Tracbel

What Tracbel does

Tracbel S.A. is a privately held Brazilian heavy equipment distributor and after-sales service provider founded in 1967 in Belo Horizonte, Minas Gerais, and currently headquartered in Contagem (MG). The company operates a national dealer network of 40+ branches spanning all five Brazilian macro-regions, distributing capital equipment for six OEM partners: Volvo (construction equipment, trucks, and buses), SDLG (construction equipment), Tigercat (forestry), Kalmar (port and logistics), Bull (backhoe loaders), and John Deere (agriculture, via the Tracbel Agro unit). Revenue is generated primarily through one-time equipment sales complemented by recurring after-sales streams — parts e-commerce (launched 2019), maintenance contracts, technical training, and financial solutions (consortium plans and partner-bank financing). The company serves enterprise and SMB end-customers across five vertical segments: mining and construction, transportation and logistics, agriculture, forestry, and port operations. The company crossed R$ 1 billion in revenue in 2019, and per the most recent company self-reporting employs over 1,100 collaborators across 30 units, organized into specialized business units (Tracbel Mineração e Construção, Tracbel Veículos, Tracbel Florestal e Logística, Tracbel Agro, and the newly created Tracbel SDLG in 2026). Ownership is concentrated in the founding Magalhães family, with a Board of Directors that includes two family members (Luiz Gonzaga de Magalhães and Luiz Gustavo Rocha de Magalhães) alongside external directors Yoshio Kawakami, Rodrigo Graça Mercadante, Jacyr Costa Filho, and Bernardo Fedalto.

Name

Tracbel

Legal name

TRACBEL S.A

Website

https://tracbel.com.br

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Tracbel is a Brazilian heavy equipment distributor (founded 1967) operating 40+ branches nationwide as the exclusive Brazilian dealer for Volvo, SDLG, Tigercat, Kalmar, Bull, and John Deere, serving construction, mining, agriculture, forestry, and logistics customers with equipment sales, parts e-commerce, and after-sales services.

Ownership category

akta.pro rank

Product category

Heavy Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industries

Bulk Cargo Handling Services (Conveying, Grab/Loader Ops, Bagging) (TLAHALAI), Mining & Quarry Haulage Vehicle Manufacturing (Dump Trucks/Haulers) (IMACAFAC)

Keywords

• Heavy equipment distribution
• Construction machinery dealer
• Agricultural equipment sales
• Forestry equipment supply
• Port logistics equipment

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices37 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of heavy equipment including Volvo trucks, buses, construction machines; SDLG wheel loaders, excavators, motor graders; Tigercat forestry equipment; Kalmar port/logistics equipment; Bull backhoe loaders; and John Deere agricultural machinery through dealer network
2. Parts and Components E-commerce: Online sales of genuine parts, filters, hydraulic components, and accessories through e-commerce platforms (loja.tracbel.com.br, caminhoes.tracbel.com.br). E-commerce platform launched in 2019 and represents a significant portion of revenue.
3. After-Sales Services and Maintenance: Maintenance contracts, technical support, repair services (bodywork and painting for vehicles), and remote technical support for customers nationwide
4. Training and Capacity Building: Technical training programs for operators and mechanics, including professional qualification courses
5. Financial Solutions: Consortium plans, facilitated financing through partner financial institutions, and financial advisory for equipment acquisition

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tracbel distributes heavy and agricultural equipment from leading global manufacturers (Volvo, SDLG, Tigercat, Kalmar, Bull, John Deere) across Brazil through 40+ branches, serving construction, mining, forestry, agriculture, transportation, and port logistics sectors. The company sells trucks, buses, wheel loaders, excavators, articulated haulers, compactors, skidders, feller bunchers, harvesters, forwarders, forklifts, reachstackers, backhoe loaders, and agricultural machinery, complemented by genuine parts e-commerce, maintenance contracts, operator training, and facilitated financing solutions.

Product overview

Grupo Tracbel is a heavy equipment distribution company with 58+ years of history operating across Brazil through 40+ units. The company operates as a multi-brand distributor and service provider rather than a single unified product platform. The core offering consists of five distinct brand portfolios: (1) Volvo trucks and buses (VM and F lines) and Volvo construction equipment (wheel loaders, excavators, articulated haulers, compactors); (2) SDLG construction equipment (wheel loaders, excavators, motor graders, rollers); (3) Tigercat forestry equipment (skidders, feller bunchers, harvesters, forwarders, chippers, carbonizers); (4) Kalmar port and logistics equipment (diesel and electric forklifts, reachstackers, terminal tractors, container handlers); and (5) Bull backhoe loaders for construction and agriculture. Additionally, the Tracbel Agro business unit distributes John Deere agricultural equipment. The company supports these equipment sales with digital services including e-commerce, machine configurator, maintenance programs, financial solutions, and training. The business is organized into five segments: Tracbel Mineração e Construção (Mining and Construction), Tracbel Veículos (Vehicles), Tracbel Florestal e Logística (Forestry and Logistics), Tracbel Agro, and Tracbel SDLG.

Differentiator

Problem solved

Functional benefit

Brands

• Volvo: Trucks, buses, construction machines, and equipment distributed by Tracbel
• SDLG
• Tigercat
• Kalmar
• Bull
• John Deere

Products and services

• Volvo Trucks (Linha VM) Volvo VM line trucks in Toco, Truck, bi-Truck, and Traçado configurations with 4x2, 6x2, 6x4, 8x2, and 8x4 axle options for distribution, mining, and construction applications. Distributed exclusively by Tracbel in Brazil.
• Volvo Trucks (Linha F) Volvo FH, FM, and FMX premium trucks for long-distance distribution, vocational, and heavy-duty applications including mining and forestry. Features I-Shift automated transmission and Volvo ECO Mode.
• Volvo Buses Volvo highway buses including B510R, B420R, and B370R models for medium and long-distance passenger travel with I-Shift transmission. Distributed by Tracbel Veículos division.
• Volvo Wheel Loaders Volvo wheel loaders from compact (L60H, L70H) to heavy-duty models (L350H, L220), including electric options (L25 Electric, L120 Electric). For construction, mining, recycling, and agriculture with Volvo ECO Mode for up to 20% fuel reduction.
• Volvo Excavators Volvo hydraulic excavators from compact (ECR25D, ECR40) to large mining models (EC750D, EC950E), including electric option (EC230 Electric). For construction, mining, and infrastructure applications.
• Volvo Articulated Haulers Volvo articulated haulers (A25G, A30G, A45, A50, A60) for heavy transport in difficult off-road conditions in construction, mining, and agriculture sectors.
• Volvo Compactors Volvo SD110B soil compactor with pad foot drum for construction, road infrastructure, airports, railways, and parking applications.
• SDLG Wheel Loaders SDLG wheel loaders including electric (L956HEV), compact (L918H), and medium-duty models (L938H, L958H) for construction, agriculture, and mining. High cost-benefit ratio. SDLG holds ISO 9001 quality certification.
• SDLG Excavators SDLG hydraulic excavators from compact (E680F, ER626H) to standard sizes (LG6225E) with advanced hydraulic systems offering four work modes and ten engine speed/hydraulic power control positions.
• SDLG Motor Graders SDLG motor graders (G9138H, G9190H) for road construction, airports, and mining with excellent blade visibility and ergonomic cabin design.
• SDLG Compactors SDLG RS7120H roller compactor for soil and material compaction in construction applications.
• Tigercat Skidders and Feller Bunchers Tigercat forestry skidders (620H, 625H, 630H, 635H) with 4x4 to 6x6 traction configurations, and wheel-mounted feller bunchers (720H, 822E, 855E, 877) featuring proprietary drive-to-tree technology for superior mechanical reliability in timber extraction operations.
• Tigercat Harvesters, Forwarders, and Chippers Tigercat forestry harvesters (1165) for complete tree processing, forwarders (1075C, 1085C) with up to 25-ton load capacity, and chippers (6500) and mulchers (M726G) for biomass processing and vegetation management.
• Tigercat Carbonizer 6040 Sustainable wood carbonization equipment that converts wood residues into near-pure carbon, reducing volume by 90% and generating carbon credits. Environmental technology for biomass and forestry operations.
• Kalmar Diesel and Electric Forklifts Kalmar industrial forklifts from medium (9-18 ton diesel) to super heavy capacity (60-85 ton), plus electric forklifts from light (5-9 ton) to heavy-duty (20-33 ton). Features pioneering terminal automation technology. For ports, terminals, steel industry, and heavy material handling.
• Kalmar Reachstackers, Terminal Tractors, and Container Handlers Kalmar container reachstackers (Essential and Electric models) with 15-45 ton lifting capacity, terminal tractors (KT2, OT2, OT2E, TL2, TR618i) with GVW up to 150 tons, and diesel/electric empty container handlers for port and terminal operations.
• Bull Backhoe Loaders Bull HD100 and HD96 backhoe loaders with Perkins engines for construction, infrastructure, and agriculture with excellent cost-benefit ratio. Distributed nationally by Tracbel since 2023.
• John Deere Agricultural Equipment (Tracbel Agro) John Deere planters (1200, 1100, 2100), combines (S5, S7, X Series), sprayers, tractors (5E, 6J, 6M, 7J, 8R series), sugarcane harvesters, and precision agriculture solutions distributed through Tracbel Agro dealerships in North and Northwest São Paulo.
• Tracbel E-commerce Parts Platform Online sales platform for genuine parts, filters, hydraulic components, accessories, and equipment enabling 24/7 purchasing with nationwide delivery. Also includes caminhoes.tracbel.com.br for trucks and classificados.tracbel.com.br for used equipment.
• Maintenance and Support Services Preventive maintenance programs, technical support, spare parts supply, and repair services (bodywork and painting for vehicles) through authorized service centers and certified technicians across Brazil. Includes remote technical support for customers nationwide.
• Financial Solutions Flexible financing options, consortium plans, and credit solutions in partnership with major financial institutions for equipment acquisition. Includes facilitated financing and financial advisory services.
• Technical Training and Capacity Building Technical training programs for operators and mechanics on heavy equipment operation and maintenance, including professional qualification courses and driving training.

Quantifiable outcome

• Reduced fuel consumption by up to 20% with Volvo ECO mode technology
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SDLGcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Tracbel SDLG was established in 2026 as the new business arm dedicated to representing SDLG equipment (wheel loaders, excavators, motor graders, compactors) in Brazil.
• Bull MachinescoreChannel Partner/ Reseller/ Distributor · 1 January 2023In 2023, Tracbel expanded to national distribution of Bull backhoe loaders (HD100 and HD96 models) for construction and agribusiness sectors.
• KalmarcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Tracbel assumed Kalmar's technical assistance operation and services throughout Brazilian territory in 2021, expanding from partial coverage to complete national representation for port and logistics equipment including forklifts, reachstackers, and container handlers.
• John DeerecoreChannel Partner/ Reseller/ Distributor · 1 January 2021Tracbel became John Deere agricultural equipment representative in 2021, distributing agricultural machinery through concessionaries in North and Northwest São Paulo, including planters, harvesters, tractors, and precision agriculture solutions.
• Volvo Trucks and Buses (North)coreChannel Partner/ Reseller/ Distributor · 1 January 2016In 2016, Tracbel expanded to Volvo trucks and buses distribution in the North region (Pará, Amapá, Roraima, Amazonas). Later expanded to Northeast (Ceará, Maranhão, Piauí) in 2018.
• TigercatcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Tracbel initiated dedicated forestry sector operations with Tigercat equipment and specialized technical support starting in 2010.
• Volvo Construction EquipmentcoreChannel Partner/ Reseller/ Distributor · 1 January 1983Since 1983, Tracbel has been Volvo CE representative in Minas Gerais, Rio de Janeiro, and Espírito Santo, expanding over time to become one of Volvo's major distribution partners for construction equipment in Brazil.
• United Nations Global CompactminorStrategic or Co-development PartnerTracbel participates in the UN Global Compact and UN 2030 Agenda, reaffirming commitment to Human Rights, Environment, Labor Rights, and Anti-Corruption principles.
• DeloitteminorImplementation/ SI/ Consulting PartnerDeloitte operates Tracbel's Ethics and Conduct Channel, ensuring confidentiality for reports and complaints as an independent third party.

Scale indicators5 records

Recent moves22 records

Expansion highlights6 records

Broad incumbents

• CNH Industrial: Global OEM of agricultural (Case IH, New Holland) and construction (CASE) equipment with established Brazilian operations. Competes with Tracbel's John Deere agricultural and Volvo CE construction portfolios.
• Komatsu: Global construction and mining equipment OEM with direct presence in Brazil. Competes in excavators, wheel loaders, and articulated haulers segments where Tracbel distributes Volvo CE and SDLG equipment.
• Vamos: Brazilian heavy equipment leasing and rental company (formerly TPI) serving construction, infrastructure, and agribusiness. Overlaps with Tracbel's customer base in mining, construction, and agriculture segments.
• Mills: Brazilian publicly-traded heavy equipment rental and leasing company serving construction, infrastructure, and industrial customers. Competes for the same end-customer wallet share as Tracbel's distribution business.
• JCB: Global construction and agricultural equipment manufacturer with Brazilian operations. Competes with Tracbel's Volvo CE, SDLG, and Bull brands particularly in backhoe loaders and compact equipment segments.
• Caterpillar Brasil: Global construction and mining equipment OEM with direct operations and dealer network in Brazil. Competes with Tracbel's Volvo CE, SDLG, and Bull brands through the Sotreq, Brumaq, and Engcat dealer network.

Regional players

• Engcat: Caterpillar dealer primarily operating in southern Brazil (Rio Grande do Sul, Santa Catarina, Paraná). Competes with Tracbel's construction equipment portfolio in overlapping geographies.

Direct peers

• Brumaq: Caterpillar distributor in Brazil focused on construction, mining, and infrastructure segments. Direct competitor offering similar equipment sales, parts, and service capabilities to Tracbel's mining and construction business unit.
• Sotreq: Brazilian Caterpillar distributor with multi-region presence across construction, mining, and infrastructure. Direct competitor to Tracbel in the heavy equipment distribution market with similar business model of authorized OEM representation and after-sales services.
• Disal: Volvo Trucks and Buses distributor in Brazil. Directly comparable to Tracbel Veículos business unit, with overlapping truck and bus distribution operations across Brazilian regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GrupoTracbel
• Facebookfacebook.com/GrupoTracbel
• LinkedInlinkedin.com/company/tracbel-s-a
• Instagraminstagram.com/grupotracbel
• Xx.com/grupotracbel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracbel