Texas Bankers Association

What Texas Bankers Association does

The Texas Bankers Association (TBA), founded in 1885 and headquartered at 203 W 10th St, Austin, TX, is a private 501(c)(6) non-profit trade association and America's oldest and largest state banking organization. It represents approximately 95% of Texas banking institutions — 293 banks operating 1,887 branches, holding roughly $1 trillion in deposits and employing over 175,000 bankers across the world's eighth-largest economy. TBA's functional mandate spans four pillars: (1) state and federal regulatory advocacy via its Government Relations team, BankPac, and Grassroots Action Center; (2) professional development delivered through 100+ annual events (Annual Convention, HR Conference, Security & Risk Management Conference, schools, and seminars) plus the Management Development Program and OnCourse Learning webinars, training 20,000+ bankers per year; (3) compliance, cybersecurity, insurance, and wealth-management services routed through eight wholly-owned subsidiaries — TBASCO, Compliance Alliance, Texas Bankers ISAO, Bankers Insurance Agency (BIA), Innovation Magnet, Wealth Management & Trust, Bankers Alliance, and SWABC; and (4) community and philanthropic activity via the Texas Bankers Foundation (est. 1991), the Texas Banks Community Day of Service, and Texas Thrives civic engagement campaigns.

TBA's revenue mechanics are diversified across recurring and transactional streams: bank membership dues (the majority of Texas banks are members), associate membership fees from ~6,200 vendor professionals, conference and event registration with member/non-member pricing tiers (e.g., HR Conference $950–$1,800; Security Conference $975–$1,975; Management Development Program $4,500 per participant), advertising and sponsorships through Texas Banking Magazine and digital channels, and product sales through the TBA Store. Distribution is overwhelmingly direct and member-mediated: banks join at the institution level, after which their employees access the benefits stack through the member portal, in-person events across Texas, and digital channels including award-winning Texas Banking Magazine (~6,200 readers bimonthly), Texas Banking Weekly newsletter (~8,000 subscribers with ~20% engagement), and the CEO Report (~40% engagement). The technology stack is conventional association/web-portal infrastructure augmented by three proprietary assets: the Texas Banking Red Book Online (the official Texas bank directory since 2008), Texas Bankers ISAO's information-sharing and collaboration center, and the Innovation Magnet resource platform. No API, SDK, or app distribution is present. Customer concentration is by-sector (all members are Texas banks or banking-adjacent vendors) but diversified across ~293 member institutions rather than concentrated in a small number of accounts.

Name

Texas Bankers Association

Legal name

Texas Bankers Association

Website

https://texasbankers.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

The Texas Bankers Association, founded in 1885, is America's oldest and largest state banking trade association, representing roughly 95% of Texas banks (293 institutions, 1,887 branches, $1 trillion in deposits) through advocacy, professional development, compliance, insurance, and cybersecurity services.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bank Membership Dues: TBA generates revenue through annual membership dues from Texas banks. The majority of Texas banks are members of TBA, with membership providing access to events, publications, advocacy, and member discounts.
2. Associate Membership Fees: Companies providing products and services to the financial industry pay associate membership fees to gain visibility among Texas bankers and access to decision-makers.
3. Event and Conference Fees: TBA charges registration fees for conferences, schools, seminars, and webinars. Fees vary by event type with member and non-member pricing tiers.
4. Advertising and Sponsorship Revenue: TBA generates revenue through advertising in Texas Banking magazine, on the website, in email newsletters, and through event sponsorships and exhibit booth sales.
5. Publication and Product Sales: Revenue from selling publications, reference guides, training materials, thumbprint materials, and other banking-related products through the TBA Store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Texas Bankers Association is a 501(c)(6) trade association that provides advocacy, professional development, compliance support, insurance products, cybersecurity intelligence, and member services to Texas banks. Through its family of subsidiaries (Compliance Alliance, Bankers Insurance Agency, Texas Bankers ISAO, Innovation Magnet, TBASCO, and the Texas Bankers Foundation), TBA delivers regulatory representation, conferences and training programs serving 20,000+ bankers annually, and resources addressing nearly every operational need of member banks.

Product overview

Texas Bankers Association operates as a trade organization offering a portfolio of products and services organized around its core membership and advocacy functions. The association provides Compliance Alliance (compliance services), Texas Banking Magazine (industry publication), Texas Bankers ISAO (cybersecurity), Wealth Management & Trust division, Bankers Insurance Agency (insurance), TBASCO (endorsed products/services), Innovation Magnet (banking technology resources), CREATE (community programs), Texas Banking Red Book (directory), Texas Bankers Foundation (philanthropy), Management Development Program (leadership training), Peer Groups & Huddles (networking), Webinars (education), and SWABC (legal counsel association). These offerings serve member banks through advocacy, education, insurance, compliance, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Banking Magazine: The official bimonthly magazine of the Texas Bankers Association delivering invaluable insights on industry trends, regulatory updates, and strategies for success in the financial services sector
• Texas Banking Red Book
• BankPac
• Texas Banks Community Day of Service
• Innovation Magnet
• CREATE (Community REinvestment And Trust Enterprise)

Products and services

• Compliance Alliance America's leading compliance service for banks, providing regulatory compliance support and the TBA Compliance Hotline (888-353-3933) to help member banks navigate complex compliance requirements.
• Texas Bankers ISAO (Information Sharing and Analysis Organization) Information Sharing and Analysis Organization that safeguards banks and customers against cyberthreats by consolidating resources to bolster cybersecurity defenses for member banks.
• Bankers Insurance Agency (BIA) Insurance agency providing tailored insurance solutions for financial institutions including Financial Institution Bonds, D&O Liability, Cyber Liability, and coverage for bank buildings, autos, and workers compensation.
• TBA Services Company (TBASCO) Wholly-owned subsidiary managing the endorsement program, linking member banks with providers of high-quality endorsed products and services.
• Wealth Management & Trust Division providing wealth management and trust services to member banks.
• Texas Banking Red Book Online The official directory of Texas banks and thrift institutions, combining comprehensive listings with interactive Internet features.
• Management Development Program (MDP) Leadership development program designed for future bank leaders to develop essential leadership concepts and skills across four multi-day sessions, including 50% discount on conference registration for MDP participants.
• TBA Annual Convention and Conferences More than 100 events per year including the Annual Convention, HR Conference, Security & Risk Management Conference, Legal Conference, Operations Conference, and various schools and seminars serving as key touchpoints for member engagement.
• BankPac Political Action Committee formed to protect the livelihood of the banking industry through campaign contributions to supportive candidates.
• Texas Bankers Foundation Philanthropic arm of TBA serving Texas banks, their employees, and communities through scholarships, grants, disaster relief (including the Flood Relief Fund), and community initiatives.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Q6 CybercoreTechnology or Integration · 22 October 2025Partnership announced October 2025 to help Texas banks stay ahead of fraud and cybercrime. Q6 Cyber provides advanced threat intelligence and fraud detection capabilities to TBA member banks.
• U.S. Secret ServicecoreStrategic or Co-development Partner · 1 June 2025TBA partnered with the U.S. Secret Service to fight crypto ATM scams targeting elderly customers. Provides educational materials and prevention resources for member banks to share with customers.
• Voya Investment ManagementminorGTM or Marketing Partner · 20 February 2025Voya Investment Management entered into a preferred-vendor agreement with TBASCO in February 2025, providing wealth management solutions to TBA member banks.
• ODP Business Solutions (formerly Office Depot)minorGTM or Marketing PartnerNational state bankers association discount program providing Associate members significant discounts on office supplies, furniture, break room provisions, print solutions, and promotional products. Delivered 20-30% average cost savings to participating members.
• InsperityminorGTM or Marketing PartnerHR and business solutions provider offering TBA Associate members discounts on payroll, HR tech, benefits, and risk management services. Insperity serves 100,000+ businesses including many in banking.
• OnCourse LearningcoreChannel Partner/ Reseller/ DistributorTBA partnered with OnCourse Learning for webinars, providing live and on-demand professional development content for Texas bankers.
• American Bankers Association (ABA)coreStrategic or Co-development PartnerTBA collaborates with ABA on consumer safety campaigns including 'Banks Never Ask That' and 'Practice Safe Checks' to help consumers avoid financial scams and fraud.
• Texas ThrivesminorStrategic or Co-development PartnerTBA joined the Texas Thrives campaign to urge Texas bankers to register and vote, participating in Get Out the Vote initiatives.
• Texas Department of BankingcoreStrategic or Co-development PartnerJoint partnership on consumer safety initiatives including Money Minute video series and fraud awareness campaigns like the #BanksNeverAskThat campaign.
• FDIC Money SmartminorOthersTBA Foundation connects members with FDIC Money Smart financial education curriculum for consumer education programs.
• Jackson Walker L.L.P.minorGTM or Marketing PartnerJackson Walker L.L.P. partners with TBA to provide the annual Foreclosure Deadlines Calendar to member banks.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Bankers Association: National trade association for the US banking industry, providing advocacy, compliance, education, and member services to banks of all sizes. Directly comparable as a banking trade association serving overlapping member segments, with TBA often collaborating with ABA on consumer campaigns like 'Banks Never Ask That'.
• Independent Community Bankers of America: National trade association exclusively dedicated to community banks, offering advocacy, education, and compliance services. Directly comparable to TBA in mission and product portfolio (compliance, insurance, peer networking) but with a sharper community-bank focus and national scope that overlaps with TBA's core member base.
• California Bankers Association: State-level banking trade association serving California's banks through advocacy, education, and member services. Closely parallel operating model to TBA — state-bounded advocacy, conferences, compliance support, and associate membership — making it a structural twin at a different geographic footprint.
• Florida Bankers Association: Florida's state banking trade association, providing legislative advocacy, professional development, and member benefits to Florida-chartered and national banks. Functionally identical to TBA in member profile, revenue mix (dues, events, endorsements), and advocacy role, differing only by geography.
• New York Bankers Association: Trade association representing banks in New York State, offering advocacy, education, and compliance resources. A comparable state-banking association with similar member mix (community through large), regulatory engagement model, and event-driven revenue approach.
• Illinois Bankers Association: State-level banking trade association serving Illinois banks through advocacy, professional development, and member services. Operates a near-identical structure to TBA, including associate memberships, conferences, and a foundation arm.
• Georgia Bankers Association: Georgia's state banking association providing advocacy, education, and member services to Georgia banks. Mirrors TBA's operating model across membership tiers, conferences, and government relations, serving as a peer in scale and product mix.
• Ohio Bankers Association: Ohio's state banking trade association delivering advocacy, compliance, and educational programs to Ohio-headquartered banks. Structurally comparable to TBA with similar revenue diversification across dues, events, and endorsed services.

Others

• Bankers Association for Finance and Trade: Industry association focused on global transaction banking, trade finance, and correspondent banking. Adjacent to TBA's mission — both serve the banking industry — but BAFT is functionally and segmentally distinct, focused on wholesale/transaction-banking professionals rather than retail/community banks.
• Consumer Bankers Association: Trade association representing retail banking institutions, primarily larger consumer-facing banks. Tangentially comparable to TBA as a banking trade body, but with a substantively different member profile (large retail banks vs. Texas community banks) that limits direct substitutability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/texasbankers
• YouTubevimeo.com/texasbankers
• Facebookfacebook.com/texasbankers
• LinkedInlinkedin.com/company/texas-bankers-association
• Instagraminstagram.com/texasbankers

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Bankers Association