Artisan Tropic

What Artisan Tropic does

Artisan Tropic, now rebranding to Reelie, is a Colombian-American, family-owned snack food company founded in 2014 and headquartered in Monroe, USA. The company sources cassava and plantain ingredients directly from regenerative farmers in Colombia's Quindío region and processes them into light, crispy snacks — cassava chips (Sea Salt, Serrano Lime), sea salt plantain chips, and sea salt grain-free crackers (6-pack). All products are positioned as grain-free, paleo, Whole30-compliant, and non-GMO, addressing the better-for-you snacking segment. The company sells through three primary channels: a direct-to-consumer e-commerce storefront (reelie.com) at unit price points of $32–$55, a subscription program ("Club Reelie") with free shipping, and wholesale distribution to US supermarkets with an active "Where to Buy" store locator.

The business model is a hybrid CPG/omnichannel play: wholesale/retail distribution through US supermarkets is the principal volume channel, supplemented by DTC e-commerce (including subscription/loyalty) and dedicated B2B wholesale pricing. Marketing is centered on earned media (People, Forbes, GQ, Men's Health, Women's Health, Goop, Parade, Self, CNN Underscored), content marketing (Reelie Good Reads blog), Instagram community engagement, and an email capture funnel offering 10–20% first-order discounts. The company participated in Target's Takeoff Food & Beverage 2021 accelerator, indicating a structured effort to land shelf space at major US retailers, and received an undisclosed investment from DUX Capital in December 2025 to support product expansion and debt refinancing alongside the rebrand.

Name

Artisan Tropic

Legal name

Artisan Tropic

Website

https://artisantropic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Artisan Tropic (now Reelie) is a Colombian-American, family-owned snack company that makes grain-free, paleo, and Whole30-compliant cassava chips, plantain chips, and crackers from ingredients sourced from regenerative farmers in Colombia's Quindío region, sold via US supermarkets, DTC e-commerce, and subscription.

Ownership category

akta.pro rank

Product category

Better-for-You Tropical Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821), Dried and Dehydrated Food Manufacturing (311423)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYCRADABAM

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAKAIAJ

Crackers & Savory Biscuits Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

Keywords

• Tropical snack foods
• Cassava chips
• Plantain chips
• Grain-free crackers
• Regenerative agriculture snacks

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. DTC E-commerce Sales: Direct-to-consumer online snack sales through Reelie's e-commerce storefront (reelie.com), offering individual products, bundles, and subscription plans with free shipping on qualifying orders.
2. Subscription Revenue: Subscription model marketed as 'Club Reelie,' offering members-only rewards, free shipping, and exclusive perks. The site explicitly offers a subscription channel with free shipping on all subscriptions.
3. Wholesale / Retail Distribution: Wholesale distribution of snack products through physical retail stores in US supermarkets, supported by a dedicated wholesale page and 'Where to Buy' store locator on the brand website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Artisan Tropic (rebranded as Reelie) manufactures and sells better-for-you tropical snack foods — cassava chips, plantain chips, and grain-free crackers — made from simple, clean-label ingredients sourced from regenerative farmers in Colombia's Quindío region. The company sells its products through direct-to-consumer e-commerce, a subscription program, US supermarket retail, and wholesale channels, targeting health-conscious consumers seeking grain-free, paleo, Whole30, and non-GMO snacks.

Product overview

Artisan Tropic has rebranded as Reelie, a Colombian-American, family-owned snack foods company offering a unified portfolio of cassava chips, plantain chips, and grain-free crackers. All products are made from simple, better-for-you ingredients sourced from regenerative farms in Colombia's Quindío region. The product line includes Serrano Lime Cassava Chips, Sea Salt Plantain Chips, Sea Salt Cassava Chips, and Sea Salt Grain-Free Crackers (6-pack), all positioned as light, crispy, and irresistibly delicious snacks that are better for consumers and the planet. The company sells primarily in US supermarkets and through direct-to-consumer channels including subscription.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products are certified grain-free, paleo, Whole30 compliant, and non-GMO, verified through third-party certifications displayed on the website.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Target TakeoffcoreStrategic or Co-development Partner · 19 July 2021Target Takeoff Food & Beverage 2021 is a virtual accelerator program launched to support emerging food and beverage brands through mentorship and a specialized curriculum. Artisan Tropic was one of eleven participating companies showcasing products including snacks, sauces, beverages, and honey. The program provided mentorship and structured curriculum to help brands grow and potentially land retail shelf placement at Target.
• Colombian Regenerative Farmers (Quindío Region)coreStrategic or Co-development PartnerArtisan Tropic / Reelie partners with farming communities in Colombia's Quindío region who use earth-friendly, regenerative agricultural practices. This partnership is central to the brand's supply chain and value proposition, providing the cassava and plantain ingredients used in all of Reelie's snack products.

Scale indicators4 records

Direct peers

• Siete Family Foods: Siete makes grain-free, paleo-friendly tortilla chips, crackers, and dips from cassava and avocado oil. It is the closest direct competitor to Reelie in the grain-free tropical-root chip and cracker category with similar diet-credentialed positioning and US supermarket distribution.
• Barnana: Barnana produces plantain-based snacks including plantain chips and dried plantain pieces. Overlap with Reelie's plantain chips and tropical-ingredient platform makes it a direct comparable in the plantain-snack niche.
• Jackson's Honest: Jackson's makes paleo and grain-free tortilla chips, crackers, and puffs from cassava and other ancient ingredients. It competes head-on with Reelie in the better-for-you chip/cracker category with similar dietary credentials.
• Simple Mills: Simple Mills offers almond flour crackers, cookies, and other better-for-you snacks widely distributed in US natural and conventional grocery channels. It overlaps directly with Reelie's grain-free crackers line and broader better-for-you shelf competition.
• Rhythm Superfoods: Rhythm Superfoods makes organic kale chips, beet chips, and other plant-based snack chips sold in US supermarkets. Comparable to Reelie's chip category positioning, clean-label ingredient story, and natural-channel distribution.
• Lesser Evil: Lesser Evil produces organic, paleo-friendly popcorn, puffs, and chip alternatives using clean-label ingredients. Comparable to Reelie's better-for-you snack positioning and US retail/grocery channel presence.
• Brad's Plant Based: Brad's Plant Based produces kale chips, vegetable chips, and plant-based snacks sold in natural and conventional grocery. Comparable to Reelie's chip category and better-for-you positioning in retail.

Emerging players

• Made Good: Made Good makes allergen-free, organic snacks including crackers and granola bars for school and mainstream retail channels. It overlaps with Reelie's allergen-friendly/dietary-credentialed crackers positioning.
• From the Ground Up: From the Ground Up makes cauliflower- and vegetable-based crackers, chips, and pretzels marketed as better-for-you alternatives. Comparable ingredient-credentialed positioning to Reelie in the cracker/snack chip space.
• Quinn Snacks: Quinn produces pre-popped popcorn and grain-free pretzels in better-for-you varieties for natural and mainstream grocery. Comparable as a clean-label, diet-credentialed snack brand in overlapping retailer sets.

Market position

Strengths5 records

Weaknesses4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reeliefoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artisan Tropic