Holafly
Holafly is a Dublin-headquartered global eSIM provider offering prepaid and subscription mobile data plans to international travelers across 160+ destinations. Operating as an MVNO with fully digital distribution, the company has sold 15M+ eSIMs and surpassed $500M cumulative revenue.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Holafly does
Holafly is a Dublin-headquartered (incorporated context indicates Irish domicile, with operational roots referenced in Madrid) global eSIM provider founded in 2018 as a physical SIM card company and pivoted entirely to eSIM delivery in 2022. The company operates as a mobile virtual network operator (MVNO), partnering with local carriers — including Telefonica in Argentina and operators across 160+ destinations — to deliver 4G/5G data to international travelers via digital eSIM profiles installed through QR codes or automatic app-based provisioning. Its product portfolio spans country-specific plans, regional multi-country plans, monthly subscriptions starting at $49.90/month, and a permanent global eSIM covering 160 destinations. Supporting features include the Always On 1GB monthly backup benefit (150+ countries), HolaCoins loyalty rewards, and native iOS/Android applications.
The company operates a hybrid go-to-market: a self-serve, product-led consumer channel through esim.holafly.com and mobile apps, paired with an enterprise field-sales motion via Holafly for Business (launched 2024) and a dedicated B2B Business Center platform serving 200+ destinations. Revenue is generated through one-time prepaid plan purchases, recurring subscriptions, and enterprise contracts, with B2B positioned against traditional roaming at claimed 85% cost savings. Distribution is fully digital with no physical retail footprint, supplemented by affiliate/partner marketing and integrations such as the Transpovia airport transport platform.
Holafly has surpassed 15 million eSIMs sold cumulatively and exceeded $500 million in cumulative revenue since the COVID period, with 2026 projections of 20M+ eSIMs sold. The company maintains a 4.7/5 Trustpilot rating across 98,607+ reviews, has published proprietary research including the Global eSIM Index 2026 (in partnership with TeleSemana.com), and has diversified into adjacent products (Holafly Connect postpaid, World Cup 2026 eSIM). Leadership includes CEO Pablo Gómez, co-founders Yingyan Hu and Pedro Maiquez, and CPO Jon Ross. The company is privately held with no disclosed institutional funding rounds beyond two immaterial early-stage rounds in 2018–2019.
Holafly firmographics
Firmographics- Name
- Holafly
- Legal name
- Holafly
- Website
- https://esim.holafly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Holafly is a Dublin-headquartered global eSIM provider offering prepaid and subscription mobile data plans to international travelers across 160+ destinations. Operating as an MVNO with fully digital distribution, the company has sold 15M+ eSIMs and surpassed $500M cumulative revenue.
- Ownership category
- akta.pro rank
Holafly industry classification
Industry- Product category
- Travel eSIM and Mobile Connectivity Services
- akta.pro primary industry
- Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)
Keywords
Where Holafly is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Holafly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Prepaid Travel eSIM Plans: Holafly generates revenue through prepaid travel eSIM plans sold directly to consumers on a per-trip basis. Customers purchase data plans for specific destinations (country-specific or regional) with durations ranging from 1 to 90 days. Plans are priced on a tiered duration basis (e.g., Argentina: 3 days at €8.90 to 30 days at €89.50). This is a one-time purchase model with no recurring commitment, though customers can top up or purchase additional plans.
- Monthly Subscription Plans (Holafly Plans): Holafly offers monthly subscription plans starting at $49.90/month, providing continuous connectivity across 160+ destinations with flexible data tiers. The subscription model generates recurring revenue and is designed for frequent travelers and digital nomads who need ongoing international connectivity without purchasing per-trip plans.
- Holafly for Business B2B Enterprise Plans: Corporate eSIM connectivity solution for companies with internationally mobile employees. B2B plans are managed through the Business Center platform and offer centralized IT management, real-time usage monitoring, and automated billing. Revenue is generated through enterprise contracts with pricing based on employee count and data needs, claiming up to 85% cost savings versus traditional roaming.
- HolaCoins Loyalty Program: A loyalty and rewards program where customers earn HolaCoins upon purchasing eSIMs or referring friends. Earned coins can be redeemed on future purchases, creating customer retention incentives and recurring engagement opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prepaid Travel eSIM - Argentina (Unlimited Data) |
| Subscription | Monthly | Monthly Subscription Plans (Holafly Plans) |
| Subscription | Monthly | Global eSIM Data Plan (Permanent) |
| Other | Pay-as-you-go | Discount Code MYESIMNOW5 |
| Subscription | Monthly | Holafly for Business Enterprise Plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Holafly product offering
Product offeringCore offering
Holafly sells international travel eSIM data plans enabling travelers and corporate employees to access mobile data abroad without physical SIM cards or roaming charges. Its consumer portfolio covers country-specific, regional, and permanent global eSIMs across 160+ destinations, while its Holafly for Business division delivers centralized enterprise eSIM fleet management with real-time usage monitoring and automated billing across 200+ destinations.
Product overview
Holafly is a global eSIM provider offering a unified platform of digital SIM card solutions for international travelers. The core product is the Holafly eSIM, providing unlimited data and no roaming charges across 160+ destinations. The portfolio includes country-specific eSIM plans (individual destinations), regional eSIM plans (multi-country geographic areas), and a permanent Global eSIM with a phone number. Supporting modules include the Always On backup data benefit (1 GB free monthly), Holafly Plans (monthly/yearly subscriptions starting at $49.90/month), the Holafly for Business corporate sub-brand, the HolaCoins loyalty program, a mobile app, and a Data Usage Calculator tool. The company also publishes research reports including the Holafly Global eSIM Index. Holafly transitioned from physical SIM cards to eSIMs in 2022, launched its B2B offering in 2024, and by 2025 had surpassed 15 million eSIMs sold globally with cumulative revenue exceeding $500 million.
Differentiator
Problem solved
Functional benefit
Brands
- Holafly for Business: Corporate eSIM connectivity solution for companies with internationally mobile employees, offering centralized eSIM management, real-time usage monitoring, and automated billing through its Business Center platform.
- HolaCoins
- Holafly Connect
- Always On
Products and services
- Holafly eSIM (Core Consumer Product) Holafly's primary consumer offering: a digital eSIM card for international travel providing unlimited data, no roaming charges, and instant connectivity across 160+ destinations worldwide, delivered via QR code or app-based installation.
- Country-Specific eSIM Plans Single-country eSIM data plans for individual destinations (e.g., USA, Japan, Spain, France) with unlimited data and varying durations from 1 to 90 days, targeted at travelers visiting one country.
- Regional eSIM Plans Multi-country eSIM plans covering geographic regions including Europe, Asia, Southeast Asia, Latin America, Africa, Middle East, North America, Oceania, and Scandinavia, enabling travelers to stay connected across multiple countries with a single eSIM.
- Holafly Plans (Monthly/Yearly Subscription) Recurring monthly and yearly subscription plans starting at $49.90/month providing global connectivity across 160 destinations, available in multiple tiers including Unlimited and Light (25 GB) plans, designed for frequent travelers and digital nomads staying 30+ days abroad.
- Global eSIM (Permanent) The world's first permanent global eSIM data plan covering 160 destinations with a flat monthly subscription model and multiple tiers, offering continuous validity across countries without switching SIMs and including a local phone number.
- Holafly for Business A corporate eSIM connectivity solution for companies with globally distributed workforces, offering centralized eSIM management, real-time usage monitoring, automated billing through a Business Center platform, coverage across 200+ destinations, and potential cost reductions of up to 85% compared to traditional roaming.
- World Cup 2026 eSIM A specialized eSIM plan for the FIFA World Cup 2026, targeting international fans visiting the United States with connectivity solutions for the tournament.
Quantifiable outcome
- Potential 85% cost reduction on international roaming fees for corporate travelers compared to traditional roaming services
- +4 more outcomes
Companies that use Holafly
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Holafly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Holafly partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PromoCodeTips.comminorHolafly launched a discount code called TECHREVIEW in partnership with PromoCodeTips.com, offering summer 2026 travelers 5% off any Travel eSIM purchase and 10% off Holafly Plans for the first 12 months. The code is promoted as a reliable option for travelers seeking affordable mobile data abroad amid rising roaming costs and growing demand for eSIM solutions over traditional SIM cards.
- Francisco CabralminorHolafly announced a partnership with ATP Top 20 doubles player Francisco Cabral, who becomes a global brand ambassador. The collaboration emphasizes Cabral's international travel experience and features the promotion of Holafly's Always On backup data service. The partnership coincides with Cabral's ongoing tennis career, including major tournaments like Wimbledon and the US Open, providing exposure to a global sports audience.
- Valientes ColombiaminorHolafly partnered with Valientes Colombia, a locally led organization that prevents exploitation and supports vulnerable communities through education and long-term initiatives. The collaboration aims to address exploitative dynamics linked to tourism in Colombia, including sexual exploitation, by combining research, school-based prevention programs, and on-the-ground community actions. Holafly's co-founder emphasized the company's responsibility extends beyond travel facilitation to promoting responsible and safe cross-border mobility.
- TeleSemana.comcoreHolafly and TeleSemana.com collaborated to launch the Holafly Global eSIM Index 2026, the first comprehensive benchmark measuring eSIM readiness across 50 markets and 168 mobile network operators worldwide. This proprietary research initiative positions Holafly as an industry thought leader and provides strategic intelligence on global eSIM market development. The United States ranks first globally with a score of 90.2, followed by Estonia and the United Kingdom.
- Westbrook RacingminorHolafly partnered with Westbrook Racing for the 2026 UIM E1 World Championship season, launching at the Lake Como race on April 24-25, 2026. Holafly provides mobile data solutions to support the racing team's operations and content production across all race locations throughout the season. The Holafly logo is featured on the team's RaceBird vessel. The collaboration highlights the growing importance of digital infrastructure in modern motorsport, where reliable connectivity enables real-time operations across multiple geographies.
- The Travel Trends PodcastminorHolafly sponsors the Travel Trends Podcast, a leading B2B travel podcast with listeners in more than 125 countries. The podcast launched Season 7 featuring over 20 episodes covering themes including Luxury Hotels, Sun Holidays, Agentic AI, Loyalty, and Experiences. Holafly is listed as an official sponsor alongside other travel industry brands including Bokun, Protect Group, Intrepid, Civitatis, and others.
- TranspoviaminorTranspovia, a global airport ground transportation platform, announced a strategic partnership with Holafly enabling Transpovia customers to access Holafly's mobile data solutions during international travel. The collaboration addresses common travel challenges such as limited airport Wi-Fi and high roaming fees by allowing travelers to activate mobile data quickly upon arrival. The partnership reflects Transpovia's broader effort to expand its service offerings beyond transportation by integrating digital connectivity tools.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Holafly competitors and assessment
Company assessmentDirect peers
- Keepgo: Keepgo sells prepaid and lifetime-valid mobile data eSIMs and hotspots for international travelers, comparable in product category to Holafly's prepaid travel eSIM plans.
- Airalo: Airalo is the largest direct competitor to Holafly in the consumer travel eSIM category, offering prepaid country, regional, and global eSIM data plans across 200+ destinations via a similar self-serve digital storefront and mobile app.
- Nomad eSIM: Nomad eSIM is a direct travel eSIM competitor providing country-specific and regional data plans for international travelers through a digital, self-serve model closely comparable to Holafly's consumer offering.
- Saily: Saily is the eSIM service launched by NordVPN's parent company, offering global travel eSIM data plans with security-branded positioning; it competes directly with Holafly's consumer and digital-nomad subscription products.
- Ubigi: Ubigi is a Transatel-owned global eSIM provider offering pay-as-you-go and subscription data plans for international travelers, cars, and laptops, competing directly with Holafly across consumer travel use cases.
- aloSIM: aloSIM is a direct-to-consumer travel eSIM provider selling country and regional data plans via its website and app, comparable in product scope and target customer to Holafly's consumer offering.
- GigSky: GigSky provides global eSIM data plans for travelers and IoT devices, with comparable country, regional, and global plan structures targeting international leisure and business travelers.
- Truphone: Truphone is an MVNO offering multi-country mobile data eSIM plans for frequent international travelers and enterprises, overlapping with Holafly's global eSIM and corporate connectivity propositions.
Broad incumbents
- Google Fi Wireless: Google Fi is a US MVNO offering international data roaming across 200+ destinations as part of a broader mobile plan; it competes with Holafly for the international connectivity budget of US-based travelers and serves as a carrier-direct alternative.
Emerging players
- Airhub: Airhub is an emerging travel eSIM and global SIM provider focused on eSIM data plans and eSIM-compatible devices, with comparable consumer travel use cases to Holafly but a smaller global footprint and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Holafly social profiles
Digital presenceHolafly compliance and trust
Trust signalCompliance1 record
Holafly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holafly leadership team
Management profileNumber of profiles
Profiles4 records
Holafly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holafly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holafly
What does Holafly do?
Holafly sells international travel eSIM data plans enabling travelers and corporate employees to access mobile data abroad without physical SIM cards or roaming charges. Its consumer portfolio covers country-specific, regional, and permanent global eSIMs across 160+ destinations, while its Holafly for Business division delivers centralized enterprise eSIM fleet management with real-time usage monitoring and automated billing across 200+ destinations.
Is Holafly a public or private company?
Holafly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holafly founded?
Holafly was founded in 2018. It employs 251 to 500 people.
Where is Holafly based?
Holafly is headquartered in Madrid, Spain, in the Europe region.
How does Holafly make money?
Four revenue lines are on record. Prepaid Travel eSIM Plans are the primary driver. The others are monthly Subscription Plans (Holafly Plans), holafly for Business B2B Enterprise Plans and holaCoins Loyalty Program.
Who are Holafly's main competitors?
Direct peers on record are Keepgo, Airalo, Nomad eSIM, Saily, Ubigi, aloSIM, GigSky and Truphone. Google Fi Wireless is listed as a broad incumbent. Airhub is listed as an emerging player.
Does Holafly have an API?
No public API is recorded for Holafly.
What industry is Holafly in?
Holafly's product category is Travel eSIM and Mobile Connectivity Services. Its primary akta.pro industry code is HDAIAEAE, Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing).