Advertace
- Company typePrivate
- Founded2020
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Advertace firmographics
Firmographics- Name
- Advertace
- Legal name
- Advertace GmbH
- Website
- https://advertace.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Advertace industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industries
- Paid Social Media Buying (BPAFABAD), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where Advertace is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Advertace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Performance Marketing Agency Services: Monthly retainer with variable compensation component tied to client's advertising budget at defined profitability targets, plus fixed fee to cover operational costs. Services include Social Media Ads (Facebook, Instagram, TikTok, Pinterest), Google Ads, User Generated Content production, Ad Creative development, and Landing Pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on client scope and ad budget |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Advertace product offering
Product offeringCore offering
Advertace is a Hamburg-based performance marketing agency that plans, buys, and optimizes paid media campaigns across Meta (Facebook, Instagram), TikTok, Pinterest, and Google for e-commerce brands, consumer-tech apps, and lead generation companies. The agency supplements media buying with in-house ad creative production, user-generated content (UGC) production, and landing page creation, all monitored through a proprietary Performance Matrix analytics tool built on the Y42 data warehouse.
Product overview
Advertace is a performance marketing agency that operates as a unified service offering, combining data-driven creativity with paid media across multiple channels. The core product encompasses Social Media Ads (Facebook, Instagram, TikTok, Pinterest) and Google Ads, supported by in-house Ad Creative production and User Generated Content (UGC) services. Additional services include Static Ads, Landing Pages, Growth Marketing, Online Marketing, SaaS & App Marketing, E-Commerce Marketing, Lead Generation, and Data Reports. The agency delivers services through interdisciplinary project teams combining account management, media buying, and creative design, with a standardized onboarding process that includes implementing Y42 data infrastructure and custom dashboards for each client.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing Management End-to-end planning, execution, and optimization of paid media campaigns across Meta (Facebook, Instagram), Google, TikTok, and Pinterest for e-commerce brands, consumer-tech apps, and lead generation companies.
- Paid Social Media Advertising Specialized paid social campaign management on Facebook, Instagram, TikTok, and Pinterest for direct-to-consumer brands and app companies seeking user acquisition and revenue growth.
- Google Ads Management Paid search campaign management on Google Ads, covering Search, Shopping, Display, and YouTube, for e-commerce and lead generation clients seeking qualified traffic and conversions.
- Ad Creative Production In-house production of static and video ad creatives optimized for paid social and search platforms, designed for performance marketers needing high-volume creative testing.
- UGC Production User-generated content (UGC) video and creative production for paid social campaigns on Meta and TikTok, providing authentic-format creative for direct-to-consumer brands and consumer apps.
- Landing Page Creation Design and development of dedicated landing pages for paid media campaigns, supporting conversion rate optimization and rapid A/B testing for e-commerce and lead generation clients.
Quantifiable outcome
- 111% revenue growth achieved within 4 months (Gepp's case)
- +4 more outcomes
Companies that use Advertace
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Advertace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Advertace partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered parent and core.
- Intermate GroupparentAdvertace GmbH is part of the Intermate Group. This is a parent company/group relationship providing strategic alignment and shared resources.
- Meta (Facebook/Instagram)coreMeta Germany partner agency. Advertace is one of the few German partner agencies supervised by Meta Germany. Specializes in Meta advertising with certified expertise.
- GooglecoreOfficial Google Ads partner agency with expertise in Google advertising and search engine marketing.
- TikTokcoreTikTok Marketing Partner with expertise in TikTok advertising and video-based social media marketing.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Advertace competitors and assessment
Company assessmentDirect peers
- Projecter: Hamburg-based performance marketing agency offering paid social, Google Ads, and creative production for e-commerce brands. Closest direct competitor given shared Hamburg headquarters, similar DACH focus, and overlapping Meta/Google service portfolio.
- Lunapark: Hamburg-based performance marketing agency focused on paid social, Google Ads, and creative for DACH brands. Comparable in geography, service mix, and target customer profile (mid-market e-commerce).
- Bloofusion: German performance marketing agency specializing in SEA, paid social, and data-driven campaigns for e-commerce clients. Comparable in DACH focus, paid channel mix, and mid-market segment.
- Team Lewin: DACH performance marketing agency providing Meta, Google, and TikTok advertising services with integrated creative production. Comparable size, service offering, and customer segment.
- Eskamed: DACH performance marketing agency focused on paid social and Google Ads for e-commerce and D2C brands. Comparable platform mix, creative-led approach, and DACH-only geographic scope.
- Hutter & Suhr: German performance marketing agency offering paid social, search, and creative services. Comparable in service scope, target market, and DACH-only operation.
- Divider: Hamburg-based digital performance agency specializing in paid social, Google Ads, and content production for DACH brands. Comparable geographic, service, and customer profile overlap.
Emerging players
- ReachHero: German influencer and content marketing platform with creator network capabilities. Comparable UGC/creator network component but more tech-platform oriented versus agency-led.
Broad incumbents
- GroupM (WPP): Global media buying and performance agency network under WPP with strong DACH presence. Broad incumbent offering overlapping paid social and search but as part of a wider media portfolio rather than a focused performance specialist.
Others
- OMR (Online Marketing Rockstars): German digital marketing media and events company that awarded Advertace OMR Report 2024 recognition. Adjacent ecosystem participant connecting performance agencies with brand marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Advertace social profiles
Digital presenceAdvertace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advertace leadership team
Management profileNumber of profiles
Profiles2 records
Advertace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advertace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advertace
What does Advertace do?
Advertace is a Hamburg-based performance marketing agency that plans, buys, and optimizes paid media campaigns across Meta (Facebook, Instagram), TikTok, Pinterest, and Google for e-commerce brands, consumer-tech apps, and lead generation companies. The agency supplements media buying with in-house ad creative production, user-generated content (UGC) production, and landing page creation, all monitored through a proprietary Performance Matrix analytics tool built on the Y42 data warehouse.
Is Advertace a public or private company?
Advertace is a private company. It is classified as corporate owned and is currently operating.
When was Advertace founded?
Advertace was founded in 2020. It employs 11 to 50 people.
Where is Advertace based?
Advertace is headquartered in Hamburg, Germany, in the Europe region.
How does Advertace make money?
One revenue line is on record: performance Marketing Agency Services.
Who are Advertace's main competitors?
Direct peers on record are Projecter, Lunapark, Bloofusion, Team Lewin, Eskamed, Hutter & Suhr and Divider. ReachHero is listed as an emerging player. GroupM (WPP) is listed as a broad incumbent. OMR (Online Marketing Rockstars) is listed as an others.
Does Advertace have an API?
No public API is recorded for Advertace.
What industry is Advertace in?
Advertace's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 54181 and its SIC code is 7311.