What Grady-White Boats does

Grady-White Boats, Inc. is a privately held, family-owned American manufacturer of recreational fiberglass powerboats founded in 1959 and headquartered in Greenville, North Carolina. The company designs and builds 29 models across five series — Fisherman, Canyon, Freedom, Adventure/Marlin, and Express/Coastal Explorer — spanning 18 to 45 feet, all riding on its proprietary SeaV2® hull platform and supported by patented features such as the aft fold-down bench seat assembly. Manufacturing is concentrated in a single purpose-built plant described as one of the most advanced fiberglass boat facilities in the world, with a workforce of 51–100 employees.

The company sells exclusively through an authorized U.S. dealer network, with pricing determined at the dealer level and no direct-to-consumer factory sales. The online 'Build a Grady' configurator supports dealer-fulfilled custom builds, and a parallel Grady Gear merchandise storefront extends the brand into apparel and accessories. Customer segments span recreational anglers, family and lifestyle boaters, overnight cruisers, and inshore/coastal explorers, served through 11 center console, 10 dual console, 2 walkaround cabin, 2 express cabin, and 4 coastal explorer models. Yamaha outboards are the standardized engine partner across the lineup.

Revenue mechanics rest almost entirely on hardware sales of new boats, supplemented by branded merchandise. The company invests heavily in owner engagement through regional Grady Clubs, the Grady Buddies program, the Docklines and Anchorline newsletters, and an active multi-channel marketing presence across web, social, video, and boat shows. There is no public ownership, no external funding history, no disclosed revenue or ARR, and no M&A activity in the available record.

Name

Grady-White Boats

Legal name

Grady-White Boats, Inc.

Website

https://gradywhite.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Grady-White Boats is a privately held, family-owned American manufacturer of recreational fiberglass powerboats founded in 1959 and based in Greenville, North Carolina. It builds 29 models from 18 to 45 feet on its proprietary SeaV2® hull and sells exclusively through a U.S. authorized dealer network serving anglers, families, and cruisers.

Ownership category

akta.pro rank

Product category

Recreational Powerboat Manufacturing

NAICS

Boat Building (336612), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Explorer Yacht Manufacturing (IMAJAMAE)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Recreational boat manufacturing
• Sportfishing powerboats
• Fiberglass boat building
• Offshore center consoles
• Dual console boats

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Boat Sales: Grady-White Boats is a manufacturer of recreational powerboats, selling finished boats through a network of independent dealers. Revenue is generated from the sale of new boats across five product series spanning 29 models, ranging from 18-foot center consoles to 45-foot express cabin vessels. The company also generates revenue through the 'Build a Grady' custom configuration tool and direct merchandise sales through Grady Gear.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Grady-White Boats manufactures fiberglass recreational powerboats — center consoles, dual consoles, walkaround cabins, express cabins, and coastal explorers — across 29 models in 5 series ranging from 18 to 45 feet. Every hull is built on the proprietary SeaV²® hull platform, sold exclusively through an authorized U.S. dealer network with no direct-to-consumer factory sales. The company also offers custom configuration via the 'Build a Grady' online configurator and branded merchandise through Grady Gear.

Product overview

Grady-White Boats is a manufacturer of high-quality recreational powerboats with a portfolio of 29+ models across six boat series. The product lineup includes: Center Consoles (Canyon Series with 7 models from 26-45 feet, and Fisherman Series with 4 models from 18-25 feet) for offshore fishing and family cruising; Dual Consoles (Freedom Series with 10 models from 21-41 feet) offering family-friendly versatility; Walkaround Cabins (Adventure and Marlin Series with 2 models each from 21-30 feet) for overnighting capability; Express Cabins (Express Series with 2 models at 34-37 feet) for extended offshore trips; and Coastal Explorers (4 models from 23-32 feet) for shallow water fishing. All models feature Grady-White's proprietary SeaV2 hull technology for superior ride quality. The company also offers custom build options, factory tours, a network of dealers, and owner resources including clubs, tips, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Fisherman Series: Center console boat series designed for fishing, available in multiple lengths from 18-25 feet.
• Canyon Series
• Freedom Series
• Express Series
• Coastal Explorer Series
• Adventure Series
• Marlin Series

Products and services

• Canyon Series (Center Console) Premium center console boats designed for offshore fishing and luxury day cruising, featuring rugged construction, spacious cockpits, and advanced fishing features across 7 models from 26 to 45 feet. Targeted at serious offshore anglers and family cruising buyers.
• Fisherman Series (Center Console) Compact center console boats engineered for fishing versatility and family comfort, with 4 models from 18 to 25 feet built on the SeaV²® hull. Targeted at anglers and active families seeking premium ride quality in an easy-to-handle package.
• Freedom Series (Dual Console) Family of 10 dual console boats from 21 to 41 feet offering versatility for fishing, cruising, watersports, and family use, with luxury amenities, plush seating, abundant storage, and (on selected models) the exclusive AV2® hardtop and Seakeeper stabilization. Targeted at families and lifestyle boaters.
• Adventure Series (Walkaround Cabin) Walkaround cabin boats offering go-anywhere versatility with wider beams for roomier cabins and walkaround decks. Targeted at anglers and families who fish, play, and overnight on a single platform.
• Marlin Series (Walkaround Cabin) Walkaround cabin boats anchored by the Marlin 300 — the first model built on the SeaV²® hull — offering proven offshore performance with luxurious comfort for serious fishing and family cruising.
• Express Series (Express Cabin) Luxurious express cabin boats (Express 340 and Express 370) designed for extended offshore trips and comfortable overnights, blending premium cabin amenities with serious sportfishing features such as AV2® hardtop, sliding sunroof, abundant storage, galley, and head.
• Coastal Explorer Series Inshore and bay boats built on the SeaV²® hull for shallow water fishing, sandbar adventures, and coastal cruising — 4 models (231 CE, 251 CE, 281 CE, 321 CE) from 23 to 32 feet balancing fishing functionality with family-friendly comfort and configurable aft bench seating.
• Build a Grady Configurator Online custom-build configurator allowing prospective buyers to choose model, options, and features before completing purchase through an authorized Grady-White dealer. Targeted at retail boat buyers who want a personalized vessel.
• Grady Gear Merchandise Direct-to-consumer online merchandise store selling branded Grady-White apparel and accessories to owners and enthusiasts.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Boat Management Corp.minorOthers · 1 January 2024Boat Management Corp., based in Fajardo, Puerto Rico, serves as the longtime Grady-White dealer for Puerto Rico and provides logistical support for La Familia Grady-White Puerto Rico owner club and promotional items for fundraising events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hydra-Sports Boats:
• Boston Whaler: Boston Whaler, owned by Brunswick Corporation, manufactures unsinkable fiberglass recreational boats including center consoles and dual consoles from 13-42 feet. It is the most direct peer to Grady-White, competing head-to-head in the same offshore sportfishing and family cruising segments with overlapping product positioning and dealer networks.
• Pursuit Boats: Pursuit Boats, a Malibu Boats subsidiary, builds offshore fishing and dual console boats in the 23-43 foot range. It competes directly with Grady-White in premium center consoles and walkaround cabins, targeting the same offshore sportfishing customer with similar product platforms.
• Scout Boats: Scout Boats is a privately held South Carolina-based manufacturer of luxury sportfishing center consoles, dual consoles, and bay boats from 17-53 feet. It competes directly with Grady-White across virtually all model categories with a similar premium brand positioning and SeaV²-comparable hull technology focus.
• Regulator Marine: Regulator Marine manufactures offshore sportfishing center consoles from 23-41 feet, focusing on the same hardcore angler customer as Grady-White's Canyon and Fisherman series. It is a direct peer with similar Yamaha engine integration and a comparable premium pricing strategy.
• Everglades Boats: Everglades Boats builds unsinkable, foam-filled center consoles and dual consoles in the 23-46 foot range. It competes directly with Grady-White in the premium offshore fishing segment with similar hull performance claims and overlapping dealer footprint.
• Cobia Boats: Cobia Boats, owned by Maverick Boat Group (itself acquired by MarineMax), manufactures offshore family sportfishing center consoles and dual consoles from 21-35 feet. It is a direct peer competing in the same value-premium offshore segment as Grady-White's Fisherman and Freedom series.
• Robalo Boats: Robalo Boats, also part of MarineMax's portfolio, builds dual consoles, center consoles, and walkarounds from 18-30 feet. It competes in overlapping price points and use cases with Grady-White's smaller Fisherman and Freedom series.
• Contender Boats: Contender Boats is a Florida-based, family-owned manufacturer of offshore sportfishing center consoles from 22-44 feet. It is a direct peer competing in the same hardcore offshore fishing segment as Grady-White's Canyon series, with similar Yamaha power integration.

Broad incumbents

• Malibu Boats: Malibu Boats is a publicly traded (MBUU) parent of Pursuit Boats and other brands, with a broader portfolio spanning wake boats, saltwater fishing, and sterndrive powerboats. It is a broad incumbent peer through Pursuit, providing context on capital markets valuation and acquisition multiples for the segment Grady-White operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gradywhiteboatsofficial
• Facebookfacebook.com/Grady-White-Boats-130402290343/?fref=ts
• LinkedInlinkedin.com/company/grady-white-boats
• Instagraminstagram.com/gradywhite_boats
• Xx.com/gradylife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grady-White Boats