Salt Financial
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Salt Financial firmographics
Firmographics- Name
- Salt Financial
- Legal name
- Salt Financial LLC
- Website
- https://saltfinancial.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Salt Financial industry classification
Industry- Product category
- Financial Index Solutions
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Market Data Feeds & Terminals (FSAFAIAA)
- akta.pro secondary industry
- Multi-Asset & Basket-Linked Notes (FSACAMAI)
Keywords
Where Salt Financial is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salt Financial business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Index Licensing: Salt Financial receives compensation in connection with licensing its indices to third parties. Indices are licensed to insurance carriers, asset managers, investment banks, and index providers for use in annuities, structured products, and ETPs.
- Index Calculation Services: Provides institutional-grade index calculation and analytics support to partners.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Salt Financial product offering
Product offeringCore offering
Salt Financial designs, calculates, and licenses proprietary volatility-controlled indices and the underlying truVol® risk management technology to institutional clients. The core deliverable is a set of custom indices for fixed index annuities, structured products, and exchange-traded products, powered by high-frequency intraday data for intraday-responsive volatility control. Salt's indices are linked to more than $8 billion in client assets as of 12/31/2025, and the firm offers both benchmark and bespoke index solutions delivered in collaboration with global financial institutions.
Product overview
Salt Financial is a fintech company providing innovative index solutions and risk analytics. The core offering consists of truVol®, a proprietary high-frequency data-driven volatility control engine, combined with custom index design services for annuities, structured products, and ETPs. The company powers indices with $8B+ linked to them, serving insurance carriers, investment banks, asset managers, and index providers. Key products include the Nasdaq-100 Bitcoin Trends 15% Index, Nasdaq-100 Max 30™ Index, and various volatility-controlled indices developed in partnership with Nasdaq, FTSE Russell, MSCI, Franklin Templeton, and others. The technology platform provides scalable analytics and calculation support.
Differentiator
Problem solved
Functional benefit
Brands
- truVol: Salt's proprietary risk management toolkit designed to improve volatility control in index strategies using high-frequency intraday data
- TRUBETA
- TRUVOL
Products and services
- truVol® Risk Control Engine Salt Financial's proprietary risk management toolkit and risk control engine designed to improve volatility control in index strategies. Incorporates high-frequency intraday data for signal accuracy, intraday volatility response, opportunistic volatility targeting, and improved hedging and forecasting. Licensed to financial institutions for inclusion in their index products.
- Volatility Control Solutions Proprietary risk management solutions using truVol® technology for volatility-controlled index strategies, enabling intraday-responsive risk management and faster market response for institutional clients.
- Index Design Solutions Custom index development services for annuities, structured products, and exchange-traded products (ETPs), including benchmark and custom solution development delivered collaboratively with financial institution partners.
- Nasdaq-100 Bitcoin Trends 15% Index (XNDXBT15™) A volatility-driven index combining Nasdaq-100 exposure with Bitcoin trend elements for institutional clients such as Axonic. Excess return type with daily rebalancing and volatility-driven weighting.
- Nasdaq-100 Max 30™ Index (NDXMAX30™) A maximum return index tracking the Nasdaq-100 with enhanced exposure mechanics for institutional use.
- Nasdaq-100 Volatility Control™ Indexes Suite A suite of volatility-controlled Nasdaq-100 indexes powered by truVol® technology and designed for insurance companies as an alternative for fixed index annuities, co-developed with Nasdaq.
- NYSE Market Pillars Index Custom index developed for Prosperity Life Group to power insurance-linked investment products.
Quantifiable outcome
- Over $8 billion linked to indices powered by Salt Financial as of 12/31/2025
- +3 more outcomes
Companies that use Salt Financial
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Salt Financial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Salt Financial partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and major.
- FTSE RussellcoreCollaboration to develop custom indices for annuities, structured notes, and other risk-focused investment and retirement products. Combines Salt's volatility-controlled index solutions with FTSE Russell's global benchmark expertise. Aims to address rising demand for products offering downside protection.
- InsuranceNewsNetsupportingPartnership to empower insurance and financial professionals with insights and analytics related to volatility-controlled indexing.
- ICE (Intercontinental Exchange)majorStrategic collaboration to explore indices for risk-controlled investment products. Memorandum of understanding signed to collaborate on strategic index development.
- NasdaqcoreLaunch of Nasdaq-100 Volatility Control™ Indexes designed for insurance companies as an alternative for fixed index annuities. Salt provides proprietary truVol® technology for the index suite.
- MSCIcoreStrategic collaboration to create risk-controlled index solutions leveraging Salt's volatility management expertise with MSCI's global index capabilities.
- Franklin TempletoncoreCollaboration to develop bespoke systematic strategies aimed at risk-controlled index solutions for insurance companies. Salt's truVol® technology brings enhanced responsiveness and accuracy.
- Credit SuissemajorPartnership to develop systematic strategies harnessing Salt's intellectual property on risk regime identification, with truVol® powered indices.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Salt Financial competitors and assessment
Company assessmentDirect peers
- Cboe Global Markets: Owner of the VIX volatility index and operator of Cboe Vest, building volatility-targeted strategies and index licensing into ETPs and structured notes — directly comparable to Salt's volatility-control and trend-following index licensing model.
- Solactive AG: German-based custom index provider serving asset managers, ETF issuers, and structured product manufacturers with proprietary index calculation and licensing — the closest direct competitor to Salt in custom/volatility-controlled index design for ETPs and structured products.
- STOXX Ltd: Operator of EURO STOXX 50 and a broad suite of volatility indices (VSTOXX, variance futures, dividend indices), providing volatility-controlled and risk-targeted index families licensed to structured product issuers and ETF sponsors — directly comparable to Salt's truVol-powered indices.
Broad incumbents
- FTSE Russell: Global benchmark provider offering factor, sustainability, and risk-controlled indices licensed to insurers and structured product issuers; Salt's announced 2026 partner and simultaneously a large-scale competitor in FIA custom indices.
- MSCI Inc. Global index powerhouse with risk-controlled, minimum-volatility, and custom index offerings licensed across insurance, asset management, and structured products — a Salt strategic collaborator and a broader-scale competitor in the same FIA/structured-note sales channel.
- S&P Dow Jones Indices: Operates S&P 500 Low Volatility, Dividend Aristocrats, and custom index programs licensed into FIA, structured notes, and ETFs — the most entrenched US incumbent in volatility-controlled indexing and Salt's primary long-term competitor for FIA mandates.
- Bloomberg Index Services Ltd: Operates a broad suite of fixed-income, commodity, and multi-asset indices licensed to insurance and structured product issuers globally; a Salt partner but also a competing benchmark administrator for custom index mandates.
- ICE (Intercontinental Exchange) Indices: Operates ICE BofA, NYSE, and ICE Fixed Income indices licensed into structured products and insurance — Salt has an MoU with ICE but ICE is also a competitor in custom index and benchmark licensing.
Emerging players
- ProShares: Issuer of volatility-linked and buffer ETF strategies (e.g., VIX-related, defined-outcome ETFs) — comparable to Salt's ETP expansion path (e.g., VegaShares VAIE ETF powered by truVol®) and a likely future licensee or competitor for volatility-controlled ETP launches.
- First Trust Advisors: ETF sponsor that frequently uses proprietary and licensed indices for niche thematic and factor strategies, with a track record of working with smaller index providers — a representative example of the ETP issuer segment Salt targets with its Index Design Solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Salt Financial social profiles
Digital presenceSalt Financial compliance and trust
Trust signalCompliance1 record
Salt Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Financial leadership team
Management profileNumber of profiles
Profiles5 records
Salt Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Financial
What does Salt Financial do?
Salt Financial designs, calculates, and licenses proprietary volatility-controlled indices and the underlying truVol® risk management technology to institutional clients. The core deliverable is a set of custom indices for fixed index annuities, structured products, and exchange-traded products, powered by high-frequency intraday data for intraday-responsive volatility control. Salt's indices are linked to more than $8 billion in client assets as of 12/31/2025, and the firm offers both benchmark and bespoke index solutions delivered in collaboration with global financial institutions.
Is Salt Financial a public or private company?
Salt Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt Financial founded?
Salt Financial was founded in 2017. It employs 1 to 10 people.
Where is Salt Financial based?
Salt Financial is headquartered in New York, United States, in the North America region.
How does Salt Financial make money?
Two revenue lines are on record. Index Licensing is the primary driver. The others are index Calculation Services.
Who are Salt Financial's main competitors?
Direct peers on record are Cboe Global Markets, Solactive AG and STOXX Ltd. Broad incumbents are FTSE Russell, MSCI Inc., S&P Dow Jones Indices, Bloomberg Index Services Ltd and ICE (Intercontinental Exchange) Indices. Emerging players are ProShares and First Trust Advisors.
Does Salt Financial have an API?
No public API is recorded for Salt Financial.
What industry is Salt Financial in?
Salt Financial's product category is Financial Index Solutions. Its primary akta.pro industry code is FSAFAIAA, Real-Time Market Data Feeds & Terminals, with a secondary code of FSACAMAI, Multi-Asset & Basket-Linked Notes. Its NAICS code is 52321 and its SIC code is 7370.