What Onebed does

Onebed Pty Ltd is an Australian direct-to-consumer sleep products company, founded in 2015 and headquartered at 1/19 McDonald St, Hawthorne, Queensland (ACN 605 440 953). The company sells mattresses, bed frames, and bedding accessories exclusively through its e-commerce platform at onebed.com.au, with Australia-wide free shipping and no physical retail presence. Its product range spans four mattress models (the Essential 10-inch entry-level foam, Original 11-inch adjustable firmness mid-range, Max 12-inch hybrid with pocket springs, and X 12-inch top-rated hybrid), plus two bed frames (Adjustable electric, Foundation slatted) and a coordinated bedding line (sheets, pillow, duvet, topper, protector). The company is privately held, operates as a proprietary limited company, and shows no disclosed external institutional funding.\n\nProduct technology is built around proprietary-marketed foam formulations, including Auralux foam (a memory-foam-and-latex blend), cooling gel-infused memory foam, charcoal memory foam for odour and temperature regulation, and 5-zoned support systems (foam base or pocket springs). Hybrid models combine these foams with pocket spring cores to deliver pressure relief, temperature regulation, motion isolation, and adjustable firmness. Bedding and mattress foam carry CertiPUR-US and OEKO-TEX Standard 100 certifications for chemical safety.\n\nOnebed generates revenue through one-time hardware sales: mattresses range from A$449 to A$1,635 at queen-size discounted pricing across SKUs, bed frames from A$584.50 to A$1,505 at current promotion, and bedding accessories from A$69 to A$250. Customer financing is offered through Afterpay and Zip (transaction-fee revenue). The company has accumulated over 30,000 Australian customers since founding and is a five-time Mattress of the Year winner on ProductReview.com.au, with 4.7-4.8 star ratings across product lines. Primary target segments are individual sleepers, couples, and Australian families seeking premium materials at lower prices than established competitors such as Koala and Emma.

Name

Onebed

Legal name

Onebed Pty Ltd

Website

https://onebed.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Onebed is an Australian direct-to-consumer mattress and bedding brand selling foam and hybrid mattresses, bed frames, and sleep accessories online to Australian consumers via onebed.com.au with Australia-wide shipping and a 125-night trial.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Direct-to-consumer mattresses
• Memory foam bedding
• Bed-in-a-box
• Bed frames and accessories
• Online sleep products

Headquarters

HQ city

Australia

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Mattress Sales: One-time purchase of mattresses (foam and hybrid models) at various price points ranging from entry-level Essential to premium Max and X12 models
2. Bedding & Accessories: Sales of complementary products including sheets, pillows, duvets, mattress toppers, mattress protectors, and bed frames
3. Financing Services: Payment plan options through Afterpay and Zip, allowing customers to pay in installments

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Onebed designs, sources, and sells a curated range of premium mattresses (foam and hybrid models), adjustable and slatted bed frames, and bedding accessories (sheets, pillows, duvets, toppers, protectors) direct-to-consumer via its online store. The company bundles multi-layer foam technology (Auralux™, cooling gel memory foam, charcoal foam) and 5-zoned support systems with risk-reduction policies (125-night trial, free shipping, 10–15-year warranties). Customers in Australia purchase via onebed.com.au with nationwide delivery.

Product overview

Onebed is an Australian direct-to-consumer sleep products company offering a curated range of mattresses, bed frames, and bedding essentials. The core mattress lineup includes four models: Onebed Essential (entry-level 10-inch memory foam), Onebed Original (mid-range 11-inch adjustable firmness), Onebed Max (premium 12-inch hybrid with pocket springs and foam), and Onebed X (top-rated 12-inch hybrid). Bed frame offerings comprise the Adjustable Bed Frame (electric with zero gravity/anti-snore positions) and Foundation (solid slatted base). The bedding collection includes sheets (100% cotton sateen), duvet/quilts (with ClusterLoft fill), pillows (height-adjustable memory foam), mattress toppers (Davina Foam with zoned support), and mattress protectors (waterproof). All products are designed to work together as a coordinated sleep system, with mattresses featuring compatible designs for the adjustable frame and bedding sized to match mattress dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Onebed Essential 10" Mattress Entry-level 10-inch memory foam mattress featuring Auralux foam comfort, cooling gel memory foam, charcoal-infused support layer, and removable Tencel cover, targeted at Australian consumers seeking value.
• Onebed Original 11" Mattress Award-winning 11-inch mattress with 5-zoned support, mix-and-match adjustable firmness layers, zero motion transfer, and advanced airflow, designed for Australian sleepers seeking customizable comfort.
• Onebed Max Hybrid Mattress Premium 12-inch hybrid mattress combining 5-zoned pocket springs, Auralux foam, cooling gel memory foam, and TPE grid layer with adjustable firmness, reinforced edge support, and Oeko-Tex/CertiPUR-US certifications.
• Onebed X 12" Mattress Premium 12-inch hybrid mattress featuring Auralux foam, cooling gel-infused memory foam, charcoal memory foam, and 5-zoned pocket spring base with reinforced edge support and 15-year warranty.
• Onebed Adjustable Bed Frame Electric adjustable bed frame with remote control, anti-snore function, zero gravity position, independent head/foot adjustment, height-adjustable legs, and 5-year motor warranty.
• Onebed Foundation Bed Base Solid bed foundation frame with metal slats, breathable fabric mesh for weight distribution, reversible two-colour headboard, and up to 250kg weight capacity.
• Onebed Sheets 100% cotton sateen bed sheets with 480 thread count, single-ply yarn, high air circulation, and lustrous finish, available in Classic White, Windowpane, Sheeny Charcoal, and Breezy Blue.
• Onebed Duvet All-season duvet featuring ClusterLoft fill that is 11% warmer than traditional down; hypoallergenic, machine washable, with 665 fill power, available in Summer (150 GSM), Original (250 GSM), and All Season (400 GSM) options.
• Onebed Pillow Height-adjustable memory foam pillow with plush microfibre outer layer, breathable cooling effect layer, and fragmented memory foam inner core that contours to head and neck for healthy alignment.
• Onebed Mattress Topper Cooling mattress topper featuring Davina Foam with open-cell structure for high breathability, 5-zoned orthopaedic support for skeletal alignment, and zero-motion transfer effect.
• Onebed Mattress Protector Waterproof mattress protector with antibacterial fibers, dust mite resistance, cotton percale woven cover, diamond quilting, deep fitted skirt, and 1-year warranty.
• Onebed Quilt (Clearance) Luxury quilt made from 100% Dacron fiber with Egyptian-style percale woven cotton cover; hypoallergenic, antibacterial, odour-resilient, wrinkle-free, and mildew-resistant.

Quantifiable outcome

• 5-time Mattress of the Year winner on ProductReview.com.au
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Purple Innovation: US DTC mattress brand built around a proprietary comfort grid technology; relevant comparable for Onebed's emphasis on proprietary foam features (Auralux™ GRID) and direct-to-consumer go-to-market.
• Ecosa: Australian DTC mattress brand selling premium memory foam and hybrid mattresses online with similar warranty, trial, and direct-shipping model.
• Eva Mattress: Australian DTC mattress brand with a comparable premium foam product, trial offer, and e-commerce-led customer acquisition model.
• Noa Sleep: Australian-designed DTC mattress brand offering hybrid mattresses online with similar trial/warranty structure and premium-positioned product.
• Koala: Australian DTC mattress and sleep-products brand offering a comparable bed-in-a-box lineup at premium price points with similar risk-reversal (trial, warranty, free shipping). Most direct head-to-head competitor in the Australian market.
• Sleeping Duck: Australian DTC mattress challenger with comparable bed-in-a-box offering, customisable firmness, and direct shipping — overlapping product and customer base.
• Emma Sleep: Global DTC mattress brand with a strong Australian e-commerce presence, competing head-to-head with Onebed on foam/hybrid mattresses, trial periods, and price-tiered SKUs.
• Macoda: Australian online mattress brand offering foam and hybrid mattresses through direct-to-consumer channels, competing on price, trial, and Australian-made positioning.
• Casper: Pioneer of the bed-in-a-box DTC model in the US with global expansion; comparable technology (foam/hybrid, zoned support), trial, warranty, and direct-to-consumer delivery.

Broad incumbents

• Tempur Sealy International: Global incumbent in premium mattresses (Tempur-Pedic, Sealy, Stearns & Foster) with broad retail and DTC distribution; sets the category ceiling on brand, warranty, and pricing that DTC brands like Onebed benchmark against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onebedtweet
• Facebookfacebook.com/OnebedMattress
• Instagraminstagram.com/onebedmattress/?hl=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onebed