaboration producing the Fulllife x Assassin's Creed Black Flag collection including T-shirt, hoodie, and beach towel inspired by the game and Edward Kenway's Golden Age of Piracy.
• WiseblockminorGTM or Marketing PartnerBuilding blocks collaboration producing Assassin's Creed Black Flag-themed construction sets distributed via Wiseblock's online storefront.
• Gold and Crystal / Unsolved HuntscoreGTM or Marketing PartnerReal-world international treasure hunt promotion called "Gold and Crystal - The Lost Treasure of Edward Kenway" to market Assassin's Creed Black Flag Resynced launch; $39.99 entry fee with a $500,000 prize package (specially minted gold coins and crystal skull) for the first person to solve 15 riddles and identify the hidden Caribbean treasure location.
• VIZ MediacoreGTM or Marketing PartnerPublishing partnership releasing the English-language version of Assassin's Creed Shadows: Tales of Iga Volume 1 manga (192 pages) on June 16, 2025, as a prequel to the game; priced at $14.99 in paperback and digital with a 27% Amazon launch discount to $10.99; Volume 2 scheduled for November 17, 2026; Ubisoft expected to extend similar manga tie-ins to future titles including Black Flag Resynced and rumored Codename Hexe.
• BackboneminorGTM or Marketing PartnerCross-promotion offering exclusive in-game rewards (three Superior-tier perks) for The Division Resurgence players who claim rewards through the Backbone mobile controller app and link their Ubisoft Connect account; Backbone users also gain controller support for mobile gameplay.
• Behavior InteractivecoreImplementation/ SI/ Consulting PartnerCo-development and accessibility partner for Monopoly: Star Wars Heroes vs. Villains (launching June 30, 2026); worked with Ubisoft from early stages to deliver extensive accessibility features including fully remappable controls, adjustable contrast, colorblind accessibility by default, font sizes ≥28px, and short playable tutorials.
• Hasbro and Lucasfilm GamescoreStrategic or Co-development PartnerStrategic IP and co-development partners for Monopoly: Star Wars Heroes vs. Villains; Hasbro provides the Monopoly IP and Lucasfilm Games provides the Star Wars IP with characters including Luke Skywalker, Leia Organa, Han Solo, Darth Vader, Darth Maul, and Emperor Palpatine.
• Ubisoft Connect (Twitch, Discord, YouTube)coreTechnology or IntegrationAccount linking integration with Twitch for Drops campaigns; Discord server integrations for Rainbow Six Siege, The Crew, and Assassin's Creed community engagement; YouTube creator program partnerships for the R6 Creators Program.
• SanofiminorGTM or Marketing PartnerAwareness campaign partnership with Sanofi for diabetes awareness, embedded in Trackmania from June 7 (6 PM CEST) to June 14.
• BLAST R6 (Esports organizer)coreGTM or Marketing PartnerEsports tournament organizer partnership running the BLAST R6 competitive circuit including Salt Lake City Major, Stage 1, and Osaka Major with Twitch Drops integration.
• Behaviour Interactive (Dead by Daylight)minorGTM or Marketing PartnerLimited-time Dead by Daylight mini-event launched June 10, 2026 in Rainbow Six Siege featuring first limited-time arcade playlist with all-new Bundles.
• Titan BooksminorGTM or Marketing PartnerPublishing partner producing "The Art of Assassin's Creed Black Flag Resynced" art book for the franchise remake launch.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Electronic Arts: EA is the closest direct peer — a publicly traded global publisher of multi-genre AAA franchises (Apex Legends, EA Sports FC, Battlefield, The Sims, Madden, F1) with similar live-service operations, subscription services (EA Play), and exposure to the same Western AAA publishing market and regulatory scrutiny around loot boxes.
• Activision Blizzard (Microsoft): Direct peer as a major AAA publisher and live-service operator behind Call of Duty, World of Warcraft, Diablo, and Overwatch. Now part of Microsoft, it competes head-to-head with Ubisoft for shooter and live-service share, and is integrating its catalog into Game Pass — a direct substitute for Ubisoft+.
• Take-Two Interactive: Take-Two (parent of 2K and Rockstar) is a direct peer in the AAA publishing space with comparable franchise portfolios including GTA, Red Dead Redemption, NBA 2K, and Civilization, and similar exposure to single-player premium releases and live-service models.
• Epic Games: Direct peer as both a major game publisher/developer (Fortnite) and operator of the Epic Games Store, which competes with Ubisoft Store and Ubisoft Connect. Unreal Engine also competes with Ubisoft's Anvil and Snowdrop engines for third-party licensing.
• Valve: Direct peer operating the Steam PC marketplace that distributes Ubisoft titles (now with mandatory Ubisoft account linking friction) and as a developer of Counter-Strike, Dota 2, and Half-Life — competing for both storefront economics and live-service shooter mindshare.
• Bandai Namco Entertainment: Direct peer as a multi-genre publisher/developer with franchises including Tekken, Dark Souls/Elden Ring, Pac-Man, and Dragon Ball — comparable in size, Japanese/European global footprint, and mix of AAA and mid-tier titles.
• Square Enix: Direct peer as a global publisher of AAA franchises (Final Fantasy, Dragon Quest, Kingdom Hearts) plus live-service titles (Final Fantasy XIV, XVI), with similar dependence on blockbuster single-player releases and growing live-service portfolio.

Broad incumbents

• Sony Interactive Entertainment: Broad incumbent operating the PlayStation platform and first-party studios (Naughty Dog, Santa Monica, Insomniac) — competes with Ubisoft for premium console AAA share and has the financial scale to pursue exclusive content deals that pressure Ubisoft's multi-platform distribution model.
• Microsoft (Xbox Game Studios): Broad incumbent owning Xbox, Game Pass, Bethesda, and Activision Blizzard. Game Pass is a direct substitute for Ubisoft+ and Microsoft uses its catalog and first-party studios to compete for the same player time and recurring-revenue wallet.
• Embracer Group: Broad incumbent holding multiple studios and IPs (Tomb Raider, Saints Row, Gearbox, THQ Nordic) — comparable multi-studio holding structure with similar exposure to single-player premium releases, remasters, and live-service titles across diverse genres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Ubisoft
• LinkedInlinkedin.com/company/ubisoft

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A23 records

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubisoft