Pursuit Boats
Pursuit Boats is a Florida-based manufacturer of premium recreational powerboats — dual console, offshore cabin, and sport center console vessels from 24 to 46 feet — serving affluent recreational boaters and serious offshore anglers via a North American factory-authorized dealer network, as a wholly-owned subsidiary of Malibu Boats, Inc. (NASDAQ: MBUU).
- Company typePrivate
- Founded1977
- HeadquartersFort Pierce, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pursuit Boats does
Pursuit Boats is a Florida-based manufacturer of premium recreational powerboats, established in 1977 and operating today as a wholly-owned subsidiary of Malibu Boats, Inc. (NASDAQ: MBUU). The company designs and builds fiberglass outboard-powered vessels across three primary series: the Denali Dual Console line (D 246 through D 365, spanning 24-36 ft), the Offshore cabin fishing boat line (OS 325 through OS 445, spanning 32-46 ft), and the Sport Center Console line (S 248 through S 428, spanning roughly 24-42 ft). All models are built on Pursuit's proprietary PURETECH Suite construction platform, which incorporates resin-infused hulls, vinyl ester resin, and a patented 5-Ply Transom Reinforcement Grid, with patent-pending foldaway seating and other patented structural features.
Pursuit's revenue model is hardware-centric: vessels are built to order via an online Build-A-Boat configurator and sold dealer-direct through a factory-authorized network spanning the United States and Canada, with select international export. Final pricing is quote-based and scales sharply with length, engine configuration (typically triple Yamaha outboards on larger models, with Mercury options), and optional premium components including Garmin electronics suites, Yamaha Helm Master EX joystick controls, JL Audio entertainment systems, Seakeeper gyroscopic stabilizers, SirenMarine connected-boat monitoring, and Fischer Panda generators. The brand also generates ancillary revenue through the Pursuit Boats Store (branded apparel and aftermarket parts/accessories). Customer segments include affluent recreational boaters, serious offshore and tournament anglers, and a smaller luxury/cruising segment seeking live-aboard capability in larger Offshore models.
The go-to-market is field-led (factory-authorized dealers supported by boat-show presence at events such as the Fort Lauderdale International Boat Show), supplemented by digital channels including a Virtual Showroom, lifestyle video content, an active owner community (Pursuit Owners, Pursuit Rendezvous), and a Chapman Program navigation-training partnership. Pursuit differentiates on build quality and customer satisfaction, evidenced by consecutive NMMA Marine Industry Customer Satisfaction Index (CSI) Awards every year since the program's inception. The brand operates from a manufacturing facility on Florida's Treasure Coast (501-1000 employees) alongside sister company Maverick Boat Group under the Malibu Boats portfolio, which also includes Cobalt Boats, Cobia Boats, and Pathfinder Boats. An environmental regulatory data point is documented: EPA air pollutant reports indicate Pursuit and Maverick Boat Group cumulatively released nearly 3 million pounds of styrene into the air between 2015 and 2024, making them among the largest sources of toxic industrial air pollution in the region.
Pursuit Boats firmographics
Firmographics- Name
- Pursuit Boats
- Legal name
- Pursuit Boats
- Website
- https://pursuitboats.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pursuit Boats is a Florida-based manufacturer of premium recreational powerboats — dual console, offshore cabin, and sport center console vessels from 24 to 46 feet — serving affluent recreational boaters and serious offshore anglers via a North American factory-authorized dealer network, as a wholly-owned subsidiary of Malibu Boats, Inc. (NASDAQ: MBUU).
- Ownership category
- akta.pro rank
Pursuit Boats industry classification
Industry- Product category
- Recreational Powerboats
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
- akta.pro secondary industries
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI), Explorer Yacht Manufacturing (IMAJAMAE)
Keywords
Where Pursuit Boats is headquartered
LocationHeadquarters
- HQ city
- Fort Pierce
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pursuit Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Boat Sales: Pursuit Boats generates revenue through the manufacture and sale of recreational powerboats, including dual console, offshore, and sport center console models ranging from 24 to 46 feet in length.
- Parts and Accessories: Sale of Pursuit-branded merchandise, boat parts, and aftermarket accessories through the Pursuit Boats Store online platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Build - Dealer Direct Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pursuit Boats product offering
Product offeringCore offering
Pursuit Boats manufactures premium recreational powerboats across three series — Denali Dual Console (24–36 ft), Offshore Cabin Fishing (32–46 ft), and Sport Center Console (24–42 ft) — using proprietary PURETECH Suite construction methods. Boats are sold through a factory-authorized dealer network in the US and Canada, with customization via the Build-A-Boat online configurator. The company also sells Pursuit-branded merchandise and aftermarket accessories through the Pursuit Boats Store.
Product overview
Pursuit Boats manufactures premium recreational powerboats across three distinct product series: the Denali Dual Console line (D 365, D 326, D 306, D 286, D 266, D 246) ranging from 24-36 feet featuring center walkway designs with bowriders and luxury appointments; the Offshore Cabin Fishing Boat series (OS 445, OS 405, OS 355, OS 325) spanning 32-46 feet with liveaboard accommodations, climate control, and serious fishing capabilities; and the Sport Center Console series (S 428, S 388, S 378, S 358, S 328, S 288, S 268, S 248) designed for offshore fishing performance. All boats share the PURETECH Suite technology platform featuring integrated Yamaha/Helm Master EX propulsion controls, Garmin electronics packages, JL Audio entertainment systems, and Seakeeper stabilization options. The company offers custom build configuration tools and virtual showroom experiences. Pursuit is a subsidiary of Malibu Boats.
Differentiator
Problem solved
Functional benefit
Brands
- Denali: Dual console boat series spanning 24 ft. to 36 ft. in length, featuring wide center walkway with accommodations to port and starboard, and wrap-around tempered glass windscreen. Designed for families for cruising, entertaining, fishing and watersports.
- Offshore
- Sport Center Console
Products and services
- D 365 Denali
Companies that use Pursuit Boats
Customer profileSegments3 records
Ideal customer profiles3 records
Pursuit Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Pursuit Boats partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Pursuit Boats competitors and assessment
Company assessmentDirect peers
- Scout Boats: Scout Boats builds premium dual console, center console, and sportfishing models from roughly 17 to 53 feet, directly competing with Pursuit across Denali, Sport Center Console, and Offshore lines.
- Hatteras Yachts: Hatteras is an established luxury sportfishing and convertible yacht builder with offshore cabin models that directly compete with Pursuit's OS series for high-net-worth offshore buyers.
- Formula Boats: Formula builds premium recreational powerboats including bowriders, dual consoles, and yacht-class cruisers, overlapping with Pursuit's Denali line for buyers seeking premium fit and finish in versatile layouts.
- Viking Yachts: Viking is a premium and semi-custom sportfishing yacht builder with overlapping customer profiles in serious offshore fishing — competing with Pursuit at the higher end of the OS Offshore line.
- Tiara Yachts: Tiara Yachts produces luxury sportfishing and cruising yachts in size ranges that overlap Pursuit's Offshore series, competing for buyers seeking premium offshore fishing combined with liveaboard comfort.
- Grady-White Boats: Grady-White is a closely comparable premium sportfishing and dual console boat manufacturer with overlapping customer demographics, similar construction standards, and similar dealer-network distribution.
- Cobia Boats: Cobia Boats is a sister brand under Malibu Boats (NASDAQ: MBUU) producing dual console and center console fishing boats. As a portfolio peer, it provides cross-brand comparison on pricing, features, and dealer economics.
- Boston Whaler: Boston Whaler builds unsinkable fiberglass sport fishing and dual console boats in the same premium segment Pursuit competes in. The two brands overlap directly on dual console, center console, and offshore cabin boat categories.
- Everglades Boats: Everglades manufactures premium offshore fishing and dual console boats with comparable construction technology and customer profiles, putting it in direct competition with Pursuit's Sport and Denali lines.
Broad incumbents
- Sea Ray: Sea Ray is a large incumbent recreational boat brand with broad model coverage including dual consoles, sport boats, and yachts. It competes with Pursuit across multiple categories but as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pursuit Boats social profiles
Digital presencePursuit Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pursuit Boats leadership team
Management profileNumber of profiles
Pursuit Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pursuit Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pursuit Boats
What does Pursuit Boats do?
Pursuit Boats manufactures premium recreational powerboats across three series — Denali Dual Console (24–36 ft), Offshore Cabin Fishing (32–46 ft), and Sport Center Console (24–42 ft) — using proprietary PURETECH Suite construction methods. Boats are sold through a factory-authorized dealer network in the US and Canada, with customization via the Build-A-Boat online configurator. The company also sells Pursuit-branded merchandise and aftermarket accessories through the Pursuit Boats Store.
Is Pursuit Boats a public or private company?
Pursuit Boats is a private company. It is classified as corporate owned and is currently operating.
When was Pursuit Boats founded?
Pursuit Boats was founded in 1977. It employs 501 to 1,000 people.
Where is Pursuit Boats based?
Pursuit Boats is headquartered in Fort Pierce, United States, in the North America region.
How does Pursuit Boats make money?
Two revenue lines are on record. Boat Sales are the primary driver. The others are parts and Accessories.
Who are Pursuit Boats's main competitors?
Direct peers on record are Scout Boats, Hatteras Yachts, Formula Boats, Viking Yachts, Tiara Yachts, Grady-White Boats, Cobia Boats, Boston Whaler and Everglades Boats. Sea Ray is listed as a broad incumbent.
Does Pursuit Boats have an API?
No public API is recorded for Pursuit Boats.
What industry is Pursuit Boats in?
Pursuit Boats's product category is Recreational Powerboats. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing, with a secondary code of IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.