What Ecosa does

Ecosa is an Australian direct-to-consumer bedding and furniture brand selling mattresses, sofa beds, bed frames, pillows, bedding, and bedroom accessories primarily through its e-commerce platform (ecosa.com.au) and three physical retail showrooms in Geelong, Perth, and Nunawading. The core mattress line spans nine models across memory foam, hybrid, latex, and pocket-spring constructions, led by the flagship adjustable Ecosa Mattress and the Pure hybrid, with proprietary features including the FlexMatrix™ Grid (copper-infused antimicrobial cooling foam), BounceTech™ responsive memory foam, a flippable adjustable-firmness layer system, and zoned pocket springs across 5-7 ergonomic zones. The product portfolio extends to a folding and modular sofa bed range with built-in hybrid mattress support, an award-winning Haven Bed Frame with tool-free assembly, an OEKO-TEX- and CertiPUR-US-certified pillow line, and bamboo, linen, and silk bedding.

The business operates a hybrid DTC and physical retail model with localized e-commerce storefronts serving Australia, the United States, Canada, Hong Kong, and New Zealand. Revenue is generated primarily through one-time mattress, sofa bed, and furniture purchases, supported by a subscription-style membership program offering 20% discounts across the catalog, a 100-night trial with free returns, Afterpay financing, and a recycling program that partners with the Salvation Army and local charities. The customer base is overwhelmingly individual consumers (with light penetration into the Airbnb/short-term rental host segment), and customer acquisition relies on content marketing, SEO, social media, email, and referral programs. Ecosa holds B-Corp certification (B Impact score 102.5), FSC and OceanCycle credentials, and has been named #1 Mattress Brand by CHOICE® in both 2025 and 2026, alongside multiple ProductReview.com.au, Good Design, Finder, and Bed Buyer awards.

Name

Ecosa

Legal name

Ecosa

Website

https://ecosa.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Ecosa is an Australian direct-to-consumer bedding and furniture brand selling mattresses, sofa beds, bed frames, pillows, and bedding through e-commerce and three retail showrooms, serving consumers across Australia, the US, Canada, Hong Kong, and New Zealand.

Ownership category

akta.pro rank

Product category

Sleep Products and Bedroom Furniture

NAICS

Mattress Manufacturing (33791), Furniture and Related Product Manufacturing (337)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Mattress retail
• Bedding products
• Sleep furniture
• Sofa beds
• Bedroom furniture

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Mattress Sales: Direct-to-consumer sales of mattresses including memory foam, hybrid, latex, and specialty mattresses (CoolComfort, AeroLux). One-time purchase model with prices ranging from $392 (Kids mattress) to $3,520 (AeroLux). Major revenue driver.
2. Sofa Bed Sales: Sofa beds with hybrid mattress technology built in. Prices range from $432 to $4,800. Second major product category.
3. Bedding & Accessories: Pillows, bedding sets, mattress toppers, mattress protectors, and sleep accessories. Complementary products to core mattress sales.
4. Bedroom Furniture: Bed frames, bases, bedside tables, storage furniture. Product range expansion from core mattress business.
5. Sleepwear & Decor: Sleepwear for men and women, home decor items (cushions, throws). Lifestyle product extensions.
6. Membership Program: 20% discount membership program driving customer loyalty and recurring engagement. Members receive exclusive pricing across all products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ecosa designs, manufactures (via contracted production), and sells a direct-to-consumer range of mattresses (memory foam, hybrid, latex, and pocket spring constructions), sofa beds with built-in hybrid mattresses, bed frames, bedroom furniture, pillows, bedding, and sleep accessories through its own e-commerce platform and three physical retail stores in Australia. The core proposition is branded sleep products differentiated by adjustable firmness, zoned pocket spring engineering, and proprietary cooling technologies, sold with a 100-night trial and free metro delivery.

Product overview

Ecosa is an Australian direct-to-consumer bedding and furniture brand offering a unified portfolio of sleep products centered on mattresses, pillows, and bedding, complemented by sofa beds, bed frames, bedroom furniture, and sleepwear. The core mattress range spans nine distinct models across memory foam, hybrid, pocket spring, and latex constructions, led by the flagship adjustable Ecosa Mattress and Pure hybrid. The product line includes adjustable-firmness and cooling technologies as differentiating features. The broader portfolio extends to sofa beds with hybrid mattress built-ins (fold-out, pull-out, and modular types), upholstered and timber bed frames, bamboo/linen/silk bedding, memory foam and specialty pillows, and kids/cot mattresses. Value-added services include a 100 Night Trial, recycling program, and the Sleep Faster AI-powered sleep coaching app (free with purchase). Products are sold online with physical retail presence across three Australian stores, and the brand holds multiple industry awards including CHOICE #1 Mattress Brand 2025 and 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecosa Mattress Signature adjustable memory foam mattress with three-layer ergonomic support foam, available in Original or Plush comfort editions, each offering three firmness settings via a flippable layer system. Includes free waterproof mattress protector and removable Tencel cover. Targeted at individual consumers seeking adjustable comfort.
• Pure Mattress Flagship hybrid mattress with over 2,000 precision pocket springs, high-density foams, and seven ergonomic support zones, combining BounceTech memory foam with cooling gel-infused memory foam and an adjustable flippable comfort layer. Targeted at individual consumers wanting a premium hybrid.
• TrueFirm Mattress Dual-sided adaptive mattress with natural Dunlop latex and precision pocket springs offering Firm on one side and Extra Firm on the other. Designed for back pain sufferers requiring stable spinal alignment with no sinkage.
• Essence Mattress Value-priced hybrid mattress with five zones of independently-moving pocket springs, eco-friendly bio-foam, and reinforced perimeter springs for edge support. Available in Plush, Medium, or Firm.
• CoolComfort Mattress Cooling hybrid mattress featuring a FlexMatrix Grid with copper-infused antimicrobial foam and four times the springs of a standard hybrid across five ergonomic zones. Targeted at hot sleepers; claimed up to 80% cooler to the touch than standard mattress surfaces.
• AeroLux Euro Pillow Top Mattress Plush hybrid mattress with a zip-off Medium-Plush pillow top filled with duck down and Sorona fibers, supported by over 2,000 pocket springs and seven ergonomic zones in a 40cm profile. Targeted at luxury mattress buyers; pillow top is removable for a Medium firmness option.
• Ecosa Kids Mattress Low-profile hybrid mattress (13cm) with five-zone independent pocket springs and CertiPUR-US-certified foam for children aged 2-12. Firm feel with reinforced edge support to minimise falls, asthma and allergy-friendly, includes a waterproof mattress protector.
• Ecosa Cot Mattress Red Nose-approved firm supportive mattress for babies and toddlers (newborn to 4 years). Ultra-breathable thermoregulating construction with eco-friendly Tencel cover and Nestflow TPEE core; fully washable with five-year limited warranty.
• Ecosa Pillow CHOICE-recommended memory foam pillow with ergonomic design for cervical alignment and neck support. Adjustable height via three removable pads (two 2cm and one 3cm), multi-position support, and machine-washable cover.
• Ecosa Cooling Pillow Memory foam pillow with cooling gel glaze and cool-to-touch fabric for temperature regulation. Multi-position support with adjustable height via three removable pads.
• Ecosa Kids Pillow Lower-profile memory foam pillow designed for growing bodies, with adjustable height via one removable 2cm pad. Hypoallergenic materials suitable for sensitive skin.
• Ecosa Latex Pillow Latex pillow offering responsive breathable support, with natural latex construction for a firmer, bouncier feel and less sinkage compared to memory foam.
• Cooling Wedge Pillow Wedge-shaped pillow for inclined sleeping, designed to relieve acid reflux, snoring, and respiratory issues. Features cooling properties.
• Ecosa Bamboo Sheet Set Bamboo-based bedding sheet set available in multiple sizes from single to super king. Part of the ProductReview.com.au award-winning Bamboo Bedding collection.
• Ecosa Luxe Silk Quilt Adjustable eco-friendly silk quilt named Australia's Best Quilt in 2025 by Bed Buyer Award, designed for year-round use.
• Haven Bed Frame Eco-friendly bed frame with tool-free assembly via Fast Frame connectors. Winner of the Good Design Award 2025.
• Rise Storage Bed Frame Storage bed frame in solid timber with built-in storage compartments. Premium option in the bed frame range.
• Nimble Sofa Bed Fold-out sofa bed with hybrid mattress-grade foams and ergonomic zoned pocket springs. Compact 1.5-seater option available in multiple colors.
• Sydney Sofa Bed Fold-out sofa bed with hybrid mattress support and zoned pocket springs. Available in multiple fabric colors, sized 1.5-seater through 3.5-seater (king bed conversion). Sustainability features include 80% recycled poly fill padding and FSC-certified plywood.
• Riva Sofa Bed Fold-out sofa bed with hybrid foam and pocket-spring mattress built in. Available in multiple colorways including Warm Ember, Honey Beige, and Spruce Green.
• Bower Sofa Bed Pull-out sofa bed with hidden storage underneath, featuring hybrid mattress-grade foams and ergonomic zoned pocket springs. Also features OceanCycle zipper and CertiPUR-US certification.
• Brampton Modular Leather Sofa Bed Modular leather sofa bed where 2 modules create a 2-seater/single bed and 4 modules create a 4-seater/king bed. Modules can be slid together to form larger configurations.
• Sierra Storage Bed Frame Upholstered storage bed frame with built-in storage drawers. Available in Oyster Shell colorway.
• Sleep Faster App AI-powered sleep coaching and sleep optimization mobile app offered free for two years with any Ecosa purchase. Available on iOS and Android, providing personalized sleep insights.
• 100 Night Trial Risk-free trial program allowing customers to sleep on any Ecosa product for 100 nights and return it for a full refund if not satisfied, with free collection via charity partners.
• Recycling Program Mattress and pillow return and recycling program that donates usable products to the Salvation Army and local charities, and breaks down remaining items for recycling into carpet underlay and metal roofing. Named Online Customer Service Initiative of the Year at the Retailer Awards 2024.

Quantifiable outcome

• Up to 80% cooler to the touch than standard mattress surfaces (CoolComfort mattress)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sleep Health FoundationcoreStrategic or Co-development PartnerTeaming up with the Sleep Health Foundation to promote better sleep and optimise health, wellbeing and performance for all Australians. This is a strategic partnership focused on sleep health awareness and education.
• Salvation Army and Local CharitiescoreStrategic or Co-development PartnerPartnering with the Salvos and local charities, over 5,000 mattresses and pillows have been donated to those in need. Mattresses in good condition are donated; rest are broken down and recycled.
• GreenfleetminorStrategic or Co-development PartnerGreenfleet restores legally protected native forests to remove carbon emissions, protect climate and provide critical habitat for wildlife. Ecosa partners for carbon offset initiatives.

Scale indicators10 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Koala: Australia's leading direct-to-consumer mattress-in-a-box brand, offering foam and hybrid mattresses, sofa beds, and bedroom furniture online. Competes head-to-head with Ecosa on product range, 100+ night trials, free delivery, and physical showrooms in Australia.
• Sleeping Duck: Australian DTC mattress brand specializing in customisable foam and hybrid mattresses with a comparable trial and delivery model. Directly comparable mid-market Australian DTC mattress competitor with overlapping target customers and product strategy.
• Emma Sleep: Global DTC mattress brand with strong Australian presence (emma-sleep.com.au), selling memory foam, hybrid and pocket-spring mattresses with risk-free trial. Competes with Ecosa across product technology, pricing tiers, and the same Australian consumer demographic.
• Onebed: Australian DTC mattress brand focused on memory foam mattresses sold directly online with free delivery and trial periods. A direct Australian mattress competitor with a similar target audience and online-first GTM.
• Simba Sleep: Internationally funded DTC hybrid mattress brand with active Australian operations, offering hybrid mattresses with trial periods. Competes with Ecosa on premium hybrid positioning and brand-led DTC marketing.

Broad incumbents

• Sealy Australia: One of Australia's largest incumbent mattress brands, selling innerspring, foam and hybrid mattresses through department stores and specialty bedding retailers. A broader incumbent that competes across traditional retail channels where Ecosa also has growing presence via showrooms.
• SleepMaker: Established Australian mattress manufacturer and retailer offering a wide range of mattresses and bases through department stores and specialty bedding retailers. A traditional incumbent with broad product coverage competing in the same mattress category.
• Sheridan: Premium Australian home textiles and bedding brand (sheets, quilts, pillows) sold through department stores and own retail. A broader incumbent in adjacent bedding categories (quilts, sheets, pillows) where Ecosa is also expanding its product range.

Emerging players

• Macoda: Australian DTC mattress brand focused on gel memory foam and hybrid mattresses sold directly online. An emerging niche competitor with overlapping DTC model and similar Australian consumer base.
• Ausbeds: Australian online mattress retailer offering foam and hybrid mattresses with free delivery and trial periods. An emerging DTC player targeting the same value-conscious Australian consumer as Ecosa's entry-level Essence range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/EcosaAuSleep
• Facebookfacebook.com/ecosasleep
• LinkedInau.linkedin.com/company/ecosasleep
• Instagraminstagram.com/ecosa_sleep
• TikToktiktok.com/@ecosa_sleep
• Xx.com/ecosa_sleep

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecosa