Dentistry

What Dentistry does

Dentistry.co.uk is a UK-focused media and professional services platform serving dental practitioners and dental practice operators. Founded in 1996 and operated by FMC (Fast Medical Communications), the company pairs a long-running editorial news and content portal with an integrated suite of practice management SaaS tools marketed under Dentistry Practice Services. The platform attracts more than 50,000 monthly visitors and 15,000 registered members, and extends into events (ADG Conference, BDCDS), awards (Private Dentistry Awards, DSO Awards, Dental Industry Awards), the Dentistry Talks podcast, and Dentistry Live clinical broadcasts.

The SaaS offering comprises five subscription products: Dentistry HR (HR, rota, onboarding, holiday, payroll, self-service portal), Dentistry Compliance (digital compliance across CQC, HIW, HIS and RQIA, audits, document tracking, inspection support, underpinned by Pat Langley's expertise via the 2023 Apolline partnership), Dentistry Consent (video-based patient consent with quizzes and timestamped records), Dentistry CPD (700+ hours of GDC-recommended verifiable CPD content with tracker and certificate vault), and Dentistry Marketing via Xcelerator Dental. These tools are sold on monthly or annual subscriptions priced between approximately £34.99 and £149 per month, with volume discounts and multi-year plans for multi-site operators.

The go-to-market blends content-driven lead generation (editorial articles, free compliance guides, on-demand webinars) with a dedicated sales team led by Head of Professional Partnerships Ryan Hall, targeting dental practice owners, principals, and DSO procurement. Revenue is generated from subscription fees, advertising and sponsorship (Dental Protection, Colgate, Straumann, Solventum, Bupa, 3M), and award/event programs. The company is private, headquartered in Shenley, Hertfordshire, with 11-50 employees and serves UK dental professionals and practices exclusively.

Name

Dentistry

Legal name

FMC (Fast Medical Communications)

Website

https://dentistry.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentistry.co.uk is a UK media and SaaS platform for dental professionals, combining a 30-year editorial brand with subscription practice management tools spanning HR, compliance, consent, CPD, and marketing for dental practices.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions - Practice Services: Recurring monthly or annual subscription revenue from Dentistry Compliance (£109-139/month), Dentistry HR (£99-149/month), Dentistry Consent (£1 first month then £34.99/month), and Dentistry CPD (£6.99/course or £39.99-119.99/year) sold to UK dental practices.
2. Advertising & Sponsorship: Sponsored content, advertising placements, and webinar sponsorship from dental industry brands (e.g., Dental Protection, Colgate, Straumann, Solventum, Bupa, 3M).
3. Awards & Events Revenue: Revenue from dental awards programs (Private Dentistry Awards, DSO Awards, Dental Industry Awards) including entry fees, sponsorship, and attendance. Also ADG Conference and BDCDS event presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dentistry (operated by FMC) is a UK media and professional services platform for the dental profession, combining a news/content portal (dentistry.co.uk) with a suite of subscription SaaS practice management tools — Dentistry HR, Dentistry Compliance, Dentistry CPD, Dentistry Consent, and Dentistry Marketing (Xcelerator Dental) — sold to dental practices, alongside webinars, live clinical streaming, awards programmes and print/digital magazines.

Product overview

Dentistry operates as a comprehensive media and professional services platform for the UK dental profession. The core product is Dentistry.co.uk, a news and content portal serving dental professionals. The platform extends into a suite of practice management tools under Dentistry Practice Services, including Dentistry HR (HR, payroll, and rota management), Dentistry Compliance (regulatory compliance management), Dentistry CPD (continuing professional development with 700+ hours of content), Dentistry Consent (digital patient consent management), and Dentistry Marketing (practice growth services). Supporting offerings include live and on-demand webinars, the Dentistry Live clinical streaming series, awards programs (Private Dentistry Awards, DSO Awards), the ADG Conference, and print/digital publications (Dentistry Magazine, Private Dentistry Magazine). The ecosystem connects content delivery with practice operational tools, enabling dental professionals to access news, fulfill CPD requirements, manage compliance, and grow their practices through an integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dentistry Practice Services: Suite of practice management services including HR, Compliance, CPD, Consent, and Marketing solutions for UK dental practices
• Dentistry HR
• Dentistry Compliance
• Dentistry CPD
• Dentistry Consent
• Dentistry Live
• Dentistry Webinars
• Dentistry Top 50
• Private Dentistry Awards
• ADG Conference

Products and services

• Dentistry HR All-in-one HR platform for dental practices combining scheduling, rota management, HR document management, new starter onboarding, holiday and attendance management, timesheets, self-service team member portal, and payroll management. Sold to UK dental practice owners and managers.
• Dentistry Compliance Digital compliance management platform with automated audits, checklists, policies, document tracking and CPD licensing for dental practices across all UK regions (CQC, HIW, HIS, RQIA), including a unique validation audit, staff and patient feedback benchmarking, and guided workflows. Sold to UK dental practices.
• Dentistry CPD Online continuing professional development platform providing 700+ hours of verifiable CPD courses covering GDC-recommended topics, with personal development plans, built-in reminders, a CPD tracker, and certificate vault accessible on desktop, tablet, or mobile. Sold to UK dental professionals and practices.
• Dentistry Consent Digital consent management system using jargon-free patient videos and quizzes to confirm understanding, creating secure timestamped consent records that sync with leading dental PMS systems and send automated reminders. Sold to UK dental practices.
• Dentistry Marketing (Xcelerator Dental) Marketing services designed specifically for dental practices to help them grow their patient base and measure marketing results effectively. Sold to UK dental practices.
• Dentistry Practice Services Integrated practice support platform combining HR, Compliance, CPD, Consent, and Marketing solutions for UK dental practices under a single subscription umbrella.
• Dentistry Magazine Primary print and digital magazine publication covering UK dental news, clinical articles, business insights, and lifestyle content for dental professionals, distributed monthly with online subscription.
• Private Dentistry Magazine Specialized print and digital publication focused on private dentistry trends, techniques, and business strategies for the UK market, available by subscription.

Quantifiable outcome

• CPD time saved: What used to take a couple of hours per week now takes 20 minutes (Cherwell Heights Dental Care)
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• DenplancoreGTM or Marketing Partner · 1 January 2026Denplan is the headline partner for the Dentistry Top 50 2026, supporting the annual recognition of influential UK dental professionals. Matthew Nolan, Head Dental Officer at Denplan, provided a quote supporting the initiative. This is a co-marketing partnership elevating both brands in the UK dental community.
• Rodericks Dental PartnersmajorTechnology or Integration · 1 January 2026Rodericks Dental Partners, a major UK dental group, selected Dentistry Compliance to strengthen compliance oversight across its practices. This represents a significant enterprise customer win for the compliance platform.
• Apolline (acquired 2023)coreStrategic or Co-development Partner · 1 January 2023Pat Langley founded Apolline in 2010 to provide compliance and regulatory support to dental practices. In 2023, Apolline partnered with FMC to form an integral part of the Dentistry Practice Services division, bringing 15+ years of compliance expertise into the Dentistry ecosystem.
• Association of Dental Administrators and Managers (ADAM)minorStrategic or Co-development PartnerADAM is a professional association for dental practice managers supported by industry partners. Dentistry.co.uk publishes sponsored content about ADAM membership benefits and the dental practice management community.
• SensodyneminorGTM or Marketing PartnerSensodyne is the sponsor of the Dentistry Talks podcast series, powering podcast episodes featuring conversations with dental professionals and other speakers.
• FMC (publisher)coreOthersFMC (FMC Limited) is the parent publishing company behind Dentistry.co.uk, headquartered at Hertford House, Farm Close, Shenley, Hertfordshire. FMC organises Dentistry's shows, awards, and publishes Dentistry magazine, Private Dentistry magazine, and Laboratory magazine.
• Xcelerator Dental (Dentistry Marketing)coreTechnology or IntegrationXcelerator Dental is the marketing services arm of Dentistry Practice Services, providing marketing solutions for dental practices. The platform is branded as part of Dentistry Practice Services and listed alongside Compliance, HR, Consent, and CPD offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Henry Schein One: Henry Schein One owns Dentally and Software of Excellence, the dominant UK dental practice management software suites. Directly comparable because it sells integrated practice software (PMS, patient communication, compliance, HR) to the same UK dental practice customers via subscription, and is the primary competitive threat through PMS bundling.
• Agilio Software: Agilio Software (formerly iSmile) provides cloud-based practice management, compliance, HR, and CPD software to UK dental practices. Direct peer offering an overlapping product suite to the same SMB dental practice segment with a similar SaaS subscription model.
• Dental Tribune International: Dental Tribune International is a global dental news and media publisher with print, digital, and event properties. Direct peer competing for dental professional attention, advertising revenue, and event sponsorship in an overlapping audience with Dentistry.co.uk.
• Pearl Dental Software: Pearl Dental Software provides practice management software to UK dental practices, including patient records, appointments, and imaging integration. Direct peer selling into the same UK dental practice market with overlapping software functionality in the day-to-day practice operations layer.
• Aerona Software: Aerona Software is an Irish/UK dental and orthodontic practice management SaaS provider. Direct peer in dental vertical SaaS serving similar SMB practice customers with subscription-based practice operations software.
• British Dental Journal (BDJ): BDJ is the primary peer-reviewed academic journal for UK dentistry, published by Nature/Springer on behalf of the British Dental Association. Direct peer in dental professional publishing and content authority, competing for the same audience's reading time and CPD engagement.
• Practice Plan: Practice Plan is a UK dental practice support services provider offering patient payment plans, practice marketing, and business support. Direct peer serving the same UK dental practice customer base with subscription-based operational and growth services that overlap with Dentistry Marketing.
• Curve Dental: Curve Dental is a US-based cloud-native dental practice management SaaS provider. Direct peer in vertical dental SaaS with a similar subscription business model and integrated practice operations approach, though operating primarily in the US market.

Broad incumbents

• Doximity: Doximity is the largest professional network for US physicians, combining news, professional tools, and recruitment. Broad incumbent demonstrating a comparable professional-media-plus-tools business model applied to the medical vertical, with materially larger scale.
• Medscape: Medscape is a leading global healthcare professional news, education, and CPD platform operated by WebMD. Broad incumbent using an identical content-plus-CPD-plus-professional-tools playbook to Dentistry.co.uk but applied to the medical rather than dental vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/dentistry
• YouTubeyoutube.com/@dentistrycouk
• Facebookfacebook.com/dentistryuk
• LinkedInlinkedin.com/company/dentistry
• Instagraminstagram.com/dentistry.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentistry