Intermate
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
Intermate firmographics
Firmographics- Name
- Intermate
- Legal name
- Intermate Media GmbH
- Website
- https://intermate.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Intermate industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Intermate is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Intermate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Social Media Agency Services: Full-service social media and influencer marketing agency fees. Services include strategy, creative development, project management, social media management, community management, tech and data science, paid social, and performance marketing. Delivered via 360° approach with multiple in-house departments.
- Content Production: In-house content production services including video, photography, and format creation through Truemates and Hey! Content Studios. Serves both owned campaigns and external brand clients.
- Performance Marketing (advertace): Subsidiary agency advertace provides data-driven performance marketing services including paid social ads, UGC-based creator content for social and display ads, and full-funnel performance campaigns with measurable ROI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement — no public pricing tiers available |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Intermate product offering
Product offeringCore offering
Intermate is a full-service social media and influencer marketing agency that plans, creates, produces, distributes, and measures platform-native campaigns for enterprise brands. Services span strategy, creative, content production, community management, paid social/performance advertising, and tech-enabled insights, delivered via a proprietary AI-driven platform and in-house production studios across Germany.
Product overview
Intermate is a German social media and influencer marketing agency founded in 2014, offering a comprehensive 360° service portfolio under one roof. The company operates through two main pillars: proprietary technology (Intermate Technology Platform comprising Discovery, Echo, Prism, Data Vault, and Pilot) and full-service agency offerings (Strategy & Creation, Content Production, Social Media Management, Consulting & Influencer Relations, Tech & Insights, and Performance Ads). The company has 250+ employees across 3 locations (Berlin, Hamburg, Cologne) and maintains in-house content studios (Hey! Content Studios), a production company (Truemates), and acquired performance marketing agency advertace in 2024. Their own TikTok properties include the Daily Pie entertainment show and the VERTIES award.
Differentiator
Problem solved
Functional benefit
Brands
- Daily Pie: Intermate's own TikTok entertainment show featuring German TikTok creators, with over 1 million followers.
- Intermate Production
- VERTIES (Vertical Video Award)
Products and services
- Strategy & Creation Social media strategy development and creative concepting service for enterprise brands, using Gen Z creators, social strategists, and in-house creative teams to design holistic social-first campaigns.
- Content Production In-house social-first content production with 30+ creatives producing video, photography, and social-native formats for more than 20 social media channels including Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
- Social Media & Community Management End-to-end social media management including strategy, content planning, copywriting, publishing, monitoring, community management, and reporting across brand social channels.
- Consulting & Influencer Relations Influencer marketing consulting and creator relationship management service providing access to a database of 50,000+ influencer profiles for holistic campaign planning, creator-brand matching, and partnership facilitation.
- Tech & Insights Technology-powered social insights service including social audits, competitive analysis, industry benchmarks, and AI-driven social listening delivered through the proprietary Intermate Intelligence platform (Discovery, Echo, Prism, Data Vault, Pilot).
- Full Funnel & Performance Ads Performance advertising service combining platform alpha testing, proprietary ad technology, and an in-house ad team to run full-funnel campaigns across social and display, including UGC-based creator ads for measurable conversions.
- Intermate Technology Platform Proprietary in-house AI-driven platform providing creator matching, social listening, benchmarking, campaign management, content approval workflows, and real-time client reporting, integrated into client engagements as the technology backbone of agency services.
Quantifiable outcome
- 111% revenue growth for Gepp's through UGC creator content and strategic testing
- +11 more outcomes
Companies that use Intermate
Customer profileNamed customers39 records
Segments3 records
Ideal customer profiles3 records
Intermate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature5 records
Intermate partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TikTokcoreOfficial TikTok Marketing Partner. Intermate produces content for TikTok, conducts training for the platform, manages campaigns across TikTok departments, and was among the first partners in the TikTok Creative Exchange Programme. Intermate hosts the VERTIES (Vertical Video Award), the first TikTok Creator Award in Europe, in collaboration with TikTok. TikTok is also one of Intermate's largest clients.
- Meta (Facebook/Instagram)coreOfficial Meta Business Partner. Intermate manages campaigns and provides social media services across Meta's platforms (Facebook, Instagram).
- advertacecoreSubsidiary performance marketing agency acquired in 2024 to expand full-funnel and performance ads capabilities. Specializes in UGC-based creator content for performative social and display ads, with proprietary data-driven approaches to paid social campaigns.
- TruematescoreIn-house production company producing thousands of Social 1st assets and formats annually. Germany's first Social-First Content Production company founded in 2015, producing over 30,000 content assets for brands including ALDI Nord, Deichmann, L'Oréal, and Volkswagen.
- HeyStudioscoreIn-house content studios in Berlin Charlottenburg — two facilities with over 800m² production space built entirely for Social 1st content. Includes modular sets, fully equipped kitchens, and year-round residential sets.
- Creative Agencies (Saatchi & Saatchi, Serviceplan, BBDO, DDB)minorIntermate Production works as a production partner with creative agencies including Saatchi & Saatchi, Serviceplan, BBDO, and DDB on social media and multi-channel campaigns for clients like Bauhaus.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Intermate competitors and assessment
Company assessmentDirect peers
- Reachhero: Berlin-based influencer marketing platform and agency combining proprietary SaaS tooling with agency services for creator matching and campaign management. Overlaps with Intermate's Discovery, Echo, and Influencer Relations offerings.
- Social Chain Group: German-headquartered social media and influencer marketing agency with comparable service offering (strategy, content, influencer management, performance) and similar enterprise brand client base. Direct competitor in the German social-first agency market.
- Juni (formerly known as TLGG): German digital agency combining communications, content, and social media services for enterprise brands. Comparable in targeting German-speaking enterprise clients with integrated digital and social campaigns.
- Kolle Rebbe / Laika: Hamburg-based creative and content agency with strong social media and influencer capabilities, serving similar German enterprise clients. Part of the same competitive set in the DACH social-first agency landscape.
Broad incumbents
- Jung von Matt: Major German creative agency network with significant social media and content production capabilities. Competes for the same enterprise brand budgets as Intermate but with broader creative and traditional advertising scope.
- DDB Germany: German arm of global DDB network, offering creative, digital, and social media services to enterprise clients. Intermate's Truemates has a documented production partnership with DDB, indicating overlapping client work and competitive overlap.
- Serviceplan Group: Europe's largest independent owner-managed agency group with deep social media and content capabilities across multiple specialized brands. Competes with Intermate for German enterprise brand mandates but as a broad full-service incumbent rather than social-first specialist.
- Pilot Group: Hamburg-based creative and digital agency (Omnicom network) with strong social media and content production capabilities serving similar enterprise German clients. Comparable in scale and German-market enterprise positioning.
Others
- SAMY Alliance: Parent company and strategic platform following April 2025 acquisition. Provides international scale, capital backing from Bridgepoint, and cross-selling opportunities across 20 offices in 55 markets. Functions as both enabler and constraint on Intermate's growth strategy.
Emerging players
- HypeAuditor: AI-powered influencer marketing analytics and fraud-detection platform with overlap to Intermate's Discovery and Echo capabilities. While tech-tool focused rather than full-service, it represents competitive pressure on the data and creator-matching layer of Intermate's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Intermate social profiles
Digital presenceIntermate compliance and trust
Trust signalCompliance2 records
Intermate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intermate leadership team
Management profileNumber of profiles
Profiles6 records
Intermate subsidiaries and ownership
Company hierarchySubsidiaries3 records
Intermate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intermate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intermate
What does Intermate do?
Intermate is a full-service social media and influencer marketing agency that plans, creates, produces, distributes, and measures platform-native campaigns for enterprise brands. Services span strategy, creative, content production, community management, paid social/performance advertising, and tech-enabled insights, delivered via a proprietary AI-driven platform and in-house production studios across Germany.
Is Intermate a public or private company?
Intermate is a private company. It is classified as private equity controlled and is currently operating.
When was Intermate founded?
Intermate was founded in 2014. It employs 101 to 250 people.
Where is Intermate based?
Intermate is headquartered in Berlin, Germany, in the Europe region.
How does Intermate make money?
Three revenue lines are on record. Social Media Agency Services are the primary driver. The others are content Production and performance Marketing (advertace).
Who are Intermate's main competitors?
Direct peers on record are Reachhero, Social Chain Group, Juni (formerly known as TLGG) and Kolle Rebbe / Laika. Broad incumbents are Jung von Matt, DDB Germany, Serviceplan Group and Pilot Group. SAMY Alliance is listed as an others. HypeAuditor is listed as an emerging player.
Does Intermate have an API?
No public API is recorded for Intermate.
What industry is Intermate in?
Intermate's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541820 and its SIC code is 7311.