Accru - Chartered Accountants

What Accru - Chartered Accountants does

Accru is an Australian association of independently owned chartered accounting firms operating across six offices — Adelaide (Accru Harris Orchard), Brisbane (Accru Rawsons), Hobart, Melbourne, Perth, and Sydney (Accru Felsers) — with 200+ professionals, specialist advisors, and support staff. The network is controlled by Accru Pty Ltd (ACN 117 146 246), a private Australian company. Accru delivers accounting, audit, tax, business advisory, and wealth management services to small-to-medium enterprises, mid-sized businesses, high net worth individuals, not-for-profit organizations, and international/inbound businesses (notably German-speaking and Chinese-speaking companies). It is ranked among the Top 30 Australian accounting firms and has won consecutive Australian Financial Review Client Choice Awards and Australian Business Awards, including multiple wins in the 'Overall ACC Winner $30m-to-$100m' revenue category (2023, 2024, 2025).

The service portfolio spans the full financial lifecycle: CFO services, cloud accounting, corporate compliance, and outsourced accounting; external and internal audit, SMSF audits, due diligence, and audit data analytics; business management consulting, restructuring, succession planning, M&A advisory, and valuations; FBT, GST, international tax, and transfer pricing (with 20+ years of experience at Accru Felsers); and wealth management including SMSF, superannuation, estate planning, commercial finance, mortgage broking, and risk insurance. Specialized divisions include FinConnect Advisory Group (Hobart-based business valuations with CAANZ-qualified specialists) and 'Audit your Superfund' (Adelaide-based SMSF audits). Digital touchpoints include the Accru Tax Guide 2025/26 mobile app, secure client portals, and an active content engine (monthly Tax Alerts, blog, Owner Insights podcast, client seminars).

Accru generates revenue through professional services engagements quoted per client requirement, with annual, project-based, or retainer billing. Distribution is direct and partner-led through the six offices, supported by referral networks and content marketing. The firm is a member of MGI Worldwide, an international network of 150+ independent accounting firms, and holds formal bilateral partnerships with Advantage Austria, the German-Australian Chamber of Industry and Commerce, Roedl & Partner (Germany), InterGest, and the Australia China Business Council, enabling cross-border service delivery for inbound foreign-owned subsidiaries and outbound Australian businesses.

Name

Accru - Chartered Accountants

Legal name

Accru Pty Ltd

Website

https://accru.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Accru is a private Australian network of independently owned chartered accounting firms with 200+ professionals across six offices (Adelaide, Brisbane, Hobart, Melbourne, Perth, Sydney), delivering accounting, audit, tax, advisory, and wealth management services to SMEs, mid-market businesses, HNW individuals, and inbound international companies.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG), Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)

Keywords

• Chartered accounting services
• Audit and assurance
• Tax advisory services
• Business advisory consulting
• Wealth management services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting Services: CFO services, cloud accounting, corporate compliance, outsourced accounting
2. Audit Services: External and internal audit, SMSF audits, due diligence, data analytics for audit
3. Business Advisory: Management consulting, business restructuring, succession planning, M&A, valuations
4. Tax Services: Tax advisory, compliance, FBT, GST, international tax, transfer pricing
5. Wealth Management: Financial planning, wealth creation, estate planning, SMSF, superannuation, commercial finance, mortgage broking, risk insurance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Accru delivers chartered accounting, audit, tax, business advisory, wealth management, and international business services to small, medium and large enterprises as well as high net worth individuals across Australia. The firm operates through six independently owned offices (Adelaide, Brisbane, Hobart, Melbourne, Perth, Sydney) and provides outsourced CFO, cloud accounting, corporate compliance, external and internal audit, SMSF audits, due diligence, M&A advisory, succession planning, transfer pricing, cross-border advisory for German-speaking and Chinese-speaking clients, and wealth management services including self-managed super funds, estate planning and mortgage broking.

Product overview

Accru is an award-winning association of independently owned chartered accounting firms across Australia, offering a comprehensive suite of professional services through six offices (Adelaide, Brisbane, Hobart, Melbourne, Perth, Sydney) with 200+ professionals. The firm operates as a unified brand with specialized divisions: Accounting (CFO Services, Cloud Accounting, Corporate Compliance, Outsourced Accounting), Audit (External/Internal Audits, SMSF Audits, Due Diligence, Data Analytics), Business Advisory (Management Consulting, Restructuring, Succession Planning, M&A, Valuations), Tax (FBT, GST, International Tax, Transfer Pricing, Compliance), Wealth Management (Estate Planning, Superannuation, SMSF, Commercial Finance, Mortgage Broking), and International Business services (subsidiary services, cross-border M&A, expat services for Chinese and German-speaking companies). Accru is a member of MGI Worldwide international network. The firm also offers digital tools including the Accru Tax Guide App, secure client portals, and has specialized divisions like FinConnect Advisory Group (valuations) and Audit your Superfund (SMSF audits).

Differentiator

Problem solved

Functional benefit

Brands

• FinConnect Advisory Group: Business valuation specialist division under Accru Hobart, providing commercial, contract and family law valuation opinions.

Products and services

• CFO Services Outsourced Chief Financial Officer services providing strategic financial leadership and oversight to clients who do not have an in-house CFO or finance team.
• Cloud Accounting Services Cloud-based accounting implementation and management services that provide clients with real-time financial data access across platforms such as Xero and QuickBooks.
• Corporate Compliance Services Company secretarial and statutory compliance services ensuring businesses meet Australian regulatory requirements.
• Outsourced Accounting Services Full outsourced accounting function including day-to-day bookkeeping, management accounting and financial reporting for businesses.
• External Audit Services Independent external audit of financial statements providing assurance to stakeholders and regulatory compliance assurance.
• Internal Audit Services Evaluation of internal controls, risk management and governance processes for organizations.
• SMSF Audits Self-managed super fund audit services ensuring compliance with Australian superannuation regulations.
• Due Diligence Services Comprehensive due diligence assessments for business transactions, mergers, acquisitions and investments.
• Data Analytics Detect and Prevent Audit service using data analytics to detect anomalies, prevent fraud and identify risk in client financial data.
• Payroll Data Analytics Analytics services focused on payroll data to identify patterns, ensure compliance and optimise payroll processes.
• Business Management Consulting & Advisory Strategic consulting to improve business operations, performance and profitability for SME and mid-sized clients.
• Business Management Services Ongoing business management support and operational advisory engagements.
• Business Restructuring Services Reorganising business structures to improve efficiency, tax outcomes and strategic positioning.
• Business Succession Planning Planning services to ensure smooth transition of business ownership and leadership including family succession.
• Business Turnaround Recovery and turnaround services for businesses facing financial distress or operational challenges.
• Mergers & Acquisitions End-to-end M&A advisory including deal structuring, valuation, negotiation support and post-merger integration.
• Valuations Business and asset valuation services for sales, acquisitions, litigation and succession planning. Includes FinConnect Advisory Group specialist valuation practice in Hobart.
• Tax Advisory Strategic tax planning and advisory services designed to optimise tax positions and ensure compliance.
• Tax Compliance Services Tax return preparation, lodgement and ongoing compliance with Australian taxation obligations.
• GST and Indirect Tax Advisory on Goods and Services Tax and other indirect taxes including compliance and planning.
• FBT & Salary Packaging Fringe Benefits Tax advisory and salary packaging optimisation services for employers and employees.
• International Tax Cross-border taxation advisory for multinational businesses operating in Australia or expanding overseas, also delivered through the international business division.
• Transfer Pricing Transfer pricing documentation, compliance and advisory services ensuring arm's-length pricing for related party transactions. Accru Felsers Sydney has over 20 years of transfer pricing experience.
• Wealth Creation Strategies and planning to build and grow personal and business wealth over time.
• Estate Planning Planning services to ensure orderly transfer of assets and wealth to beneficiaries.
• Self-Managed Super Funds SMSF setup, administration, audit and compliance services for individual trustees and family groups.
• Superannuation & Retirement Planning Services Superannuation strategy and retirement planning advisory to help clients achieve retirement goals.
• Commercial Finance Commercial lending solutions and financing advisory for business growth and expansion.
• Mortgage Broking Home and commercial property loan arrangement services through access to multiple lenders.
• Risk Insurance Insurance advisory to protect assets, income and family standard of living.
• Audit Services for Australian Subsidiaries Audit services specifically designed for foreign-owned businesses operating Australian subsidiaries.
• Cross-border M & A Advisory Advisory services for cross-border mergers and acquisitions transactions involving Australian or international parties.
• Expanding Overseas Advisory for Australian businesses looking to expand operations internationally, leveraging MGI Worldwide network.
• Outsourced CFO & Accounting for Australian Subsidiaries Outsourced financial leadership and accounting for foreign parent companies with Australian subsidiaries.
• Services for Chinese-Speaking Companies Specialised accounting and advisory for Chinese-speaking businesses entering or operating in Australia.
• Services for German-Speaking Companies Specialised accounting and advisory for German and Austrian businesses in Australia; Accru Felsers has advised this market for 78 years.
• Starting a Business in Australia Advisory services for foreign businesses and investors establishing operations in Australia.
• FinConnect Advisory Group Specialised business valuation division operated by Accru Hobart, providing valuations for commercial, contract and family law matters with two Business Valuation Specialists (CAANZ qualification).
• Audit your Superfund SMSF audit service operated by Accru Harris Orchard Adelaide, one of the largest Adelaide-owned SMSF auditing firms offering convenient, streamlined SMSF audits.
• Accru Tax Guide 2025/26 App Mobile application providing tax guidance and reference information for the 2025/26 financial year.
• Secure Client Portal Secure online portal operated by Accru Harris Orchard for clients to access documents, tax returns and communicate with their advisors.
• Midsec Financial Planning Client Portal Joint venture with Midsec Financial Advisors giving Accru Harris Orchard wealth management clients access to financial planning services and planning tools.

Quantifiable outcome

• Successfully developed integrated financial reporting solution eliminating double handling of data across multiple systems
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• MGI WorldwidecoreStrategic or Co-development PartnerAccru is a member firm of MGI Worldwide, an international network of over 150 independent audit, tax and accounting firms. This membership provides access to global expertise and facilitates cross-border referrals for international clients.
• Advantage AustriacoreStrategic or Co-development PartnerPartnership with Advantage Austria, the Austrian business development agency, supporting German-speaking businesses in Australia.
• German-Australian Chamber of Industry & CommercecoreStrategic or Co-development PartnerActive partnership with the German-Australian Chamber of Industry & Commerce. Accru Felsers partners participate in German business delegations and speak on issues affecting German business in Australia.
• Roedl & PartnercoreStrategic or Co-development PartnerPartnership with Roedl & Partner accountants in Germany to support cross-border advisory services for German clients expanding into Australia.
• InterGestminorStrategic or Co-development PartnerPartnership with InterGest international outsourcers to facilitate international business operations and expansions.
• Australia China Business CouncilcoreStrategic or Co-development PartnerSteven Zabeti serves on the Executive Committee of the Australia China Business Council, supporting Chinese business interests in Australia.
• BstarminorStrategic or Co-development PartnerAlliance partnership with Bstar, specialists in business assessment and valuations, to maximize value for clients in business sales, mergers or acquisitions.
• Midsec Financial AdvisorsminorStrategic or Co-development PartnerJoint venture partnership with Midsec Financial Advisors for Accru Harris Orchard's wealth management division, providing financial planning services through shared client portal.
• Accru Asia NetworkcoreStrategic or Co-development PartnerAccru Asia accounting network supporting Australian businesses to expand into Asia-Pacific and advising Asian investors on Australian opportunities.
• FinConnect Advisory GroupcoreStrategic or Co-development PartnerBusiness valuation specialist label under Accru Hobart, providing valuation opinions for commercial, contract and family law matters with two Business Valuation Specialists (CAANZ qualification).

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PKF Australia: International mid-tier accounting network with Australian member firms providing audit, tax, business advisory and outsourcing services to growing businesses; comparable in scale and service line-up to Accru.
• Crowe Australasia: Australasian mid-tier accounting and advisory network delivering audit, tax, advisory and wealth services to mid-market clients; highly comparable business mix and target segments to Accru.
• Nexia Australia: International mid-tier accounting network's Australian member firms offering audit, tax and advisory to SMEs, family businesses and mid-market enterprises; directly comparable to Accru's client segments.
• Moore Australia: Australian mid-tier accounting network providing audit, tax and advisory to SMEs and mid-market clients, including significant international inbound tax work; comparable multi-office model and service breadth to Accru.
• RSM Australia: International mid-tier accounting and advisory network with comparable Australian footprint; competes head-to-head with Accru in audit, tax consulting and business advisory for mid-market enterprises.
• BDO Australia: Top-tier international mid-tier accounting network in Australia; directly comparable to Accru as a multi-office, mid-sized firm offering audit, tax, advisory and wealth services to Australian SMEs, mid-market and inbound international clients.
• Grant Thornton Australia: Global mid-tier accounting network's Australian member firm offering audit, tax, advisory and outsourcing services to similar SME and mid-market clients; competes in the same Top-tier mid-market segment as Accru.
• Pitcher Partners: Australian mid-tier chartered accounting and advisory firm with a partner-led, multi-state model and MGI Worldwide competitor memberships; directly mirrors Accru's positioning across audit, tax, business advisory and wealth.
• Bentleys: Australian-owned network of accounting and advisory firms serving SMEs, family businesses and mid-market clients across accounting, audit, tax and business advisory; highly comparable national footprint to Accru's six-office model.

Broad incumbents

• KPMG Australia: Big 4 accounting firm in Australia with broad audit, tax and advisory practice; represents the upper-tier competitive set against which Accru positions itself and whose service overlap creates both threat and referral/recruitment dynamics for mid-tier firms like Accru.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/accruaustralia
• Facebookfacebook.com/AccruCharteredAccountants
• LinkedInlinkedin.com/company/accru-chartered-accountants

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accru - Chartered Accountants