WSRE

What WSRE does

WSRE is a non-commercial public television station licensed to Pensacola State College and operating as a PBS member station under the brand 'PBS for the Gulf Coast.' Founded in 1967 and headquartered at 1000 College Blvd in Pensacola, Florida, the station provides educational, cultural, and locally produced programming to more than 584,000 households across Northwest Florida. Its technical platform combines over-the-air broadcast television with digital distribution through the PBS app, PBS.org, and on-demand streaming at video.wsre.org, supplemented by social channels (Facebook, Instagram, YouTube) and community events.

The station's product surface spans core broadcast (WSRE Live TV, WSRE On-Demand), licensed sub-brands (PBS KIDS for children ages 2-8, PBS LearningMedia for educators), original local productions (StudioAmped music series, Remembering Galvez and the Battle of Pensacola documentary), and ancillary service offerings (Jean & Paul Amos Performance Studio rental, Production & Uplink Services, and a Planned Giving Program). It does not develop proprietary AI/ML, software platforms, or consumer-facing applications beyond the standard PBS-provided streaming infrastructure.

WSRE's revenue model is diversified across individual member donations and PBS Passport subscriptions ($5/month or $60/year), corporate sponsorships reaching local and regional businesses, planned/estate gifts, and a smaller contribution from studio rental and production services. Customer segments include families with young children (PBS KIDS), educators and students (PBS LearningMedia), and general adult viewers interested in documentaries, history, and local public affairs. The go-to-market is community-led, driven by trust in the PBS brand, volunteer engagement, and local event activation rather than paid acquisition.

Name

WSRE

Legal name

WSRE

Website

https://wsre.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

WSRE is a PBS member station licensed to Pensacola State College, broadcasting educational and locally produced television and digital content to 584,000+ households across Northwest Florida's Gulf Coast. It funds operations through member donations, corporate sponsorships, planned giving, and studio rental services.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

akta.pro secondary industry

University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)

Keywords

• Public television broadcasting
• Educational media content
• Local TV production
• PBS member station
• Broadcast streaming services

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Member Donations & Contributions: Individual member donations and contributions from viewers who support public media. Includes PBS Passport subscription ($5/month or $60/year) providing extended access to PBS content.
2. Corporate Sponsorships: Corporate sponsors pay for brand alignment with trusted PBS institution. Sponsors receive on-air messaging, digital presence on website and PBS app, and association with educational content reaching 584,000 households.
3. Planned Giving & Estate Gifts: Legacy giving programs allowing supporters to include WSRE in estate plans through planned gifts, providing long-term financial support for the station's mission.
4. Production & Uplink Services: Revenue from studio rental (Jean & Paul Amos Performance Studio) and production/uplink services offered to external clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WSRE is the PBS member television station serving the Pensacola and Northwest Florida area, providing free over-the-air broadcast television and digital streaming of PBS programming. Beyond national PBS content, it produces local music and documentary programming and makes its on-site performance studio available for rental by outside producers and events.

Product overview

WSRE is a public broadcasting station (PBS affiliate) operated by Pensacola State College, providing television programming and educational content to Northwest Florida. The station offers a multi-platform viewing experience through live TV streaming and on-demand video content, featuring a mix of PBS national programming and locally-produced content. Key products include WSRE Live TV and On-Demand streaming services, the PBS KIDS educational platform for young children, PBS LearningMedia for educational resources, and local productions such as StudioAmped (music performance series) and Remembering Galvez and the Battle of Pensacola (historical documentary). The station also offers community facilities through the Jean & Paul Amos Performance Studio and engages supporters through planned giving programs.

Differentiator

Problem solved

Functional benefit

Products and services

• WSRE Live TV Free live television and live stream broadcast of WSRE's PBS schedule, delivering the station's educational, news and entertainment programming to viewers over the air and via the PBS App and PBS.org.
• WSRE On-Demand Free on-demand streaming library available to WSRE viewers, carrying classic and current PBS programming together with the station's local productions.
• StudioAmped Locally produced music performance series recorded in the WSRE studio featuring regional bands; broadcast and streamed as part of the station's PBS programming lineup.
• Remembering Galvez and the Battle of Pensacola WSRE-originated historical documentary about Bernardo de Gálvez and the 1781 Battle of Pensacola, telling the regional history of the Gulf Coast for public television audiences.
• Jean & Paul Amos Performance Studio rental The Jean & Paul Amos Performance Studio at WSRE, made available for outside productions, concerts and community events as a paid rental service.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major, supporting and core.

• State FarmmajorGTM or Marketing PartnerCorporate sponsor providing support for WSRE PBS programming and operations. State Farm branding appears among corporate sponsors recognizing the station's trusted public media platform.
• Pensacola City Academy (PCA)majorGTM or Marketing PartnerLocal corporate sponsor supporting WSRE PBS station and programming.
• Fish HousesupportingGTM or Marketing PartnerLocal restaurant/business sponsor featured among WSRE corporate supporters.
• Blue WahoossupportingGTM or Marketing PartnerLocal sports/entertainment venue sponsor for WSRE PBS.
• TLCsupportingGTM or Marketing PartnerCorporate sponsor of WSRE PBS station.
• Culligan WatersupportingGTM or Marketing PartnerWater treatment company and WSRE corporate sponsor.
• G6supportingGTM or Marketing PartnerLocal business sponsor featured among WSRE corporate supporters.
• Dlux PrintingsupportingGTM or Marketing PartnerPrinting services sponsor for WSRE PBS.
• Hyperspace ToyssupportingGTM or Marketing PartnerToy retailer sponsor supporting public media.
• Elite AutosupportingGTM or Marketing PartnerAuto dealership sponsor for WSRE PBS.
• Aaron ErskinesupportingGTM or Marketing PartnerLocal business sponsor of WSRE programming.
• Krispy KremesupportingGTM or Marketing PartnerNational food brand sponsoring WSRE PBS local station.
• Lamar AdvertisingmajorGTM or Marketing PartnerMedia partner providing advertising/outdoor advertising support for WSRE station.
• Cat CountrysupportingGTM or Marketing PartnerRadio station media partner for WSRE.
• ESPN 1330supportingGTM or Marketing PartnerSports radio media partner.
• NewsRadio 92supportingGTM or Marketing PartnerNews radio station media partner for WSRE.
• PBS (Public Broadcasting Service)coreStrategic or Co-development PartnerWSRE is a member station of PBS, accessing national programming catalog including Ken Burns documentaries, educational content, and streaming platform infrastructure.
• Pensacola State CollegecoreStrategic or Co-development PartnerWSRE is a service of Pensacola State College, providing educational broadcasting and training opportunities.
• PBS LearningMediamajorStrategic or Co-development PartnerFree standards-aligned digital library for teachers, students and families provided through Florida PBS LearningMedia partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PBS (Public Broadcasting Service): PBS is the national public broadcasting organization that WSRE and all member stations affiliate with. WSRE is a PBS member station benefiting from PBS's content catalog, distribution infrastructure (PBS app, PBS.org), and brand recognition as the No. 1 most trusted public institution.

Direct peers

• WGCU Public Media: WGCU is the PBS/NPR member station serving Southwest Florida (Fort Myers/Naples). Closely comparable as a fellow Florida public broadcaster with similar regional scope, donation/sponsorship revenue model, and educational programming focus.
• WEDU PBS: WEDU is the PBS member station serving the Tampa Bay area in West Central Florida. Directly comparable as a Florida-based PBS affiliate with a similar mix of broadcast, digital streaming, educational programming, and member donation-driven revenue model.
• WJCT Public Media: WJCT operates public television and radio stations serving Jacksonville and Northeast Florida. Directly comparable as another Florida PBS member station with community-focused programming, member support, and corporate sponsorship revenue streams.
• WUCF TV: WUCF is the PBS member station serving Orlando/Central Florida, also owned by a state university (University of Central Florida). Directly comparable given the college-licensed PBS affiliate structure and similar educational programming mission.

Regional players

• Louisiana Public Broadcasting: Louisiana Public Broadcasting operates statewide PBS services across Louisiana. Comparable as a public broadcasting network in a neighboring Gulf Coast state with similar broadcast, educational programming, and community support model.
• Alabama Public Television: APT operates PBS member stations across Alabama, a neighboring state in the Gulf Coast region. Comparable as a regional public broadcaster with similar broadcast, educational, and member-supported revenue structure.
• WPBA PBS: WPBA is the PBS member station serving Atlanta and North Georgia. Comparable as a regional PBS affiliate in a Southeastern US market with similar broadcast and educational programming focus, though it serves a different metropolitan area than WSRE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WSRETV
• Facebookfacebook.com/wsretv
• Instagraminstagram.com/wsretv
• Xx.com/wsretv
• LinkedInlinkedin.com/company/wsre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSRE