Amma Infotech

What Amma Infotech does

Amma Infotech is a privately held BPO and ITES provider founded in 2012 by N Naresh Kumar and headquartered in Chittoor, Andhra Pradesh, India. The company delivers four service lines: AI & ML data preparation (collection, annotation, and transcription across image, document, voice, and video modalities, with emotion detection support across 228+ languages), 24/7 multi-channel customer support (call, chat, email, tech, and video) in 120+ languages, back-office services (data entry, KPO, LPO, RPO, and language/localization work), and digital marketing (SEO, content, SMM, PPC, email, influencer, voice search, and AI marketing automation). The stated workforce is 700+ professionals operating across 18 locations on three shifts, with service coverage spanning 197+ language combinations.

Commercial operations rely on a project-based, negotiable pricing model with four tiers — Freelance (₹20K/executive/month), Startup (₹17K), MSME (₹16K), and MNC (₹15K) — alongside hourly and monthly retainer engagements. Go-to-market is sales-led and direct: the website surfaces enterprise pricing publicly and offers a 'Call to CEO' direct line as a differentiator, supplemented by a freelancer/vendor network used as a delivery channel for SMB and individual contractor work. Named customers include Google, Amazon Prime Video, Netflix, Oneforma, Appen, Centific, SBI, AU Bank (formerly AU Fincare), BYJU'S, Royal Enfield, Zee TV, IIT Madras, Desicrew, and RWS Department @ AP Government, indicating that hyperscaler AI annotation and India enterprise BPO are core revenue concentrations, though the firm does not disclose client-level revenue breakdowns.

The company is bootstrapped and founder-owned with no institutional funding history, self-attests GDPR compliance, and is reportedly planning a workforce expansion in 2025 to support advanced AI service demand. Its competitive positioning is built on tier-3 India cost arbitrage, multilingual human capital, and scalability of the annotator bench from 1 to 700+ professionals per engagement rather than on proprietary AI model development.

Name

Amma Infotech

Legal name

Amma Infotech

Website

https://ammainfotech.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Amma Infotech is a Chittoor-headquartered BPO and ITES firm delivering AI/ML data annotation, multilingual customer support, back-office services, and digital marketing to global enterprise and government clients via a 700+ workforce.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing (BPO) Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

akta.pro secondary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Business process outsourcing
• AI data annotation
• Customer support services
• Back office outsourcing
• Digital marketing services

Headquarters

HQ city

Chittoor

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project-Based Pricing: Customized project pricing based on scope, complexity, and duration. Pricing tiers range from ₹20K for Freelance (0-3 executives) down to ₹15K for MNC (50+ executives) with all prices negotiable.
2. Hourly and Monthly Retainers: Hourly rates for short-term tasks and monthly retainer models for long-term projects with discounts based on project length and team size.
3. Team Scalability Pricing: Pricing adjusts based on number of resources allocated and expertise required, with scalable solutions from 1 to 700+ professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amma Infotech is a BPO and ITES service provider delivering outsourced business operations including AI & ML data annotation services, multi-channel customer support, back-office operations (data entry, KPO, language, legal, and recruitment outsourcing), and digital marketing services. Services are delivered 24/7 across 197+ language combinations by a scalable workforce that can be deployed from 1 to over 700 professionals for clients ranging from freelancers and startups to multinational corporations and government entities.

Product overview

Amma Infotech is a BPO and ITES service provider offering a unified portfolio of business support services. The core offerings include AI & ML Support Services (data collection, annotation, and transcription across image, document, voice, and video), Customer Support Services (multi-channel call, chat, email, tech, and video support), Back Office Services (data entry, KPO, language, legal, and recruitment outsourcing), and Digital Marketing Services (SEO, content, social media, PPC, email, and automation). The company operates 24/7 in 197+ language combinations with scalable teams from 1 to 700+ professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• AI & ML Support Services Comprehensive AI and machine learning data preparation services including data collection, annotation, and transcription across image, document, voice, and video modalities to support AI model training. Supports NLP, computer vision, and speech recognition applications for enterprise clients.
• Customer Support Services Multi-channel customer support including call, chat, email, tech support, and video call services available 24/7 in 120 languages for enterprise clients requiring outsourced customer engagement.
• Back Office Services Comprehensive back-office support including data entry, KPO (Knowledge Process Outsourcing), language services, legal process outsourcing (LPO), and recruitment process outsourcing (RPO) for clients requiring operational support services.
• Digital Marketing Services Full-service digital marketing including SEO, content marketing, social media marketing, PPC advertising, email marketing, mobile marketing, video marketing, influencer marketing, affiliate marketing, voice search optimization, AI marketing automation, and online reputation management for brands seeking outsourced marketing execution.

Quantifiable outcome

• 157+ clients served across multiple industries
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Appen: Global leader in training data for AI/ML, providing data collection, annotation, and transcription services across 235+ languages. Directly comparable to Amma Infotech's AI & ML Support Services line and listed as one of Amma Infotech's named customers (collaboration).
• RWS Group: Global language, localization, and intellectual property services firm with extensive translation and AI data services. Comparable in language/translation offerings and government-sector engagements (RWS Department @ AP Government is named as an Amma Infotech customer).
• TaskUs: Public, US-headquartered BPO specializing in digital customer experience, content moderation, and AI data operations. Comparable in customer support and AI trust & safety/data annotation service lines and scale.
• TELUS International (now TELUS Digital): Large digital CX and AI data solutions provider with annotation and content services globally. Comparable in AI data solutions, customer experience outsourcing, and multilingual delivery model.
• Concentrix: Global customer experience and BPO firm with significant India operations. Comparable in 24/7 customer support, back-office, and multilingual delivery across enterprise clients.
• Infosys BPM: India-headquartered BPO arm of Infosys offering customer service, back-office, and digital services. Comparable in back-office, customer support, and digital marketing services targeting enterprise clients globally.
• Startek: Global customer experience and digital BPO provider with multilingual delivery capabilities. Comparable in customer support, back-office, and digital services across enterprise clients.

Direct peers

• Oneforma (by Centific): Global data collection and annotation platform with a crowdsourced contributor model across 250+ locales. Highly comparable to Amma Infotech's multilingual data annotation offering and identified as a named customer/partner.
• Centific: AI and data solutions provider offering data collection, annotation, and AI data platform services globally. Directly comparable to Amma Infotech's AI/ML service line; Centific owns Oneforma, with whom Amma Infotech collaborates.
• Desicrew: India-based translation, localization, and back-office BPO provider serving global enterprises. Comparable service mix (translation, localization, back-office) and listed as a named customer of Amma Infotech for language services.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amma_infotech
• LinkedInlinkedin.com/company/amma-infotech
• Facebookfacebook.com/ammainfotech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amma Infotech