Waukesha Metal Products

Name

Waukesha Metal Products

Legal name

Waukesha Metal Products

Website

https://waukeshametal.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Grafton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Metal Stamping Services: High-volume progressive die metal stamping services for repeatable production of precision metal components. Services include CNC metal stamping, coil-fed systems, and in-die automation capabilities. Revenue is generated through per-part pricing based on complexity, volume, and material, with tooling amortization often included in program costs.
2. Sheet Metal Fabrication Services: CNC turret presses, high-wattage lasers, precision brake presses, and welding services for custom fabricated components. Fabricated enclosures, weldments, and subassemblies are produced with value-added services including hardware insertion, machining, and finishing coordination.
3. Tool and Die Manufacturing: In-house design and build of progressive dies, transfer tooling, stage tooling, and custom fixtures. Tooling services include wire EDM, CNC milling, turning, surface grinding, and heat treating. Tool and die services support both new program launches and ongoing maintenance.
4. Value-Added Assembly Services: Robotic and manual welding, hardware insertion, machining, painting, plating, and coating through certified partners. Integrated assembly services reduce customer supply chain handoffs.
5. Prototyping Services: Early-stage prototyping for production-intent metal stamping and fabrication programs. Low-volume metal fabrication and metal stamping prototypes support design validation, manufacturability assessment, and APQP/PPAP preparation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Waukesha Metal Products is a contract manufacturer providing precision metal stamping, sheet metal fabrication, and in-house tool and die manufacturing services. The company supports OEMs and Tier 1/Tier 2 suppliers across the automotive, defense, aerospace, medical, energy, and industrial sectors, with operations in Sussex, Wisconsin and San Luis Potosí, Mexico.

Product overview

Waukesha Metal Products operates as a full-service contract manufacturer providing precision metal stamping and fabrication services. The core portfolio spans five integrated service lines: Metal Stamping (including progressive die and transfer tooling), Metal Fabrication, Tool & Die Manufacturing, Prototyping, and Welding Services—all coordinated through in-house Design & Engineering support. The company produces Custom Metal Enclosures as a specialized product line. This integrated structure enables customers to move from concept to production-ready parts under one partnership, with operations in Wisconsin and Mexico supporting flexible, tariff-conscious supply chains across automotive, defense, aerospace, energy, medical, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Stamping Precision metal stamping services for OEMs and Tier 1/Tier 2 suppliers across automotive, defense, aerospace, medical, energy, and industrial sectors.
• Metal Fabrication Sheet metal fabrication services for OEMs and Tier 1/Tier 2 suppliers across automotive, defense, aerospace, medical, energy, and industrial sectors.
• Tool & Die Manufacturing In-house tool and die design and build services supporting the company's stamping and fabrication operations and external customers.
• Prototyping Prototyping services for OEMs to support product development and pre-production validation.
• Welding Services Welding services including MIG, TIG, robotic, and spot welding supporting metal fabrication customers.
• Design & Engineering Services Design and engineering services supporting product design, manufacturability review, and tooling development for OEM customers.
• Custom Metal Enclosures Custom metal enclosure products manufactured for OEM customers in the security, industrial, and other sectors.

Quantifiable outcome

• Yield rate improved from low 90s to over 99% through automated assembly cell
• +3 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• HUSCO AMGcoreImplementation/ SI/ Consulting PartnerHUSCO AMG served as automation integrator for WMP's zero-defect automotive assembly cell project. Both teams collaborated to define requirements around repeatability, labor optimization, and zero-defect performance. HUSCO built the automated cell from the ground up and delivered turnkey integration tailored to WMP's production environment. The partnership accelerated development through shared manufacturing expertise.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnered with WMP to create a prototype AI system that reads part prints and extracts critical details, generating feasibility scores for quoting. This AI-enabled quoting system is being developed to accelerate the quotation process and improve consistency of responses to customers.
• Wisconsin Manufacturers & Commerce (WMC)minorOthersActive membership in Wisconsin's largest business association supporting manufacturing excellence and industrial growth.
• Automotive Industry Action Group (AIAG)minorOthersActive membership supporting operational excellence and industry growth in automotive sector.
• Fabricators & Manufacturers Association (FMA)minorOthersActive membership supporting metal stamping and fabrication industry best practices and workforce development.
• Metropolitan Milwaukee Association of Commerce (MMAC)minorOthersActive membership in regional commerce organization supporting Milwaukee manufacturing community.
• Milwaukee 7minorOthersActive membership in regional economic development organization for Milwaukee area.
• Original Equipment Suppliers Association (OESA)minorOthersActive membership supporting automotive supplier community and industry collaboration.
• Precision Metalforming Association (PMA)minorOthersActive membership in trade association for precision metalforming industry supporting operational excellence.
• Wisconsin Data Center Coalition (WIDCC)minorOthersMembership in Wisconsin data center coalition supporting digital infrastructure development.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Benteler International: Austrian global Tier 1 automotive supplier with steel and aluminum components, modules, and chassis systems. Comparable metal forming capabilities but operates at significantly larger scale with broader portfolio across multiple product categories.
• Magna International (Stamping & Closures): One of the largest global automotive suppliers with extensive metal stamping, body-in-white, and closure operations. Comparable metal stamping technology and Tier 1 customer base, but vastly larger scale and broader product portfolio across powertrain, electronics, and seating.

Direct peers

• Shiloh Industries: Public automotive metal forming and stamping supplier serving Tier 1 OEM programs with progressive die and welded assemblies. Directly comparable end-market exposure and IATF-certified production model make Shiloh a direct competitive peer.
• Norlen Inc: Wisconsin-based precision metal stamping and fabrication company serving automotive, industrial, and consumer OEMs. Strongly comparable regional footprint, mid-tier scale, and integrated stamping, fabrication, and tooling capabilities.
• Smith Metal Products: Mid-market US precision metal stamping and sheet metal fabricator serving industrial, aerospace, and medical OEMs. Comparable scale, multi-industry vertical mix, and value-added assembly capabilities make Smith Metal a strong mid-tier comparable.
• Autokiniton (formerly Autocam): Global Tier 1 automotive metal stamping and value-added assembly supplier with significant North American operations. Directly comparable precision stamping offering, IATF certifications, and Tier 1/2 OEM customer base.
• Vari-Form: North American Tier 1 supplier specializing in hydroformed and roll-formed automotive structural components. Comparable metal forming technologies and automotive customer relationships, though Vari-Form focuses on tube/structural forming versus WMP's broader stamping and fabrication mix.
• Martinrea International: Canadian Tier 1 automotive supplier with metal forming, stamping, and welded assembly operations across North America. Directly comparable precision metal stamping product offering and Tier 1/2 customer base.
• Helander Metal: US precision sheet metal fabricator serving aerospace, medical, defense, and industrial OEMs with CNC forming, welding, and finishing capabilities. Comparable mid-tier scale and multi-vertical customer mix with similar quality certification profile.

Regional players

• Yorozu Automotive (North America): Japanese automotive stamping and suspension component supplier with North American manufacturing operations serving Japanese OEMs. Comparable precision metal stamping technology and Tier 1 automotive positioning, but primarily serves transplant OEM customers rather than the broader Tier 1/2 supplier base WMP targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waukesha-metal-products
• Xx.com/waukeshametal
• Facebookfacebook.com/WaukeshaMetal

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waukesha Metal Products