Newfoundland Herald

What Newfoundland Herald does

Newfoundland Herald is a privately held regional entertainment magazine publication headquartered in St. John's, Newfoundland and Labrador, Canada, serving Newfoundland and Labrador residents and the wider diaspora with content covering local news, arts and culture, music, sports, politics, travel and leisure, food and drink, and entertainment. The publication positions itself as Newfoundland's entertainment magazine and organizes its editorial output across categorical content verticals including Arts & Culture, Music, Sports, News, Politics, Travel & Leisure, and Food & Drink, with archived material and a guestbook feature. Its primary audience is geographically defined — Newfoundlanders and Labradorians — and includes both in-province readers and diaspora consumers seeking connection to local events, people, and culture.

The underlying technology is a WordPress-based online publication platform using the RevSlider plugin for featured content presentations, supporting category-driven article organization, tagging, and social sharing. The site is complemented by printed magazine editions distributed within the province, and the publication carries an active web presence categorized as 'operating' in the source material. A dedicated mobile application is not offered, and there is no public API or SDK surface.

The business model rests on two revenue streams: advertising (with rates undisclosed publicly and the 'Advertise With Us' link routing inquiries to parent affiliate NTV at ntv.ca) and direct sales of regional cookbook editions via the 'Cookbook Editions' product line. The company operates under Newfoundland Broadcasting as its strategic parent (described on the site as 'Powered by Newfoundland Broadcasting'), which supplies advertising sales infrastructure through NTV, broadcast cross-promotion through OZFM radio, and content partnership through Captain Atlantis properties. No subscription paywall, pricing tiers, funded growth, or specific founder/ownership structure is disclosed in the available source material.

Name

Newfoundland Herald

Legal name

Newfoundland Herald

Website

https://nfldherald.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Newfoundland Herald is a privately held digital and print entertainment magazine serving Newfoundland and Labrador residents and the diaspora with local news, arts, culture, sports, music, and lifestyle content, operating under Newfoundland Broadcasting with WordPress-based web distribution.

Ownership category

akta.pro rank

Product category

Regional Entertainment Magazine

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional entertainment magazine
• Local news publishing
• Arts culture coverage
• Lifestyle content publishing
• Weekly magazine editions

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: The magazine generates revenue through advertising, with an 'Advertise With Us' link directing to ntv.ca for advertising inquiries.
2. Cookbook Sales: The magazine publishes and sells cookbook editions as indicated by the 'Cookbook Editions' section in the navigation.

Distribution channels1 record

Marketing channels2 records

Core offering

Newfoundland Herald is a regional entertainment magazine that publishes weekly online and print editions covering local news, arts & culture, music, sports, politics, travel & leisure, food & drink, and entertainment specific to Newfoundland and Labrador. The publication also sells cookbook editions featuring regional recipes and culinary content as a supplementary product line.

Product overview

Newfoundland Herald is a digital-first entertainment magazine serving Newfoundland and Labrador. The publication operates as a unified platform covering multiple content categories including news, sports, politics, music, travel, arts & culture, and food & drink. The main product is the online magazine publication, supplemented by cookbook editions and content partnerships with local media outlets like NTV and OZFM.

Differentiator

Problem solved

Functional benefit

Products and services

• Newfoundland Herald Online Magazine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• NTV (Newfoundland Broadcasting)coreGTM or Marketing PartnerNTV, Canada's Superstation, is partnered with Newfoundland Herald. The 'Advertise With Us' link redirects to ntv.ca. NTV provides advertising sales services for the Herald and powers the publication's infrastructure. The Herald also covers NTV's news programming and personalities.
• OZFMminorGTM or Marketing PartnerOZFM is a related radio station (retro-formatted station) linked on the Newfoundland Herald website footer. The Herald covers music events and artists that may be played on OZFM.

Recent moves5 records

Expansion highlights3 records

Regional players

• SaltWire Network: Atlantic Canada newspaper network operating multiple regional dailies and weeklies. Directly comparable to Newfoundland Herald as a regional print/digital news publisher serving a similar geographic footprint with overlapping advertising and subscription models.
• Saltscapes Magazine: Atlantic Canada lifestyle and culture magazine covering travel, food, and arts across the region. Comparable as a regional lifestyle/entertainment periodical with print and digital editions.

Direct peers

• The Telegram (St. John's): Historic daily newspaper serving St. John's and Newfoundland. Closest direct competitor in the regional news/local content category, with overlapping audience and similar print plus digital distribution model.
• NL Magazine: Online lifestyle and tourism magazine focused on Newfoundland and Labrador. Comparable as a regional digital-first entertainment/lifestyle publication targeting NL residents and visitors.
• Atlantic Business Magazine: Regional business publication covering Atlantic Canada including Newfoundland. Comparable magazine-format digital and print regional content with similar advertising-driven revenue model.
• Down Home Magazine: Long-running NL-focused lifestyle and culture magazine covering provincial stories, people, food, and traditions. Direct peer in the regional entertainment/lifestyle publishing niche.

Broad incumbents

• CBC Newfoundland and Labrador: Public broadcaster's local division covering NL news, arts, and culture. Comparable in audience and geography but funded publicly, competing for the same regional advertisers and reader attention as the Herald.
• CTV News Atlantic: National broadcaster's Atlantic Canada division producing regional news content. Comparable in serving NL audiences with overlapping coverage categories and competing for the same local ad market.

Emerging players

• The Overcast: Independent Newfoundland-focused online publication covering local news, culture, and politics. Emerging digital peer sharing the same province-specific audience and content categories.

Others

• VOCM (St. John's): NL radio network covering local news, talk, and entertainment. Adjacent regional media outlet serving overlapping audiences and competing for local advertising budgets, partnered within the same media ecosystem as NTV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thenfldherald
• Facebookfacebook.com/nfldherald
• LinkedInlinkedin.com/company/newfoundland-herald

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfoundland Herald