Gunderson Cleaners
Gunderson Uniform & Linen is a third-generation, family-owned Wisconsin uniform rental and linen management company serving healthcare, food and beverage, hospitality, manufacturing, and corporate customers via 21 delivery routes with RFID-tracked garment programs and TRSA hygienically clean certifications.
- Company typePrivate
- Founded1952
- HeadquartersMenasha, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Gunderson Cleaners does
Gunderson Uniform & Linen (DBA Gunderson Cleaners and Gunderson Family Companies) is a third-generation, family-owned uniform rental and linen management company headquartered at 41 Main Street in Menasha, Wisconsin. Founded in 1952 by Douglas E. Gunderson as a laundry pick-up business, the company now operates 21 delivery routes across Wisconsin, including the Fox Cities, Milwaukee, Madison, Green Bay, Door County, Lakeshore, and Central Wisconsin markets, serving healthcare, food and beverage, hospitality, manufacturing, automotive, and corporate customers. In 2021, ownership passed to siblings Sara and Doug Gunderson; the dry cleaning business was spun off to their brother Greg, leaving the uniform and linen business under the current co-owners' control.
The core service portfolio comprises three revenue streams: Uniform Rental (manufacturing/industrial, automotive, corporate, healthcare, and custom embroidered apparel), Linen Management (healthcare linens, food and beverage linens, hospitality/hotel linens), and Facility Services (mat, mop, towel rental, and restroom supplies). Underlying technology includes RFID garment tracking with multi-read soil-scan tunnels, a Bundle Verifier system for delivery accuracy, an online customer inventory portal, water-reclamation systems, and VFD compressor installations producing approximately 219,000 kWh in annual energy savings. TRSA Hygienically Clean Healthcare, TRSA Hygienically Clean Hospitality, and TRSA Clean Green certifications anchor the company's position in regulated healthcare and hospitality verticals.
The business model is direct B2B with a subscription/recurring revenue structure: dedicated account managers conduct no-obligation facility consultations, route-based delivery occurs weekly, and customers access a dedicated login portal for account management. Pricing is quote-based and billed monthly, with no publicly disclosed tier structure. The company maintains 150-175 to 251-500 employees, holds a recognized Wisconsin brand, and is currently expanding physical capacity in Menasha, including an additional new facility in planning under the third-generation leadership.
Gunderson Cleaners firmographics
Firmographics- Name
- Gunderson Cleaners
- Legal name
- Gunderson Uniform & Linen
- Website
- https://gundersonfamilycompanies.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Gunderson Uniform & Linen is a third-generation, family-owned Wisconsin uniform rental and linen management company serving healthcare, food and beverage, hospitality, manufacturing, and corporate customers via 21 delivery routes with RFID-tracked garment programs and TRSA hygienically clean certifications.
- Ownership category
- akta.pro rank
Gunderson Cleaners industry classification
Industry- Product category
- Commercial Laundry Services
- NAICS
- Industrial Launderers (812332), Linen Supply (812331), Linen and Uniform Supply (81233)
- akta.pro primary industry
- Uniform Laundry (Corporate/Facilities) (HSAJAEAE)
Keywords
Where Gunderson Cleaners is headquartered
LocationHeadquarters
- HQ city
- Menasha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gunderson Cleaners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Uniform Rental Program: Recurring rental of uniforms including delivery, laundering, and maintenance. Includes RFID tracking for garment accountability. Covers various industries including healthcare, automotive, manufacturing, and corporate.
- Linen Management Services: Rental and laundry services for linens including healthcare linens (bedding, patient gowns, scrubs, towels), food and beverage linens (tablecloths, napkins, kitchen towels), and hospitality linens (hotel bedding, guest towels).
- Embroidery & Direct Sales: Custom apparel sales with embroidery services for branded workwear.
- Facility Services: Mat rental programs, mop rental, towel rental, and restroom supplies for commercial facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom commercial pricing based on facility evaluation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gunderson Cleaners product offering
Product offeringCore offering
Gunderson Uniform & Linen rents, launders, and delivers uniforms, linens, and facility supplies on a recurring route-based schedule to commercial customers across Wisconsin. Core offerings include uniform rental programs with RFID tracking, healthcare, food & beverage, and hospitality linen rental, and facility services such as floor mats, mops, towels, and restroom supplies. The company is part of Gunderson Family Companies, a third-generation family-owned business founded in 1952 in Menasha, Wisconsin.
Product overview
Gunderson Uniform & Linen is a service-based company offering a comprehensive portfolio of textile rental and management solutions. The core offerings consist of Uniform Rental (manufacturing, automotive, corporate, healthcare, and custom apparel), Linen Management (healthcare linens including patient apparel and bedding, food & beverage linens including tablecloths and kitchen items, and hospitality linens for hotels), and Facility Services (floor mats, mops, towels, and restroom supplies). The portfolio is unified by a shared laundry and delivery infrastructure, RFID tracking technology for garment accountability, and TRSA hygienic certifications. The company also offers embroidery and direct sales for custom branded apparel as an add-on to the uniform rental program.
Differentiator
Problem solved
Functional benefit
Products and services
- Uniform Rental Scheduled rental, laundering, and delivery of professionally maintained uniforms for commercial customers, with RFID tracking for garment accountability.
- Manufacturing & Industrial Uniforms Uniform rental programs for manufacturing and industrial businesses, including high-visibility workwear and safety apparel.
- Automotive Uniforms Uniform rental programs for automotive businesses, featuring professional brand-representative attire.
- Corporate / Professional Uniforms Professional corporate attire rental for businesses requiring polished employee presentations.
- Healthcare Uniforms Uniform rental for healthcare facilities, including scrubs, lab coats, and medical apparel meeting hygiene standards.
- Custom Apparel / Embroidery & Direct Sales Custom branded apparel with embroidery services, allowing businesses to personalize uniforms with logos and branding.
- Linen Management Comprehensive linen rental and management services including pickup, professional laundering, and delivery for healthcare, food & beverage, and hospitality customers.
- Healthcare Linens Medical-grade linen rental including patient apparel, bedding, towels, protective gowns, scrubs, and lab coats for healthcare facilities.
- Food & Beverage Linens Restaurant linen services including tablecloths, napkins, chef coats, kitchen and bar towels, and kitchen mats for food service establishments.
- Hospitality & Hotel Linens Linen rental services for hotels and hospitality venues, including 300-thread count 60/40 sateen blend bed linens and guest towels, with TRSA Hygienically Clean Hospitality Certification.
- Facility Services Facility maintenance supplies including floor mat rental, mop rental, towel rental, and restroom supplies for commercial facilities.
- Shop Towel Service Industrial shop towel rental and laundering service for manufacturing and industrial customers.
Quantifiable outcome
- 100% garment delivery accuracy with RFID tracking
- +4 more outcomes
Companies that use Gunderson Cleaners
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Gunderson Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gunderson Cleaners partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- ALM – Association for Linen ManagementminorProfessional development and industry education partnership for textile care professionals. Reinforces commitment to operational excellence and continuous learning within linen and uniform rental industry.
- CSC Network – Independent Laundry NetworkcoreGroup purchasing power, operational benchmarking, training, and vendor programs. Leverages industry-leading resources and best practices to deliver cost-effective, high-value service to customers.
- TRSA – Textile Rental Services AssociationcoreMaintains Hygienically Clean Healthcare and Hospitality certifications. Upholds Clean Green best practices. Access to latest equipment, processes, and technologies for continuous improvement.
- WHCA/WiCAL – Wisconsin Health Care Association & Wisconsin Center for Assisted LivingcoreKeeps company connected to Wisconsin's long-term care and post-acute care communities. Ensures awareness of new regulations, care standards, and evolving needs of skilled nursing, assisted living, and therapy providers.
- Wisconsin Restaurant AssociationcoreSupports food-service operators statewide. Keeps company aligned with restaurant customer needs and ensures linen, uniform, and facility service programs support safe, efficient kitchen and front-of-house operations.
- Tavern League of WisconsinminorAdvocacy, training, legal insights, and operational resources for bars, taverns, and beverage-based businesses across Wisconsin.
- WHLA – Wisconsin Hotel & Lodging AssociationcoreAdvocacy, training, and industry insights for hotels, resorts, and lodging operators throughout Wisconsin. Helps support exceptional hospitality experiences.
- ThedaCare FoundationminorCharitable partnership supporting community health across Wisconsin. Supports programs that improve access to care and enhance community wellness.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Gunderson Cleaners competitors and assessment
Company assessmentDirect peers
- Alsco (formerly Alsco Inc.): Alsco is a fourth-generation, family-owned linen and uniform rental company operating across North America with service centers throughout the U.S. It is the closest family-owned structural parallel to Gunderson, offering an identical mix of uniform, linen, and facility services through route-based delivery.
- Vestis Corporation: Vestis (spun off from Aramark in 2023) is one of the largest uniform and workplace supplies providers in North America, focused on uniform rental, restroom supplies, and floor care. It directly competes with Gunderson on uniform and linen rental routes, particularly with healthcare and industrial customers.
- UniFirst Corporation: UniFirst is a major uniform rental and laundering services provider serving businesses throughout the U.S. and Canada. Like Gunderson, it offers uniform and linen rental programs with route-based delivery, and competes for the same healthcare, manufacturing, automotive, and food service customers — though at a national scale.
- Prudential Overall Supply: Prudential Overall Supply is a family-owned uniform rental and laundry services company operating primarily in the western and southwestern U.S. It competes with Gunderson in the same product categories (uniforms, mats, mops, linen) via route-based B2B delivery, though its geography doesn't overlap with Wisconsin.
- ImageFIRST Healthcare Laundry Specialists: ImageFIRST is a national provider focused specifically on healthcare linen, scrubs, and patient apparel with a "fully managed" service model. It overlaps with Gunderson's healthcare linen rental vertical across hospitals and senior living facilities.
- Cintas Corporation: Cintas is the largest uniform rental and services company in North America, offering uniform rental, facility services, and first aid/safety products across all 50 states and most of Canada. It is the dominant direct competitor to Gunderson in the same product categories (uniforms, mats, mops, restroom supplies) but at vastly greater scale and national reach.
- CleanCare: CleanCare is a regional uniform and linen rental provider serving the Mid-Atlantic and surrounding states with healthcare-focused linen and uniform programs. Structurally comparable to Gunderson as a mid-sized regional route-based operator, though serving a different geography.
Regional players
- St. Croix Laundry and Linen Supply: St. Croix Laundry is a Midwest-based regional linen and uniform rental provider serving healthcare, hospitality, and industrial customers in Wisconsin and neighboring states. It is the closest geographic direct competitor to Gunderson within the Wisconsin service area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gunderson Cleaners social profiles
Digital presenceGunderson Cleaners compliance and trust
Trust signalCompliance5 records
Gunderson Cleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gunderson Cleaners leadership team
Management profileNumber of profiles
Profiles3 records
Gunderson Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gunderson Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gunderson Cleaners
What does Gunderson Cleaners do?
Gunderson Uniform & Linen rents, launders, and delivers uniforms, linens, and facility supplies on a recurring route-based schedule to commercial customers across Wisconsin. Core offerings include uniform rental programs with RFID tracking, healthcare, food & beverage, and hospitality linen rental, and facility services such as floor mats, mops, towels, and restroom supplies. The company is part of Gunderson Family Companies, a third-generation family-owned business founded in 1952 in Menasha, Wisconsin.
Is Gunderson Cleaners a public or private company?
Gunderson Cleaners is a private company. It is classified as family owned and is currently operating.
When was Gunderson Cleaners founded?
Gunderson Cleaners was founded in 1952. It employs 251 to 500 people.
Where is Gunderson Cleaners based?
Gunderson Cleaners is headquartered in Menasha, United States, in the North America region.
How does Gunderson Cleaners make money?
Four revenue lines are on record. Uniform Rental Program is the primary driver. The others are linen Management Services, embroidery & Direct Sales and facility Services.
Who are Gunderson Cleaners's main competitors?
Direct peers on record are Alsco (formerly Alsco Inc.), Vestis Corporation, UniFirst Corporation, Prudential Overall Supply, ImageFIRST Healthcare Laundry Specialists, Cintas Corporation and CleanCare. St. Croix Laundry and Linen Supply is listed as a regional player.
Does Gunderson Cleaners have an API?
No public API is recorded for Gunderson Cleaners.
What industry is Gunderson Cleaners in?
Gunderson Cleaners's product category is Commercial Laundry Services. Its primary akta.pro industry code is HSAJAEAE, Uniform Laundry (Corporate/Facilities). Its NAICS code is 812332.