Verde Energy
Verde Energy is a U.S. retail energy supplier offering 100% renewable electricity and carbon-neutral natural gas on fixed-rate plans to 250,000+ residential and commercial customers across six deregulated states (PA, OH, NY, NJ, MA, IL). It operates as part of Spark HoldCo's Spark Entities family.
- Company typePrivate
- Founded2009
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Verde Energy does
Verde Energy is a U.S. retail electricity and natural gas supplier (RESCO) offering 100% renewable electricity and carbon-neutral natural gas to residential and commercial customers in six deregulated U.S. states: Pennsylvania, Ohio, New York, New Jersey, Massachusetts, and Illinois. The company's core technology is the procurement and retirement of Renewable Energy Certificates (RECs) to back its electricity supply, with two distinct product tiers — a generic REC product (offsetting 100% of usage with non-specified U.S. RECs) and a premium Guaranteed Wind REC product (offsetting usage with National Wind RECs). Underlying operations run on a self-serve web platform with ZIP-code-driven rate discovery, an online MyAccount billing/management portal, and an inside-sales call center (1-800-388-3862) integrated with local utility billing infrastructure in each deregulated market.
The revenue model is a recurring supply arrangement: customers enroll in 12-month fixed-rate electricity or natural gas plans, and Verde bills supply charges through the customer's existing utility statement. Customer acquisition is direct-to-consumer via the website, phone sales, state-level SEO landing pages, a content/blog funnel, and a Refer-a-Friend program ($50 prepaid Visa per referral). Customer retention is supported by sign-up rebate cards (up to $100 for electricity, $50 for gas paid in two installments) and customer service. Verde Energy is a privately held LLC organized under multiple state-specific entities (Verde Energy USA Pennsylvania, Verde Energy USA Massachusetts, etc.) and operates as a subsidiary of Spark HoldCo, LLC within the Spark Entities family of energy brands alongside Spark Energy and Via Renewables.
Verde Energy firmographics
Firmographics- Name
- Verde Energy
- Legal name
- Verde Energy USA, LLC
- Website
- https://verdeenergy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Verde Energy is a U.S. retail energy supplier offering 100% renewable electricity and carbon-neutral natural gas on fixed-rate plans to 250,000+ residential and commercial customers across six deregulated states (PA, OH, NY, NJ, MA, IL). It operates as part of Spark HoldCo's Spark Entities family.
- Ownership category
- akta.pro rank
Verde Energy industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Natural Gas Distribution (2212)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE)
- akta.pro secondary industry
- Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE)
Keywords
Where Verde Energy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Verde Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Electricity Supply: Revenue generated from supplying 100% renewable electricity to residential and commercial customers in deregulated energy markets. Customers pay for electricity supply on their utility bill.
- Natural Gas Supply: Revenue generated from supplying carbon-neutral natural gas to residential and commercial customers. Customers pay for natural gas supply as part of their regular utility billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 12-Month Fixed Rate Electricity Plan |
| Subscription | Monthly | Natural Gas Plan |
| Subscription | Monthly | Referral Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Verde Energy product offering
Product offeringCore offering
Verde Energy is a retail energy supplier that sells 100% renewable electricity and carbon-neutral natural gas to residential and commercial customers in U.S. deregulated energy markets. Customers enroll in fixed-rate supply plans directly with Verde, while their local utility continues to deliver the energy and handle billing infrastructure.
Product overview
Verde Energy is a renewable energy supplier offering a unified product portfolio centered on 100% renewable electricity and carbon-neutral natural gas supply services. The core offering consists of fixed-rate plans for residential and commercial customers, with add-on reward programs including prepaid Visa card rebates for new sign-ups and a Refer-a-Friend program. Additional products include Illinois-specific Guaranteed Choice and Guaranteed Wind REC-backed electricity products, along with online account management through MyAccount. The company serves Pennsylvania, Ohio, New York, New Jersey, Massachusetts, and Illinois.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Renewable Electricity Supply Retail electricity supply contract under which Verde Energy provides 100% renewable-sourced electricity (via REC retirement) to residential and commercial customers in deregulated U.S. states, with the local utility continuing to deliver the power.
- Carbon-Neutral Natural Gas Supply Retail natural gas supply contract under which Verde Energy delivers carbon-neutral natural gas (carbon offsets applied) to residential and commercial customers in deregulated U.S. states, with the local utility continuing pipeline delivery.
- Guaranteed Choice (Generic REC) — Illinois Illinois retail electricity product backed by generic RECs, providing 100% renewable content at a lower price point than the premium wind-backed option. Targeted at Illinois customers who want renewable content with greater price sensitivity.
- Guaranteed Wind (Premium Wind REC) — Illinois Illinois retail electricity product backed exclusively by wind RECs, offering customers a premium-tier 100% wind renewable supply contract. Targeted at Illinois customers prioritizing specific renewable technology (wind) over the generic REC option.
Quantifiable outcome
- 100% renewable electricity supply backed by RECs
- +3 more outcomes
Companies that use Verde Energy
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Verde Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Verde Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spark EnergyminorVerde Energy USA is part of the Spark Entities family of companies. Texas customers were transitioned from Verde Energy to Spark Energy. Both companies operate under shared corporate governance with common accessibility and privacy policies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Verde Energy competitors and assessment
Company assessmentBroad incumbents
- Just Energy: Established North American retail energy provider supplying electricity and natural gas to residential and commercial customers in many of the same deregulated US states where Verde operates.
- Public Power (Shell Energy): Shell-affiliated retail electricity supplier offering fixed-rate plans to residential and commercial customers across multiple US deregulated states, competing head-to-head with Verde on price and renewable content.
- Constellation Energy: Major US energy supplier with a residential and SMB retail arm that competes against Verde in deregulated markets, offering fixed-rate electricity and natural gas products, including renewable options.
- Direct Energy (NRG Energy): One of the largest US retail electricity and natural gas providers, operating across the same deregulated states as Verde and serving both residential and commercial customers with bundled fixed-rate plans.
Direct peers
- Clearview Energy: Smaller retail electricity supplier focused on fixed-rate and green energy plans in select deregulated US states — a closer peer in scale and go-to-market to Verde than the large incumbents.
- Green Mountain Energy: Direct green retail energy supplier serving residential and commercial customers in multiple deregulated US states, with a 100% renewable electricity positioning virtually identical to Verde's core value proposition.
- Town Square Energy: Retail electricity and natural gas supplier serving residential customers in deregulated US markets with fixed-rate and renewable options, directly comparable in customer profile and product mix to Verde.
- Inspire Energy: Direct-to-consumer green retail electricity supplier focused on 100% renewable plans in deregulated states, with a digital-first acquisition model and bundled wind/solar RECs — closely comparable to Verde's positioning.
- 4Change Energy: Retail electricity provider marketing fixed-rate plans in deregulated US states, including green product tiers, with a similar SMB/consumer mix to Verde and overlapping service territory.
Others
- Spark Energy / Via Renewables: Affiliated retail energy brand under the same Spark HoldCo parent as Verde, operating in adjacent deregulated markets — comparable product, customer, and business model, and effectively Verde's corporate sibling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Verde Energy social profiles
Digital presenceVerde Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verde Energy leadership team
Management profileNumber of profiles
Profiles1 record
Verde Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verde Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verde Energy
What does Verde Energy do?
Verde Energy is a retail energy supplier that sells 100% renewable electricity and carbon-neutral natural gas to residential and commercial customers in U.S. deregulated energy markets. Customers enroll in fixed-rate supply plans directly with Verde, while their local utility continues to deliver the energy and handle billing infrastructure.
Is Verde Energy a public or private company?
Verde Energy is a private company. It is classified as corporate owned and is currently operating.
When was Verde Energy founded?
Verde Energy was founded in 2009. It employs 51 to 100 people.
Where is Verde Energy based?
Verde Energy is headquartered in Houston, United States, in the North America region.
How does Verde Energy make money?
Two revenue lines are on record. Electricity Supply is the primary driver. The others are natural Gas Supply.
Who are Verde Energy's main competitors?
Broad incumbents on record are Just Energy, Public Power (Shell Energy), Constellation Energy and Direct Energy (NRG Energy). Direct peers are Clearview Energy, Green Mountain Energy, Town Square Energy, Inspire Energy and 4Change Energy. Spark Energy / Via Renewables is listed as an others.
Does Verde Energy have an API?
No public API is recorded for Verde Energy.
What industry is Verde Energy in?
Verde Energy's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAE, Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled), with a secondary code of EUAGAFAE, Green Power Retailing & Bundled Supply (Energy + Certificates). Its NAICS code is 2212 and its SIC code is 4900.