Liberty Bank

What Liberty Bank does

Liberty Bank (S.S. Liberty Bank / «S.S. „Либерти банки"») is a Georgian universal commercial bank headquartered at 74 Chavchavadze Avenue, Tbilisi, founded in 2002. It is the third-largest bank in Georgia by total assets, holding a 5.6% market share as of 2025 (up from 5.3% in 2017). In April 2026, Basisbank (СазиСбанки) completed the acquisition of 95.99% of Liberty Bank shares, making it a majority-owned subsidiary. The bank serves retail customers as its primary segment, alongside micro/small enterprises and corporate clients, and reports total assets of GEL 6,046,732 thousand, a loan portfolio of GEL 4,333,950 thousand, and deposits of GEL 4,093,940 thousand as of 2025, with net profit of GEL 128,066 thousand, ROE of 19.0%, and Tier 1 capital adequacy ratio of 14.6%. Credit ratings are Fitch B+ and Moody's Ba3.

The bank operates Georgia's most extensive physical distribution network: 355 branches and service centers, 664 ATMs, 10,088 POS terminals, 21 Liberty Express rural centers, mobile branches serving 1,100 villages and 200 rural schools, and Liberty Bank service spaces in 88 Justice House community centers (a partnership with the Ministry of Justice since 2012). Its core products span consumer loans (mortgage, auto, personal, pension/social), deposits in GEL/USD/EUR/GBP, Visa/Mastercard debit/credit/social cards with Apple Pay and Google Pay integration, mobile and internet banking, international money transfers (Western Union, MoneyGram, RIA, Intelexpress, UPT, Rico Gram, Zolotaya Korona), and trade finance (letters of credit, guarantees, factoring, documentary collection). Underlying technology includes an Open Banking API infrastructure with endpoints across accounts, transactions, deposits, loans, corporate services, remittances, cashback, credit, and referrals, alongside a biometric remote PIN renewal system. Sub-brands include CashBack (loyalty with 500+ merchants offering up to 70% promotional cashback), Studio Liberty (premium banking), Liberty Wealth (wealth management), and Liberty Brokerage.

The bank generates revenue primarily through net interest income on its GEL 4.3 billion loan portfolio (consumer, mortgage, micro, agricultural, business) funded by GEL 4.1 billion in deposits, supplemented by non-interest income from card transaction fees, money transfer commissions, trade finance fees, and account services. 2025 interest income was GEL 722,666 thousand and non-interest income was GEL 67,850 thousand. Headcount grew from 4,374 in 2021 to 5,180 in 2025, reflecting sustained operational scaling alongside network and product expansion.

Name

Liberty Bank

Legal name

S.S. Liberty Bank («S.S. „Либерти банки»)

Website

https://libertybank.ge

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Liberty Bank is Georgia's third-largest commercial bank by total assets (5.6% market share, 2025), serving retail, SME, and corporate customers through 355 branches, 664 ATMs, mobile units in 1,100 villages, and 88 Justice House centers, with core products in loans, deposits, cards, and money transfers.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211), Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

Keywords

• Retail banking services
• Consumer lending
• Commercial banking
• Money transfer services
• Digital banking

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income: Core banking revenue from loan portfolio including consumer loans, mortgages, micro loans, agricultural loans, and business loans. Interest income reached GEL 722,666 thousand in 2025.
2. Net Interest Margin: Net interest income of GEL 377,978 thousand in 2025 from spread between interest earned on loans and interest paid on deposits
3. Non-Interest Income: Fee income from card transactions, money transfers, account services, and trade finance operations. Non-interest income of GEL 67,850 thousand in 2025.
4. Money Transfer Services: International remittance services including Western Union, MoneyGram, RIA, and other systems with commission fees

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Liberty Bank operates as a universal commercial bank offering consumer loans (mortgage, auto, personal), deposit accounts and certificates, debit/credit cards, business loans, trade finance, payroll services, international money transfers, and a CashBack loyalty program. It serves retail, micro/SME, and corporate customers through 355 branches, 664 ATMs, mobile branches covering 1,100 villages, Justice House partnerships, and digital banking channels.

Product overview

Liberty Bank operates as a universal commercial bank offering a comprehensive digital-first banking platform with physical presence across Georgia. The core product portfolio includes consumer loans (mortgage, auto, personal), deposit accounts and certificates, and card products (Visa/Mastercard debit and credit). Digital channels encompass mobile banking, internet banking, and open banking API infrastructure. The bank operates an extensive physical network of 664 ATMs, 355 branches/service centers, 21 Liberty Express rural centers, and mobile branches serving 1,100 villages. Supporting products include CashBack loyalty program (500+ merchants), money transfer services (Western Union, MoneyGram, RIA), trade finance, payroll management, and installment programs. Premium offerings include Studio Liberty (premium banking) and specialized products like the Social Card for pension recipients.

Differentiator

Problem solved

Functional benefit

Brands

• CashBack: Liberty Bank's loyalty program offering instant cashback on card payments at partner merchants. The program includes over 500 partner merchants and provides cashback up to 70%.
• Studio Liberty
• Liberty Wealth
• Liberty Brokerage

Products and services

• Consumer Loans Personal loans with flexible individual terms, including consumer loans, mortgages, auto loans, and loans for pension/social benefit recipients, offered to Georgian retail customers.
• Deposits and Savings Term deposits, savings accounts, and deposit certificates in GEL, USD, EUR, and GBP with competitive interest rates, available to individual and business customers.
• Cards and Accounts Debit cards, credit cards, social cards, and digital cards on Visa and Mastercard networks with Apple Pay and Google Pay tokenization, for individual and business customers in Georgia.
• Mobile Banking Mobile banking application enabling customers to manage accounts, perform transactions, activate CashBack rewards, and conduct remote services from iOS and Android devices.
• Internet Banking Online banking platform providing comprehensive remote account management, transfers, bill payments, and CashBack activation via web interface.
• Business Banking Services Operational banking services for businesses including deposits, business loans, trade finance, payment tools, and payroll management.
• CashBack Loyalty Program Loyalty program offering instant cashback (up to 70%) on card purchases at over 500 partner merchants, with real-time notifications, balance tracking, and seasonal promotional campaigns with Visa and Mastercard.
• Money Transfers International money transfer services through Western Union, MoneyGram, RIA, Intelexpress, UPT, Rico Gram, and Zolotaya Korona in GEL, USD, and EUR currencies, available at branches, Liberty Express centers, and via mobile/internet banking.
• Trade Finance Trade financing products including bank guarantees, documentary letters of credit, documentary collections, and factoring services for business customers engaged in import/export and domestic trade.
• Payroll Project Payroll management service enabling businesses to disburse employee salaries through internet banking without visiting bank branches, with dedicated account management support.
• Social Card Special banking card for pension and social benefit recipients offering discounts up to 60% at partner healthcare providers (Evex and CMC Clinics) and integrated with the government's social benefit disbursement system.
• Installment (Liberti Ganvadeba) Installment payment program allowing individual customers to make purchases with gradual payment terms at partner merchants, integrated with Liberty Bank card payments.
• Liberty Partner Referral partner program enabling individuals to earn commission by referring potential customers for Liberty Bank products and services.
• Studio Liberty (Premium Banking) Premium banking service offering personalized service, dedicated relationship management, and tailored financial solutions for high-net-worth and affluent retail customers.
• Liberty Wealth Wealth management services for individual and business clients, including investment advisory and portfolio management.
• Liberty Brokerage Brokerage services offering securities trading and investment execution for individual and institutional customers.

Quantifiable outcome

• Serving all regions of Georgia including rural villages through 355 branches and 664 ATMs
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core.

• Global Benefits GeorgiacoreGTM or Marketing Partner · 9 June 2026Travel insurance partner offering promotional campaigns including F1 Baku trip prizes and 20% discounts on auto insurance
• Western UnioncoreTechnology or Integration · 6 April 2026International remittance services allowing money transfers in USD, EUR, GEL
• Ministry of Justice of GeorgiacoreStrategic or Co-development Partner · 1 January 2012Partnership since 2012 placing Liberty Bank service spaces in Justice Houses across all Georgian regions for financial inclusion
• The Bank of New York MelloncoreTechnology or IntegrationCorrespondent banking relationship for USD, GBP, and CNY clearing and settlement services
• Commerzbank AGcoreTechnology or IntegrationCorrespondent banking for EUR transactions
• Landesbank Baden-Württemberg (LBBW)coreTechnology or IntegrationCorrespondent banking for EUR transactions
• AKBANK TAScoreTechnology or IntegrationCorrespondent banking for TRY transactions
• PASHA BANK OJSCcoreTechnology or IntegrationCorrespondent banking for AZN and USD transactions in Azerbaijan
• AMERIABANK CJSCcoreTechnology or IntegrationCorrespondent banking for AMD and USD transactions in Armenia
• CONVERSEBANK CJSCcoreTechnology or IntegrationCorrespondent banking for AMD and USD transactions in Armenia
• Bank of GeorgiacoreTechnology or IntegrationDomestic correspondent banking for GEL, USD, EUR, GBP, CHF, CAD, AUD, HKD transactions
• TBC Bank JSCcoreTechnology or IntegrationDomestic correspondent banking for GEL, USD, EUR, GBP transactions
• MoneyGramcoreTechnology or IntegrationInternational remittance services in GEL, USD, EUR
• RIA Money TransfercoreTechnology or IntegrationInternational remittance services in USD, EUR, GEL
• UPTcoreTechnology or IntegrationMoney transfer services in USD and EUR
• INTELLEXPRESScoreTechnology or IntegrationMoney transfer services in GEL, USD, EUR
• Zolotaya KoronacoreTechnology or IntegrationMoney transfer services in USD, EUR, GEL
• Rico GramcoreTechnology or IntegrationMoney transfer receipt services in GEL, USD, EUR
• VisacoreGTM or Marketing PartnerPayment network partner for CashBack promotions including summer campaigns with up to 70% cashback offers
• MastercardcoreGTM or Marketing PartnerPayment network partner for CashBack loyalty program with Easter and seasonal promotions
• Evex and CMC ClinicscoreGTM or Marketing PartnerHealthcare partner offering discounts of up to 60% on medical services for social card holders
• Partner Developers (60+ real estate developers)coreChannel Partner/ Reseller/ DistributorOver 60 partner real estate developers offering preferential mortgage terms for property purchases

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bank of Georgia: The largest universal commercial bank in Georgia, offering retail, SME, corporate, and wealth management services through a similar physical and digital distribution model. Bank of Georgia is Liberty's primary direct competitor for retail and corporate market share.
• TBC Bank: The second-largest universal bank in Georgia and Liberty's closest competitor in retail banking, SME lending, and digital banking. TBC Bank competes head-to-head with Liberty in cards, deposits, and consumer credit.
• Basisbank: Georgian commercial bank that acquired 95.99% of Liberty Bank in April 2026, becoming the parent. Prior to the acquisition, Basisbank was a direct peer offering universal banking services to retail and corporate customers in Georgia.
• JSC Isbank Georgia: Turkish-backed universal bank operating in Georgia with retail and corporate offerings. Comparable in providing full-service banking including deposits, loans, and trade finance within the Georgian market.

Emerging players

• Credo Bank: Georgian microfinance-oriented bank with a similar rural and small-business lending focus. Smaller than Liberty but competes directly in the agricultural and micro-loan segments.
• ProCredit Bank Georgia: SME-focused universal bank in Georgia, part of the international ProCredit group. Comparable in serving small businesses and offering transactional banking, with overlap in agricultural and rural lending.

Regional players

• PASHA Bank: Azerbaijani universal commercial bank that is a regional comparable in the Caucasus. Liberty Bank has a correspondent relationship with PASHA for AZN/USD clearing, highlighting cross-regional integration.
• Ameriabank: Armenian universal bank with retail, SME, and corporate banking. Liberty Bank holds correspondent relationships with Ameriabank for AMD/USD clearing, and Ameriabank serves as a useful regional peer for emerging-market banking economics.

Broad incumbents

• Halyk Bank: The largest bank in Kazakhstan and a regional incumbent offering universal retail, SME, and corporate banking across Central Asia. Comparable as a benchmark for emerging-market universal bank economics and digital transformation at scale.

Others

• AKBANK: Major Turkish universal bank serving as a correspondent banking partner for Liberty Bank's TRY transactions. Relevant as a regional incumbent comparable for emerging-market retail and SME banking economics, though not a direct Georgian competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/libertybank.ge
• Xx.com/libertybankgeo
• LinkedInlinkedin.com/company/liberty-bank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Bank