StarTek
StarTek is a global customer experience BPO delivering omnichannel customer service, sales, and trust-and-safety solutions to 140+ enterprise clients across 22 countries, powered by a proprietary AI-augmented CX platform and 50,000+ associates.
- Company typePrivate
- Founded1990
- HeadquartersDenver, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What StarTek does
StarTek is a global customer experience (CX) business process outsourcing provider headquartered in Denver, Colorado, founded in 1980 and operating across 22 countries post the April 2026 merger with CCI Global. The company delivers omnichannel customer service, sales, retention, trust and safety, and content moderation to 140+ enterprise clients across BFSI, Retail/eCommerce, Healthcare, Telecom, Gaming, Energy/Utilities, and Travel/Hospitality, supported by 50,000+ associates across 55 delivery centers and 36 languages. The technical core is a proprietary, human-centered AI-powered CX platform comprising seven AI modules — Generative and Agentic AI, Accent and Language Adaptation AI, Workforce Intelligence AI, Predictive Journey Analytics, Fraud Detection and Risk Management AI, Conversational AI and Voicebots, and Agent Assist/Co-Pilot — overlaid on an omnichannel contact center foundation and supplemented by an Agent Experience suite (AI Coach, Knowledge AI, Gamification Hub).
StarTek monetizes primarily through long-term, custom-negotiated enterprise outsourcing contracts with seat-based, usage-based, and outcome-based pricing. AI-powered CX modules are typically layered as premium add-ons to base BPO agreements, creating an incremental subscription-style revenue stream. The go-to-market is exclusively direct enterprise field sales with no self-service or reseller motion, supported by content marketing, industry events, and an extensive awards-driven credibility program. The company holds a comprehensive compliance stack (SOC 2 Type II, ISO 27001/27701/22301/45001/14001/18295, PCI DSS v4.0, HIPAA, GDPR, ISAE/ASAE 3402) that underpins eligibility for regulated workloads.
StarTek was previously listed on the NYSE under ticker SRT until June 2024, when a consortium led by Singapore-based private equity firm Capital Square Partners completed a take-private transaction. Under PE ownership, StarTek acquired a controlling interest in UK-based Intelling in August 2024 and completed its merger with CCI Global in April 2026, signaling an active roll-up strategy to scale geographic reach, deepen African and EMEA delivery capabilities, and integrate operational data assets with the AI platform under a 'Human Augmented AI' positioning.
StarTek firmographics
Firmographics- Name
- StarTek
- Legal name
- Startek
- Website
- https://startek.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- StarTek is a global customer experience BPO delivering omnichannel customer service, sales, and trust-and-safety solutions to 140+ enterprise clients across 22 countries, powered by a proprietary AI-augmented CX platform and 50,000+ associates.
- Ownership category
- akta.pro rank
StarTek industry classification
Industry- Product category
- Customer Experience (CX) Outsourcing and BPO Services
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- General Customer Service & Contact Center Operations (BPAAAAAA)
- akta.pro secondary industries
- Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where StarTek is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
StarTek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- BPO and CX Outsourcing Services: Startek generates revenue through long-term outsourcing contracts with enterprise clients, providing omnichannel customer service, sales, and support across voice and digital channels. Revenue is driven by seat-based pricing, usage-based transaction volumes, and performance-based outcomes. The company operates delivery centers across 22 countries and charges clients based on the scope of services, number of agents, channels supported, and AI capabilities deployed.
- AI-Powered CX Solutions: Additional revenue is derived from deploying proprietary AI tools (Generative AI, Agent Assist, Workforce Intelligence, etc.) within client engagements, often as add-on modules to base outsourcing contracts. These AI-augmented solutions enhance agent productivity and are priced as premium add-ons to standard BPO pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CX Outsourcing — custom pricing based on scope and scale |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
StarTek product offering
Product offeringCore offering
StarTek is a digital-first global customer experience (CX) solutions provider delivering omnichannel contact center operations, customer service outsourcing, sales and retention, CX analytics, trust and safety/content moderation, and AI-augmented agent enablement for enterprise clients. Service delivery is supported by a proprietary AI-powered CX platform that layers Generative AI, Agent Assist, voicebots, accent and language adaptation AI, predictive journey analytics, workforce intelligence, and fraud detection on top of a 50,000+-person global delivery workforce operating across voice and digital channels in 36 languages.
Product overview
Startek is a digital-first global customer experience (CX) solutions provider offering a modular, AI-powered platform architecture. The core portfolio comprises six integrated solution pillars: Omnichannel Contact Center Solutions, Intelligent Automation and Self-Service, Sales Growth and Retention Services, Customer Service Outsourcing, CX Analytics and Consulting, and Trust/Safety/Content Moderation. Overlaid on this foundation is a suite of seven AI-Powered CX modules including Generative and Agentic AI, Accent and Language Adaptation AI, Workforce Intelligence AI, Predictive Journey Analytics, Fraud Detection and Risk Management AI, Conversational AI and Voicebots, and Agent Assist and Co-Pilot. Agent Experience Solutions functions as an enablement layer integrating Agent Assist, AI Coaching, Knowledge AI, Gamification Hub, and Accent AI to boost agent productivity. The portfolio serves diverse industries (Banking/Financial Services, Healthcare, Retail, Telecom, Gaming, Energy/Utilities, Travel/Hospitality) with capabilities spanning voice, chat, email, SMS, and social channels across 13 countries. Notable named products include Startek Interaction Analytics (BIG Award 2024 winner) and Startek AI Coach (33% CSAT improvement in telecom case study).
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel Contact Center Solutions Cloud-based digital contact center technology delivering seamless, scalable, and secure CX across voice, chat, email, SMS, and social channels as a single platform, targeted at enterprise clients seeking omnichannel customer service delivery.
- Intelligent Automation and Self-Service Solutions AI-driven automation and self-service platforms including conversational AI, chatbots, and virtual agents that resolve routine queries instantly and route complex issues to skilled agents, intended for enterprise clients seeking to deflect routine contact volume.
- Sales Growth and Retention Services Outbound sales, lead generation, and revenue growth solutions powered by data-driven targeting and conversion optimization for enterprise clients seeking contact center-led sell, retain, and upsell motions.
- Customer Service Outsourcing Solutions Comprehensive omnichannel customer service outsourcing combining global delivery with local expertise and AI-powered precision, targeted at enterprise clients seeking to enhance customer experience, satisfaction, and loyalty.
- CX Analytics and Consulting Advanced CX analytics consulting that converts customer interaction data into actionable strategy and measurable business outcomes, including interaction analytics and speech analytics capabilities, intended for enterprise clients seeking to optimize CX performance.
- Trust, Safety and Content Moderation Solutions
Quantifiable outcome
- 95%+ Customer Satisfaction (CSAT) and 38% cost savings for a leading Canada-based airline
- +7 more outcomes
Companies that use StarTek
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles7 records
StarTek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature10 records
StarTek partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CCI GlobalcoreStartek completed its merger with CCI Global on April 16, 2026, forming a unified organization with over 50,000 associates and 55 delivery centers across 22 countries. CCI Global, a Dubai-headquartered firm with operations across Africa, was Startek's most significant deal since delisting from NYSE in 2024. The combined entity integrates Startek's digital heritage with CCI Global's operational framework to form a global leader in Human Augmented AI solutions, combining Startek's data analytics platform with CCI's operational systems for real-time AI coaching and predictive insights.
- IntellingminorStartek acquired a controlling interest in Intelling, a UK-based customer acquisition and retention specialist. The acquisition aims to expand Startek's presence in the UK and enhance its service portfolio, leveraging Intelling's expertise and operations across the UK, South Africa, and India.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
StarTek competitors and assessment
Company assessmentBroad incumbents
- Teleperformance: Largest global CX/BPO operator with ~410K employees across 100+ countries. Directly comparable omnichannel contact center services, multilingual delivery, and AI-augmented agent solutions — operates at meaningfully larger scale than StarTek.
- Genpact: Global professional services and digital transformation firm with a significant CX practice. Competes with StarTek on enterprise digital CX transformation, analytics consulting, and AI-enabled operations at larger deal sizes.
Direct peers
- Concentrix: Top-tier CX/BPO with ~440K employees globally, formed via Concentrix + Webhelp merger. Closely comparable on omnichannel CX outsourcing, AI-enabled agent assist, and vertical specialization (BFSI, healthcare, tech, retail) — direct head-to-head competitor.
- Foundever (formerly Sitel Group / SYKES): Global CX outsourcing provider with 150K+ employees across 45+ countries. Direct competitor in omnichannel customer support, sales, and trust & safety content moderation — similar enterprise client base and vertical focus.
- TTEC (TeleTech Holdings): Customer experience technology and services company with global delivery. Direct competitor in CX outsourcing plus proprietary AI/analytics platforms (TTEC Digital) — comparable enterprise GTM and AI-augmentation strategy.
- TaskUs: Public CX BPO focused on digital-first clients in tech, fintech, gaming, and social media. Direct competitor on trust & safety, content moderation, and AI-assisted agent support — overlapping heavily with StarTek's gaming/tech vertical.
- Majorel (now part of Teleperformance): Global CX BPO with operations across 40+ countries, merged into Teleperformance in 2024. Direct competitor in omnichannel CX outsourcing and BFSI/healthcare verticals with similar delivery-center footprint.
- TELUS International (now TELUS Digital): Digital customer experience provider with global delivery, including AI data annotation and CX outsourcing. Direct competitor in tech-enabled customer support and content moderation for digital-first clients.
- Alorica: Privately held global CX BPO with 100K+ employees in 14+ countries. Direct competitor across BFSI, retail, healthcare, and tech support verticals with comparable AI-powered digital CX solutions.
Emerging players
- IBEX (IBEX Holdings): Smaller publicly-traded CX outsourcing competitor with delivery centers in Pakistan, Philippines, Nicaragua, and Jamaica. Direct geographic and pricing-tier overlap with StarTek, particularly for near-shore US clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StarTek social profiles
Digital presenceStarTek compliance and trust
Trust signalCompliance14 records
StarTek financial estimates
Financial estimateRevenue estimate
Valuation estimate
StarTek leadership team
Management profileNumber of profiles
Profiles10 records
StarTek subsidiaries and ownership
Company hierarchySubsidiaries2 records
StarTek funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StarTek M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StarTek
What does StarTek do?
StarTek is a digital-first global customer experience (CX) solutions provider delivering omnichannel contact center operations, customer service outsourcing, sales and retention, CX analytics, trust and safety/content moderation, and AI-augmented agent enablement for enterprise clients. Service delivery is supported by a proprietary AI-powered CX platform that layers Generative AI, Agent Assist, voicebots, accent and language adaptation AI, predictive journey analytics, workforce intelligence, and fraud detection on top of a 50,000+-person global delivery workforce operating across voice and digital channels in 36 languages.
Is StarTek a public or private company?
StarTek is a private company. It is classified as private equity controlled and is currently operating.
When was StarTek founded?
StarTek was founded in 1990. It employs 5,001 to 10,000 people.
Where is StarTek based?
StarTek is headquartered in Denver, United States, in the North America region.
How does StarTek make money?
Two revenue lines are on record. BPO and CX Outsourcing Services are the primary driver. The others are AI-Powered CX Solutions.
Who are StarTek's main competitors?
Broad incumbents on record are Teleperformance and Genpact. Direct peers are Concentrix, Foundever (formerly Sitel Group / SYKES), TTEC (TeleTech Holdings), TaskUs, Majorel (now part of Teleperformance), TELUS International (now TELUS Digital) and Alorica. IBEX (IBEX Holdings) is listed as an emerging player.
Does StarTek have an API?
No public API is recorded for StarTek.
What industry is StarTek in?
StarTek's product category is Customer Experience (CX) Outsourcing and BPO Services. Its primary akta.pro industry code is BPAAAAAA, General Customer Service & Contact Center Operations, with a secondary code of BPAAAAAJ, Customer Experience (CX) Quality, Training & Workforce Management (WFM). Its NAICS code is 56142 and its SIC code is 7370.