Vasanda
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Vasanda firmographics
Firmographics- Name
- Vasanda
- Legal name
- Nook Goods LTD
- Website
- https://vasanda.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vasanda industry classification
Industry- Product category
- Consumer E-commerce
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Furniture Stores (5712)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
Keywords
Where Vasanda is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vasanda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: One-time product purchases through their e-commerce storefront. Customers buy individual products at listed prices, with no subscription or recurring billing model mentioned. Revenue is generated purely through direct product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nordhavn Sofa Cover - 286.00 NIS (sale price) |
| Unit Pricing | Pay-as-you-go | LumeFlex Wireless Lamp - 441.00 NIS |
| Unit Pricing | Pay-as-you-go | AirVital+ CA(EN) - From 89.00 NIS |
| Unit Pricing | Pay-as-you-go | KetoDrops IL - From 286.00 NIS |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Vasanda product offering
Product offeringCore offering
Vasanda operates a direct-to-consumer online retail storefront selling lifestyle and wellness products including home goods (sofa covers, lamps, lighting projectors, bird feeders), apparel (skirt, fleece-lined leggings), and a broad catalog of health/wellness supplements targeting skin care, joint, cardiovascular, prostate, sleep, smoking cessation, oral, and weight management concerns. Products are sold as one-time unit purchases in NIS pricing, shipped worldwide via Shopify-backed fulfillment with a 30-day trial and easy returns.
Product overview
Vasanda is an e-commerce company selling a curated mix of home goods and wellness/health products through its Shopify-powered online store. The product portfolio includes: (1) Home goods: Nordhavn Sofa Cover (chenille fabric pet-proof cover), LumeFlex Wireless Rechargeable Table Lamp (cordless adjustable lighting), LED Light Projector for Sunset (atmosphere projector with app control), and Cute Bird Feeder for Garden (handcrafted decorative feeder); and (2) Wellness products: An extensive line of approximately 65+ health supplements spanning categories including skin care (CeraLift, EraseLine, FirmGlow, Firmix, Glowox, MiraCream, RejuLift, RejuvEye, SilkSkin), digestive/metabolic health (BioFlow, GlucoLex, SlimSeal, VivaDex, VitaSlim), joint/mobility support (FitiX, FlexaJoint, MovEase), prostate/urinary health (ProKox, ProstEnd, ProstiZen, Prosixo, ProsCap, UroFix), cardiovascular support (ArteroLife, HemoLex, Hemix, PurePulse, SecureX), sleep aids (SleepEase, SleepRest), smoking cessation (MagnetoSmoke, SmokeFree+), oral/dental care (DentaFix, GumWell, NailCure, SmileClean), hair/nail care (HairGlow), eye health (HearEase, LidEyex), weight management (KetoDrops variants A-H plus IL and Taboola/Pinterest/Appiq channels, KetoPatch), and various other wellness solutions (AirVital+, Bronziva, CollaMask, Derma10, EternaLix, FungiGone, MemoRex, NerveHix, Parix, SnorEnd, SobriBracelet, SwellEnd, Varilex, VelVex, VitaFix, VitaLet, Youthix). The company ships worldwide with free shipping in the US, offers a 30-day return policy, and is headquartered in Hong Kong with operations managed through Shopify's e-commerce infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Nordhavn Sofa Cover Chenille fabric sofa cover designed to protect against pet scratches and hair, featuring a non-slip bottom and machine-washable construction for household consumers.
- LumeFlex Wireless Rechargeable Table Lamp Cordless rechargeable table lamp with adjustable brightness levels providing flexible home lighting placement for consumer use.
- LED Light Projector for Sunset Atmosphere projector creating sunset lighting effects with adjustable colors (single color, 16-color remote, or unlimited colors via smartphone app) for home ambiance.
- Cute Bird Feeder for Garden Handcrafted decorative bird feeder for garden ornamentation, available in blue and red shades with an easy-fill design for consumer use.
- Ava Skirt Stylish skirt featured on the Vasanda storefront ("Look stylish and enchanting with the Ava Skirt") for individual women consumers seeking affordable everyday apparel.
- Fleece-Lined Form-Fitting Leggings Fleece-lined, form-fitting leggings designed to keep wearers warm in winter and complement favorite outfits, sold through the Vasanda clothing catalog.
- AirVital+ CA(EN) Wellness product priced from 89.00 NIS for individual consumers.
- ArteroLife CA(EN) Wellness product for cardiovascular or arterial health support for individual consumers.
- BioFlow CA(EN) Wellness product supporting biological or metabolic processes for individual consumers.
- Bronziva CA(EN) Wellness product for skin tanning or complexion support for individual consumers.
- CeraLift CA(EN) Wellness product supporting skin firming and anti-aging for individual consumers.
- CollaMask CA(EN) Collagen face mask wellness product for skin care for individual consumers.
- DentaFix CA(EN) Wellness product for dental or oral health support for individual consumers.
- Derma10 CA(EN) Dermatological wellness product for skin health for individual consumers.
- EraseLine CA(EN) Wellness product for wrinkle or line reduction for individual consumers.
- EternaLix CA(EN) Wellness product for anti-aging support for individual consumers.
- FirmGlow CA(EN) Wellness product combining skin firming and glow effects for individual consumers.
- Firmix CA(EN) Wellness product for skin or body firming for individual consumers.
- FitiX CA(EN) Wellness product for joint flexibility support for individual consumers.
- FlexaJoint CA(EN) Wellness product for joint flexibility and mobility for individual consumers.
- FungiGone CA(EN) — Appiq listing Wellness product for fungal infection treatment support, listed via the Appiq marketing channel on the Vasanda storefront.
- FungiGone CA(EN) — Pinterest listing Wellness product for fungal infection treatment support, listed via the Pinterest marketing channel on the Vasanda storefront.
- FungiGone CA(EN) — Taboola listing Wellness product for fungal infection treatment support, listed via the Taboola marketing channel on the Vasanda storefront.
- Glowox CA(EN) Wellness product for skin glow and complexion enhancement for individual consumers.
- GlucoLex CA(EN) Wellness product for blood glucose support for individual consumers.
- GumWell CA(EN) Wellness product for gum and oral health support for individual consumers.
- HairGlow CA(EN) Wellness product for hair health and growth support for individual consumers.
- HearEase CA(EN) Wellness product for hearing and ear health support for individual consumers.
- Hemix CA(EN) Wellness product for hemorrhoid support for individual consumers.
- HemoLex CA(EN) Wellness product for hemorrhoid support for individual consumers.
- VitaLet CA(EN) Wellness product for vitality and energy support for individual consumers.
- KetoDrops CA(EN) — Variant A Keto diet support supplement in drop form, variant A SKU listed on the Vasanda storefront.
- KetoDrops IL Keto diet support supplement listed from 286.00 NIS, targeted at the Israel market.
- KetoDrops CA(EN) — Appiq listing Keto diet support supplement distributed via the Appiq marketing channel.
- KetoDrops CA(EN) — Pinterest listing Keto diet support supplement distributed via the Pinterest marketing channel.
- KetoDrops CA(EN) — Taboola listing
- KetoPatch CA(EN) Keto diet support supplement in transdermal patch form for individual consumers.
- LidEyex CA(EN) Wellness product for eyelid health and support for individual consumers.
- LipSmooth CA(EN) Wellness product for lip health and smoothness for individual consumers.
- MagnetoSmoke CA(EN) Wellness product for smoking cessation support using magnet therapy for individual consumers.
- MemoRex CA(EN) Wellness product for memory and cognitive support for individual consumers.
- MiraCream CA(EN) Skin tone evening cream available in Light, Medium, Tanned, and Deep shade variants for individual consumers.
- NailCure CA(EN) Wellness product for nail health and fungus treatment for individual consumers.
- MovEase CA(EN) Wellness product for movement ease and joint comfort for individual consumers.
- NerveHix CA(EN) Wellness product for nerve health and support for individual consumers.
- Parix CA(EN) Wellness product for parathyroid and calcium regulation support for individual consumers.
- ProKox CA(EN) Wellness product for prostate health support for individual consumers.
- Prosixo CA(EN) Wellness product for prostate health support for individual consumers.
- ProsCap CA(EN) Wellness product in capsule form for prostate support for individual consumers.
- ProstiZen CA(EN) Wellness product for prostate and urinary health support for individual consumers.
- PurePulse CA(EN) Wellness product for blood pressure and cardiovascular pulse support for individual consumers.
- RejuLift CA(EN) Wellness product for skin rejuvenation and lifting effects for individual consumers.
- RejuvEye CA(EN) Wellness product for eye-area rejuvenation and anti-aging for individual consumers.
- SecureX CA(EN) Wellness product for protection/support use by individual consumers.
- SilkSkin CA(EN) Wellness product for smooth, silk-like skin texture for individual consumers.
- SleepEase CA(EN) Wellness product for sleep support and relaxation for individual consumers.
- SleepRest CA(EN) Wellness product for restful sleep support for individual consumers.
- SlimSeal CA(EN) Wellness product for weight management and slimming support for individual consumers.
- SmileClean CA(EN) Wellness product for dental hygiene and smile care for individual consumers.
- SmokeFree+ CA(EN) Wellness product for smoking cessation support for individual consumers.
- SnorEnd CA(EN) Wellness product for snoring prevention support for individual consumers.
- SobriBracelet CA(EN) Bracelet wellness product for sobriety support for individual consumers.
- SwellEnd CA(EN) Wellness product for swelling and inflammation reduction support for individual consumers.
- UroFix CA(EN) Wellness product for urinary tract and urological health support for individual consumers.
- Varilex CA(EN) Wellness product for varicose vein support for individual consumers.
- VelVex CA(EN) Wellness product for vascular and vein health support for individual consumers.
- VitaFix CA(EN) Wellness product for vitamin and nutrient deficiency support for individual consumers.
- VitaSlim CA(EN) Wellness product combining vitamin support with weight management for individual consumers.
- VivaDex CA(EN) Wellness product for blood sugar and diabetes support for individual consumers.
- Youthix CA(EN) Wellness product for anti-aging and youth maintenance support for individual consumers.
Companies that use Vasanda
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Vasanda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Vasanda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreThe Vasanda online store is powered by Shopify, which enables the company to provide e-commerce services including product listings, shopping cart functionality, payment processing, order fulfillment, and customer account management. Shopify handles the technical infrastructure for the e-commerce operations.
- PayPalcorePayPal is offered as a payment method for customers purchasing from Vasanda, enabling secure checkout options for online transactions.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Vasanda competitors and assessment
Company assessmentBroad incumbents
- GNC: Global specialty retailer of health, wellness, and performance supplements including vitamins, sports nutrition, and condition-targeted formulas. Comparable on multi-vertical supplement breadth; substantially larger and more brand-anchored than Vasanda.
- The Vitamin Shoppe: Specialty retailer of vitamins, minerals, and nutritional supplements with both physical stores and a large online storefront. Comparable on multi-vertical supplement catalog and value pricing, though at materially larger scale.
- NOW Foods: Manufacturer and online retailer of dietary supplements, vitamins, and natural products sold DTC and through third-party retailers. Comparable on catalog breadth across supplement verticals; NOW also acts as a potential upstream supplier for Vasanda-style private-label SKUs.
- iHerb: Global direct-to-consumer retailer of vitamins, supplements, and wellness products shipping to 180+ countries. Closest scaled analog to Vasanda's DTC wellness thesis, though at vastly larger scale and with established brand recognition.
- Holland & Barrett: UK-headquartered health and wellness retailer selling vitamins, supplements, and natural beauty products online and via stores. Comparable on category breadth and wellness positioning; Vasanda's London-listed HQ and supplement-led catalog mirror H&B's core mix.
Direct peers
- Ritual: DTC multivitamin and supplement brand selling directly to consumers via its own e-commerce storefront with subscription options. Comparable on the model of an asset-light DTC supplement brand built around a focused product line and online-only funnel.
- Puritan's Pride: Long-running direct-to-consumer vitamin and supplement brand with a wide catalog and value-oriented pricing. Comparable to Vasanda on broad-SKU, value-price, DTC-supplement positioning and global shipping.
- Life Extension: DTC supplement brand selling vitamins, minerals, and condition-targeted wellness formulas directly through its own website. Overlaps with Vasanda on condition-adjacent wellness SKUs (glucose, prostate, joint, cardiovascular).
- Care/of: DTC personalized vitamin and supplement brand selling through its own e-commerce site. Comparable business model to Vasanda — own storefront, broad supplement catalog, direct-to-consumer positioning — though Care/of leans on personalization and subscription rather than single-SKU purchases.
- Piping Rock Health Products: Large DTC supplement retailer selling a broad catalog of vitamins, herbal, and wellness products online at value price points. Closest peer to Vasanda's catalog breadth, value-pricing posture, and worldwide shipping model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights5 records
Customer concentration
Vasanda social profiles
Digital presenceVasanda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vasanda leadership team
Management profileNumber of profiles
Profiles2 records
Vasanda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vasanda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vasanda
What does Vasanda do?
Vasanda operates a direct-to-consumer online retail storefront selling lifestyle and wellness products including home goods (sofa covers, lamps, lighting projectors, bird feeders), apparel (skirt, fleece-lined leggings), and a broad catalog of health/wellness supplements targeting skin care, joint, cardiovascular, prostate, sleep, smoking cessation, oral, and weight management concerns. Products are sold as one-time unit purchases in NIS pricing, shipped worldwide via Shopify-backed fulfillment with a 30-day trial and easy returns.
Is Vasanda a public or private company?
Vasanda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vasanda founded?
Vasanda was founded in 2017. It employs 1 to 10 people.
Where is Vasanda based?
Vasanda is headquartered in London, United Kingdom, in the Europe region.
How does Vasanda make money?
One revenue line is on record: product Sales.
Who are Vasanda's main competitors?
Broad incumbents on record are GNC, The Vitamin Shoppe, NOW Foods, iHerb and Holland & Barrett. Direct peers are Ritual, Puritan's Pride, Life Extension, Care/of and Piping Rock Health Products.
Does Vasanda have an API?
No public API is recorded for Vasanda.
What industry is Vasanda in?
Vasanda's product category is Consumer E-commerce. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 456191 and its SIC code is 2844.