Brad's Plant Based
Brad's Plant Based is a privately-held US food company that produces and sells plant-based snacks including Crunchy Kale, Salad to Go, and Veggie Chips using a proprietary low-heat air-drying process. The company distributes DTC and through major natural food retailers like Whole Foods, Kroger, Sprouts, Wegmans, and Amazon, serving health-conscious, keto, vegan, and gluten-free consumers.
- Company typePrivate
- Founded2008
- HeadquartersPipersville, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brad's Plant Based does
Brad's Plant Based is a privately-held US food processing company founded in 2008 and headquartered in Pipersville, Pennsylvania. The company produces and sells plant-based snack products across three core lines: Crunchy Kale (5 flavors), Salad to Go (3 flavors), and Veggie Chips (3 flavors), totaling 11 SKUs. All products are manufactured using a proprietary low-heat air-drying process operating below 115 degrees Fahrenheit, which preserves phytonutrients, enzymes, and antioxidants that are typically degraded by conventional baking or frying. Select Crunchy Kale products incorporate GanedenBC30 shielded probiotics for digestive health benefits, and the portfolio is certified gluten-free, keto-friendly, plant-based, and made from organic non-GMO ingredients sourced from US and Mexico farms.
The company operates a multi-channel distribution model combining direct-to-consumer e-commerce through its own website with wholesale placement across major natural and conventional grocery retailers including Whole Foods, Kroger, Sprouts Farmers Market, Wegmans, FreshDirect, Ralphs, Mariano's, and Amazon. Products are sold at unit pricing of approximately $47.99 per 12-bag case for Crunchy Kale and $59.99 per 12-bag case for Salad to Go, with bundle pack options of 12, 24, and 36 units available DTC. The customer base is horizontal, targeting health-conscious consumers across multiple dietary personas including keto, vegan, raw food, and gluten-free segments.
Brad's Plant Based, previously known as Brad's Raw Foods, employs 51-100 people and appears to be founder-owned and bootstrapped with no disclosed institutional funding rounds. The company has navigated a California Department of Public Health (CDPH) investigation regarding trace thallium levels in its kale chip products, commissioning a third-party toxicologist evaluation that concluded the products are safe for consumption. Marketing is conducted through organic social channels (Facebook, Twitter, Instagram) and email newsletter, with a mission-driven brand identity centered on 'snacking with purpose.'
Brad's Plant Based firmographics
Firmographics- Name
- Brad's Plant Based
- Legal name
- Brad's Plant Based
- Website
- https://bradsplantbased.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brad's Plant Based is a privately-held US food company that produces and sells plant-based snacks including Crunchy Kale, Salad to Go, and Veggie Chips using a proprietary low-heat air-drying process. The company distributes DTC and through major natural food retailers like Whole Foods, Kroger, Sprouts, Wegmans, and Amazon, serving health-conscious, keto, vegan, and gluten-free consumers.
- Ownership category
- akta.pro rank
Brad's Plant Based industry classification
Industry- Product category
- Plant-Based Snacks
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where Brad's Plant Based is headquartered
LocationHeadquarters
- HQ city
- Pipersville
- HQ country
- United States
- HQ region
- North America
Markets served
Brad's Plant Based business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through their website, offering individual items and bulk bundle packs (12, 24, 36 units) with free shipping threshold incentives.
- Retail Distribution: Products are sold through major retail chains including Whole Foods, Amazon, Mariano's, Wegmans, FreshDirect, Ralphs, Sprouts, and Kroger, generating revenue through wholesale distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Crunchy Kale products priced at $47.99 per case |
| Unit Pricing | Pay-as-you-go | Salad to Go products priced at $59.99 per case |
| Unit Pricing | Pay-as-you-go | Bulk bundle options for Salad to Go products |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels4 records
Brad's Plant Based product offering
Product offeringCore offering
Brad's Plant Based is a food processing company that manufactures and sells nutritious plant-based snacks using a proprietary low-heat air-drying process. Their core product lines include Crunchy Kale (kale-based crunchy snacks), Salad to Go (keto-friendly snackable salads), and Veggie Chips (whole-vegetable chips), each available in multiple flavors and certified gluten-free, vegan, and keto-friendly.
Product overview
Brad's Plant Based is a plant-based snack company offering three core product lines: Crunchy Kale (5 flavors including Cheeze It Up, Original Probiotic, Nacho, Vampire Killer, and Radical Ranch), Salad to Go (3 flavors including Caesar, Ranch, and Balsamic), and Veggie Chips (3 flavors including Kale, Cheddar, and Sweet Potato). All products are air-dried at low temperatures using a proprietary process to maintain natural phytonutrients, enzymes, and antioxidants. The company emphasizes raw, organic, non-GMO ingredients with certifications for gluten-free and keto-friendly formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Crunchy Kale
Quantifiable outcome
- Over 1/2 pound of vegetables per bag
- +1 more outcomes
Companies that use Brad's Plant Based
Customer profileSegments2 records
Ideal customer profiles2 records
Brad's Plant Based technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brad's Plant Based partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Whole FoodscoreBrad's Plant Based products are sold through Whole Foods Market stores nationwide. Whole Foods is a major natural and organic food retailer serving health-conscious consumers.
- AmazoncoreProducts available for purchase on Amazon marketplace, enabling direct-to-consumer shipping nationwide.
- KrogercoreBrad's Plant Based products distributed through Kroger grocery chain stores across the United States.
- Sprouts Farmers MarketcoreProducts sold through Sprouts, a health-focused grocery chain specializing in fresh, natural foods.
- WegmanscoreProducts available at Wegmans stores, a regional grocery chain known for quality and specialty foods.
- FreshDirectminorOnline grocery delivery service serving the Northeast US with Brad's Plant Based products.
- RalphsminorKroger-owned grocery chain in the Western US carrying Brad's Plant Based products.
- Mariano'sminorKroger-owned grocery chain in the Chicago area featuring Brad's Plant Based products.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Brad's Plant Based competitors and assessment
Company assessmentDirect peers
- Rhythm Superfoods: Direct peer in plant-based kale and vegetable chips with similar air-baked/crispy positioning and natural-food retail distribution. Highly comparable SKU structure (kale chips, veggie snacks) and target shopper (health-conscious, gluten-free).
- Made in Nature: Direct peer producing organic dried fruit and vegetable snacks with a clean-label, non-GMO, and gluten-free value proposition sold through natural and mainstream grocery. Closely comparable in certifications, ingredient philosophy, and channel mix.
- Bare Snacks: Direct peer in baked fruit and vegetable chips (apple, banana, beet, sweet potato) sold through mainstream grocery and club channels. Comparable minimally-processed, no-added-sugar snack positioning with overlapping retail buyers.
Emerging players
- HIPPEAS: Emerging plant-based snack brand (chickpea puffs) competing for the same better-for-you snack shopper in Whole Foods, Sprouts, and Kroger. Comparable plant-based, gluten-free, vegan positioning with strong retail penetration.
- The Good Bean: Emerging player in chickpea-based crunchy snacks with plant-based, gluten-free, and clean-label positioning. Comparable health-conscious shopper focus and natural-channel retail footprint.
- Bada Bean Bada Boom: Emerging plant-based snack brand focused on crunchy edamame/legume snacks sold through natural and mainstream grocery. Comparable high-protein, plant-based, gluten-free angle with similar price-tier positioning.
- Beanitos: Plant-based bean chip and snack brand targeting better-for-you shoppers with non-GMO, gluten-free, and high-fiber claims. Overlaps with Brad's on natural-food distribution and healthier-snack substitution.
- Forager Project: Plant-forward brand offering veggie-based snacks, plant milks, and yogurts with an organic, non-GMO positioning. Comparable plant-based narrative and natural-channel retail presence, with adjacent rather than direct overlap on snack SKUs.
Broad incumbents
- Popchips: Broader better-for-you snack incumbent with broader portfolio (popped potato, tortilla, veggie) and wider mass-market distribution. Overlaps with Brad's on the 'less-processed' snack narrative but at much larger scale.
- Late July Snacks: Established organic snack brand (chips, crackers) with national distribution and certifications (USDA Organic, Non-GMO). Competes for the same natural/organic shopper and shelf space as Brad's in Whole Foods and Kroger.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Brad's Plant Based social profiles
Digital presenceBrad's Plant Based financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brad's Plant Based leadership team
Management profileNumber of profiles
Brad's Plant Based funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brad's Plant Based M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brad's Plant Based
What does Brad's Plant Based do?
Brad's Plant Based is a food processing company that manufactures and sells nutritious plant-based snacks using a proprietary low-heat air-drying process. Their core product lines include Crunchy Kale (kale-based crunchy snacks), Salad to Go (keto-friendly snackable salads), and Veggie Chips (whole-vegetable chips), each available in multiple flavors and certified gluten-free, vegan, and keto-friendly.
Is Brad's Plant Based a public or private company?
Brad's Plant Based is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brad's Plant Based founded?
Brad's Plant Based was founded in 2008. It employs 51 to 100 people.
Where is Brad's Plant Based based?
Brad's Plant Based is headquartered in Pipersville, United States, in the North America region.
How does Brad's Plant Based make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Brad's Plant Based's main competitors?
Direct peers on record are Rhythm Superfoods, Made in Nature and Bare Snacks. Emerging players are HIPPEAS, The Good Bean, Bada Bean Bada Boom, Beanitos and Forager Project. Broad incumbents are Popchips and Late July Snacks.
Does Brad's Plant Based have an API?
No public API is recorded for Brad's Plant Based.
What industry is Brad's Plant Based in?
Brad's Plant Based's product category is Plant-Based Snacks. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 31142 and its SIC code is 2030.