NTV

What NTV does

NTV is the flagship television brand of Newfoundland Broadcasting Company Limited, a privately held, family-controlled Canadian media company headquartered in St. John's, Newfoundland and Labrador. Founded in 1955, NTV operates as one of the last independently owned and operated television stations globally and was the first station in North America to broadcast 24 hours per day. It delivers a full linear-TV schedule — including flagship local newscast NTV Evening Newshour, the only televised Sunday news broadcast in the province, and a slate of recurring feature series (On The Mark, Our Time, Places To Go, Backstage Pass, Reflections) — alongside the NTV Plus cable channel, syndicated U.S. programming (NCIS, Survivor, Jeopardy!), and Global National and CTV national-news simulcasts. The station claims over one million weekly viewers across NL.

Under the Newfoundland Broadcasting Company Limited umbrella, NTV is paired with sister assets: the OZFM radio station, the NTV+ on-demand streaming platform (ntvplus.ca) hosting original series, the NTV.ca digital news and weather portal with embedded live webcams, and the Newfoundland Herald print publication. Technology infrastructure is a conventional broadcast-and-publish stack — Brightcove video players, Streamhoster webcam feeds, a WordPress-style CMS, and a direct in-house sales platform — with no documented AI/ML, API, or developer-platform layer.

The business model is advertising-led and quote-based. NTV monetises its multi-platform audience through TV/video ad spots (including premium inventory such as the Super Bowl), digital display and video advertising on NTV.ca, radio ad placements via OZFM, and sponsored content and custom campaign production. Two primary customer segments are served: provincial Newfoundland and Labrador viewers (mass-market audience) and local/regional SMB advertisers seeking integrated multi-platform reach, plus a secondary segment of broadcast-segment sponsors (e.g., Healthcare Foundation sponsoring the Birthdays & Anniversaries segment). Pricing is not publicly disclosed and is negotiated via an Advertise-With-Us inquiry form; no enterprise subscription or programmatic revenue model is in evidence. Revenue, headcount detail, and financial performance are not publicly disclosed.

Name

NTV

Legal name

Newfoundland Broadcasting Company Limited

Website

https://ntv.ca

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

NTV is Newfoundland and Labrador's primary independent television broadcaster, delivering local news, weather, and original programming across linear TV, streaming (NTV+), radio (OZFM), and digital platforms to provincial viewers and advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television/Video Advertising: Sells 10-, 15- and 30-second TV/video ad spots during broadcasts including high-profile slots such as the Superbowl. Offers custom production of ads (with example portfolio of 30s, 15s, 10s ads for clients like Pipers, Janeway PSA, Casa Amigos, Adventure Sales, Adora Boutique, Salvation Army).
2. Digital Advertising: Display advertising on NTV.ca including Display Double Big Box, Display Big Box, and Display Leaderboard formats; video ads; recurring digital campaigns.
3. Radio Advertising: Radio ad production and placement via sister station OZFM, including charitable/event PSAs (Batter Box Fundraiser, GSF, Jamarama, JNW Kim Kitchell, NLFL Better Future, For the Families Golf).
4. Sponsored Content & Custom Campaigns: Custom advertising packages and sponsored content offerings in addition to standard ad placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

NTV is a regional television broadcaster headquartered in St. John's, Newfoundland and Labrador, that produces and airs daily local news, weather, sports, and feature programming for Newfoundland and Labrador audiences. The company operates the NTV broadcast channel, the NTV Plus cable channel, the NTV+ on-demand streaming platform, the NTV.ca digital news site, and sister radio station OZFM. Its primary commercial activity is selling advertising across these broadcast, digital, and radio properties to local and regional businesses.

Product overview

NTV operates as an integrated broadcast media platform consisting of multiple interconnected products and services. The core offering is the NTV television station (one of the last independently owned and operated TV stations in the world and the first to broadcast 24 hours per day in North America), headquartered in St. John's, Newfoundland and Labrador. This core product is complemented by the NTV+ streaming platform for on-demand content, OZFM radio as a sister brand under Newfoundland Broadcasting Company Limited, and NTV.ca as the digital news and information portal. The product portfolio spans flagship news programs (NTV Evening Newshour, NTV News First Edition, Sunday Evening News), weekly news and public affairs (Issues & Answers, Week in Review), a comprehensive lineup of feature series (On The Mark, Our Time, Places To Go, The Inside Story, Political Watch, Inspiring NL, Made Right Here, Backstage Pass, Your Community, Reflections, Birthdays and Anniversaries, Question of the Week, Silver Linings), and additional services including NTV Weather Service, NTV Weather Cams live camera network, NTV Advertising Services, and NTV Prime time/daytime syndicated entertainment programming.

Differentiator

Problem solved

Functional benefit

Brands

• OZFM: Radio station operating under the Newfoundland Broadcasting Company umbrella alongside NTV.
• NTV+

Products and services

• NTV Television Station The core NTV broadcast television station serving Newfoundland and Labrador, airing news, weather, sports, syndicated entertainment and original local programming; one of the last independently owned and operated television stations in the world, reaching over one million viewers weekly.
• NTV+ Streaming Platform On-demand streaming service at ntvplus.ca allowing viewers to watch NTV news programs, original series such as Adventures Unknown, Health Explored with Mike Wahl, Home It's Where the Art Is, NL Now, and Terror Nova, and exclusive local content anytime.
• NTV Evening Newshour NTV's flagship daily newscast and the province's top-rated, most-watched program, featuring the top local, national and international news stories of the day, plus weather, sports and feature segments such as Question of the Week and Birthdays and Anniversaries.
• NTV News First Edition Weekday morning news program hosted by Toni-Marie Wiseman, providing a comprehensive look at the day with in-depth local interviews.
• NTV Sunday Evening News The province's only televised weekend news broadcast, gathering all of the weekend's top stories for Newfoundland and Labrador viewers.
• Issues & Answers NTV's weekend public affairs program hosted by Michael Connors, interviewing the top newsmakers in the province every Sunday.
• Week in Review Weekly recap program hosted by Toni-Marie Wiseman and Michael Connors, recapping the biggest news stories of the week.
• NTV Weather Service Comprehensive weather forecasting service for Newfoundland and Labrador featuring current conditions, hourly weather, 7-day forecasts, and NTV Weather Update on-air segments.
• NTV Weather Cams Network of live streaming weather and traffic webcams across key Newfoundland and Labrador locations, embedded into NTV.ca to provide real-time visual weather updates.
• NTV Advertising Services Multi-platform advertising service offering 10-, 15- and 30-second TV/video ad spots, digital display advertising (Double Big Box, Big Box, Leaderboard), radio ad placements on sister station OZFM, and custom creative production and sponsored content packages across NTV, NTV Plus, OZFM, and NTV.ca.
• OZFM Radio Radio station operating as part of Newfoundland Broadcasting Company Limited, providing audio broadcast content and radio advertising placements sold as part of integrated NTV packages.

Quantifiable outcome

• Over one million weekly viewers
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• OZFMflagshipStrategic or Co-development PartnerSister radio station under Newfoundland Broadcasting Company Limited. OZFM is sold alongside NTV as part of integrated TV/radio/digital advertising packages and cross-promoted across NTV.ca and the broadcaster's social channels.
• Newfoundland HeraldflagshipStrategic or Co-development PartnerSister print publication under Newfoundland Broadcasting Company Limited, cross-promoted on NTV.ca. NTV's Mark Dwyer hosted a special on the publication's 80th anniversary.
• NTV+ (ntvplus.ca)flagshipOEM/ Whitelabel/ Licensing PartnerNTV's proprietary on-demand streaming hub where viewers can watch NTV programming, news, and original series on demand. Functions as the digital extension of the NTV broadcast channel.
• Global NationalcoreStrategic or Co-development PartnerGlobal National is carried on NTV's broadcast schedule at 7:00 p.m. daily, providing national news content to Newfoundland and Labrador audiences.
• CTV (Your Morning / CTV National News)coreStrategic or Co-development PartnerCTV programming is carried on NTV's daily schedule, including CTV Your Morning (7:30 a.m.) and CTV National News (11:30 p.m.), as part of the NTV broadcast line-up.
• Healthcare Foundation (Newfoundland and Labrador)minorGTM or Marketing PartnerSponsor of NTV's 'Birthdays and Anniversaries' segment. Brought to you by HCF (Health Care Foundation), the segment acknowledges viewers celebrating 90+ birthdays and 50+ anniversaries on the NTV Evening Newshour.
• Newfoundland and Labrador Soccer Association (NLSA)minorGTM or Marketing PartnerCo-announced with BMO a launch of a new program to grow girls' soccer in the province; covered by NTV as a news story.
• BMO (Bank of Montreal)minorGTM or Marketing PartnerJoined NLSA to grow girls' soccer; partnership highlighted by NTV news coverage.
• Captain Atlantic's (captainatlantis.com)minorGTM or Marketing PartnerCross-promoted sister/affiliated website in NTV.ca footer 'Stay Connected' section.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CTV Network (Bell Media):
• CBC (Canadian Broadcasting Corporation): Canada's public national broadcaster operating television, radio, and digital news including dedicated Newfoundland and Labrador regional newsrooms. It is directly comparable to NTV as a multi-platform local/regional news competitor with overlapping audience and advertising categories.
• Rogers Media (Citytv / CityNews): Major Canadian broadcaster and digital publisher through Citytv and CityNews, including streaming via Citytv+. Comparable to NTV as a multi-platform English-Canadian broadcaster with local news programming and digital ad inventory competing for the same advertisers.
• CityNews (Canadian local TV brand): CityNews is a Canadian local news broadcaster under Rogers Media, producing local newscasts across multiple Canadian markets. Comparable to NTV in that it is a multi-city local TV news and digital platform selling integrated TV + digital ad packages to advertisers.
• Corus Entertainment (Global TV owner, advertising): Corus Entertainment owns Global Television and several Canadian specialty news and lifestyle channels, operating a multi-platform broadcast and digital advertising business. Comparable to NTV as a vertically integrated Canadian broadcaster monetizing audiences across linear TV, streaming, and digital.
• Global Television / Global News (Corus Entertainment):

Regional players

• SaltWire Network: Atlantic Canadian newspaper and digital news publisher operating titles like the St. John's Telegram and Cape Breton Post. Comparable as a regional multi-platform news competitor in Newfoundland and Labrador, fighting for the same local advertising spend and audience.
• All-Newfoundland Radio (CJYQ / OZFM competitor): Note: OZFM is itself part of NTV's portfolio; this entry refers to the broader Newfoundland commercial radio market, of which VOCM/CJON/etc. are the most direct competitors. As a regional radio competitor in St. John's, it is comparable to OZFM in audience and ad-market dynamics.
• VOCM Radio (St. John's): Newfoundland's leading radio broadcaster and digital news outlet, headquartered in St. John's. Comparable as a Newfoundland-based multi-platform media competitor for both audience attention and local ad budgets, directly overlapping NTV/OZFM's geographic market.

Direct peers

• CHEK-TV: An independently owned and operated Canadian television station based in Victoria, BC, known for its independent local news model. Direct peer to NTV as one of Canada's last independent broadcasters with a local news focus and integrated digital presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NTVNewsNL
• Facebookfacebook.com/NTVNewsNL
• LinkedInlinkedin.com/company/newfoundland-broadcasting-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTV