Nortic
Nortic AB is a Swedish event ticketing platform operating a two-sided marketplace that connects concert promoters and venue operators with ticket buyers across the Nordic live events market, monetizing through per-transaction ticket fees and sponsored event placements.
- Company typePrivate
- Founded2005
- HeadquartersKarlskrona, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Nortic firmographics
Firmographics- Name
- Nortic
- Legal name
- Nortic AB
- Website
- https://nortic.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nortic AB is a Swedish event ticketing platform operating a two-sided marketplace that connects concert promoters and venue operators with ticket buyers across the Nordic live events market, monetizing through per-transaction ticket fees and sponsored event placements.
- Ownership category
- akta.pro rank
Nortic industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)
- akta.pro secondary industry
- Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)
Keywords
Where Nortic is headquartered
LocationHeadquarters
- HQ city
- Karlskrona
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Nortic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ticket Transaction Fees: Nortic charges event organizers a fee for each ticket sold through the platform, functioning as a marketplace commission model where the company takes a percentage or fixed amount per transaction.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Nortic product offering
Product offeringCore offering
Nortic operates a two-sided online event ticketing marketplace that enables event organizers (concert promoters, venue operators, event producers) to list and sell tickets to live events through a B2B organizer platform (b2b.nortic.se), while ticket buyers discover and purchase tickets directly on the consumer marketplace (nortic.se). The platform supports featured/sponsored event placement for premium promoter visibility and includes a dedicated organizer registration portal (register.nortic.se), with Swedish and English interfaces serving the Nordic live-event market.
Differentiator
Problem solved
Functional benefit
Products and services
- Nortic Consumer Platform
Companies that use Nortic
Customer profileSegments2 records
Ideal customer profiles2 records
Nortic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nortic partnerships and signals
Strategic signalScale indicators1 record
Nortic competitors and assessment
Company assessmentBroad incumbents
- Live Nation Entertainment: World's largest live entertainment company and parent of Ticketmaster. Provides broader exposure to the live events ecosystem, including venue ownership, artist management, and ticketing infrastructure across global markets.
- Universe: Ticketing platform (now part of Ticketmaster) serving event organizers with self-serve tools. Comparable ticketing-as-a-service offering for smaller event organizers, though operating at larger scale within the Ticketmaster ecosystem.
- Eventim: Europe's largest ticketing company, operating major platforms including eventim.com and CTS Eventim. Directly comparable ticketing marketplace model with extensive venue and organizer relationships across Europe, including the Nordics, but serves a much broader geographic footprint.
- Ticketmaster: Global leader in live event ticketing, owned by Live Nation Entertainment. Operates a similar two-sided marketplace model connecting event organizers with ticket buyers, with extensive venue and arena exclusivity deals that create significant incumbent pressure.
Direct peers
- AXS: AEG-owned ticketing platform serving major venues and events globally. Direct competitor offering primary ticketing services for concerts and live events, with comparable B2B organizer tools and B2C consumer marketplace.
- Billetto: Nordic/Swedish ticketing platform serving event organizers and consumers. Closest direct competitor in the Swedish market with similar B2B and B2C platform structure and regional specialization.
Regional players
- See Tickets: UK-based ticketing platform operating across Europe. Comparable B2B and B2C ticketing model with focus on European live events, similar to Nortic's regional specialization though primarily serving UK and adjacent markets.
Emerging players
- Dice: UK-based live event ticketing app focusing on music and nightlife. Comparable mobile-first ticketing marketplace for live events with similar focus on the buyer experience and organizer tools.
Market position
Customer concentration
Nortic social profiles
Digital presenceNortic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nortic leadership team
Management profileNumber of profiles
Nortic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nortic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nortic
What does Nortic do?
Nortic operates a two-sided online event ticketing marketplace that enables event organizers (concert promoters, venue operators, event producers) to list and sell tickets to live events through a B2B organizer platform (b2b.nortic.se), while ticket buyers discover and purchase tickets directly on the consumer marketplace (nortic.se). The platform supports featured/sponsored event placement for premium promoter visibility and includes a dedicated organizer registration portal (register.nortic.se), with Swedish and English interfaces serving the Nordic live-event market.
Is Nortic a public or private company?
Nortic is a private company. It is classified as unknown and is currently operating.
When was Nortic founded?
Nortic was founded in 2005. It employs 11 to 50 people.
Where is Nortic based?
Nortic is headquartered in Karlskrona, Sweden, in the Europe region.
How does Nortic make money?
One revenue line is on record: ticket Transaction Fees.
Who are Nortic's main competitors?
Broad incumbents on record are Live Nation Entertainment, Universe, Eventim and Ticketmaster. Direct peers are AXS and Billetto. See Tickets is listed as a regional player. Dice is listed as an emerging player.
Does Nortic have an API?
No public API is recorded for Nortic.
What industry is Nortic in?
Nortic's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAE, Ticketing & Event Distribution Networks (Affiliates/Partners), with a secondary code of MPAGAJAB, Secondary Ticket Marketplaces (Resale/Exchange). Its NAICS code is 711320 and its SIC code is 7990.