Blustone Vineyards
- Company typePrivate
- Founded2010
- HeadquartersLake Leelanau, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Blustone Vineyards firmographics
Firmographics- Name
- Blustone Vineyards
- Legal name
- Blustone Vineyards
- Website
- https://blustonevineyards.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blustone Vineyards industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Blustone Vineyards is headquartered
LocationHeadquarters
- HQ city
- Lake Leelanau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blustone Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct-to-consumer sales of wines including whites, reds, rosé, sparkling, and hard cider through the tasting room, online store, and wholesale accounts across Michigan and limited out-of-state locations.
- Wine Club Subscriptions: BlustoneClub membership with 4-bottle and 6-bottle tiers offering bi-annual shipments, 20% discount on wine, complimentary tastings, early access to limited-production wines, and exclusive member-only events. Auto-renewing subscriptions billed twice yearly.
- Ad-Lib Subscription: Annual subscription for Ad-Lib red wine with two shipments of 12 bottles per year, offering 25% discount per bottle at $198 per shipment plus tax, with free shipping and January/June delivery schedule.
- Tasting Room Experiences: Guided wine tasting experiences at the hilltop tasting room with panoramic vineyard views, including 50-minute reservations with complimentary pours, small plate offerings, gourmet charcuterie boards, and Foodie Friday dining events.
- Private Events and Weddings: Hosting private events including weddings, rehearsal dinners, and custom events at the vineyard venue accommodating up to 150 guests, with full wine portfolio, catered meals, and vineyard tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 6-Bottle BlustoneClub Membership |
| Subscription | Multi-year contract | 4-Bottle BlustoneClub Membership |
| Subscription | Multi-year contract | Ad-Lib Annual Subscription |
| Unit Pricing | Pay-as-you-go | Individual Bottle Pricing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Blustone Vineyards product offering
Product offeringCore offering
Blustone Vineyards is an estate winery on the Leelanau Peninsula in Northern Michigan that produces cool-climate wines from a 40-acre vineyard, leveraging Lake Michigan's moderating influence on the 45th parallel to make estate-grown whites, reds, rosés, sparkling wines, and hard cider. It sells those wines directly to consumers through an estate tasting room, online shipping, and a bi-annual wine club subscription program, and hosts private weddings and corporate events at its hilltop venue.
Product overview
Blustone Vineyards is a Leelanau Peninsula winery near Traverse City, Michigan, producing cool-climate wines shaped by Lake Michigan's moderating influence. The product portfolio centers on estate-grown wines across three categories: white wines (Sauvignon Blanc, Gewürztraminer, Chardonnay Reserve, Pinot Gris), red wines (Ad-Lib, Winemaker's Red, Pinot Noir, Merlot Reserve, Latitude), and rosé/sparkling wines (Blu Sparkling Riesling, Blu Secco, Pinot Gris Rosé). Supporting products include hard cider, wine club subscriptions (BlustoneClub in 4-bottle and 6-bottle tiers with 20% member discounts), an Ad-Lib annual subscription for their flagship red blend, and experiential services including tasting room visits, Foodie Fridays dining events, live music series, and private event hosting for weddings and celebrations up to 150 guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Wines (White, Rosé & Sparkling, Red) Estate-grown cool-climate wines from the Leelanau Peninsula reflecting the region's climate, soils, and seasons, including Sauvignon Blanc, Gewürztraminer, Chardonnay Reserve, Pinot Gris, Blu Sparkling Riesling, Blu Secco, Pinot Gris Rosé, Ad-Lib, Winemaker's Red, Pinot Noir, Merlot Reserve, and Latitude white blend.
- Hard Cider Craft hard cider offerings from Blustone Vineyards, part of their beverage portfolio alongside traditional wines.
- BlustoneClub 4-Bottle Membership Wine club membership delivering 4 bottles twice yearly (spring and fall) with 20% member discount on wine, $15 flat-rate shipping on 4+ bottles, access to limited-production wines, complimentary tasting for 4, and invitations to exclusive member-only events; average cost $90–$120 per shipment.
- BlustoneClub 6-Bottle Membership Premium wine club tier delivering 6 bottles twice yearly with 20% member discount, $10 flat-rate shipping on 4+ bottles, first access to limited-production wines, first invitations to private member-only events, and complimentary tastings for 4 with exclusive stemware; average cost $140–$180 per shipment.
- Ad-Lib Subscription Annual case subscription delivering 12 bottles of Ad-Lib red wine twice per year (January and June) with 25% per-bottle discount, free shipping, and a 1-year minimum commitment.
- Wine Tasting Experience Guided wine tasting experiences at the estate tasting room with panoramic vineyard views, featuring 50-minute reservations, complimentary pours, small plate pairings, and Foodie Fridays with local guest chefs.
- Private Events & Weddings Private event venue hosting weddings, receptions, rehearsal dinners, and custom celebrations for up to 150 guests, with indoor and outdoor spaces, the full Blustone wine portfolio, catered meals, and vineyard tours at the hilltop tasting room.
- Vineyard Music Series Summer concert series featuring live music performances by regional artists such as Ivy Ford, Full Cord, Drew Hale, and The Al Bettis Band, offered with free admission (registration required).
- Gifts & Merchandise Holiday wine gift bundles, curated multi-bottle sets, and branded wine accessories available for purchase alongside the core wine portfolio.
Quantifiable outcome
- Six consecutive years voted #1 Red Hot Best Leelanau Winery (2021-2026)
- +3 more outcomes
Companies that use Blustone Vineyards
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Blustone Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blustone Vineyards partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Grand Traverse Bike ToursminorPartner for guided snowshoe tours connecting Blustone Vineyards with 45 North winery along a 3.5-mile private trail. Part of winter tourism experiences in Leelanau Peninsula wine country.
- Michigan by the BottlecoreOff-site tasting events and wine sales partnership at Michigan by the Bottle locations in Royal Oak, Auburn Hills, and Shelby Township, Michigan. Hosts events including Brunch Bubbles and Blustone, Strolling Pairing Stations, and Five-Course Wine & Dine experiences.
- Park & Oak Interior DesignminorExclusive BlustoneClub member event venue in Glen Ellyn, Illinois for wine pairing party with owner Tom Knighton. First Chicago-area event for the wine club.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Blustone Vineyards competitors and assessment
Company assessmentDirect peers
- Mari Vineyards: Old Mission Peninsula (Traverse City area) estate winery producing premium red blends and Italian-varietal wines with estate tasting experiences — directly comparable Northern Michigan premium producer.
- Black Star Farms: Estate winery on the Leelanau Peninsula with tasting room, inn, restaurant, and equestrian activities — directly comparable cool-climate producer and tourism-driven experience destination in the same AVA.
- Chateau Grand Traverse: Pioneering Leelanau Peninsula winery producing cool-climate varietals including Riesling, Chardonnay, and Pinot Noir with a tasting room and DTC shipping — directly comparable in geography, climate thesis, and varietal mix.
- M. Lawrence (L. Mawby): Michigan sparkling and still wine producer recognized nationally for méthode traditionnelle sparkling wines — comparable as a cool-climate Michigan specialty producer with a strong tasting-room and DTC following.
- Bowers Harbor Vineyards: Old Mission Peninsula estate winery with similar size, varietal mix (Pinot Noir, Riesling, Chardonnay), and DTC/event-driven business model — directly comparable Northern Michigan boutique competitor.
- Brys Estate Vineyard & Winery: Family-owned Leelanau Peninsula estate winery on the same Old Mission-adjacent terroir, producing Pinot Noir, Riesling, and Chardonnay with estate tasting experiences — directly comparable size and DTC model.
- 45 North Vineyards: Sister Leelanau Peninsula estate winery collaborating with Blustone on a 3.5-mile snowshoe trail — directly comparable cool-climate producer with adjacent tasting room, similar varietal focus, and shared customer base.
- Tabone Vineyards: Leelanau Peninsula estate winery producing cool-climate wines with a tasting room overlooking the vineyard — directly comparable boutique producer in the same AVA and tourist geography.
- Shady Lane Cellars: Small Leelanau Peninsula estate focused on cool-climate, organically and biodynamically grown wines — directly comparable in scale, terroir emphasis, and boutique DTC positioning.
Broad incumbents
- St. Julian Winery: Michigan's largest and oldest winery producing a broad portfolio across the state — comparable category player but materially larger and broader in scope; illustrates the wider Michigan wine market Blustone competes within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Blustone Vineyards social profiles
Digital presenceBlustone Vineyards compliance and trust
Trust signalCompliance1 record
Blustone Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blustone Vineyards leadership team
Management profileNumber of profiles
Profiles3 records
Blustone Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blustone Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blustone Vineyards
What does Blustone Vineyards do?
Blustone Vineyards is an estate winery on the Leelanau Peninsula in Northern Michigan that produces cool-climate wines from a 40-acre vineyard, leveraging Lake Michigan's moderating influence on the 45th parallel to make estate-grown whites, reds, rosés, sparkling wines, and hard cider. It sells those wines directly to consumers through an estate tasting room, online shipping, and a bi-annual wine club subscription program, and hosts private weddings and corporate events at its hilltop venue.
Is Blustone Vineyards a public or private company?
Blustone Vineyards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blustone Vineyards founded?
Blustone Vineyards was founded in 2010. It employs 11 to 50 people.
Where is Blustone Vineyards based?
Blustone Vineyards is headquartered in Lake Leelanau, United States, in the North America region.
How does Blustone Vineyards make money?
Five revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Subscriptions, ad-Lib Subscription, tasting Room Experiences and private Events and Weddings.
Who are Blustone Vineyards's main competitors?
Direct peers on record are Mari Vineyards, Black Star Farms, Chateau Grand Traverse, M. Lawrence (L. Mawby), Bowers Harbor Vineyards, Brys Estate Vineyard & Winery, 45 North Vineyards, Tabone Vineyards and Shady Lane Cellars. St. Julian Winery is listed as a broad incumbent.
Does Blustone Vineyards have an API?
No public API is recorded for Blustone Vineyards.
What industry is Blustone Vineyards in?
Blustone Vineyards's product category is Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAA, Vineyard Establishment & Development (Site Prep, Trellising, Planting). Its NAICS code is 312130 and its SIC code is 5180.