Billetto
Billetto ApS is a Danish self-service event ticketing and discovery platform operating localized storefronts across 14 European countries, serving SMB event organizers, ticket buyers, and door staff via web and mobile apps, monetizing through transaction fees on ticket sales.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Billetto does
Billetto ApS is a privately held Danish company (founded 2010) that operates an online event discovery and ticketing platform across 14 European countries. Its core product enables three user segments — event organizers, ticket buyers, and door staff — to create, discover, sell, validate, and attend events through localized storefronts at country-specific domains (billetto.dk, billetto.co.uk, billetto.fr, billetto.de, etc.) and native iOS and Android applications. The platform is accessed via a self-service web interface and mobile apps, with organizers managing events through a dedicated Organiser Portal and door operations handled via a separate Door Staff Portal. Billetto operates as a horizontal two-sided marketplace targeting the SMB event organizer segment rather than large enterprise venues.
The company monetizes through transaction fees on ticket sales processed through the platform and marketplace commissions from event organizers who use its ticketing, promotion, and attendee management infrastructure. Pricing details are not publicly disclosed. Distribution relies on digital channels: app store listings on iOS App Store and Google Play, organic SEO/ASO for the billetto.com storefronts, and the platform itself as a discovery surface. Total disclosed venture funding is approximately $6.47M raised across three rounds between 2012 and 2016 from Concentric and Vaekstfonden (with VF Venture in 2016), and the company has not raised additional disclosed capital since October 2016. Billetto has 51-100 employees and is headquartered in Copenhagen, Denmark, operating within a global event ticketing TAM reported at $12.4B in 2025 growing at a 10.2% CAGR to $29.7B by 2034.
Billetto firmographics
Firmographics- Name
- Billetto
- Legal name
- Billetto ApS
- Website
- https://billetto.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Billetto ApS is a Danish self-service event ticketing and discovery platform operating localized storefronts across 14 European countries, serving SMB event organizers, ticket buyers, and door staff via web and mobile apps, monetizing through transaction fees on ticket sales.
- Ownership category
- akta.pro rank
Billetto industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
- akta.pro secondary industry
- Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)
Keywords
Where Billetto is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Billetto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Transaction Fees: Billetto generates revenue through transaction fees on ticket sales processed through its platform. Event organizers pay fees to list and sell tickets, while the platform provides the infrastructure for event creation, ticket distribution, and event management.
- Platform Services for Organizers: Revenue generated from event organizers who use the platform to manage their events, including ticket sales, event promotion tools, and door staff management features
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Billetto product offering
Product offeringCore offering
Billetto operates an online event ticketing and discovery platform that enables individuals and organizations to host, promote, and attend events across 14 European countries. The platform provides localized country storefronts (e.g., billetto.dk, billetto.co.uk, billetto.fr), three role-based portals for ticket buyers, event organizers, and door staff, and native iOS and Android mobile applications for ticket purchasing and event access. Revenue is generated primarily through transaction fees and commissions on ticket sales processed through the platform.
Product overview
Billetto is an event ticketing platform that operates as a unified product with multiple access points. The core Billetto Platform enables users to discover and create events across 14 European countries (Denmark, Norway, Sweden, United Kingdom, Netherlands, France, Spain, Germany, Finland, Ireland, Italy, Austria, Belgium, and Portugal). The platform serves three distinct user segments: Ticket Buyers who discover and purchase event tickets, Organisers who create and manage events through a dedicated portal, and Door Staff who handle event check-ins using a separate portal. Mobile applications for iOS and Android extend the platform's accessibility for ticket buyers. The platform is accessible via country-specific storefronts (e.g., billetto.dk, billetto.co.uk, billetto.fr) while maintaining a unified underlying system.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetto Platform
- Billetto Mobile App (iOS) Native iOS application for ticket buyers, event organisers, and door staff to discover events, purchase tickets, and manage event operations on mobile devices.
- Billetto Mobile App (Android) Native Android application (com.billetto2) for ticket buyers, event organisers, and door staff to discover events, purchase tickets, and manage event operations on mobile devices.
- Billetto Organiser Portal Self-service portal for event organisers to create, manage, promote, and sell tickets for their events and track attendance through the Billetto platform.
- Billetto Door Staff Portal Portal and tool for door staff to manage event check-ins and ticket validation at the venue.
Companies that use Billetto
Customer profileSegments3 records
Ideal customer profiles3 records
Billetto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Billetto partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Billetto competitors and assessment
Company assessmentDirect peers
- Universe: Universe is a self-service ticketing and event management platform with mobile-first design. It competes with Billetto for SMB event organizers and ticket buyers across geographies, with similar self-serve onboarding and app-driven ticket purchasing.
- Tito: Tito is a self-service event ticketing and registration platform popular with conferences, meetups, and smaller live events. It overlaps with Billetto's self-serve organizer workflow and mobile ticketing experience.
- See Tickets: See Tickets is a European-focused ticketing platform serving festivals, concerts, and live events. It competes head-to-head with Billetto for European event organizers and ticket buyers across multiple countries.
- Eventim: Eventim is Europe's largest ticketing platform with strong presence across Germany and other European countries. It directly competes with Billetto in European paid event ticketing and has overlapping distribution and local payment integration capabilities.
- Dice: Dice is a mobile-first event discovery and ticketing platform focused on live music events. It overlaps with Billetto's ticketing and event discovery functionality, particularly for music and nightlife events in Europe.
- Eventbrite: Eventbrite is a global self-service event ticketing and discovery platform serving organizers of all sizes. It is the closest direct competitor to Billetto, with overlapping self-serve onboarding, multi-country operations, mobile apps, and a similar SMB-organizer-focused value proposition.
Broad incumbents
- Ticketmaster: Ticketmaster is the dominant global ticketing incumbent covering concerts, sports, and live entertainment. It competes with Billetto for paid event ticketing and event discovery at the upper end of the market, with overlapping seat-map, access control, and large-organizer functionality.
- Cvent: Cvent is a large-scale event management and registration platform focused on corporate, association, and MICE events. It is comparable to Billetto at the registration and attendee management layer and competes for larger organizer accounts in the European market.
Emerging players
- Tixel: Tixel is a fan-to-fan ticket resale marketplace with strong focus on safe ticket transfers. It partially overlaps with Billetto's ticketing flow and addresses adjacent pain points around ticket authenticity and resale in the European live events market.
- Humanitix: Humanitix is an event ticketing platform that directs profits to charity. It overlaps with Billetto in self-serve event creation, ticketing, and event discovery for SMBs, with an added social-impact angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Billetto social profiles
Digital presenceBilletto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billetto leadership team
Management profileNumber of profiles
Profiles5 records
Billetto funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billetto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billetto
What does Billetto do?
Billetto operates an online event ticketing and discovery platform that enables individuals and organizations to host, promote, and attend events across 14 European countries. The platform provides localized country storefronts (e.g., billetto.dk, billetto.co.uk, billetto.fr), three role-based portals for ticket buyers, event organizers, and door staff, and native iOS and Android mobile applications for ticket purchasing and event access. Revenue is generated primarily through transaction fees and commissions on ticket sales processed through the platform.
Is Billetto a public or private company?
Billetto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Billetto founded?
Billetto was founded in 2010. It employs 51 to 100 people.
Where is Billetto based?
Billetto is headquartered in London, United Kingdom, in the Europe region.
How does Billetto make money?
Two revenue lines are on record. Ticket Transaction Fees are the primary driver. The others are platform Services for Organizers.
Who are Billetto's main competitors?
Direct peers on record are Universe, Tito, See Tickets, Eventim, Dice and Eventbrite. Broad incumbents are Ticketmaster and Cvent. Emerging players are Tixel and Humanitix.
Does Billetto have an API?
No public API is recorded for Billetto.
What industry is Billetto in?
Billetto's product category is Event Ticketing Software. Its primary akta.pro industry code is THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control), with a secondary code of MPAGAJAJ, Payments, Settlement, Tax & Compliance Services for Ticketing. Its NAICS code is 561920 and its SIC code is 7900.