GettingPersonal
GettingPersonal was a UK direct-to-consumer online retailer of personalised greeting cards and gifts (cards, photo gifts, engraved items, glassware, mugs, cushions, and keepsakes), founded in 2005 and serving UK consumers purchasing for special occasions. The brand has been absorbed into Card Factory's retail and e-commerce operations.
- Company typePrivate
- Founded2005
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GettingPersonal does
GettingPersonal, founded in 2005 and headquartered in Manchester, United Kingdom, was a direct-to-consumer online retailer of personalised greeting cards and gifts. Its core catalog spanned customisable cards (from £1.99), photo gifts, personalised glassware, cushions, mugs, canvas and wall art, notebooks and stationery, engraved gifts, calendars and diaries, jewellery and keepsakes, and balloons. The company served UK consumers seeking personalised products for occasions such as birthdays, anniversaries, weddings, graduations, and baby showers, with a secondary use case in bulk purchases for event planners and organisations. Customer acquisition relied primarily on online channels and an event-reminder service intended to drive repeat purchases around important dates.
The business operated on a one-time transaction-based revenue model through unit-priced merchandise, with promotional levers such as a 25%-off discount on purchases of three or more cards and free Click & Collect over £15. In 2025 the standalone GettingPersonal website ceased operating and the brand was acquired by and integrated into Card Factory, a UK-listed greeting card and gift retailer with over 1,000 physical stores. Following the integration, GettingPersonal's personalised product range is sold through Card Factory's e-commerce platform and retail store network, with customer care routed via [email protected]. The company had previously raised a £5,984,235 funding round in 2010 from Livingbridge as lead investor. There is no disclosed proprietary technology, AI capability, or external-facing API/SDK offering associated with the GettingPersonal platform.
GettingPersonal firmographics
Firmographics- Name
- GettingPersonal
- Legal name
- GettingPersonal
- Website
- https://gettingpersonal.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- GettingPersonal was a UK direct-to-consumer online retailer of personalised greeting cards and gifts (cards, photo gifts, engraved items, glassware, mugs, cushions, and keepsakes), founded in 2005 and serving UK consumers purchasing for special occasions. The brand has been absorbed into Card Factory's retail and e-commerce operations.
- Ownership category
- akta.pro rank
GettingPersonal industry classification
Industry- Product category
- Personalised Gifts and Greeting Cards Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Office Supplies and Stationery Retailers (45941), Jewelry Retailers (45831), Florists (4593)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Stationery, Gifts & Greeting Value Stores (CRAEAGAI)
Keywords
Where GettingPersonal is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GettingPersonal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: One-time transaction-based sales of personalized greeting cards, gifts, balloons, and party supplies through e-commerce and retail stores. Products are sold at various price points with promotional offers such as '25% off 3 or more cards'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Greeting cards starting at £1.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GettingPersonal product offering
Product offeringCore offering
GettingPersonal is an online and retail seller of personalised greeting cards and custom gifts, including photo gifts, engraved items, mugs, cushions, glassware, canvas prints, notebooks, calendars, jewellery, keepsakes, and balloons. The brand specialised in allowing UK consumers to personalise cards and gifts for occasions such as birthdays, weddings, anniversaries, and graduations, and has since been integrated into Card Factory's e-commerce platform and 1,000+ UK store network.
Product overview
GettingPersonal was a personalized greeting cards and gifts retailer that operated as part of the Card Factory family. The core product offering centered on Personalised Cards starting from £1.99 and a comprehensive range of Personalised Gifts including photo gifts, personalised glassware, cushions, mugs, canvas prints, notebooks, engraved gifts, calendars, diaries, jewellery, keepsakes, and balloons. Following its integration into Card Factory, the GettingPersonal brand was retired and its product catalog was merged into Card Factory's website, allowing customers to continue shopping the same personalised product range with Card Factory's delivery and customer service infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalised Cards
Companies that use GettingPersonal
Customer profileSegments2 records
Ideal customer profiles2 records
GettingPersonal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GettingPersonal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Card FactorycoreCard Factory acquired GettingPersonal and integrated its personalized product range into the Card Factory brand. The GettingPersonal website has ceased independent operations and all products are now available through Card Factory's e-commerce platform and over 1,000 UK stores. This integration combines GettingPersonal's personalized gift expertise with Card Factory's extensive retail distribution and supply chain capabilities.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
GettingPersonal competitors and assessment
Company assessmentDirect peers
- Funky Pigeon: Online personalised cards and gifts retailer owned by WH Smith, serving UK consumers with a comparable product range including cards, gifts, and personalised merchandise. Direct overlap on product, customer, and channel.
- Not On The High Street: UK online marketplace for personalised and unique gifts from independent makers. Direct overlap on personalised gifting, occasion-based purchases, and premium/unique product positioning targeting UK consumers.
- Moonpig Group: UK-listed direct competitor operating personalised greeting cards and gifts online with a strong personalisation technology platform. Highly comparable business model, target customer (UK occasion-based gifting buyers), and product range.
- Treat Republic: UK online retailer specialising in personalised gifts including engraved, photo, and custom merchandise. Closely comparable product mix, customer segment, and personalised gifting use cases.
- Thortful: UK-based online personalised greeting card marketplace with a creator community. Closely comparable in product category (personalised cards) and target occasion-driven gift buyer, with differentiated artist-led positioning.
Broad incumbents
- Etsy: Global online marketplace featuring handmade and personalised goods including cards, gifts, and engraved items. Comparable personalised gifting category with massive scale, but operates as a broad marketplace rather than a dedicated personalisation retailer.
- Hallmark UK: UK arm of the global greeting card and gifting conglomerate. Comparable in greeting cards and gifts retail with broader product portfolio and brand recognition, but operates as a large incumbent rather than a personalisation specialist.
Emerging players
- Wonderbly: UK personalised children's storybook company. Narrow overlap on personalised gifting category with focus on a specific use case (personalised books) rather than the broader card and gift range.
- Photobox: European personalised photo products platform offering photo books, prints, cards, and photo gifts. Partial overlap on the photo gifts and personalised cards product lines within a broader photo-printing business.
- Boomf: UK-based personalised gift company specialising in custom marshmallows, chocolates, and photo gifts. Partial overlap on personalised gifting with a focused product range and direct-to-consumer e-commerce model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GettingPersonal social profiles
Digital presenceGettingPersonal financial estimates
Financial estimateRevenue estimate
Valuation estimate
GettingPersonal leadership team
Management profileNumber of profiles
GettingPersonal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GettingPersonal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GettingPersonal
What does GettingPersonal do?
GettingPersonal is an online and retail seller of personalised greeting cards and custom gifts, including photo gifts, engraved items, mugs, cushions, glassware, canvas prints, notebooks, calendars, jewellery, keepsakes, and balloons. The brand specialised in allowing UK consumers to personalise cards and gifts for occasions such as birthdays, weddings, anniversaries, and graduations, and has since been integrated into Card Factory's e-commerce platform and 1,000+ UK store network.
Is GettingPersonal a public or private company?
GettingPersonal is a private company. It is classified as corporate owned and is currently closed.
When was GettingPersonal founded?
GettingPersonal was founded in 2005. It employs 11 to 50 people.
Where is GettingPersonal based?
GettingPersonal is headquartered in Manchester, United Kingdom, in the Europe region.
How does GettingPersonal make money?
One revenue line is on record: retail product sales.
Who are GettingPersonal's main competitors?
Direct peers on record are Funky Pigeon, Not On The High Street, Moonpig Group, Treat Republic and Thortful. Broad incumbents are Etsy and Hallmark UK. Emerging players are Wonderbly, Photobox and Boomf.
Does GettingPersonal have an API?
No public API is recorded for GettingPersonal.
What industry is GettingPersonal in?
GettingPersonal's product category is Personalised Gifts and Greeting Cards Retail. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 45942 and its SIC code is 5944.