Patcraft

What Patcraft does

Patcraft is a U.S. commercial flooring brand founded in 1945 (originally as Patcraft Mills) and currently operated as a brand under Shaw Industries Group Inc., a Berkshire Hathaway-owned company headquartered in Dalton, Georgia. The company manufactures and distributes a portfolio of more than 2,000 flooring SKUs across soft surface products (carpet tile, broadloom, wool and customized rugs, entry way protection) and hard surface products (luxury vinyl tile, PVC-free resilient, homogeneous tile, resilient sheet), supported by a TotalWorx accessories line and PrepWorx floor preparation systems.

Patcraft's product platform rests on several proprietary technologies: EcoSolution Q100 recycled nylon yarn, EcoWorx and EcoWorx MTM backing systems, the ExoGuard scratch/stain/scuff finish, the ReMaterial PVC-free resilient platform, the re[TURN] reclamation program, Entry Dry backing, and Geometrix precision-cut coving solutions for healthcare. These technologies carry third-party sustainability and indoor-air-quality certifications including Cradle to Cradle (Bronze through Gold), FloorScore, CRI Green Label, NSF/ANSI 140, EPD, HPD, and Declare Label. Patcraft has introduced a steady cadence of new collections including Mix + Mason, Block + Blend, Color Current, Timber Grove III, and Within Walls, alongside a planned NeoCon 2026 showroom presence.

The company sells through a field sales representative network located via its Rep Locator tool, B2B e-commerce on patcraft.com, the pdQ quick-ship program (delivering up to 2,500 square yards per color in 10 business days), and participation in GSA and Sourcewell national purchasing contracts. Patcraft serves healthcare, K-12 and higher education, workplace/corporate, multifamily, senior living, retail, government, and science and technology verticals, with named customers including Henry Ford Health, Franciscan Health, JLL, and Alcatel-Lucent. Revenue is generated through quote-based, project-driven B2B transactions and is not publicly disclosed. Geographic reach is concentrated in the United States and Canada.

Name

Patcraft

Legal name

Shaw Industries Group Inc.

Website

https://patcraft.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Patcraft is a U.S. commercial flooring brand (carpet tile, broadloom, LVT, PVC-free resilient) owned by Shaw Industries Group Inc. (Berkshire Hathaway), serving healthcare, education, workplace, government, and other commercial verticals across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Commercial Flooring

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Commercial flooring
• Carpet tile
• Luxury vinyl tile
• PVC-free resilient flooring
• Floor preparation accessories

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Flooring Sales: Patcraft generates revenue through the sale of commercial flooring products including carpet tile, broadloom, LVT, PVC-free resilient, and accessories to commercial customers across healthcare, education, workplace, and other segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Patcraft manufactures and sells commercial flooring products including soft surface (carpet tile, broadloom, rugs, entry-way protection) and hard surface (LVT, PVC-free resilient, homogeneous tile, sheet vinyl) offerings, supported by installation accessories, a pdQ quick-ship program, and TransFORM Studio and Custom Design Studio design services. Products are sold to commercial customers across healthcare, K-12, higher education, workplace, multifamily, senior living, retail, government, and science + technology segments through direct sales representatives, national purchasing contracts, and an e-commerce B2B portal.

Product overview

Patcraft is a commercial flooring manufacturer offering a comprehensive portfolio of soft and hard surface flooring products. Soft surface offerings include Carpet Tile, Broadloom, Wool Rugs, Customized Area Rugs, Entry Way Protection products, and Quick Ship (pdQ) programs. Hard surface offerings include LVT (Luxury Vinyl Tile), PVC-Free resilient, Homogeneous Tile, and Resilient Sheet. The product ecosystem includes accessories (TotalWorx, PrepWorx, Adhesives, Cleaning products), design services (TransFORM Studio, Custom Design Studio), and design tools (Chroma Custom Color, Virtual Design Tray, CreateSPACE Visualization powered by Roomvo). Notable proprietary technologies include EcoSolution Q100 nylon yarn, EcoWorx backing, and ExoGuard finish. The ReMaterial platform encompasses PVC-free resilient products. Patcraft also offers sustainability programs including the re[TURN] Reclamation Program. With more than 2,000 flooring SKUs, the company serves healthcare, K-12, higher education, workplace, multifamily, senior living, retail, government, and science + technology segments.

Differentiator

Problem solved

Functional benefit

Brands

• TransFORM Studio: Comprehensive design services offering a suite of resources for project needs from concept to completion.
• Custom Design Studio
• PrepWorx
• TotalWorx
• pdQ
• EcoSolution Q100
• ReMaterial
• re[TURN]
• ExoGuard
• Geometrix

Products and services

• Carpet Tile Modular commercial carpet flooring available in various sizes, patterns, and colors, constructed with options including EcoSolution Q100 nylon fiber and EcoWorx backing systems, for healthcare, education, workplace, and other commercial environments.
• Broadloom Carpet Wide-width commercial carpet rolls designed for large installations, available in multiple constructions including cut pile and graphic loop styles, for commercial flooring projects.
• Wool Rugs 100% wool and wool-nylon blend rugs offering plush styles with personalized design options for comfort and warmth underfoot in commercial spaces.
• Customized Area Rugs Fully customizable rugs with options for shape, size, and color using carpet tile, broadloom styles, or custom design capabilities for commercial interiors.
• Entry Way Protection Entrance flooring solutions including Entry Dry Rugs and Walk Off Tile products designed to trap dirt, soil, and debris to preserve high-traffic commercial spaces.
• LVT (Luxury Vinyl Tile) Luxury vinyl tile flooring with multiple product constructions, wood visuals, and price-competitive solutions offering scratch, stain, and scuff resistance for commercial spaces.
• PVC-Free Resilient Flooring PVC-free flooring alternatives within the ReMaterial platform offering environmental benefits with comparable durability for commercial environments.
• Homogeneous Tile Single-layer vinyl tile flooring designed for seamless installations suitable for healthcare and commercial environments.
• Resilient Sheet Flooring Sheet vinyl flooring options including heterogeneous and homogeneous variants for monolithic installations in commercial spaces.
• TotalWorx Accessories Comprehensive accessory solutions for flooring installation including trims, transitions, wall covering, stair treads, adhesives, cleaning, seaming solutions, and cushion/underlayment.
• PrepWorx Floor Preparation System-based floor preparation solutions addressing moisture concerns and surface repairs for confident commercial flooring installation.
• pdQ Quick Ship Program Quick ship program delivering carpet tile, broadloom, and resilient styles within 10 business days, up to 2,500 square yards per color, at competitive price points.
• TransFORM Studio Design Services Comprehensive commercial design services offering complimentary design tools and resources supporting project collaboration from concept to completion.
• Custom Design Studio Custom design capabilities allowing personalized flooring solutions and unique installations for commercial projects.
• Geometrix Coving Solutions Coving and design solutions offering faster sheet installation within critical healthcare spaces, precisely measured and cut for perfect fit room to room.

Quantifiable outcome

• Products can trap up to 80% of soil, debris and moisture from the first five or six steps when Walk Off Tile is installed 6-15 feet inside entrance (Zone 3)
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Benjamin MoorecoreStrategic or Co-development PartnerCollaboration with Benjamin Moore paint to coordinate colors between Patcraft flooring products and Benjamin Moore paint colors, enabling seamless design from floor to ceiling. Available through the Chroma custom color tool on patcraft.com.
• Shaw Industries Group Inc.flagshipOthersParent company of Patcraft. Shaw Industries is a Berkshire Hathaway company and one of the world's largest carpet manufacturers. The company traces its roots to Dalton, Georgia, the center of the American carpet industry.
• A4LE (Association for Learning Environments)minorGTM or Marketing PartnerProfessional membership organization for professionals working at the intersection of learning and place. Patcraft is a member, partnering to transform learning environments and strengthen learning for all through better environments.
• EDmarketminorGTM or Marketing PartnerEducation market association connecting manufacturers with education facility professionals. Patcraft is a member to strengthen connections in the education segment.
• GSA (General Services Administration)coreChannel Partner/ Reseller/ DistributorU.S. government purchasing contract that provides streamlined access to Patcraft products for federal agencies and qualifying organizations with preferred pricing, dedicated support, and compliant purchasing pathways.
• SourcewellcoreChannel Partner/ Reseller/ DistributorNational purchasing cooperative providing contract pricing for education, government, and other public sector entities. Patcraft participates to simplify procurement and reduce administrative steps for qualifying organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tarkett: Global flooring manufacturer with strong commercial presence in resilient (vinyl, LVT, linoleum) and broadloom; overlaps directly with Patcraft's healthcare and education portfolios.
• Mohawk Group: Commercial division of Mohawk Industries, one of the world's largest flooring manufacturers; competes across carpet tile, LVT and resilient with the scale advantages of a Fortune 500 parent.

Regional players

• Gerflor: European-headquartered resilient flooring manufacturer expanding in North America with vinyl tile, sheet and sports flooring; competes with Patcraft's LVT/sheet lines primarily in healthcare and education.

Direct peers

• Bentley Mills: Premium commercial carpet tile and broadloom manufacturer focused on corporate, hospitality and education interiors; overlaps with Patcraft's higher-end design-driven projects.
• Interface: Global leader in modular carpet tile and resilient flooring serving commercial offices, education, and healthcare; competes head-to-head with Patcraft on spec-driven commercial projects and sustainability messaging (Carbon Neutral Floors, Mission Zero).
• Forbo Flooring Systems: Global manufacturer of resilient flooring including LVT, linoleum and entrance systems; competes with Patcraft's hard surface portfolio in healthcare, education and public-sector commercial projects.
• J+J Flooring Group: U.S. commercial carpet manufacturer specializing in modular carpet tile and broadloom for corporate, healthcare and education; comparable scale, customer base and sustainability positioning.
• Mannington Commercial: Commercial carpet tile, broadloom, LVT and rubber flooring manufacturer focused on healthcare, education and workplace; competes in the same specifier channel and product categories as Patcraft.
• Milliken & Company (Milliken Flooring): Manufacturer of commercial modular carpet tile and broadloom with strong performance and sustainability claims; competes in the same healthcare, education and workplace specification opportunities.
• Shaw Contract: Sister commercial flooring brand under Shaw Industries offering carpet tile, broadloom and resilient to the same healthcare, education and workplace specifiers; the most direct internal benchmark for Patcraft's product, channel and pricing strategy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/patcraftfloors
• Facebookfacebook.com/patcraftflooring
• LinkedInlinkedin.com/company/patcraft

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patcraft