LP Gas

What LP Gas does

LP Gas, operated by North Coast Media LLC and headquartered in Cleveland, Ohio, is a B2B trade publication serving the US propane industry. Founded in 1941, with digital editions dating back to 2009, the magazine reaches retail and wholesale propane marketers, equipment suppliers, and industry associations including the National Propane Gas Association (NPGA), the Propane Education & Research Council (PERC), and major retailers such as AmeriGas, Ferrellgas, Suburban Propane, Blossman Gas, and Paraco. The publication produces news, market analysis, regulatory and safety coverage, and the Anova-sponsored Top Propane Retailers annual ranking, which profiles 60+ propane retailers by gallon sales.

The core product is the LP Gas Magazine, delivered in print and digital editions, supplemented by a portfolio of owned media properties: the Blue Flame Blog (with contributors including Mark Rachal of Cost Management Solutions and Aaron Huizenga of Lakes Gas), Propane Market Metrics, the Buyer's Guide, Propane Suppliers Guide, Classifieds, and a recurring webinar series. The technology stack is a digital publishing platform with web content management, email newsletter delivery via Dragon Forms, a digital edition viewer through mydigitalpublication.com, and social media distribution across Facebook, X, LinkedIn, Instagram, and YouTube. Adjacent programming includes the LP Gas Growth Summit (annual industry conference), the Hall of Fame, and the Rising Leaders recognition program.

Revenue is generated through three primary streams: print and digital magazine subscriptions, advertising and sponsorships (paid placements, sponsored content, and event sponsorships), and webinar programming sponsored by industry partners. The commercial model is sales-led B2B media, with named sponsors including Anova, Mopeka, CHS Inc., ADD Systems, Cargas, Roush CleanTech, and NPGA anchoring the webinars and annual rankings. The publication does not disclose pricing publicly and operates with a small team of 11-50 employees under the privately held North Coast Media LLC portfolio.

Name

LP Gas

Legal name

North Coast Media LLC

Website

https://lpgasmagazine.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

LP Gas is a B2B trade publication serving the US propane industry, delivering news, market analysis, and the annual Top Propane Retailers ranking to retail and wholesale propane marketers, equipment suppliers, and industry associations via print, digital editions, webinars, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions for industry professionals in the propane sector
2. Advertising & Sponsorships: Advertising space sold to propane industry companies, equipment manufacturers, and service providers. Includes sponsored content, webinar sponsorships, and event sponsorships such as the Top Propane Retailers ranking sponsored by Anova
3. Webinar Programs: Educational webinar content sponsored by industry partners including NPGA, CHS, Mopeka, ADD Systems, and others

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

LP Gas is a B2B trade publication serving the retail and wholesale propane industry in the United States. The company publishes a print and digital magazine providing industry news, market analysis, safety updates, regulatory compliance information, and product showcases, complemented by annual rankings, webinars, a buyers guide, classifieds, and industry events including the Growth Summit, Hall of Fame, and Rising Leaders program.

Product overview

LP Gas is a trade publication platform serving the propane industry with a magazine (print and digital), online news content, and industry resources. The core product is the LP Gas Magazine, which is complemented by digital editions, annual rankings (Top Propane Retailers), supplier directories (Propane Suppliers Guide), educational webinars, industry blog (Blue Flame Blog), market metrics, classifieds, and professional development programs (Rising Leaders, Hall of Fame, Growth Summit). The portfolio also includes a Buyers Guide and State of the Industry coverage. The publication covers products and technologies relevant to the propane industry including tank monitoring solutions, delivery software, heating equipment, autogas systems, and safety technologies.

Differentiator

Problem solved

Functional benefit

Brands

• LP Gas Growth Summit: Annual industry summit for propane retailers and professionals.
• LP Gas Hall of Fame
• Rising Leaders

Products and services

• LP Gas Magazine A trade publication serving the retail and wholesale companies that market propane in the US, providing industry news, market analysis, and propane market metrics through print and digital formats.
• Digital Editions Online digital archive of magazine issues dating from 2009 to 2026, allowing readers to access past issues in digital publication format via mydigitalpublication.com.
• Top Propane Retailers Rankings Annual ranking of the largest retail propane companies in the US, measured by gallon sales, with breakdowns by highest gallon sales, national retailers, multi-state independents, and single-state independents.
• Propane Suppliers Guide Annual directory of propane industry's top product sources and suppliers including energy companies, marketers, and distributors.
• LP Gas Webinars Educational webinar content covering topics such as ELDT services, cathodic protection, autogas, and technology for propane marketers, sponsored by industry partners.
• LP Gas Classifieds Online classified advertising platform for the propane industry including business services, career opportunities, for sale, products, software, and wanted listings.
• LP Gas Buyers Guide Industry buyer's guide for propane products, equipment, and services, providing a searchable directory for propane industry buyers.
• LP Gas Growth Summit Annual industry event for propane retailers and professionals featuring networking, education, and retailer application opportunities.
• LP Gas Hall of Fame Recognition program honoring industry leaders who have made significant contributions to the propane industry.
• Rising Leaders Program Annual initiative recognizing the propane industry's best and brightest young leaders who exhibit sound leadership skills and commitment to improving the industry.
• Blue Flame Blog Industry blog featuring analysis from contributors including Mark Rachal covering propane inventories, prices, supply dynamics, and market commentary.
• Propane Market Metrics Market data and analysis section covering propane gallons, agricultural propane sales, and corn production leading U.S. crop production.

Quantifiable outcome

• Serving 60+ propane retailers in annual Top Propane Retailers ranking covering millions of combined gallons
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Propane Gas Association (NPGA)coreStrategic or Co-development Partner · 19 June 2025NPGA partners with LP Gas Magazine for ACE ELDT Services webinar content and Propane Days advocacy coverage. NPGA serves as a Registered Training Provider through FMCSA for CDL training. The partnership provides industry education content and advocacy promotion for the propane industry.
• MopekaminorGTM or Marketing Partner · 18 March 2025Mopeka sponsors LP Gas Magazine webinars on tank monitoring and cathodic protection topics. Mopeka is a provider of tank monitoring solutions for the propane industry.
• CHS Inc.minorGTM or Marketing Partner · 25 July 2024CHS Inc. sponsors LP Gas Magazine webinar on propane autogas featuring industry speakers from Cleveland Petroleum Products and Missouri Propane Gas Association.
• ADD SystemsminorGTM or Marketing Partner · 19 May 2022ADD Systems sponsors multiple LP Gas Magazine webinars on propane delivery technology, mobile solutions, and software topics including customer service and profitability improvement.
• CargasminorGTM or Marketing Partner · 21 May 2020Cargas sponsors LP Gas Magazine webinar on technology purchasing best practices for propane businesses.
• Roush CleanTechminorGTM or Marketing Partner · 4 September 2014Roush CleanTech sponsors LP Gas Magazine webinar on powered by propane autogas for commercial fleet vehicles.
• AnovacoreGTM or Marketing PartnerAnova is the primary sponsor of LP Gas Magazine's annual Top Propane Retailers ranking, the industry's leading assessment of the largest US propane retailers by gallon sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ACHR News: ACHR News (Air Conditioning, Heating & Refrigeration News) is a B2B trade publication serving the HVACR industry, including propane-based heating. It shares LP Gas's niche trade publication model and targets overlapping commercial and residential heating audiences and advertisers.
• Pipeline & Gas Journal: Pipeline & Gas Journal is a B2B trade publication covering energy pipeline operations and natural gas distribution infrastructure. It shares the same niche vertical trade publication model as LP Gas and addresses an overlapping audience of natural gas and propane distribution professionals.
• Butane-Propane News (BPN): BPN is the other long-running US trade publication dedicated exclusively to the propane industry, covering retail propane marketing, distribution, and equipment. It competes directly with LP Gas Magazine for the same propane marketer readership and propane advertiser spend.
• Industrial Gases Magazine: Industrial Gases Magazine covers the merchant and packaged industrial gases industry, including LPG distribution. It shares LP Gas's B2B trade publication model and addresses an overlapping audience of gas distributors and equipment suppliers.
• CryoGas International: CryoGas International is a trade publication serving the industrial, medical, and liquefied gases industry, including LPG/LNG. It shares the B2B trade magazine business model with LP Gas and overlaps substantially on industrial gas and propane end markets.

Broad incumbents

• Oil & Gas Journal: Oil & Gas Journal is the largest and most established global trade publication serving the upstream, midstream, and downstream oil and gas industry. It competes with LP Gas for advertiser attention from integrated energy companies but operates at much greater scale and breadth.
• Energy Intelligence: Energy Intelligence provides global energy industry research, news, and data services including oil, gas, and power. It competes for the same energy industry information budgets as LP Gas but operates as a subscription research/analytics business at much larger scale.
• Argus Media: Argus Media is a global energy and commodity price reporting and news company covering LPG, NGL, and natural gas markets. It operates at vastly larger scale than LP Gas but competes for the same LPG/NGL industry advertising and information budgets.
• Hydrocarbon Processing: Hydrocarbon Processing is a long-running B2B trade publication covering refinery and petrochemical operations, including LPG and NGL processing. It shares the trade magazine business model with LP Gas but addresses a more downstream, processing-oriented audience.
• Hart Energy: Hart Energy is a B2B media company covering oil and gas industry news, technology, and unconventional resources across upstream, midstream, and downstream. It shares LP Gas's B2B trade media model but operates at significantly larger scale and broader vertical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lpgas_mag
• YouTubeyoutube.com/@LPGasmagazine
• Facebookfacebook.com/lpgasmagazine
• LinkedInlinkedin.com/company/lp-gas
• Instagraminstagram.com/lpgasmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LP Gas