Tapple
Tapple, Inc. operates Japan's largest dating app (23M+ cumulative members since May 2014), connecting singles through shared-hobby matching, AI-driven recommendations, and facial-recognition identity verification under CyberAgent ownership, monetized via a freemium subscription model with extensive municipal government partnerships for user acquisition.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Tapple does
Tapple, Inc. is a Tokyo-headquartered mobile application company that develops and operates Japan's largest dating app, 'Tapple' (マッチングアプリ「タップル」), launched in May 2014. The company connects singles — primarily in their 20s and 30s — through shared hobby tags (food, movies, sports, music), with the flagship 'Okake' feature enabling users to find a same-day date partner based on activities or venues. Core technical capabilities include AI-driven recommendations over a 23 million+ member dataset, generative-AI profile generation (claimed to drive ~2.5x more 'likes'), an AI Message Assist, and Panasonic-licensed 3-point facial recognition for identity verification, alongside ML-based fraud detection ('Malicious Score'). The product is supported by the 'Tapple AI Vision' multi-feature AI strategy.
The business is operated as a 100% subsidiary of CyberAgent (TSE: 4751), capitalizing on parent-group engineering talent and brand. Tapple employs a freemium subscription model: basic matching and messaging are free, while premium Simple Plan subscriptions (4,900 JPY/month standard, ~2,400 JPY/month for verified students) unlock enhanced visibility, advanced filters, and additional features, with multi-month terms (3/6/12-month) available. Customer acquisition blends product-led growth (campaign-driven free trial periods, student discounts, seasonal promotions) with a distinctive event-driven municipal partnership motion: 14+ Japanese prefectures and cities co-fund fee subsidies, co-host seminars, and distribute coupons, effectively using government co-marketing as a customer acquisition channel. Distribution is exclusively via iOS App Store and Google Play in Japan; no international release is currently in scope.
The company also operates Koigram (a fully free sister dating app launched in 2023), Tapple Student (a student-verified community), the Video Profile feature, and has rolled out a research-led LoveTech Lab. Notable adjacent initiatives include IMS certification (first dating app in Japan, August 2022), TRUSTe privacy certification, HDI 3-star support rating, and nationwide fraud-prevention campaigns in collaboration with the National Police Agency, Osaka/Hokkaido police, and multiple prefectures. Key outcomes: ~12,000 new couples formed monthly (January 2025), 1 million+ cumulative 'Happy退会者' (successful exits, December 2025), and 25% of married couples citing dating apps as their meeting origin in a 2024 government survey.
Tapple firmographics
Firmographics- Name
- Tapple
- Legal name
- 株式会社タップル
- Website
- https://tapple.co.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Tapple, Inc. operates Japan's largest dating app (23M+ cumulative members since May 2014), connecting singles through shared-hobby matching, AI-driven recommendations, and facial-recognition identity verification under CyberAgent ownership, monetized via a freemium subscription model with extensive municipal government partnerships for user acquisition.
- Ownership category
- akta.pro rank
Tapple industry classification
Industry- Product category
- Online Dating
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
- akta.pro secondary industry
- Dating & Relationship Networking (MPACAJAH)
Keywords
Where Tapple is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Tapple business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription (Simple/Standard Plans): Tapple operates a freemium model where basic matching and messaging are free. Paid plans (Simple Plan, Standard Plan) offer enhanced features. The Simple Plan is priced at 4,900 JPY/month for standard users, with student discount of approximately 50% (2,400 JPY/month). Plans are available in 1-month, 3-month, 6-month, and 12-month terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Simple Plan (Standard) |
| Subscription | Monthly | Simple Plan (Student Discount - Tapple Student) |
| Freemium | Monthly | Free Tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Tapple product offering
Product offeringCore offering
Tapple operates Japan's largest-scale dating app under the same name, connecting users to romantic partners through shared hobbies such as food, movies, and sports. The app is offered on iOS and Android with a freemium model and premium subscription plans, complemented by the standalone free matching app Koigram and a student-exclusive Tapple Student feature. As of July 2025, the service had surpassed 23 million cumulative registered members and approximately 12,000 new couples were forming monthly.
Product overview
Tapple, Inc. operates Japan's largest dating app ecosystem under CyberAgent Group. The core offering is the 'タップル (Tapple)' dating app (launched May 2014), a matching platform connecting users through shared hobbies. Alongside this flagship product, Tapple operates the separate freemium dating app 'Koigram' and offers student-specific features via 'タップルStudent'. Key differentiating features include the AI-powered 'AIプロフィール生成' (profile generation), 'お出かけ機能' (24-hour date finding), hobby-based matching through '趣味タグ', and the '動画プロフィール機能' (video profile feature). The product portfolio serves primarily users in their 20s seeking relationships, with approximately 12,000 new couples formed monthly and 23 million cumulative members as of July 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Koigram（コイグラム）: 全ての会員の方がマッチもメッセも無料で利用できるマッチングアプリ
- タップルStudent
Products and services
- Tapple (タップル) Japan's largest-scale dating app launched in May 2014 that enables users to find romantic partners through shared hobbies such as food, movies, and sports. The service is offered on iOS and Android with freemium and premium subscription tiers, and as of July 2025 had surpassed 23 million cumulative registered members with approximately 12,000 new couples forming per month.
- Koigram (コイグラム) A separate matching app operated by Tapple in which all members can use matching and messaging for free. Positioned as a complementary new business venture within the Tapple portfolio.
- Tapple Student (タップルStudent) Student-exclusive feature within Tapple requiring student verification, enabling younger users to match with same-generation users and access approximately 50% discount on premium plans.
- Okake (おでかけ) Function 24-hour date partner search feature that enables users to find dates based on activities and places they want to visit, accelerating the path from online chat to in-person dates.
- AI Profile Generation (AIプロフィール生成) Generative-AI feature that creates personalized self-introduction texts based on the user's profile data and four questionnaire responses, offering three style options (recommended, casual, polite).
Quantifiable outcome
- 23 million+ cumulative registered members (July 2025)
- +6 more outcomes
Companies that use Tapple
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Tapple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Tapple partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered secondary, minor and core.
- TBS Radio (大久保佳代子とらぶぶらLOVE)secondary4-episode podcast collaboration featuring Tapple branding, original sticker giveaways, and listener engagement around love advice topics. Broadcast June-July 2026.
- meccha COMIC (めちゃコミック)secondaryLimited-time campaign '最近面白かった漫画・アニメ作品は？' enabling Tapple users to add favorite manga/anime titles to profiles. meccha COMIC points distributed as campaign incentives.
- Fukuoka City (福岡市)minorFukuoka City's official website features Tapple as a safe dating app certified with IMS, as part of the city's safe dating app promotion initiative.
- Gunma Itakura Town (群馬県板倉町)minorItakura Town designated Tapple as an eligible app for its marriage support subsidy program, providing 50% fee reimbursement (up to 10,000 JPY) for eligible residents aged 18-39.
- National Police Agency (警察庁)coreNationwide romance fraud prevention awareness campaign. Tapple distributes Police Agency-created 'キュンとくるセリフ' anti-fraud posters in-app, reaching users nationwide (excluding areas already covered by local police partnerships). Includes fraud hotline information (9110) and consumer hotline (188).
- Global Dating Insights (GDI)minorTapple Product Manager presented at the GDI New York Conference 2026 on 'Why Dating Apps Work Differently in Japan' and participated in a panel on the future of online dating.
- Niigata Prefecture (新潟県)coreTapple participated as a speaker in Niigata's 'Correct Dating App Usage Seminar.' Supports government-led safety education and dating promotion initiatives.
- Noto Region Migration Exchange Council (能登地域移住交流協議会)corePartnership with three municipalities (Nanao City, Nakanoto Town, Hakui City) in the Noto Peninsula. Includes safety seminars, guide distribution, coupon distribution, and relationship population expansion initiatives, with consideration for earthquake recovery needs.
- GGチャンネル (氏原さん)secondaryYouTube influencer collaboration featuring profile customization content '日常のプチ贅沢.' Including 24-hour live stream event and brand-aligned content creation.
- Toyama Prefecture (富山県)corePartnership agreement for safe dating app usage education, surveys on local dating attitudes, and opinion gathering from young residents. Tapple to conduct seminars and provide guidance on safe usage.
- Osaka Prefectural Police (大阪府警察)coreCollaboration on restaurant overcharging scam prevention awareness. In-app notification campaign targeting Osaka-registered users, providing fraud warning information and police consultation resources.
- Children's and Families Agency (こども家庭庁)coreAs a member of the Dating App Association, Tapple participated as a panelist in the Agency's public-private partnership marriage support seminar, contributing expertise on dating app safety and government collaboration models.
- Hokkaido Police (北海道警察)coreCollaboration on SNS-type investment and romance fraud prevention awareness for Hokkaido residents, complementing the national Police Agency campaign.
- Meiji University (明治大学)minorTapple delivered a special university lecture on 'Data Science Applications in Digital Services' featuring CyberAgent's dating app case study.
- Fukushima Minami 9 Municipalities (福島県県南9市町村)minorTapple co-sponsored 'ふれの場' matchmaking events in partnership with 9 Fukushima municipalities, offering special date plans featuring local restaurants and products for matched Tapple users.
- Kochi Prefecture (高知県)corePartnership agreement for promoting safe dating app usage and marriage support. Includes MyNumber authentication expansion, safety seminars, guide distribution, and coupon distribution. Kochi Prefecture also selected Tapple as a designated app for its dating app fee subsidy program.
- Yamanashi Hokuto City (山梨県北杜市)corePartnership for creating dating opportunities through the app. Includes safety seminar video distribution, guide distribution, and coupon provision for Hokuto residents.
- Kagawa Prefecture (香川県)corePartnership for maximizing local love/romance activity. Includes safety seminars, U-25 youth engagement sessions (KAGAWA U-25 SESSION), and local matchmaking events. Kagawa issued Japan's first '恋愛総量最大化まちづくり宣言' (City Planning Declaration for Maximizing Love) in February 2026.
- Toyama Himi City (富山県氷見市)corePartnership to create new dating opportunities. Tapple participates in local dating events and provides educational seminars on safe dating app usage.
- Tokyo Edogawa-ku (東京都江戸川区)corePartnership for dating app utilization support. Includes co-hosting 'START Seminars,' distributing guidebooks and coupons, and providing dating advice content.
- Fukui Prefecture (福井県)corePartnership to maximize local love activity. Includes Japan's first wrapping bus advertising (taple × Fukui Love Promotion Project) and safety promotion activities.
- Hokkaido Prefecture (北海道)corePartnership for dating and marriage support. Includes safety promotion, Hokkaido Marathon photobooth collaboration, and participation in Hokkaido Marriage Support Forum.
- Hyogo Himeji City (兵庫県姫路市)corePartnership for marriage support. Includes user fee subsidies for Himeji residents, local event participation (Tegarayama Autumn Jamboree), and safety guide distribution.
- Kanagawa Prefecture (神奈川県)corePartnership for promoting proper use of dating apps. Includes safety seminars and educational content for youth-focused dating support.
- Mie Prefecture (三重県)corePartnership for dating and marriage support. Includes matchmaking events, safety seminars, and guide distribution in collaboration with local government programs.
- Panasonic (パナソニック)corePanasonic's facial recognition technology is licensed for Tapple's 2-step identity verification, matching ID photos, profile photos, and selfies to prevent impersonation.
- Saga Ureshino City (佐賀県嬉野市)minorEarly partnership for youth exchange and settlement population expansion. Includes safety guide distribution and local tourism-dating event integration.
- Saga Arida Town (佐賀県有田市)minorPartnership for supporting young people's life design. One of the earliest municipal partnerships for Tapple.
- General Incorporated Association Dating App Association (恋愛・結婚マッチングアプリ協会)coreTapple serves as a director company in the industry association (理事企業). Association activities include IMS certification promotion, self-regulatory guidelines, fraud prevention knowledge sharing, and government liaison. The association signed an agreement with Digital Agency for MyNumber card utilization in June 2025, and coordinates nationwide romance fraud prevention with the Police Agency.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Tapple competitors and assessment
Company assessmentDirect peers
- Tinder (Match Group): Tinder is the global category-leading dating app from Match Group with a freemium mobile platform serving Japanese users; it competes directly with Tapple for international-style casual dating, particularly among young urban Japanese singles.
- Pairs (Eureka, Inc.): Pairs by Eureka is widely regarded as Japan's largest dating app by registered members and operates as Tapple's closest domestic direct competitor, sharing the same freemium-to-paid subscription model and Japanese-language mobile-first platform targeting 20s-30s singles.
- with Inc. with is a Japan-focused dating app that uses personality diagnostics and psychological matching as core differentiation, competing directly with Tapple for the same singles-in-20s segment through shared interests and values.
- Omiai (Net Marketing Co.): Omiai is a Japan marriage-focused dating app positioned for serious matchmaking among 20s-30s users, directly competing with Tapple's late-20s-to-40s 'konkatsu' segment via a similar paid-subscription mobile app experience.
- Bumble Inc. Bumble is a global dating app (and broader connection platform) operating in Japan with a women-first matching model and premium subscriptions, offering a direct external competitive threat to Tapple in the Japanese consumer market.
Broad incumbents
- Match Group: Match Group owns Tinder, Hinge, Match.com, OkCupid, Pairs (via Eureka partnership) and other dating brands globally; it is the broadest incumbent in the dating-app category and competes with Tapple indirectly through multiple apps deployed in Japan.
Emerging players
- Happn: Happn is a location-based dating app with global presence and partial Japanese market availability; comparable in mobile-first dating mechanics and freemium subscription model to Tapple.
- Hinge (Match Group): Hinge is Match Group's 'designed to be deleted' relationship-focused dating app; deployed in Japan with strong AI-coach and compatibility features that increasingly overlap with Tapple's AI Profile Generation and messaging capabilities.
- Coffee Meets Bagel: Coffee Meets Bagel is a curated dating app targeting users seeking serious relationships; though smaller in Japan than Tapple, it overlaps in relationship-intent positioning and subscription monetization model.
Regional players
- Tantan (Hello Group / Momo): Tantan operated by Hello Group is a leading dating app for Chinese-speaking markets; a regional peer of comparable scale and freemium-mechanics, useful as a TAM and conversion benchmark for dating-app business models in Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tapple social profiles
Digital presenceTapple compliance and trust
Trust signalCompliance4 records
Tapple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapple leadership team
Management profileNumber of profiles
Profiles5 records
Tapple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapple
What does Tapple do?
Tapple operates Japan's largest-scale dating app under the same name, connecting users to romantic partners through shared hobbies such as food, movies, and sports. The app is offered on iOS and Android with a freemium model and premium subscription plans, complemented by the standalone free matching app Koigram and a student-exclusive Tapple Student feature. As of July 2025, the service had surpassed 23 million cumulative registered members and approximately 12,000 new couples were forming monthly.
Is Tapple a public or private company?
Tapple is a private company. It is classified as corporate owned and is currently operating.
When was Tapple founded?
Tapple was founded in 2013.
Where is Tapple based?
Tapple is headquartered in Tokyo, Japan, in the Asia region.
How does Tapple make money?
One revenue line is on record: premium Subscription (Simple/Standard Plans).
Who are Tapple's main competitors?
Direct peers on record are Tinder (Match Group), Pairs (Eureka, Inc.), with Inc., Omiai (Net Marketing Co.) and Bumble Inc.. Match Group is listed as a broad incumbent. Emerging players are Happn, Hinge (Match Group) and Coffee Meets Bagel. Tantan (Hello Group / Momo) is listed as a regional player.
Does Tapple have an API?
No public API is recorded for Tapple.
What industry is Tapple in?
Tapple's product category is Online Dating. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks, with a secondary code of MPACAJAH, Dating & Relationship Networking.