RSM Thailand

What RSM Thailand does

RSM Thailand (legal entity: RSM (Thailand) Limited) is a Bangkok-based professional services firm established in 2001 as the Thailand member firm of RSM International, the world's sixth-largest network of independent accounting, business advisory and consulting firms. The firm operates a horizontally diversified service portfolio under two main commercial identities: (i) RSM Recruitment, which provides executive search and staffing services via three commercial models — contingency recruitment, retained search, and an internally branded hybrid "Re-Tingent" exclusive search; and (ii) RSM's traditional advisory practice, spanning accounting and bookkeeping, Thai and international tax (including VAT, transfer pricing and dispute resolution), audit and assurance (covering SEC-listed Thai companies and overseas-listed subsidiaries with a team of three SEC-registered auditors), payroll and HR administration, IFRS services, risk advisory, corporate advisory, business advisory and legal services, and outplacement/career transition support. Customer segments span large international enterprises, SEC-listed Thai corporates and overseas-listed subsidiaries, privately held mid-market firms, government agencies, and SMEs across manufacturing, hospitality, IT consulting, and engineering verticals.

The firm's business model is fee-for-service professional services revenue across multiple streams, with recruitment priced on a success-fee or retainer basis and compliance/advisory work priced on engagement scope. Pricing is not publicly disclosed. Go-to-market is direct enterprise field sales supplemented by global referrals through the RSM International network (120 countries, 820+ offices, 64,000+ professionals) and content marketing via the firm's website, blog, and email newsletter. Headcount is 51-100, with named senior leaders including Group Chairman & Partner Gareth Hughes, Managing Partner Surachai Damnoenwong, Executive Director Mark Butters, Tax Director Tossaporn Kiattidongkul, and Accounting Director Napaporn Tanawatyanyong. The underlying technology stack is not disclosed; there is no proprietary software, API, or AI tooling described, consistent with a people-delivered professional services model rather than a tech-enabled platform.

Strategically, RSM Thailand's competitive position is anchored almost entirely in its affiliation with RSM International — leveraging network reach, shared methodologies (e.g., IFRS Champions), cross-border client referrals, and a globally refreshed brand (relaunched January 2024) — rather than in proprietary technology or differentiated local IP. The firm has no disclosed funding events (operating as a privately held member firm), no acquisitions, and no product expansion beyond its existing service catalogue, with the most notable recent moves being internal leadership succession (2021) and COVID-era operational restructuring.

Name

RSM Thailand

Legal name

RSM (Thailand) Limited

Website

https://rsmrecruitment.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

RSM Thailand is a Bangkok-based member firm of RSM International providing executive recruitment, accounting, tax, audit, payroll, and legal advisory services to international enterprises, SEC-listed Thai corporates, SMEs, and government agencies across Thailand.

Ownership category

akta.pro rank

Product category

Management Consulting and Professional Services

NAICS

Human Resources Consulting Services (541612), Payroll Services (541214), Offices of Certified Public Accountants (541211), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Employment Agencies (7361), Services-Management Services (8741)

akta.pro primary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

Keywords

• Executive recruitment services
• Accounting and tax consulting
• Audit and assurance services
• Payroll administration outsourcing
• Business advisory services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Recruitment Services: RSM Thailand generates revenue through professional recruitment services including contingency recruitment (payment only upon successful placement), retained search (upfront retainer fee), and a hybrid 'Re-Tingent' exclusive search model (higher fee for successful placements but no retainer). Services are provided to both clients seeking new hires and candidates seeking employment.
2. Accounting and Tax Services: Revenue from providing accounting, bookkeeping, tax compliance, VAT support, transfer pricing, and international tax planning services to corporate clients in Thailand.
3. Audit and Assurance: Revenue from providing audit services to local and international companies, including companies listed on the SEC of Thailand and subsidiaries of overseas-listed companies.
4. Payroll and HR Services: Revenue from outsourced payroll services including taxation and Social Fund filings to manufacturers, hotels, IT consultants, and engineering consultants.
5. Outplacement Services: Career transition and outplacement services for employees being made redundant, utilizing the firm's recruitment expertise and legal division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RSM Thailand is a Bangkok-based professional services firm that delivers integrated consulting offerings spanning executive recruitment, accounting and bookkeeping, audit and assurance, Thai and international tax services, outsourced payroll and HR administration, IFRS advisory, corporate advisory, risk management, business advisory and legal services, and outplacement/career transition services. The firm primarily serves large international enterprises, SEC-listed corporations, government agencies, and SMEs operating in Thailand, combining local regulatory expertise with the resources of the global RSM International network.

Product overview

RSM Thailand is a one-stop consulting firm providing integrated professional services in Thailand. The core offering is a portfolio of interconnected professional services including Executive Recruitment Services (for permanent and contract staffing at all levels including senior leadership), Accounting Services (bookkeeping, tax compliance, financial reporting), Auditing Services (audit and assurance for local and international companies), Tax Services (corporate tax, VAT, transfer pricing, international tax planning), Payroll & Human Resources Services (outsourced payroll administration), Risk Advisory Services, Corporate Advisory Services, Business Advisory and Legal Services, and IFRS Services. Additionally, they offer Outplacement Services for workforce transitions. The firm is part of the RSM International network operating across 120 countries with over 64,000 professionals, providing integrated solutions aligned with international best practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Recruitment Services Thailand Executive search and recruitment services supporting senior management and leadership hiring, including confidential and strategic search services for senior leadership roles.
• Accounting Services in Thailand Full range of accounting and tax compliance services for companies operating in Thailand, including bookkeeping and financial reporting tailored to client requirements.
• Comprehensive Auditing Services in Thailand Audit services to local and international companies including SEC-listed companies, with dedicated Thai CPAs including SEC registered auditors.
• Tax Services Full range of Thai and international tax consulting services including corporate tax advice, VAT support, transfer pricing, international tax planning, and tax dispute resolution.
• Payroll & Human Resources Services Full outsource payroll services including taxation and Social Fund filings for manufacturers, hotels, IT consultants and engineering consultants.
• Risk Advisory Services Risk management frameworks, processes, and controls to manage organizational risks and minimize occurrence and effects of threats.
• Corporate Advisory Services Business advisory assignments carried out under personal supervision of principals and directors, including objective analysis of materially relevant information for clients.
• IFRS Services International Financial Reporting Standards services based on technical excellence, shared information, and advanced training with a network of IFRS Champions.
• Business Advisory and Legal Services High-level legal advice and wide range of legal services for international clients operating businesses in Thailand.
• Outplacement Services Thailand Career transition and outplacement program supporting employees during workforce reductions, including counseling, resume preparation, and job search assistance.

Quantifiable outcome

• RSM global revenue grew 16% year-on-year to reach US$9.4 billion in 2023
• +1 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RSM InternationalflagshipStrategic or Co-development PartnerRSM Thailand is a member firm of RSM International, the world's sixth largest worldwide network of independent accounting, business advisory and consulting firms. The network operates in 120 countries with over 64,000 professionals and 820+ offices. RSM Thailand participates in the RSM Asia Pacific Group and benefits from shared skills, insight, resources, and a client-centric approach based on deep understanding of client businesses.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adecco Thailand: Adecco Thailand provides recruitment, staffing, HR outsourcing, and workforce solutions. It is comparable to RSM Thailand’s recruitment, payroll, HR, and workforce-transition services, though it is more specialized in human capital solutions.
• BDO Thailand: BDO Thailand offers audit, tax, advisory, and outsourcing services through a global accounting network. It is comparable to RSM Thailand as an independent member-firm model serving middle-market and international businesses with local compliance and advisory needs.
• Baker Tilly Thailand: Baker Tilly Thailand is part of the Baker Tilly international network and provides audit, accounting, tax, and advisory services. It is comparable as a mid-tier professional services firm competing for Thai corporate compliance and advisory work.
• Michael Page Thailand: Michael Page Thailand provides professional recruitment and executive search services across multiple functions and sectors. It directly overlaps with RSM Thailand’s executive recruitment and placement offerings in Bangkok and the broader Thai market.
• Robert Walters Thailand: Robert Walters Thailand is a specialist professional recruitment firm focused on mid-to-senior level hiring. It is comparable to RSM Thailand’s executive recruitment services, especially for professional and leadership placements.
• Grant Thornton Thailand: Grant Thornton Thailand provides audit, tax, advisory, and business process solutions for Thai and international clients. It is highly comparable as a mid-market global accounting and advisory network competing with RSM for professional services mandates in Thailand.
• Forvis Mazars Thailand: Forvis Mazars Thailand provides audit, accounting, tax, payroll, and advisory services. Its integrated professional-services model and international network make it a close peer for RSM Thailand’s accounting, payroll, tax, and audit offerings.

Broad incumbents

• PwC Thailand: PwC Thailand provides assurance, tax, deals, consulting, and legal-related services to Thai and multinational clients. It is comparable as a professional-services competitor, but broader and larger than RSM’s Thailand practice.
• Deloitte Thailand: Deloitte Thailand offers audit, tax, consulting, risk advisory, and financial advisory as part of a global Big Four network. It overlaps with RSM Thailand across audit, tax, risk, and advisory, but is a larger broad incumbent with a wider enterprise portfolio.
• KPMG Thailand: KPMG Thailand provides audit, tax, and advisory services through a global Big Four platform. It is comparable to RSM Thailand’s audit, tax, compliance, and advisory services, while operating at a larger incumbent scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rsmthailand

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSM Thailand