Zenit
Zenit is an Italian manufacturer of electric submersible pumps, lifting stations, aeration and mixing systems for wastewater management, serving domestic, residential, civil, industrial and agricultural customers through regional sales units in Italy, Europe and China, and operating as a Tsurumi Pumps subsidiary with manufacturing in Italy and China.
- Company typePrivate
- Founded2007
- HeadquartersBologna, Italy
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zenit does
Zenit is an Italian industrial manufacturer specializing in electric submersible pumps and complementary wastewater treatment solutions, including lifting stations, aeration systems and mixing systems. Founded in 1959 and headquartered in S. Cesario sul Panaro (Modena), the company operates as a subsidiary of Japanese pump manufacturer Tsurumi Pumps and runs manufacturing facilities in Italy alongside two Chinese production sites in Suzhou (opened 2007) and Chengdu (opened 2018). Its portfolio spans domestic and residential pumps (Steel, Blue, bluePRO, E Series), professional and industrial pumps (UNIQA, Grey, E-S, O, Special Alloy, and the 2025-launched Grey CTG cutting system), modular lifting stations (blueBOX, liftBOX, pumpBOX, miniBOX, vertiBOX, sphereBOX, BOXPRO M), aeration systems (Oxyplate, Oxytube, Oxyinox, Jetoxy), and mixing systems (ZM Mixers, Flow-maker PR). A proprietary differentiator is the trademarked Molib-tech™ molybdenum carbide cold coating, which delivers 1000/1100 HV surface hardness for improved wear and cavitation resistance on impellers and bodies. Product selection and after-sales are supported by the Zeno Navigator Suite, available as a web platform and as iOS and Android applications.
The business model is sales-led industrial equipment, with no publicly disclosed pricing. Zenit sells through three owned regional sales units (Zenit Italia, Zenit Europe, Zenit China) and third-party distributors such as Rutector in Russia, reaching installers, engineering offices, distributors and end customers across domestic, residential, civil, industrial, agricultural and wastewater treatment segments. Geographic reach spans EMEA, China, Russia, and South America (Chile). The company pursues demand generation via major industry trade shows (IFAT Munich, Ecomondo, MCE Milano, IE Expo China, ECWATECH Moscow, H2O Bologna), a Zeno Academy training program for distributors and installers held at the Italian headquarters, and brand sponsorships including Kawasaki Puccetti Racing in Superbike. Effective July 1, 2026 the Chinese sales operations of Zenit and Shanghai Tsurumi Pump were integrated under the Tsurumi umbrella, and in September 2025 Marco Scifoni was appointed CEO. The company holds ISO 9001, ATEX (for ZM Mixers), GDPR and ISO 27001-aligned security certifications.
Zenit firmographics
Firmographics- Name
- Zenit
- Legal name
- Zenit Italia Srl
- Website
- https://zenit.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Zenit is an Italian manufacturer of electric submersible pumps, lifting stations, aeration and mixing systems for wastewater management, serving domestic, residential, civil, industrial and agricultural customers through regional sales units in Italy, Europe and China, and operating as a Tsurumi Pumps subsidiary with manufacturing in Italy and China.
- Ownership category
- akta.pro rank
Zenit industry classification
Industry- Product category
- Industrial Pumps and Wastewater Treatment Equipment
- NAICS
- Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where Zenit is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Zenit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Submersible Pumps: Sale of electric submersible pumps for domestic, residential, civil, and industrial applications. Products include Steel Series, Blue Series, bluePRO Series, E Series, UNIQA Series, Grey Series, E-S Series, O Series, and Special Alloy Series.
- Lifting Stations: Sale of lifting stations including Flood Pump Kit, blueBOX, pumpBOX, liftBOX, miniBOX, vertiBOX, sphereBOX, and BOXPRO M for collecting and lifting clear, rain, and wastewater.
- Aeration and Mixing Systems: Sale of aeration systems (Oxyplate, Oxytube, Oxyinox, Jetoxy) and mixing systems (ZM Mixers, Flow-maker PR) for wastewater treatment applications.
- Accessories and Spare Parts: Hydraulic accessories (couplers, base plates, flushing valves, check valves, bend unions, flanges, chains), electrical accessories (float switches, control panels), and spare parts via Zeno After Sales platform.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Zenit product offering
Product offeringCore offering
Zenit designs, manufactures and distributes electric submersible pumps, lifting stations, aeration systems and mixing systems for domestic, civil, industrial, agricultural and wastewater treatment applications. The portfolio is enabled by a proprietary Molib-tech™ coating technology and supported by the Zeno Navigator Suite digital selection and spare parts platform.
Product overview
Zenit is a manufacturer of submersible pumps and wastewater treatment solutions. The company operates as a Tsurumi Pumps Company and offers a comprehensive product portfolio organized into core product categories: Electric submersible pumps (domestic/residential and professional/industrial series including Steel, Blue, bluePRO, E, UNIQA, Grey, E-S, O, and SPECIAL ALLOY series), lifting stations (blueBOX, liftBOX, pumpBOX, miniBOX, vertiBOX, sphereBOX, BOXPRO M, and Flood Pump Kit for anti-flooding), aeration systems (Oxyplate, Oxytube, Oxyinox, Jetoxy), mixing systems (ZM Mixers and Flow-maker PR), and accessories. The portfolio is supported by the Zeno Navigator Suite software platform for product selection, configuration, and spare parts management available as web and mobile applications. The products serve domestic, civil, industrial, and agricultural applications for water and wastewater management.
Differentiator
Problem solved
Functional benefit
Brands
- Zeno Navigator Suite: Online product and spare part configurator platform including Zeno Pump Selector and Zeno After Sales
- Zenit Steel Series
- Zenit Blue Series
- Zenit BluePRO Series
- Zenit E Series
- UNIQA Series
- Grey Series
- Molib-tech
- Zenit Cube
Products and services
- Steel Series electric submersible pumps High-performance compact stainless steel submersible pumps with stainless steel structure and impeller and oil chamber mechanical seals, designed for household installations and small civil plants.
- Blue Series electric submersible pumps Submersible pumps mainly for domestic and residential applications such as basements, bathrooms and small water systems.
- bluePRO Series electric submersible pumps High-performance submersible pumps designed for applications requiring prolonged, heavy-duty operation in domestic and residential contexts.
- E Series electric submersible pumps Lightweight and reliable cast iron submersible pumps with multi-channel open and vortex impeller options for domestic and small civil applications.
- UNIQA Series electric submersible pumps High-efficiency electric submersible pumps with modular design for heavy-duty civil and industrial applications.
- UNIQA Chopper Series submersible pumps Submersible chopper pumps that solve clogging problems in solid waste sewage lifting plants by cutting solids prior to pumping.
- Grey Series electric submersible pumps Submersible pumps for pumping clear wastewaters and black waters in civil, residential and industrial applications, with motor versions from 0.37 to 18.5 kW and multiple hydraulic configurations.
- Grey CTG submersible pumps Submersible pumps with an innovative cutting system for handling solids in clear and black wastewater applications.
- E-S Series electric submersible pumps Compact submersible pumps ideal for installations in small lifting stations where compact size and high reliability are required.
- O Series electric submersible pumps Submersible pumps with oil bath motor and robust cast iron structure designed for reliable operation in tough conditions.
- SPECIAL ALLOY Series electric submersible pumps Electric submersible pumps built with special alloys for heavy-duty industrial applications involving corrosive liquids and abrasives.
- Flood Pump Kit lifting station Anti-flooding emergency pump kit offering a quick and easy solution to defend properties from flooding.
- blueBOX lifting stations Stations for collecting and lifting clear, rain and wastewater from washing machines, sinks and WCs in systems installed below sewer level.
- pumpBOX lifting stations New lifting stations designed for civil wastewater applications.
- liftBOX lifting stations Polyethylene lifting stations designed for civil and industrial installations to collect and transfer rainwater, wastewater or sewage to higher levels.
- miniBOX, vertiBOX and sphereBOX lifting stations Modular compact and heavy-duty polyethylene lifting stations (miniBOX, vertiBOX telescopic up to 420 litres, and sphereBOX 600/900/1200 litres) for collecting drainage, rainwater, surface water and industrial wastewater in residential and civil applications.
- BOXPRO M lifting stations Versatile polyethylene lifting stations with capacities from 1,000 to 18,000 litres for residential and civil use, with smooth inner walls to prevent encrustations.
- Oxyplate aeration system 9-12 inch disc-shaped air diffusers for wastewater treatment aeration.
- Oxytube aeration system Tubular air diffusers in 500-750-1000 mm formats for wastewater treatment applications.
- Oxyinox aeration system L305-L610 large-bubble tubular diffusers for industrial aeration systems.
- Jetoxy aeration system Submerged aerators for treatment plants, oxygenated sludge treatment and mixing applications.
- ZM Mixers mixing system High-efficiency ZMD and ZMR series mixers for equalisation, denitrification and homogenisation processes in industrial and civil plants, with ATEX certification.
- Flow-maker PR mixer Cast iron Flow-maker PR mixers with stainless steel propellers for oxidation and denitrification tanks and to prevent sedimentation.
- Zeno Pump Selector mobile app Mobile application for Android and iOS that enables hydraulic selection and configuration of Zenit submersible pumps, supporting installers, engineering offices and end users through the sales process.
Companies that use Zenit
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Zenit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zenit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shanghai Tsurumi Pump Co., Ltd.flagshipEffective July 1, 2026, the Sales Departments of Zenit China (ZENIT PUMPS (CHINA) Co., Ltd.) and Shanghai Tsurumi Pump Co., Ltd. integrated their operations to create a unified and highly efficient commercial framework in China. This strategic optimization combines the sales teams of both companies under the Tsurumi Pumps umbrella to leverage synergies in the Chinese market.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Zenit competitors and assessment
Company assessmentBroad incumbents
- Grundfos: The global leader in pumps including a major submersible-pump and wastewater-lifting portfolio. Comparable on product (submersible pumps, lifting stations) and on multi-segment customer base (residential, commercial, industrial, municipal).
- Tsurumi Pump: Zenit's parent company and one of the world's largest dedicated submersible-pump manufacturers. Directly comparable product set (submersible pumps, aerators, mixers) and overlap on installation applications; integrating with Zenit's China operations from July 2026.
- Xylem: Global water-technology major whose Flygt brand is the historic leader in submersible wastewater pumps. Overlaps heavily on submersible pumps, lifting stations and aeration/mixing equipment for municipal and industrial customers.
- Sulzer: Swiss industrial-equipment manufacturer with a substantial pumps and wastewater-treatment equipment portfolio. Comparable on industrial submersible and process pumps used in wastewater and industrial applications.
- KSB: German manufacturer of pumps, valves and related systems with a broad submersible-pump and wastewater offering. Overlaps with Zenit on industrial and municipal submersible-pump applications.
Direct peers
- Wilo: European-headquartered manufacturer of submersible pumps, lifting stations and water-management solutions sold across residential, commercial and industrial channels. Closely comparable product mix and European go-to-market model.
- Ebara Corporation: Japanese industrial-pump specialist with a strong submersible-pump and wastewater line. Comparable offering across domestic, civil and industrial pumping; significant Asian and global reach similar to Zenit via its parent.
- Franklin Electric: US-listed manufacturer of submersible pumps, water-management systems and wastewater equipment. Comparable products for residential, commercial and industrial water/wastewater applications.
- DAB Pumps: Italian-headquartered pump manufacturer with strong residential/commercial submersible and surface-pump lines. Direct competitor in Italy and EMEA in similar domestic, civil and light-industrial channels.
- Pedrollo: Italian manufacturer specializing in electric submersible pumps for domestic, agricultural and industrial use. Closely comparable product portfolio and Italian-engineering heritage/geographic overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zenit social profiles
Digital presenceZenit compliance and trust
Trust signalCompliance4 records
Zenit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenit leadership team
Management profileNumber of profiles
Profiles1 record
Zenit subsidiaries and ownership
Company hierarchySubsidiaries3 records
Zenit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenit
What does Zenit do?
Zenit designs, manufactures and distributes electric submersible pumps, lifting stations, aeration systems and mixing systems for domestic, civil, industrial, agricultural and wastewater treatment applications. The portfolio is enabled by a proprietary Molib-tech™ coating technology and supported by the Zeno Navigator Suite digital selection and spare parts platform.
Is Zenit a public or private company?
Zenit is a private company. It is classified as corporate owned and is currently operating.
When was Zenit founded?
Zenit was founded in 2007. It employs 251 to 500 people.
Where is Zenit based?
Zenit is headquartered in Bologna, Italy, in the Europe region.
How does Zenit make money?
Four revenue lines are on record. Electric Submersible Pumps are the primary driver. The others are lifting Stations, aeration and Mixing Systems and accessories and Spare Parts.
Who are Zenit's main competitors?
Broad incumbents on record are Grundfos, Tsurumi Pump, Xylem, Sulzer and KSB. Direct peers are Wilo, Ebara Corporation, Franklin Electric, DAB Pumps and Pedrollo.
Does Zenit have an API?
No public API is recorded for Zenit.
What industry is Zenit in?
Zenit's product category is Industrial Pumps and Wastewater Treatment Equipment. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 33391 and its SIC code is 3561.