YESIM Business

Mobile Connectivity / eSIM Servicesb2b.yesim.app

Company typePrivate
Founded2019
HeadquartersZug, Switzerland
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

YESIM Business firmographics

Firmographics

Name: YESIM Business
Legal name: Genesis Group AG
Website: https://b2b.yesim.app
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

YESIM Business industry classification

Industry

Product category: Mobile Connectivity / eSIM Services
NAICS: Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)
akta.pro industry: PRIMARYEDAIANAG
SIM/eSIM, Mobile Connectivity & Student Tech Setup
Education/International Education & Study Abroad/Study Abroad Travel, Logistics & On-Ground Support Services

Keywords

ESIM connectivity platform
Partner API reselling
White-label mobile data
Corporate eSIM management
Travel data plans

Where YESIM Business is headquartered

Location

Headquarters

HQ city: Zug
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

YESIM Business business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

Partner API Licensing & Transaction Fees: Revenue generated from partners who integrate Yesim's API to sell eSIM plans. Partners set competitive prices and manage their profit margins, with revenue flowing from end-customer transactions through the API.
B2B Enterprise eSIM Management: Corporate eSIM management platform (OneBalance) providing enterprise clients with tools to manage fleet eSIMs, likely on a subscription or per-seat basis.
Direct Consumer eSIM Plans: Prepaid eSIM plans sold directly to travelers through Pay & Fly service. Revenue from data plan purchases with local, regional, and global coverage options.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Partner API - Custom pricing based on partnership terms

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

YESIM Business product offering

Product offering

Core offering

YESIM Business sells global eSIM mobile data connectivity as a service, delivered through a Partner API and white-label platform that lets websites, apps, eCommerce platforms, airlines, and hotels sell eSIM plans under their own brand. The OneBalance corporate platform manages enterprise eSIM fleets, while the Pay & Fly service sells prepaid travel eSIM data plans directly to consumers across 200+ destinations.

Product overview

Yesim Business operates as a unified eSIM connectivity platform offering multiple interconnected products. The core offerings include the Yesim Partner API for resellers and the OneBalance Corporate eSIM Management Platform for enterprise fleet management, both built on Yesim's global eSIM infrastructure covering 200+ destinations and 1000+ network operators. Consumer-facing services include Pay & Fly prepaid travel eSIMs. The platform is complemented by the WordPress Plugin for easy reseller onboarding, plus loyalty and affiliate programs to drive customer acquisition and retention. Virtual numbers extend the service beyond data-only eSIMs to voice and SMS capabilities.

Differentiator

Problem solved

Functional benefit

Brands

OneBalance: Corporate eSIM Management Platform for B2B enterprise customers to manage their eSIM fleet and data plans

Products and services

Yesim Partner API

Quantifiable outcome

Contact response within 24 business hours for partnership inquiries
+1 more outcomes

Companies that use YESIM Business

Customer profile

Segments3 records

Ideal customer profiles3 records

YESIM Business technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

YESIM Business partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

ApplecoreTechnology or IntegrationYesim is officially listed by Apple as a global eSIM provider offering prepaid plans. This official recognition validates Yesim's technology and enables iPhone and iPad users to easily add Yesim eSIMs through Apple device settings. Verification available through Apple Support documentation.
Genesis Group AGcoreOthersGenesis Group AG is the parent company of Yesim, headquartered in Baar, Switzerland (REG NO: CHE-135.623.633). Founded in 2019, the company operates the Yesim eSIM platform and associated services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

YESIM Business competitors and assessment

Company assessment

Direct peers

Airalo: Singapore-headquartered global eSIM marketplace reselling data plans across 200+ countries. Closest direct competitor with an overlapping consumer and B2B partner model and similar scale of coverage.
Holafly: Spain-based eSIM provider focused on international travel data plans for consumers. Competes directly with Yesim's Pay & Fly and shares a similar white-label/B2B partner ambition.
Truphone: UK-based eSIM connectivity provider with strong enterprise and IoT offerings (now backed by KPN). Closely comparable to Yesim's enterprise (OneBalance) and partner-API segments, particularly for multi-country corporate deployments.
GigSky: US-based global eSIM provider serving both travelers and IoT/M2M customers. Comparable to Yesim across both Pay & Fly consumer data plans and OneBalance-style enterprise connectivity management.
Nomad eSIM: US-based eSIM app offering affordable travel data plans across 100+ countries. Direct competitor in the consumer traveler segment and increasingly pursuing B2B partner channels similar to Yesim's API.
aloSIM: Canadian eSIM provider for international travelers with app-based activation. Closely mirrors Yesim's Pay & Fly consumer experience and overlapping destination coverage.

Broad incumbents

Ubigi (Transatel): Backed by NTT/Transatel, Ubigi is a global eSIM data service for consumers and connected-car/enterprise use cases. Overlaps Yesim's consumer and enterprise segments but operates at a larger, parent-backed scale.
eSIM2Fly (Orange): Orange's travel-focused eSIM brand, backed by a major Tier-1 carrier. Competes in the same consumer travel eSIM space but leverages Orange-owned network infrastructure, contrasting with Yesim's pure reseller position.
Google Fi Wireless: Google's wireless service using eSIM for international connectivity across 200+ destinations. Operates at much larger scale with broader telecom features; competes with Yesim on travel data plans and is also available via Apple-approved carrier listings.

Others

Twilio Super SIM: Twilio's cellular IoT connectivity platform with global multi-operator coverage and developer APIs. Adjacent rather than directly competitive; relevant comparable for the B2B Partner API model Yesim uses, but focused on IoT rather than human travelers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

YESIM Business compliance and trust

Trust signal

Compliance1 record

YESIM Business financial estimates

Financial estimate

Revenue estimate

Valuation estimate

YESIM Business leadership team

Management profile

Number of profiles

YESIM Business funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

YESIM Business M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YESIM Business

What does YESIM Business do?

Is YESIM Business a public or private company?

YESIM Business is a private company. It is classified as corporate owned and is currently operating.

When was YESIM Business founded?

YESIM Business was founded in 2019. It employs 11 to 50 people.

Where is YESIM Business based?

YESIM Business is headquartered in Zug, Switzerland, in the Europe region.

How does YESIM Business make money?

Three revenue lines are on record. Partner API Licensing & Transaction Fees are the primary driver. The others are B2B Enterprise eSIM Management and direct Consumer eSIM Plans.

Who are YESIM Business's main competitors?

Direct peers on record are Airalo, Holafly, Truphone, GigSky, Nomad eSIM and aloSIM. Broad incumbents are Ubigi (Transatel), eSIM2Fly (Orange) and Google Fi Wireless. Twilio Super SIM is listed as an others.

Does YESIM Business have an API?

Yes. Yesim Partner API enables partners to launch their own global eSIM business, powering websites, apps, and eCommerce platforms to sell eSIM plans worldwide. The API provides access to 200+ destinations and 1000+ network operators, with flexible pricing configuration capabilities. Partners receive an administrative panel (Yesim Core Dashboard) for managing eSIMs, reviewing data usage, supporting end-users, and analyzing performance. The API includes methods for automatic replacement of faulty eSIMs and supports white-label solutions under the partner's own brand. Developer documentation is at yesim.tech/yesim-partner-api.

What industry is YESIM Business in?

YESIM Business's product category is Mobile Connectivity / eSIM Services. Its primary akta.pro industry code is EDAIANAG, SIM/eSIM, Mobile Connectivity & Student Tech Setup. Its NAICS code is 51712.