Nutrawise Health & Beauty

Name

Nutrawise Health & Beauty

Website

https://nutrawise.net

Company type

Private

Founded year

2010

Headcount range

251–500 employees

Short description

Nutrawise Health & Beauty is a privately held Irvine, California-based manufacturer of consumer health and wellness supplements, founded in 2010, whose flagship brand is the Youtheory line of health and beauty supplements sold through retail and e-commerce channels.

Ownership category

akta.pro rank

Product category

Health & Beauty Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Food And Kindred Products (2000), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Health supplements
• Beauty supplements
• Wellness products
• Nutritional manufacturing
• Dietary supplements

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

Nutrawise Health & Beauty is a manufacturer of health and wellness products, best known for its Youtheory brand of health and beauty supplements. Founded in 2010 and headquartered in Irvine, California, the company produces an award-winning line of nutritional supplements targeted at the consumer health and beauty market.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Herbalife: Global nutrition and weight-management supplements company. Establishes the large incumbent competitive benchmark for supplement CPG scale, distribution, and regulatory compliance.
• Nature's Bounty (Nestlé Health Science): One of the largest mass-market supplement manufacturers in the US. Provides the broad competitive backdrop Nutrawise competes against in mainstream retail channels.

Direct peers

• NOW Foods: Large, family-owned manufacturer of vitamins, supplements, and natural foods. Closely comparable to Nutrawise as a multi-category supplement manufacturer with broad retail distribution.
• Thorne HealthTech: Premium supplement manufacturer with practitioner channel and DTC presence. Directly comparable CPG supplement business with similar product breadth in condition-specific supplements.
• Ritual: Modern, DTC-first multivitamin and supplement brand. Comparable to Nutrawise in the broader vitamins/supplements CPG category with an overlapping customer base of wellness-oriented consumers.
• Life Extension: Direct-to-consumer supplement brand focused on condition-specific and longevity formulations. Comparable in product positioning and ingredient-forward marketing to Youtheory.
• Vital Proteins: Leading collagen and beauty-from-within supplement brand. Highly comparable to Nutrawise's Youtheory line, which has a strong collagen and beauty supplement presence; both target the same health & beauty consumer.
• Garden of Life: Certified-organic and Non-GMO supplement and nutrition brand owned by Nestlé Health Science. Comparable to Nutrawise in the natural and condition-specific supplement categories.

Emerging players

• Care/of: Personalized vitamin and supplement subscription brand. Comparable younger-generation competitor targeting overlapping health & wellness consumer demographics.
• Athletic Greens (AG1): High-growth daily nutrition supplement brand with strong DTC presence. Represents the digitally-native, ingredient-transparent competitor that is reshaping the category Nutrawise competes in.

Market position

Customer concentration

• LinkedInlinkedin.com/company/nutrawise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrawise Health & Beauty