With
with (ウィズ) is a Japan-focused dating and marriage matchmaking app operated by ENITO Inc. It connects single Japanese adults seeking serious relationships through psychology-based matching using Big Five personality assessments, proprietary values diagnostics, and a "For You" recommendation algorithm. The platform monetizes primarily via male-paid subscriptions.
- Company typePrivate
- Founded-
- HeadquartersShibuya, Japan
- Headcount—
- GTM typeB2C
- OfferingSoftware
What With does
with (ウィズ) is a Japanese mobile dating and marriage matchmaking application operated by ENITO Inc., a privately held company headquartered in Tokyo. Launched in 2015, the service targets single Japanese adults aged 18 and over (excluding high school students) who are seeking serious romantic relationships or marriage, positioning itself explicitly against casual dating through a value-compatibility positioning rather than appearance-based swiping. The platform distributes via iOS App Store, Google Play, and a web client (with.is), with sign-up supported through LINE, Facebook, Apple, and phone-number authentication — LINE integration reflecting Japan's dominant messaging app.
The product is built around a psychology-based matching engine that combines the Big Five personality model (超性格分析), proprietary values and love-style diagnostics (価値観診断, 恋愛スタイル診断), interest "preference cards" (好みカード), and a "For You" recommendation algorithm. Engagement features include in-app video/voice calling (with通話), "secret questions" (秘密の質問) for compatibility probing, and a content-marketing column (賢恋研究所). The service is supported by a dedicated diagnosis sub-brand, KimiPedia (キミペディア), extending the diagnostic library beyond the core app. Mentalist DaGo serves as psychological consultant, and celebrity Tsuyoshi Kusanagi anchors TV commercial campaigns alongside the "Puku-chan" mascot.
The business model is a gender-asymmetric freemium subscription: male users pay for premium messaging and matching access across multiple plan tiers (weekly, monthly, 3-, 6-, and 12-month), with deeper discounts on longer commitments, while female users currently receive free premium access. Optional VIP add-ons (read receipts, private mode) provide incremental monetization. The service holds Japanese Internet Marriage Introduction Service certification (IMS cert. 200001, registration 30230019000), TRUSTe privacy certification, and claims the #1 new-download position among five major Japanese matching apps per Sensor Tower 2024 data, with reported scale of 100,000+ daily matched couples based on 2023 aggregation.
With firmographics
Firmographics- Name
- With
- Legal name
- ENITO株式会社
- Website
- https://with.is
- Company type
- Private
- Operating status
- Operating
- Short description
- with (ウィズ) is a Japan-focused dating and marriage matchmaking app operated by ENITO Inc. It connects single Japanese adults seeking serious relationships through psychology-based matching using Big Five personality assessments, proprietary values diagnostics, and a "For You" recommendation algorithm. The platform monetizes primarily via male-paid subscriptions.
- Ownership category
- akta.pro rank
With industry classification
Industry- Product category
- Online Dating & Matchmaking
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
- akta.pro secondary industry
- Dating & Relationship Networking (MPACAJAH)
Keywords
Where With is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
With business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Paid Membership (有料会員): Male users pay for premium membership to unlock messaging, advanced matching features, and VIP options. Pricing varies by plan duration with monthly, 3-month, 6-month, and 12-month options available. Female users currently receive free access to paid features.
- VIP Options (VIPオプション): Optional premium add-on features including read receipts for messages and private mode for additional privacy protection
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Male Limited First-time Plan - introductory pricing for new male users |
| Subscription | Pay-as-you-go | Male Weekly Plan - short-term option for younger users |
| Subscription | Monthly | Male Monthly Plan |
| Subscription | Multi-year contract | Male 3-Month Plan |
| Subscription | Multi-year contract | Male 6-Month Plan |
| Subscription | Annual | Male 12-Month Plan |
| Subscription | Monthly | VIP Options (Optional Add-on) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
With product offering
Product offeringCore offering
With is a Japanese mobile dating and marriage matchmaking application that uses psychology-based personality assessments, including the Big Five Personality Analysis and Values Diagnosis, combined with a proprietary recommendation algorithm to connect single Japanese adults seeking serious relationships and marriage. The platform offers a freemium subscription model with tiered paid plans for male users while providing female users with free access to premium features.
Product overview
with (ウィズ) is a dating and marriage matchmaking app designed for people seeking serious relationships. The platform operates as a single integrated mobile app combining personality-based matching through features like 超性格分析 (Big Five personality analysis), 価値観診断 (values assessment), and 恋愛スタイル診断 (love style diagnosis). The core For You algorithm provides personalized match recommendations based on psychological assessments and preference data. Additional engagement features include 好みカード (preference cards), 秘密の質問 (secret questions), and with通話 (video calling). The service also includes a sub-brand, 診断ラボ『キミペディア』, for extended psychological testing. The platform uses a freemium model with free basic membership and paid premium features for enhanced functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- with (ウィズ) Dating App A Japanese dating and marriage matchmaking mobile application that uses psychological personality tests, values assessments, and AI-based matching to connect single Japanese adults aged 18+ (excluding high school students) who are seeking serious romantic relationships or marriage. The app operates on a freemium model with paid premium membership for male users.
- KimiPedia (診断ラボ『キミペディア』)
Quantifiable outcome
- 100,000+ couples matched daily (2023 data)
- +1 more outcomes
Companies that use With
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
With technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
With partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
With competitors and assessment
Company assessmentDirect peers
- Pairs (Eureka): One of the largest dating apps in Japan, with strong brand recognition and a comparable freemium subscription model. Most direct head-to-head competitor for marriage-focused matching in Japan.
- Omiai: Marriage-focused Japanese dating app operated by Net Marketing with comparable ID-verification positioning and serious-relationship targeting. Directly competes in the same marriage-introduction category.
- Tapple: Japanese dating app using interest-tag matching, one of the 5 major apps compared in Sensor Tower rankings. Direct competitor in the Japanese matching app category.
- Happy Mail: Long-established Japanese dating platform with a large domestic user base. Directly competes for single Japanese adults and is consistently counted among the largest Japanese matching services.
- Zexy Enmusubi (Recruit): Recruit-operated marriage-focused matchmaking service extending the Zexy wedding brand. Competes directly in the marriage-introduction category with strong offline and online integration.
- CoupLink: Japanese marriage-focused dating app that emphasizes serious-relationship and marriage outcomes, comparable in intent to with's value-based matching positioning.
Broad incumbents
- Tinder (Match Group): Global category leader in dating apps with significant Japan presence. Competes for the same single-adult user base but emphasizes casual and appearance-led matching rather than marriage-focused psychology-based matching.
- Bumble: Global dating app with women-message-first positioning and Japan presence. Competes broadly for Japanese singles but offers a different interaction model than personality-based matching.
- Match (Match Group): Global dating platform with established brand in long-term relationship matching. Less direct Japan presence but competes in the broader dating category for users seeking serious relationships.
Emerging players
- Koimatch (IXI): Japanese dating app with AI-driven matching and free-for-women pricing. Smaller scale than with but competes for the same marriage-focused segment with a similar asymmetric pricing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
With social profiles
Digital presenceWith compliance and trust
Trust signalCompliance2 records
With financial estimates
Financial estimateRevenue estimate
Valuation estimate
With leadership team
Management profileNumber of profiles
Profiles1 record
With funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
With M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about With
What does With do?
With is a Japanese mobile dating and marriage matchmaking application that uses psychology-based personality assessments, including the Big Five Personality Analysis and Values Diagnosis, combined with a proprietary recommendation algorithm to connect single Japanese adults seeking serious relationships and marriage. The platform offers a freemium subscription model with tiered paid plans for male users while providing female users with free access to premium features.
Is With a public or private company?
With is a private company. It is classified as unknown and is currently operating.
When was With founded?
With was founded in -1.
Where is With based?
With is headquartered in Shibuya, Japan, in the Asia region.
How does With make money?
Two revenue lines are on record. Paid Membership (有料会員) is the primary driver. The others are VIP Options (VIPオプション).
Who are With's main competitors?
Direct peers on record are Pairs (Eureka), Omiai, Tapple, Happy Mail, Zexy Enmusubi (Recruit) and CoupLink. Broad incumbents are Tinder (Match Group), Bumble and Match (Match Group). Koimatch (IXI) is listed as an emerging player.
Does With have an API?
No public API is recorded for With.
What industry is With in?
With's product category is Online Dating & Matchmaking. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks, with a secondary code of MPACAJAH, Dating & Relationship Networking.