Vogue Magazine
Vogue Magazine is a global fashion, beauty, and culture publication founded in 1892 under Condé Nast, serving fashion-conscious consumers, industry professionals, and a network of 411,000 photographers across 28+ international editions and multiple digital and event platforms.
- Company typePrivate
- Founded1892
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vogue Magazine does
Vogue Magazine is a global fashion, beauty, and culture publication founded in 1892 and operated as a subsidiary of Condé Nast, which is privately held by Advance Publications. Headquartered in New York with 101-250 employees, Vogue operates over 28 international editions spanning North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The business serves three primary customer segments: fashion-conscious consumers seeking trend guidance and celebrity style coverage; fashion industry professionals consuming Vogue Business intelligence; and photographers and visual artists participating in the PhotoVogue platform spanning 411,000 contributors across 250 countries.
Vogue's core technology is a digital publishing platform combining the flagship Vogue.com website, a mobile app, integrated video hosting, e-commerce capabilities, and the PhotoVogue photography community. The product portfolio extends beyond the main website to include Vogue Business (B2B industry intelligence with a paid membership program), Teen Vogue (younger-skewing content), PhotoVogue (photographer marketplace with published licensing fees of $35-$100 per image and $250 commissioning day rates), Vogue Video (original series including 73 Questions and Beauty Secrets), The Run-Through podcast, Vogue Newsletters, the Vogue Archive (historical issues), Vogue Shopping, and high-profile events such as Vogue World, Forces of Fashion, the Met Gala, and the PhotoVogue Festival.
Revenue is generated through a diversified mix of print and digital subscriptions, display and sponsored-content advertising from fashion and beauty brands, affiliate commissions on retailer sales (including Amazon), PhotoVogue image licensing and commissioning fees, and event monetization. Vogue does not disclose standalone financials, operating entirely within Condé Nast's consolidated private reporting structure. Strategic positioning emphasizes brand authority, exclusive runway and celebrity access, and a multi-channel ecosystem that combines editorial content, commerce, community, and live events.
Vogue Magazine firmographics
Firmographics- Name
- Vogue Magazine
- Legal name
- Condé Nast
- Website
- https://vogue.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vogue Magazine is a global fashion, beauty, and culture publication founded in 1892 under Condé Nast, serving fashion-conscious consumers, industry professionals, and a network of 411,000 photographers across 28+ international editions and multiple digital and event platforms.
- Ownership category
- akta.pro rank
Vogue Magazine industry classification
Industry- Product category
- Fashion Media and Publishing
- NAICS
- Periodical Publishers (51312), Advertising Agencies (54181)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Entertainment & Celebrity Magazines (MPAJAEAK), Beauty & Grooming Magazines (MPAJAEAE), Women’s Interest & Parenting Magazines (MPAJAEAB)
Keywords
Where Vogue Magazine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vogue Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Subscription Revenue: Vogue generates revenue through magazine subscriptions and digital subscription offerings including the Vogue app with exclusive content.
- Advertising: The publication monetizes its large audience through display advertising, sponsored content, and branded editorial partnerships with fashion and beauty brands.
- Affiliate Commerce: Vogue earns commissions through affiliate partnerships with retailers when readers purchase products featured in shopping articles and curated edits, as evidenced by links to Amazon and other retailers during Prime Day events.
- PhotoVogue Licensing and Commissioning: PhotoVogue platform generates licensing fees ($35 digital editorial, $50 digital commerce, $100 print) and commissioning day rates ($250) from photographers whose content is used by Vogue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Digital editorial usage fee for photographers |
| Transaction based/ take rate | Pay-as-you-go | Digital commerce usage fee for shopping stories |
| Transaction based/ take rate | Pay-as-you-go | Print editorial usage fee |
| Other | Pay-as-you-go | Digital and print commissioning day rate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Vogue Magazine product offering
Product offeringCore offering
Vogue Magazine is a global fashion and lifestyle media brand that publishes editorial content across fashion, beauty, celebrity style, runway coverage, culture, living, and weddings. It distributes this content through a flagship website (Vogue.com), a mobile app, email newsletters, video series, podcasts, and a monthly print magazine, monetizing via advertising, subscriptions, and affiliate commerce. Sub-brands include Vogue Business (industry intelligence for fashion executives), PhotoVogue (a global photography platform connecting photographers with licensing and commissioning opportunities), and Teen Vogue.
Product overview
Vogue Magazine operates as a comprehensive digital media platform built around its flagship website Vogue.com, which serves as the primary content hub covering fashion, beauty, celebrity style, runway shows, culture, living, and weddings. The platform extends through sub-brands including Vogue Business (providing industry insights and executive reports for fashion professionals), PhotoVogue (a global photography community platform with 873,000+ curated photos and 411,000+ photographers), and Teen Vogue (targeting younger audiences). Supporting modules include Vogue Video (original video content series), The Run-Through Podcast, Vogue Newsletters, the Vogue Archive, and the Vogue Shopping feature. The platform also offers a mobile app and the Vogue Business Membership subscription program providing trend trackers, executive reports, and member-only newsletters. The overall architecture is a multi-brand media ecosystem unified by the Vogue brand identity, with each sub-platform serving distinct audience segments while leveraging shared content, brand equity, and distribution channels.
Differentiator
Problem solved
Functional benefit
Brands
- Teen Vogue: A younger-focused fashion and culture publication targeting teens and young adults
- PhotoVogue
- Vogue Business
Products and services
- Vogue.com The main Vogue digital platform offering fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and video content for general fashion-conscious consumers.
- Vogue Business A business-focused publication under Vogue providing industry insights, analysis, and executive reports covering fashion industry trends, technology, sustainability, retail, and corporate news for fashion executives and industry professionals.
- PhotoVogue A global photography platform connecting artists with editorial and commercial opportunities, featuring 873,058 curated photos from 411,052 photographers across 250 countries, with licensing fees ($35 digital editorial, $50 digital commerce, $100 print) and commissioning day rates ($250).
- Teen Vogue A younger-skewing digital publication covering fashion, beauty, culture, and lifestyle content for teen and young adult audiences.
- Vogue Mobile App A mobile application providing an all-access pass to Vogue content including Vogue Business, video series, and member benefits.
- Vogue Print Magazine Monthly print magazine subscription covering fashion, beauty, culture, and lifestyle content, available globally.
- Vogue Business Membership A subscription membership program offering trend trackers (AI Tracker, TikTok Trend Tracker, Beauty Trend Tracker), executive reports, member-only newsletters, and access to the Vogue Business Funding Tracker and Index for fashion industry professionals.
- The Run-Through Podcast A podcast series providing fashion industry news, celebrity interviews, and behind-the-scenes content from Vogue's editorial team.
- Vogue Archive A digital archive service providing access to historical Vogue magazine content dating back to 1988 and past issues for fashion researchers, designers, and enthusiasts.
Companies that use Vogue Magazine
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Vogue Magazine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vogue Magazine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Wilson Sporting GoodsminorVogue partnered with Wilson to celebrate sport and style with tennis star Marta Kostyuk at an event in London, demonstrating Vogue's ability to cross-promote lifestyle and athletic brands.
- PinterestminorVogue Business hosted a panel discussion with Pinterest at Cannes Lions focused on digital detox and the era of offline touchpoints in marketing.
- UTA (United Talent Agency)minorVogue Business attended UTA's Executive Soirée at Cannes Lions, featuring celebrity appearances and brand activations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vogue Magazine competitors and assessment
Company assessmentDirect peers
- Harper's Bazaar: One of the longest-running US fashion magazines, published by Hearst. Directly competes with Vogue on luxury fashion editorial, celebrity style, runway coverage, and high-end beauty — making it the closest comparable title in Vogue's category.
- Elle: Global fashion and beauty magazine published by Hearst in the US and with extensive international editions. Directly overlaps with Vogue on women's fashion editorial, trend reporting, and beauty coverage at a comparable global scale.
- Marie Claire: International fashion and beauty magazine with editions in multiple markets, published in the US by Hearst. Competes directly with Vogue on fashion editorial, celebrity features, and beauty coverage for the same female consumer demographic.
- InStyle: US celebrity style and fashion magazine, formerly part of Time Inc. and now independent. Competes with Vogue on celebrity style, red-carpet coverage, and beauty recommendations for a similar fashion-conscious female audience.
- WWD (Women's Wear Daily): The long-established fashion trade publication covering industry news, business intelligence, and runway coverage. Comparable to Vogue both as a fashion media brand and, via its business coverage, as a competitor to Vogue Business on fashion industry intelligence.
- Glamour: Women's fashion and beauty magazine also owned by Condé Nast. Directly competes with Vogue for the same female consumer advertising and editorial audience, albeit with a more mass-market positioning.
- Cosmopolitan: Major Hearst fashion, beauty, and lifestyle publication with strong social and digital reach. Overlaps with Vogue on fashion, beauty, and celebrity coverage while addressing a slightly younger, broader female demographic.
Emerging players
- The Business of Fashion: Independent B2B fashion industry intelligence platform with paid membership, reports, and events. Directly competes with Vogue Business on fashion executive intelligence and trend analysis, and represents the rising B2B media model that Vogue Business is emulating.
Broad incumbents
- GQ: Sister Condé Nast men's fashion, style, and culture title. Operates under the same parent as Vogue with comparable digital, video, and subscription products, providing a useful internal benchmark for Condé Nast's broader publishing economics.
- Vanity Fair: Condé Nast sister publication covering culture, politics, Hollywood, and style. Shares parent infrastructure, advertising sales, and subscription products with Vogue, and overlaps on celebrity and culture coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vogue Magazine social profiles
Digital presenceVogue Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogue Magazine leadership team
Management profileNumber of profiles
Profiles2 records
Vogue Magazine subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vogue Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogue Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogue Magazine
What does Vogue Magazine do?
Vogue Magazine is a global fashion and lifestyle media brand that publishes editorial content across fashion, beauty, celebrity style, runway coverage, culture, living, and weddings. It distributes this content through a flagship website (Vogue.com), a mobile app, email newsletters, video series, podcasts, and a monthly print magazine, monetizing via advertising, subscriptions, and affiliate commerce. Sub-brands include Vogue Business (industry intelligence for fashion executives), PhotoVogue (a global photography platform connecting photographers with licensing and commissioning opportunities), and Teen Vogue.
Is Vogue Magazine a public or private company?
Vogue Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Vogue Magazine founded?
Vogue Magazine was founded in 1892. It employs 101 to 250 people.
Where is Vogue Magazine based?
Vogue Magazine is headquartered in New York, United States, in the North America region.
How does Vogue Magazine make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, affiliate Commerce and photoVogue Licensing and Commissioning.
Who are Vogue Magazine's main competitors?
Direct peers on record are Harper's Bazaar, Elle, Marie Claire, InStyle, WWD (Women's Wear Daily), Glamour and Cosmopolitan. The Business of Fashion is listed as an emerging player. Broad incumbents are GQ and Vanity Fair.
Does Vogue Magazine have an API?
No public API is recorded for Vogue Magazine.
What industry is Vogue Magazine in?
Vogue Magazine's product category is Fashion Media and Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAK, Entertainment & Celebrity Magazines. Its NAICS code is 51312 and its SIC code is 2721.