NatUp

What NatUp does

NatUp is a French agricultural cooperative (Société Coopérative Agricole à capital variable), created in 2019 through the merger of Cap Seine and Interface céréales, headquartered in Bois-Guillaume, France, with secondary operations in Mont-Saint-Aignan and Luneray (Seine-Maritime). It serves 7,000 farmer-members (adhérents) across 9 departments spanning Normandy, Île-de-France, Hauts-de-France, and Centre-Val de Loire, employing 1,800 collaborators and generating €1.3 billion in revenue with €22.1 million net income for FY 2023/2024. The cooperative's primary functions are upstream (cereal collection at 1.6 million tonnes/year, livestock collection of 98,000 bovines and ovines, agronomic advisory, inputs supply, member training) and downstream (processing and retail through wholly-owned subsidiaries including Lunor for potato/vegetable processing, Les Éleveurs de la Charentonne for 38 short-circuit meat stores, Gamm Vert garden centers, and flax fiber subsidiaries EcoTechnilin, La French Filature, and Lemaitre-Demeestere). It also participates in the Exelience union of cooperatives (>€50M revenue, 70,000 tonnes of certified seeds/year). Revenue is generated principally through transaction fees on cereal and livestock commercialization, hardware sales via retail and processed-food subsidiaries, and professional services (training, advisory, digital tools). Distribution combines direct farm-to-silo collection through 200 silos/depots, owned retail storefronts, supermarket partnerships (Coopérative U, Lidl), and foodservice distributors (Pomona). Recent capex commitments include a €6M Lunor fresh fries line (Nov 2025), a €50M LUGO prepared-dish factory (France 2030, announced June 2026), and continued rollout of the NatUp+ digital member platform (Feb 2026, >1,800 users). Leadership transitioned from Director General Patrick Aps (retired December 2024) to Laurent Lemarchand, with Antoine Declercq as President.

Name

NatUp

Legal name

Société Coopérative Agricole NatUp

Website

https://natup.coop

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NatUp is a French agricultural cooperative serving 7,000 farmer-members across nine departments, generating €1.3B revenue through cereal and livestock collection, processing (Lunor), retail (Les Éleveurs de la Charentonne, Gamm Vert), and member services spanning advisory, training, and digital tools.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Support Activities for Animal Production (115210), Farm Supplies Merchant Wholesalers (42491), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock Contract Growing & Farm Labor Services (AFAEALAE)

akta.pro secondary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

Keywords

• Agricultural cooperative
• Grain collection services
• Livestock production
• Vegetable processing
• Farm advisory services

Headquarters

HQ city

Mont-saint-aignan

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Cereals and grains collection and commercialization: NatUp collects, conditions, stores and commercializes grains and cereals from its 7,000 farmer-members. The cooperative handles 1.6 million tonnes of cereals and 98,000 bovines and ovines annually.
2. Livestock (bovine, ovine, porcine, poultry) production and meat sales: Animal production supported by NatUp through veterinary services, feed, and animal welfare programs. Products sold through subsidiary Les Éleveurs de la Charentonne retail stores, Coopérative U hypermarkets, and foodservice distributors.
3. Processed vegetable products (Lunor subsidiary): Lunor, NatUp's food-processing subsidiary in Luneray, processes potatoes and vegetables from member farmers into fresh pre-cooked fries, cooked vegetables, and prepared dishes. The new fries line targets 6,000 tonnes/year. Future LUGO factory will produce prepared dishes from members' vegetables.
4. Retail store network (Gamm Vert and Les Éleveurs de la Charentonne): NatUp operates or franchises a network of Gamm Vert garden centers and Les Éleveurs de la Charentonne proximity stores (38 locations) selling local farm products and gardening supplies.
5. Agricultural services, training, and advisory: NatUp provides fee-for-service training (Certiphyto, professional development), advisory services, digital tools (NatUp+, SMAG Farmer), and technical support to farmer-members and external agricultural professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

NatUp is a French agricultural cooperative that supports 7,000 farmer-members across Normandy and surrounding regions with the full agricultural value chain: upstream agronomic advisory, seeds and inputs supply, grain and livestock collection; midstream processing through the Lunor vegetable/potato facility and flax fiber subsidiaries; and downstream retail distribution through 38 Les Éleveurs de la Charentonne meat stores and Gamm Vert garden centers. It collects 1.6 million tonnes of cereals and 98,000 bovines/ovines annually, with €1.3 billion in revenue (FY 2023/2024).

Product overview

NatUp is a large French agricultural cooperative offering a broad, multi-channel portfolio of products, services, and digital tools. Its core activity spans the entire agricultural value chain from production (cereals, livestock, vegetables, flax) through processing to retail distribution. The cooperative operates through multiple wholly-owned and affiliated subsidiaries including Lunor (potato and vegetable processing), Les Éleveurs de la Charentonne (38 short-circuit meat retail stores), Gamm Vert (garden/agricultural supply stores), EcoTechnilin / La French Filature / Lin de France (flax fiber and biomaterials), Lemaitre-Demeestere (flax weaving), Fraichement Bon (fresh produce), and Pom'Alliance (potatoes). NatUp also holds a stake in Exelience, a seed-production union of cooperatives. Digitally, NatUp serves its ~1,800 farmer members via the NatUp+ member portal and EasyCoop platform, supplemented by Vertual (premium advisory service with EasyAgro app access) and SMAG Farmer parcel management. Decision-support tools for precision agriculture include Xarvio® HEALTHY FIELDS (BASF partnership for crop protection) and Agrility (maize yield/harvest prediction). Agricultural services include soil diagnostics, the Propulseur de Réussite young farmer program, NatUp Formation (Qualiopi-certified training), and the annual Rencontres Agros field events. Recent product launches include the Lunor fresh pre-cooked fries line (€6M, 6,000t/year capacity) and the upcoming LUGO factory (€50M France 2030). The cooperative generated €1.3 billion in revenue (FY 2023/2024).

Differentiator

Problem solved

Functional benefit

Brands

• NatUp+: Digital extranet platform for farmer members providing access to services, tools, and cooperative information.

Products and services

• NatUp+ Digital Member Platform Digital member extranet platform providing farmer-members access to services, simulation tools, and cooperative information. Over 1,800 active users.
• Lunor Fresh Pre-Cooked Fries Fresh pre-cooked fries produced at Lunor's Luneray facility from potatoes sourced exclusively from NatUp member farms within a 30 km radius. Nutriscore A product sold through retail (600g) and foodservice (2.5kg) channels.
• Les Éleveurs de la Charentonne Retail Chain Short-circuit retail chain of 38 proximity stores selling locally sourced beef, sheep, pork, and poultry from NatUp farmer-members, including Bleu-Blanc-Cœur poultry and Label Rouge lamb.
• Gamm Vert Garden Centers Garden center and agricultural supplies retail chain offering 20,000+ product references for gardening and self-production across NatUp's territory, with combined Gamm Vert and Les Éleveurs de la Charentonne formats in select locations.
• Diagnostic Sol Soil Analysis Service Soil diagnostic service offering farmer-members detailed analysis of soil fertility to guide fertilization and cover crop strategies. Launched September 2025.
• NatUp Formation Training Programs Agricultural training division offering in-person and distance learning courses for members and employees, including Certiphyto renewal, risk management, and agricultural best practices. Qualiopi-certified since end of 2021.
• Propulseur de Réussite Young Farmer Program Young farmer installation support program offering personalized farm management coaching, exclusive discounts on inputs and equipment, and access to training modules to help new farmers navigate economic, technical, and environmental challenges.
• Lunor Lentils Production Chain 100% Norman lentil production chain — sourced from NatUp members (e.g., Julien Biloquet at Londinières) and processed at Lunor's Luneray site within 50km. Supports crop rotation through nitrogen-fixing legumes.
• Blé Label Rouge Wheat Label Rouge wheat production and supply chain involving strict varietal selection, reinforced technical monitoring, and reasoned agricultural practices for premium quality grain.
• Exelience Seed Production Union Seed production union of agricultural cooperatives (Adviitam, Noriap, NatUp, Ucac, with InVivo and Semences de France), operating 3 industrial sites producing over 70,000 tonnes of certified seeds per year. Annual revenue exceeds €50 million.
• Lunor LUGO Prepared Dish Factory Future LUGO factory at Luneray producing prepared dishes from vegetables and potatoes sourced from NatUp members. €50M investment supported by France 2030 program.
• Lunor Potato and Vegetable Processing Agri-food subsidiary based in Luneray (Seine-Maritime), celebrating 70 years in 2026. Processes potatoes and other vegetables from member farmers into fresh and pre-cooked fries, and expanding into prepared potato dishes via the upcoming LUGO factory.
• Fraichement Bon Fresh Produce Brand Subsidiary brand offering fresh produce, including luncheon meats and prepared products.
• SMAG Farmer Parcel Management Software Parcel management software offered to NatUp members in partnership with SMAG, enabling centralized data management, crop intervention tracking, and regulatory compliance. Used by 450 members.
• Xarvio HEALTHY FIELDS Crop Protection Tool Decision-support tool for crop protection offered in partnership with BASF, enabling precision application of the right product, at the right time, at the right growth stage based on agronomic and meteorological data, with products delivered directly to the farm when needs are identified.
• Agrility Maize Decision-Support Tool Decision-support tool for anticipating ideal maize harvest dates and estimating yields, based on analysis of agronomic and climatic data.
• Vertual Premium Membership Service Exclusive advisory and accompaniment service for NatUp members providing personalized technical, agronomic, and regulatory support, including access to EasyAgro application, Explor' peer exchange groups, and on-the-ground advisor support.
• Rencontres Agros On-Farm Agronomic Events Annual series of regional on-farm events bringing together hundreds of farmer-members for agronomic demonstrations, variety trials, soil fertility analysis, weed management, and machinery demonstrations. 600+ attendees in 2025, 400+ in 2026.
• EasyCoop Member Portal Online member portal providing access to training registration, member services, and cooperative management tools.
• Lemaitre-Demeestere Flax Weaving Last remaining French flax weaver (Hauts-de-France), producing approximately 400,000 meters of flax fabric annually for furniture, décor, and fashion. NatUp holds a capital stake to strengthen its 100% French flax fiber activity.
• La French Filature Flax Spinning Flax spinning facility project at Saint-Martin-du-Tilleul (Eure), creating a missing link in the 100% French flax textile supply chain. Supported by €2M from the French State and Normandy Region.
• EcoTechnilin Natural Fiber Biomaterials Subsidiary focused on natural fiber biomaterials, particularly flax, serving the composite materials industry and promoting 100% French-grown flax textile production.
• Lin de France Flax Sector Brand Flax sector subsidiary representing and promoting French flax production and processing.
• Pom'Alliance Potato Production and Marketing Subsidiary focused on potato production and marketing, integrated with Lunor's vegetable processing activities.

Quantifiable outcome

• 1.6 million tonnes of cereals collected per year from 7,000 farmer-members
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered supporting, core and strategic.

• AgrialsupportingStrategic or Co-development Partner · 10 June 2026NatUp participated in a joint study trip with Agrial (another Normandy cooperative) and Crédit Agricole Normandie, sharing perspectives on agricultural challenges, innovation, and financing for the future of farming.
• Lidl FrancecoreChannel Partner/ Reseller/ Distributor · 1 March 2026At SIA 2026, NatUp signed a tripartite contract with Lidl and Socopa Bigard securing commercialization of 4,000 cattle per year from NatUp farmer-members, ensuring improved farmer remuneration.
• Bigard-Socopa (Socopa)Channel Partner/ Reseller/ Distributor · 1 March 2026Socopa Bigard serves as the meat processing partner in the tripartite agreement with NatUp and Lidl for cattle commercialization (4,000 head/year), and in the Coopérative U partnership for Norman cattle.
• La Coopération AgricolestrategicStrategic or Co-development Partner · 1 March 2026NatUp participated in SIA 2026 at the La Coopération Agricole stand, signing the cooperative ovin charter reaffirming NatUp's commitment to adapted technical support, training, and farmer accompaniment. NatUp is a member of this national federation.
• Les Moulins de VersaillessupportingChannel Partner/ Reseller/ Distributor · 6 February 2026Partnered with NatUp to transform wheat donated by farmer-member Jean-Claude Bouton into flour (10,000 bags) for Restos du Cœur. Les Moulins de Versailles covered milling costs as part of the collective solidarity initiative.
• SMAGsupportingTechnology or Integration · 26 January 2026NatUp offers the SMAG Farmer software platform to farmer-members for parcel management, crop intervention tracking, and regulatory compliance. 450 NatUp members currently use SMAG, with personalized support from NatUp advisors.
• PomonacoreChannel Partner/ Reseller/ Distributor · 10 December 2025Pomona, a major French foodservice distributor, distributes Lunor's fresh pre-cooked fries to professional clients (restaurants, catering companies), representing a key commercial outlet for Lunor's new product line.
• Bleu Blanc CœurcoreStrategic or Co-development Partner · 1 September 2025NatUp partnered with Bleu Blanc Cœur association and its subsidiary Les Éleveurs de la Charentonne to develop a differentiated poultry supply chain. NatUp farmer-members supply poultry raised on Bleu Blanc Cœur-compliant feed (rich in omega-3), with full traceability and audit processes.
• BASF (Xarvio HEALTHY FIELDS)supportingTechnology or Integration · 25 August 2025NatUp offers Xarvio HEALTHY FIELDS, a BASF digital crop protection tool, to farmer-members. The tool uses agronomic and meteorological data to optimize treatment timing and application, with products delivered directly to farms when needs are identified. NatUp provides personalized follow-up and commitment to results.
• AgrilitysupportingTechnology or Integration · 20 March 2025Agrility is a decision-support tool for maize harvest optimization, integrating weather, soil, and cropping practice data to predict optimal harvest dates and estimate yields. Offered by NatUp to its farmer-members.
• Pierre et LucascoreStrategic or Co-development Partner · 20 December 2024NatUp partnered with Pierre et Lucas, a Norman company (Ancretiéville-Saint-Victor, 76), to launch a fresh pre-cooked fries line at Lunor's Luneray site. Pierre et Lucas contributed their proprietary frying process; NatUp provides potatoes from member farmers (3,000 tonnes in 2025/2026). The €6M line has capacity of 6,000 tonnes/year.
• AmazonesupportingTechnology or Integration · 20 December 2024Amazone partnered with NatUp at Rencontres Agros 2025 to demonstrate automated weed detection, fertilizer spreaders, and mechanical weeders, illustrating NatUp's commitment to precision agriculture and innovation.
• Bichon GLcoreStrategic or Co-development Partner · 7 June 2024NatUp partnered with Bichon GL, a meat cutting workshop in Vendée (85), for the processing and commercialization of Label Rouge lamb. The partnership was renewed in June 2024, increasing weekly volumes from 30-40 to 60 animals and expanding to 55 sheep farmers.
• Coopérative U (Normandie)coreChannel Partner/ Reseller/ Distributor · 23 May 2024NatUp signed a partnership agreement with Coopérative U Norman stores (Hyper U, Marché U, U express, Utile) and Bigard-Socopa for the commercialization of NatUp cattle (Limousin, Charolais, Blonde d'Aquitaine). ~50 farmers supply ~10 animals per week, receiving above-market prices with full traceability.
• ViveasupportingOthers · 1 January 2024Vivea is the French agricultural vocational training fund. NatUp's training programs are eligible for Vivea coverage, enabling farmer-members to access training (up to €2,500/year) with pedagogical costs covered directly between Vivea and NatUp.
• OCAPIATsupportingOthers · 1 January 2024OCAPIAT is the French vocational training operator for agriculture. NatUp employees can access OCAPIAT-funded training, with OCAPIAT covering 45% of NatUp's pedagogical training costs and providing wage offset subsidies for employees in training.
• Exelience (Union of Cooperatives: Adviitam, Noriap, NatUp, UCAC, with InVivo and Semences de France)coreStrategic or Co-development Partner · 1 January 2019Exelience is a union of agricultural cooperatives created in 2019 to structure a high-performance, innovative seed sector. NatUp is a founding member along with Adviitam, Noriap, and UCAC, in partnership with InVivo and Semences de France. Exelience operates 3 industrial sites producing over 70,000 tonnes of certified seeds per year, with a peak capacity of 1,500 tonnes/day. The union generates over €50 million in revenue.

Scale indicators23 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Cooperl: French livestock cooperative specializing in pork, with farmer-members in western France and full vertical integration from feed to processing. Comparable cooperative model focused on animal production and downstream meat processing.
• Sodiaal: France's largest dairy cooperative with farmer-members across multiple regions. Comparable cooperative governance model and farmer-member focus, though specializing in dairy rather than grain/livestock.
• Agrial: Major French agricultural cooperative operating across Normandy and western France with farmer-members, agronomy, processing, and retail (including Gamm Vert network). Directly comparable as a multi-activity cooperative with overlapping territory and customer base; mentioned by NatUp itself in joint study trips.
• Terrena: Diversified French agricultural cooperative in western France covering livestock, crop production, and retail (including La Maison.fr/L'Outil). Comparable as a multi-activity farmer-owned cooperative with downstream food processing and consumer brands.
• Eureden: French agricultural cooperative formed from merger of Triskalia and Cecab, with operations across Brittany covering poultry, vegetables, eggs, and frozen foods. Comparable diversified cooperative model with processing integration and farmer-member base.
• Axereal: Large French grain cooperative collecting and commercializing cereals from farmer-members across central France. Comparable in grain collection and storage infrastructure, member-driven governance, and downstream processing ambitions.
• Adviitam: Northern French agricultural cooperative (Picardy) and fellow Exelience member alongside NatUp. Comparable as a regional grain and livestock cooperative with farmer-members and downstream activities.
• Vivescia: French grain and malt cooperative operating across northern France with farmer-members and downstream processing (malting, milling). Directly comparable in cooperative grain handling, member scale, and value-added processing strategy.

Broad incumbents

• Limagrain: French cooperative group built around seeds (Vilmorin) and vegetable/food products (Jacquet-Brossard), with farmer-members in central France. Comparable in cooperative seed and value-added food strategy, with broader international scope.
• InVivo: National union of French agricultural cooperatives operating across grains, seeds (Semences de France), retail (Teract/Gamm Vert), and food. Comparable as a parent/partner of cooperatives like NatUp (InVivo is an Exelience partner) with broader scope and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubepodcast.ausha.co/quoi-de-neuf-natup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NatUp