Trade Alert
Trade Alert is a patented, real-time order-flow analysis and alerts platform for the U.S. options market, serving broker/dealers, service providers, and individual traders via a subscription front-end and API/data services. Operated as a product within the Cboe Data Vantage suite; ceased operations in 2026.
- Company typePublic
- Founded2005
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trade Alert does
Trade Alert was a real-time order-flow analysis and alerts platform purpose-built for the highly automated and fragmented U.S. options market. The product used patented technology to deliver real-time market alerts, historical recaps, directional trade identification, complex order visibility, unusual option activity detection, and volatility analytics, augmented by expert commentary. It served two primary customer segments: institutional clients such as broker/dealers and service providers requiring enterprise-grade order-flow intelligence, and individual traders seeking real-time context on market activity.
The platform was architected as a single unified analytics product with two access channels. The Front-End Services channel provided a flexible user interface for traders, brokers, and clients, while the API & Data Services channel exposed real-time and historical data for programmatic enterprise integrations at broker/dealers and service providers. Distribution was handled through the Cboe corporate website, with Trade Alert positioned inside the Cboe Data Vantage suite alongside Cboe Options Analytics, Cboe LiveVol, Cboe Silexx, and FT Options.
The business model operated on subscription-based recurring revenue across both the front-end and API/data modules, with a secondary data-monetization stream tied to real-time and historical data services. Pricing was not publicly disclosed, the employee footprint was extremely small (1-10), and the entity did not operate as an independently capitalized company. As of 2026, Trade Alert has announced it will cease operations, and users are being directed to sibling product Cboe LiveVol as the consolidator for Cboe's options analytics surface.
Trade Alert firmographics
Firmographics- Name
- Trade Alert
- Legal name
- Cboe Exchange, Inc.
- Website
- https://whatstrading.trade-alert.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Trade Alert is a patented, real-time order-flow analysis and alerts platform for the U.S. options market, serving broker/dealers, service providers, and individual traders via a subscription front-end and API/data services. Operated as a product within the Cboe Data Vantage suite; ceased operations in 2026.
- Ownership category
- akta.pro rank
Trade Alert industry classification
Industry- Product category
- Options Market Analytics and Order-Flow Data
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Trade Capture & Booking (FSACALAA)
- akta.pro secondary industry
- Trade & Communications Surveillance (eComms/Voice) (FSAFAOAJ)
Keywords
Where Trade Alert is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Trade Alert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Front-End Platform Services: Simple and flexible interface for traders, brokers and clients, providing enhanced understanding and performance through a front-end platform.
- API & Data Services: Real-time and historical data services for broker/dealers and service providers, supporting enterprise integrations and innovative enterprise integrations.
- Data Services: Data monetization through real-time and historical data services provided to institutions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Trade Alert product offering
Product offeringCore offering
Trade Alert is an order-flow analysis platform that delivers real-time context and insight into activity in the highly automated and fragmented U.S. options market. It provides real-time alerts, historical recaps, directional trades, complex orders, unusual option activity, and volatility analytics through a front-end interface and API/data services for broker/dealers and service providers.
Product overview
Trade Alert is a single, unified order-flow analysis platform with optional API and data services add-on modules. The core product delivers real-time market alerts, historical recaps, directional trades, complex orders, unusual option activity detection, and volatility analytics through patented technology. Front-end services provide the user interface for traders, brokers and clients, while the API & Data Services module enables enterprise integrations and programmatic access to real-time and historical market data. Note: Trade Alert has announced it will cease operations, with users being directed to Cboe LiveVol as an alternative.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Alert A cutting-edge, order-flow analysis platform that adds real-time context and unique insight to market activity for the highly automated and fragmented U.S. options market, featuring patented technology for order-flow analysis and used by individual traders, brokers, broker/dealers, and service providers.
- Trade Alert Front-End Services A simple and flexible interface that enhances the understanding and performance of traders, brokers and clients through real-time market alerts and order-flow analysis.
- Trade Alert API & Data Services Provides a range of real-time and historical options market data and supports innovative enterprise integrations at broker/dealers and service providers via API.
Companies that use Trade Alert
Customer profileSegments2 records
Ideal customer profiles1 record
Trade Alert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trade Alert partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Trade Alert competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Trade Alert social profiles
Digital presenceTrade Alert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trade Alert leadership team
Management profileNumber of profiles
Profiles1 record
Trade Alert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trade Alert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trade Alert
What does Trade Alert do?
Trade Alert is an order-flow analysis platform that delivers real-time context and insight into activity in the highly automated and fragmented U.S. options market. It provides real-time alerts, historical recaps, directional trades, complex orders, unusual option activity, and volatility analytics through a front-end interface and API/data services for broker/dealers and service providers.
Is Trade Alert a public or private company?
Trade Alert is a public company. It is classified as public and is currently closed.
When was Trade Alert founded?
Trade Alert was founded in 2005. It employs 1 to 10 people.
Where is Trade Alert based?
Trade Alert is headquartered in New York, United States, in the North America region.
How does Trade Alert make money?
Three revenue lines are on record. Front-End Platform Services are the primary driver. The others are API & Data Services and data Services.
Does Trade Alert have an API?
Yes. Trade Alert provides APIs for real-time and historical data access. The platform supports enterprise integrations at broker/dealers and service providers. Real-time market data and historical data services are available through the API infrastructure. Developer documentation is at www.cboe.com/services/analytics/tradealert/apis.
What industry is Trade Alert in?
Trade Alert's product category is Options Market Analytics and Order-Flow Data. Its primary akta.pro industry code is FSACALAA, Trade Capture & Booking, with a secondary code of FSAFAOAJ, Trade & Communications Surveillance (eComms/Voice). Its NAICS code is 52321 and its SIC code is 6200.