National Volunteer & Philanthropy Centre

What National Volunteer & Philanthropy Centre does

National Volunteer and Philanthropy Centre (NVPC) is Singapore's designated national non-profit agency dedicated to growing a culture of volunteerism and philanthropy, headquartered in Singapore with 51-100 employees. It stewards the "City of Good" vision and convenes individuals, corporates, charities, groundups, and government across the people, private, and public sectors to deliver the 3Es (everyday, everywhere, everyone) and 5Ts (time, talent, treasure, ties, testimony) of giving. NVPC is led by Chairman Chin-Siong Seah and operates without a parent company or external equity investors.

NVPC's product portfolio centres on giving.sg, a national digital giving platform aggregating 700+ verified charities for volunteering and fundraising, and a suite of recognition, leadership, and movement programmes: the President's Volunteerism & Philanthropy Awards (PVPA), the Company of Good Recognition System, the Centre for Non-Profit Leadership (CNPL), SG Cares, Great Singapore Give, BAGUS Together, Giving Circles, and the "Nurturing the Next Generation of Givers" youth strategy. Its research arm publishes the annual National Giving Study (3,600+ respondents in 2025). Two wholly owned operating vehicles — giving.sg and CNPL — anchor delivery. The platform underwent scheduled maintenance downtime until 28 February 2026.

Revenue is not publicly disclosed. NVPC is funded primarily through Singapore Government grants (SG Gives Matching Grant of S$250 million, $50 million SG Partnerships Fund, SG60 matching grants) and corporate partnerships (e.g., ESSEC, EY, NCSS, Gates Foundation proximity), with programmes and platforms offered free of charge to charities and individuals. Customer segments are split across individual volunteers/donors, corporates (393 Company of Good conferees in 2025, 77% SMEs), registered charities/groundups, and government/public-sector partners — with no direct user fees on either side of giving.sg.

Name

National Volunteer & Philanthropy Centre

Legal name

National Volunteer and Philanthropy Centre

Website

https://cityofgood.sg

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NVPC is Singapore's national non-profit agency for volunteerism and philanthropy, operating giving.sg (a digital platform connecting 700+ verified charities with donors and volunteers) and running national recognition programmes including the President's Volunteerism & Philanthropy Awards and Company of Good.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding & Grants: NVPC receives government support through initiatives like the SG Gives Matching Grant, SG60 matching grants, and the $50 million SG Partnerships Fund for fostering giving programmes.
2. Partnership & Programme Collaborations: Collaborations with corporations for volunteering programmes, skills-based giving, and strategic social impact partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NVPC operates giving.sg, Singapore's national one-stop digital giving platform connecting over 700 verified charities with volunteers and donors, alongside a portfolio of programmes that recognise corporate purpose (Company of Good), confer the Presidential Volunteerism & Philanthropy Awards, develop charity sector leadership (Centre for Non-Profit Leadership), and run national giving movements such as SG Cares and the Great Singapore Give. The organisation also conducts the annual National Giving Study, the primary longitudinal research on volunteering and donation behaviour in Singapore.

Product overview

National Volunteer and Philanthropy Centre (NVPC) is Singapore's national agency dedicated to growing a culture of volunteerism and philanthropy. The organisation operates primarily as a platform plus programme portfolio, with giving.sg as its core national giving platform connecting over 700 verified charities with donors and volunteers. NVPC's product suite includes recognition programmes (President's Volunteerism & Philanthropy Awards, Company of Good Recognition System), leadership development (Centre for Non-Profit Leadership), youth engagement (Nurturing the Next Generation of Givers), community movements (SG Cares, Great Singapore Give, BAGUS Together), and thought leadership forums (City of Good Forum and Summit). These interconnected programmes work together to create a cohesive ecosystem supporting the vision of Singapore as a City of Good where everyone can give their time, talent, treasure, ties, and testimony.

Differentiator

Problem solved

Functional benefit

Brands

• giving.sg: Singapore's national giving platform powered by NVPC, bringing together over 700 verified charities for volunteering and donations.
• SG Cares
• City of Good
• Company of Good
• Centre for Non-Profit Leadership (CNPL)
• President's Volunteerism & Philanthropy Awards (PVPA)
• Great Singapore Give
• BAGUS Together

Products and services

• giving.sg Singapore's national one-stop digital hub for doing good, bringing together over 700 verified charities and enabling volunteering, donations, and fundraising campaigns for individuals and donors.
• Centre for Non-Profit Leadership (CNPL) A programme dedicated to strengthening governance and leadership within Singapore's charity sector, working closely with charities to enhance board effectiveness and promote best practices.
• President's Volunteerism & Philanthropy Awards (PVPA) The pinnacle award platform that recognises individuals, organisations, leaders, and cross-sector partnerships achieving excellence in giving, conferred by the President of Singapore.
• Company of Good Recognition System (COGRS) A recognition system that celebrates organisations at every stage of their purpose journey for commitment to Corporate Purpose and impact across People, Society, Governance, Environment, and Economic dimensions.
• SG Cares A national movement championed by the SG Cares Office and co-led by NVPC and NCSS to build a more caring and inclusive society, inviting all Singaporeans to put values into action through volunteering and giving.
• Great Singapore Give A nationwide movement that ignites generosity and amplifies social impact by bringing companies, charities, and individuals together to create lasting change through giving of Time, Talent, Treasure, Ties, or Testimony.
• BAGUS Together A national platform that empowers groundups and changemakers behind voluntary non-profit projects, offering tools, resources, and connections to help community initiatives succeed.
• Giving Circles Groups of people who come together to pool resources and make collective decisions to support families in need, based on shared values and a desire to make a difference.
• National Giving Study Annual research initiative tracking volunteering and donation behaviours among Singapore residents through large-scale surveys, providing the primary longitudinal dataset on the country's giving landscape.
• Nurturing the Next Generation of Givers A youth-focused strategy aimed at inspiring youths to view giving as a natural and meaningful part of everyday life rather than a one-off act, building early habits of generosity.

Quantifiable outcome

• One in five Singapore residents volunteered in 2025 with median of seven hours; nearly half donated with median amount of $120
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and major.

• Little But LoudcoreStrategic or Co-development Partner · 5 June 2026NVPC supported Little But Loud's Festival of Deeds by Kids initiative, which showcased over 11 youth-led social projects. The event launched a new network to sustain youth community efforts beyond school graduation, with plans to engage over 150 youth in the coming year. Former President Halimah Yacob attended the event.
• Ernst & Young (EY)coreGTM or Marketing Partner · 8 March 2026NVPC collaborated with EY and National Council of Social Service to introduce the EY Impact Award Of Excellence at the EY Entrepreneur of the Year 2026 awards in Singapore. This special mention award recognises business leaders who integrate social purpose.
• National Council of Social Service (NCSS)flagshipStrategic or Co-development PartnerNCSS co-leads the SG Cares national movement with NVPC, working together to build a more caring and inclusive society. This is a cornerstone partnership for advancing volunteerism and philanthropy in Singapore.
• SG Cares OfficeflagshipStrategic or Co-development PartnerNVPC co-leads the SG Cares national movement with NCSS, inviting all Singaporeans to put values into action through volunteering and giving.
• ESSEC Business SchoolcoreStrategic or Co-development PartnerNVPC partnered with ESSEC to launch the school's largest corporate volunteering effort in Singapore, marking ESSEC's 20th anniversary and supporting #SG60. ESSEC committed at least 2,000 skills-based volunteering hours embedded within its curriculum, engaging over 500 students, alumni, and faculty.
• Gates FoundationmajorStrategic or Co-development PartnerBill & Melinda Gates Foundation announced plans to open an office in Singapore in 2025, reinforcing Singapore's status as a philanthropy hub and potential partnership opportunity for cross-border giving initiatives.
• Singapore GovernmentflagshipStrategic or Co-development PartnerGovernment partnership through initiatives including Project V, $50 million SG Partnerships Fund, S$250 million SG Gives Matching Grant, and extended 250% tax deduction incentives for qualifying charitable donations until 2029. Government matching grants for SG60 raised funds.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Points of Light: Global nonprofit focused on volunteer mobilisation and civic engagement; comparable to NVPC's volunteerism mandate and recognition programming. Operates a volunteer network and corporate service programmes internationally.
• United Way Worldwide: Global federated giving organisation that aggregates workplace giving, volunteer mobilisation, and grant distribution across regions. Closest international analogue to NVPC's role convening corporates, donors, and charities in Singapore.
• Charities Aid Foundation (CAF): UK-based international charity that provides donor-advised funds, workplace giving, and giving platforms. Operates the CAF America and CAF India vehicles; comparable infrastructure for matching grants and cross-border philanthropy.

Direct peers

• Community Chest Singapore: Singapore's longstanding fund-raising body for charitable organisations; runs matching grant programmes and donor coordination that intersect with NVPC's giving.sg and SG Gives functions. Operates a federated giving model within the same Singapore market.
• National Council of Social Service (NCSS): Singapore's umbrella body for social service agencies; co-leads the SG Cares national movement with NVPC and operates in adjacent grantmaking, capacity-building, and social-sector coordination roles. Directly comparable mandate in stewarding Singapore's nonprofit ecosystem.

Regional players

• raiSE (Singapore Centre for Social Enterprise): National body in Singapore promoting social enterprises; runs capacity-building, recognition, and ecosystem programmes that overlap with NVPC's CNPL and Company of Good functions. Comparable scale and Singapore-only mandate.

Emerging players

• GlobalGiving: Global crowdfunding marketplace connecting vetted nonprofits with donors; directly comparable to giving.sg's role aggregating charities and enabling fundraising campaigns. Operates cross-border whereas NVPC is Singapore-focused.
• VolunteerMatch: US-based digital platform connecting volunteers with nonprofits. Closest digital analogue to giving.sg's volunteering functionality, though operating at a different geographic and scale level.
• Benevity: Corporate-purpose and employee-giving software platform powering volunteering, donation matching, and grants management for enterprises. Comparable to NVPC's Company of Good and corporate partnership functions but as a commercial SaaS provider rather than national agency.

Others

• Lien Foundation: Singapore-based philanthropic foundation funding eldercare, early childhood, and arts initiatives. Adjacent rather than competing; comparable as a Singapore philanthropy actor and potential partner in the SG giving ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nvpc-sg/videos
• Facebookfacebook.com/nvpcsingapore
• LinkedInlinkedin.com/company/nvpcsg
• Instagraminstagram.com/nvpcsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Volunteer & Philanthropy Centre