Iona Senior Services

What Iona Senior Services does

Iona Senior Services is a 501(c)(3) nonprofit organization founded in 1975 in Washington, DC, providing a comprehensive portfolio of aging services for adults aged 60 and older and their family caregivers. The organization operates two adult day health centers (Wellness & Arts Center in Tenleytown and Washington Home Center in Congress Heights), 9+ community dining sites, senior center partnerships, and virtual programming through its Around Town DC platform. Service offerings span clinical care (Mental Health Therapy, Dementia Navigators, Aging and Caregiving Support), community programming (nutrition education, arts, fitness), caregiver support groups, a Helpline staffed by licensed clinical social workers, a free medical equipment Loan Closet, and culturally specific services for Asian and Pacific Islander and unhoused older adults.

The organization's core technology is human-centered rather than software-driven: there are no proprietary technology systems, APIs, or AI capabilities described. Delivery relies on licensed clinical staff, volunteer networks, and online learning platforms such as Aging Solo, which provides a PDF handbook, six expert videos, and a facilitator's guide on a sliding scale. Iona was selected by CMS to test the Medicare Dementia Care Model, indicating national recognition of its dementia expertise.

Iona's revenue model is a hybrid nonprofit structure combining government grants and contracts (DACL lead agency designation for Wards 2 and 3, $1M federal ADRD grant, Medicare-billable services via Medicaid waivers and VA benefits), donations and fundraising (Safety Net Society monthly donors, Heart of Caring event, AmazonSmile), and fee-for-service programs (Aging Solo sliding scale, employer eldercare consulting on multi-year contracts, support groups at $40/month). Pricing is heavily subsidized, with sliding-scale and free tiers across most programs. The organization serves 4,000+ older adults and caregivers annually, employs 51-100 staff, and operates from its headquarters at 4125 Albemarle St NW, Washington, DC, with a recent operational footprint extending into Southeast DC through the 2020 Congress Heights expansion.

Name

Iona Senior Services

Legal name

Iona Senior Services, Inc.

Website

https://iona.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Iona Senior Services is a Washington, DC-based 501(c)(3) nonprofit founded in 1975 that provides adult day health, dementia care, caregiver support, nutrition programs, and community services to older adults aged 60+ and family caregivers across the DC region, serving 4,000+ individuals annually through two day health centers and multiple community sites.

Ownership category

akta.pro rank

Product category

Senior Services / Aging Care

NAICS

Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

Keywords

• Senior care services
• Aging support programs
• Adult day health
• Caregiver support services
• Dementia care navigation

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants and Contracts: Iona operates as a lead agency for the D.C. Department of Aging and Community Living (DACL) for Wards 2 and 3, receiving government grants to provide aging services including adult day health, community dining, and care management programs.
2. Fee-for-Service Programs: Nationwide fee-for-service programs including Aging Solo (online learning with sliding scale pricing), professional eldercare consulting services for employers, and support groups ($40/month for some groups).
3. Donations and Fundraising: Individual donations, corporate sponsorships, foundation grants, and legacy giving programs sustain Iona's safety-net services. The organization has a Safety Net Society monthly donor program.
4. Program Revenue: Adult day health services generate revenue through Medicaid waivers, VA benefits, private pay, and sliding scale subsidies. Mental health therapy accepts Medicare and most Medicare secondary insurance plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Iona Senior Services delivers a comprehensive suite of aging services for adults 60+ and family caregivers, anchored by two Adult Day Health centers (Wellness & Arts Center in Tenleytown and Washington Home Center in Congress Heights), Dementia Navigators care management, mental health therapy, nutrition programs with community dining sites, caregiver and LGBTQ+ support groups, the Helpline staffed by licensed clinical social workers, the national Aging Solo online learning program, and an Eldercare Consultant Services Program sold to employers. The organization is a DACL lead agency for DC Wards 2 and 3 and also operates the API Senior Center and Oasis Senior Center for unhoused older adults.

Product overview

Iona Senior Services is a nonprofit aging services organization offering a comprehensive portfolio of programs and services for older adults aged 60+ and caregivers in the Washington, DC area. The organization operates two adult day health centers (Wellness & Arts Center in Tenleytown and Washington Home Center in Congress Heights) providing therapeutic, social, and health services. Community programs include Around Town DC (virtual and in-person activities, fitness classes, arts, workshops), Active Wellness Program at St. Alban's, Arts at Iona with the Lois & Richard England Gallery, and the Asian and Pacific Islander Senior Service Center. Support services include Dementia Navigators (dementia-specific care management), Helpline (information and referral staffed by licensed social workers), Loan Closet (free medical equipment lending), and Nutrition Programs (community dining sites, nutrition counseling). Caregiver and advanced wellness services encompass Aging and Caregiving Support (care management), Mental Health Therapy, Eldercare Consultant Services Program for Employers, and Support Groups. The organization also offers Aging Solo, a national award-winning online learning program for aging planning. These programs are designed to help older adults age in place, find community, access nutritious food, receive dementia support, and maintain mental and physical health.

Differentiator

Problem solved

Functional benefit

Brands

• Aging Solo: A national, award-winning online learning opportunity designed to help adults take charge of their aging. The program includes a PDF handbook with planner and reflection questions, six videos featuring discussions with aging experts, and a facilitator's guide for groups and organizations.

Products and services

• Adult Day Health

Quantifiable outcome

• 4,719 adults attended adult day health centers annually
• +3 more outcomes

Named customers4 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Community Care CorpscoreStrategic or Co-development Partner · 12 December 2023Community Care Corps awarded a grant to Iona's Age Well/Live Well Volunteer Program which provides companionship for older adults living alone, those aging with disabilities, and in-home respite support for family caregivers of aging individuals with intellectual and developmental disabilities and Alzheimer's Disease and Related Dementias.
• D.C. Department of Aging and Community Living (DACL)coreStrategic or Co-development Partner · 22 August 2023Iona was awarded Lead Agency Grants for Wards 2 and 3 by DACL, recognizing the organization as a key partner in providing aging services in Northwest Washington, DC.
• The Washington HomecoreStrategic or Co-development PartnerThe Washington Home provided generous funding for Iona's comprehensive community-based memory care program, supporting dementia services in Washington, DC.
• The Phillips CollectionminorStrategic or Co-development PartnerIona partners with The Phillips Collection to offer high-quality arts programming for adult day health center participants who take field trips to learn about art history and create their own artwork inspired by the Collection.
• Whitman-Walker HealthcoreStrategic or Co-development PartnerSilver Circles partnership between Iona and Whitman-Walker Health provides peer-led support groups for LGBTQ+ adults aged 60+ in the DC area. Whitman-Walker Health facilitates the groups, funded by DACL.
• DC Coalition on Long Term CareminorStrategic or Co-development PartnerIona hosts the DC Coalition on Long Term Care, a citywide advocacy group committed to expanding and improving quality of District long-term care programs for low-income residents with chronic care needs.
• Centers for Medicare & Medicaid ServicescoreStrategic or Co-development PartnerIona Senior Services was selected by CMS to test the Medicare Dementia Care Model, demonstrating national recognition for its dementia care expertise.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Family Caregiver Alliance (FCA): National nonprofit providing caregiver support, education, and care navigation services. Directly comparable to Iona's caregiver support groups, dementia navigation, and Aging Solo learning platform.
• SAGE (Advocacy & Services for LGBTQ+ Elders): National nonprofit serving LGBTQ+ older adults through programs including Silver Circles-style support groups. Directly comparable to Iona's Silver Circles program (operated in partnership with Whitman-Walker Health) and offers a benchmark for national LGBTQ+ aging programming.
• Family Matters of Greater Washington: DC-area nonprofit delivering care management and clinical case management for older adults and families. Directly comparable to Iona's Aging and Caregiving Support and Dementia Navigators programs, with overlapping DC geography and funder base.
• Seabury Resources for Aging: DC-based nonprofit providing aging-in-place services, case management, and wellness programs for older adults. Directly comparable as a fellow DC safety-net aging services nonprofit serving similar clients and competing for the same DACL and foundation funding.
• Jewish Council for the Aging (JCA): DC-area nonprofit offering adult day care, career services, and caregiver support to older adults. Closely comparable service mix and funding model to Iona, including adult day programming and DC government partnerships.

Broad incumbents

• AARP Foundation: National nonprofit arm of AARP focused on low-income older adults, providing programs in hunger, isolation, and caregiver support. Comparable to Iona's safety-net mission across nutrition, caregiver support, and isolation programming, with substantially greater national scale.
• PACE (Program of All-Inclusive Care for the Elderly) providers: Network of Medicare/Medicaid-funded programs providing adult day health, clinical care, and care coordination to nursing-home-eligible seniors. Comparable to Iona's adult day health and Dementia Navigators offerings, but with integrated payer reimbursement that Iona lacks.
• National Council on Aging (NCOA): National nonprofit advocacy and service organization for older adults, focused on economic security, healthy aging, and benefits access. Comparable to Iona's broader mission and federal funding relationships, though operating at much larger national scale.
• Meals on Wheels of America (DC affiliate network): National nonprofit network providing community nutrition and congregate meal programs for older adults. Comparable to Iona's Community Dining Sites and nutrition education services, with far larger national scale and brand recognition.

Regional players

• Sibley Memorial Hospital (Johns Hopkins) Senior Services: DC-based health system offering senior wellness, memory care, and caregiver programs in the same Washington, DC market. Comparable as a competing provider of dementia and aging services in Iona's core geography, though delivered through a hospital system rather than as a standalone nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ionasenior
• YouTubeyoutube.com/channel/UC4JwK35_NRRBwRiYBKBpT_w
• Facebookfacebook.com/IonaSeniorServices
• LinkedInlinkedin.com/company/iona-senior-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iona Senior Services