HKA

What HKA does

HKA Marketing Communications (legal entity: Hilary Kaye Associates, Inc.) is a boutique public relations agency headquartered in Tustin, California, that specializes exclusively in marketing communications for the global quantum technology industry. Founded in 2016 under founder and CEO Hilary Kaye, the firm transitioned from multi-industry generalist work circa 2019 to focus exclusively on quantum technology clients and now positions itself as the first and only PR agency dedicated to this vertical. Core offerings are organized into three tiered monthly subscription packages—Foundation (startups), Accelerator (growth-stage), and Thriving (established enterprises)—delivering media relations, content development, social media management, investor relations, and influencer engagement to quantum computing, quantum communications, and quantum sensing companies.

The firm complements its retainer services with proprietary content assets under The Quantum Spin brand, encompassing a weekly blog, podcast series, newsletter, educational webinars, and the TheQuantumSpin.com educational website launched in November 2025 featuring a Quantum Experts Forum. Notable client placements include coverage in Bloomberg, Financial Times, Forbes, Fortune, MIT Technology Review, Nature, Reuters, TechCrunch, and The New York Times. Client roster spans enterprise buyers (Microsoft, Quantinuum, Cambridge Quantum, PASQAL, Quantum Machines) and startups (Q-CTRL, Multiverse Computing, Terra Quantum, Quantum Brilliance, Zapata Computing), serving markets in North America, the UK, Europe, and Australia.

Revenue is generated through quote-based subscription retainers sold via direct sales engagement to quantum technology companies; pricing is not publicly disclosed and the firm has no external funding, remaining privately held by its founder. In January 2025 the firm was named Strategic Partner and Official Public Relations Agency for the UN-designated International Year of Quantum Science and Technology (IYQ2025), partnering with the American Physical Society and UNESCO to run global communications programs throughout 2025.

Name

HKA

Legal name

Hilary Kaye Associates, Inc.

Website

https://hkamarcom.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HKA Marketing Communications is a boutique public relations agency dedicated exclusively to the global quantum technology industry, offering tiered media relations and content services to quantum hardware, software, and sensing companies across North America, the UK, Europe, and Australia.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Thought Leadership & Executive Visibility (BPAFADAG), Social Media & Community Management (BPAFAAAE), Technology & B2B PR (MPAAADAC)

Keywords

• Public relations services
• Quantum tech communications
• Media relations agency
• Marketing communications
• Tech PR services

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Marketing Communications Services: Professional services revenue from providing public relations, media relations, content development, and social media services to quantum technology companies through tiered package offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HKA Marketing Communications is a boutique public relations and marketing communications agency that provides media relations, content development, social media management, and integrated marketing services exclusively for companies in the global quantum technology industry. The firm delivers services through three tiered custom PR packages (Foundation, Accelerator, and Thriving) tailored to quantum startups, growth-stage companies, and established firms, and operates owned content platforms (The Quantum Spin blog, podcast, newsletter, webinars, and TheQuantumSpin.com) to drive industry visibility and thought leadership.

Product overview

HKA Marketing Communications is a public relations agency offering a unified suite of marketing communications services specifically dedicated to the global quantum technology industry. The core offering consists of customizable PR service packages (Foundation, Accelerator, and Thriving tiers) providing media relations, content development, and social media services. These are complemented by owned content platforms including The Quantum Spin (podcast, blog, newsletter, webinars) and the TheQuantumSpin.com website featuring a Quantum Experts Forum. The company positions itself as a one-stop resource for quantum companies seeking to build brand visibility and media coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services for Quantum Technology Companies Comprehensive public relations services including media relations, content development, integrated marketing, social media management, reputation management, and community relations, delivered exclusively to companies in the quantum technology sector to secure top-tier editorial coverage in major outlets.

Quantifiable outcome

• Media coverage achieved in Forbes, Nature, and other top-tier outlets for clients
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• American Physical Society (APS)flagshipStrategic or Co-development Partner · 1 January 2025HKA named official global public relations agency and strategic partner for the UN-designated International Year of Quantum Science and Technology (IYQ) 2025. APS partnered with UNESCO to launch IYQ programs and activities throughout 2025. HKA will conduct wide-ranging efforts to encourage participation within the quantum industry and communicate quantum stories to wider global audiences. The partnership leverages HKA's experience as the world's only PR agency dedicated to the quantum industry.
• The EconomistcoreGTM or Marketing PartnerHKA engaged as PR agency for The Economist's Commercialising Quantum series of events in 2023, providing media relations and press coverage support for speakers and sponsors
• Q-CTRLcoreGTM or Marketing PartnerHKA secured New York Times feature for Q-CTRL, demonstrating successful PR partnership achieving top-tier media coverage for quantum startup client
• Cambridge QuantumcoreGTM or Marketing PartnerHKA provided PR services for Cambridge Quantum during significant growth and international expansion, supporting major corporate announcements and securing top-tier media coverage in North America

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Walker Sands: B2B technology PR and integrated marketing agency with deep-tech and emerging-technology practices. Closely comparable in offering tech-specialized media relations, content, and tiered retainer services to enterprise clients, though broader in vertical scope than HKA's quantum-only focus.
• LaunchSquad: B2B tech and consumer PR agency focused on challenger and emerging-technology brands. Comparable to HKA as a media-relations-led shop serving venture-backed technology companies, though LaunchSquad spans multiple verticals while HKA is quantum-exclusive.
• ICR (ICR Inc.): Strategic communications and advisory firm with strong technology and IPO/IR practices. Comparable to HKA in serving technology clients with media relations and capital-markets communications, but with significantly broader scope and scale.
• RH Strategic: Public relations agency specializing in deep tech, B2B technology, and policy-driven communications. Highly comparable to HKA in its deep-tech specialization and Washington DC policy/media positioning, though broader than quantum.
• PAN Communications: B2B tech and healthcare PR agency offering media relations, content, and integrated marketing programs. Comparable in service mix and B2B tech specialization, though PAN serves multiple verticals rather than a single niche like HKA.
• Finn Partners: Global PR and integrated marketing agency with a substantial technology practice. Comparable as a tech-focused PR firm with global reach, but materially larger and broader than HKA's boutique quantum-only positioning.
• Hoffman Agency: B2B technology PR agency with deep experience in enterprise and emerging-tech communications. Comparable to HKA in tech-specialized media relations and content services, with broader vertical scope and larger scale.
• Inkhouse: Tech-forward PR and content marketing agency serving enterprise technology and venture-backed clients. Comparable to HKA in B2B tech focus and content-driven thought leadership, with a broader vertical mix.
• Matter Communications: B2B technology and healthcare PR agency with media relations, content, and social practices. Comparable to HKA in serving technology clients with tiered PR services, though across multiple verticals.
• Gregory FCA: Tech and financial-services PR agency with deep experience in B2B technology and emerging-company communications. Comparable to HKA in serving venture-backed technology clients with media-relations-led programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hka_pr
• LinkedInlinkedin.com/company/hka-inc--public-relations
• Facebookfacebook.com/HKApr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HKA