SportTechie
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What SportTechie does
SportTechie is a private, for-profit media company founded in 2013 and headquartered in New York. It operates as a dedicated information destination for sports technology news and content, serving readers interested in the intersection of sports and technology — including coverage of sports-tech companies, funding activity, product launches, and innovation across leagues, teams, and athlete performance domains.
The company's core product is its editorial content platform (sporttechie.com), which delivers news, articles, and feature coverage targeted at the sports-tech vertical. The underlying technology stack, content management infrastructure, and proprietary platform capabilities are not disclosed in available source material. The company has 11-50 employees, suggesting a small editorial and commercial operation rather than a large-scale technology platform.
The business model is not explicitly documented in the source material, but as a niche B2B/B2C sports media property, plausible revenue mechanics include advertising, sponsorships, branded content, events, and potentially subscriptions or newsletters. The company has formalized commercial leadership with a VP of Partnerships (Eric Bohm), indicating active monetization of audience reach. The firmographic source notes that no pricing, customer segment, partnership, or revenue model details are documented for SportTechie specifically — limiting further inference about go-to-market and revenue mechanics.
SportTechie firmographics
Firmographics- Name
- SportTechie
- Legal name
- SportTechie
- Website
- https://sporttechie.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SportTechie industry classification
Industry- Product category
- Sports Media & Technology News
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where SportTechie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SportTechie business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
SportTechie product offering
Product offeringCore offering
SportTechie is a digital media destination delivering news, analysis, and editorial coverage at the intersection of sports and technology. The platform serves sports industry professionals, sports technology companies, and investors with original journalism covering sports tech firms, funding rounds, AI applications, athlete performance innovation, and industry trends.
Product overview
SBJ Tech is a news and content platform within Sports Business Journal dedicated to sports technology coverage. The platform delivers technology news through articles, newsletters (including Tech newsletter), video content (SBJ TV), podcasts, and industry awards (Sports Business Awards: Tech). It features editorial content covering sports tech companies, funding, AI applications, and innovation in the sports industry.
Differentiator
Problem solved
Functional benefit
Products and services
- SportTechie Media Platform
Companies that use SportTechie
Customer profileIdeal customer profiles2 records
SportTechie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SportTechie partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
SportTechie competitors and assessment
Company assessmentDirect peers
- Sportico: Sportico is a B2B sports business news outlet covering the business of sports, including significant technology, media, and investment coverage. It directly competes with SportTechie for the same professional audience of sports tech executives, league/team operators, and investors.
- Front Office Sports: Front Office Sports is a digital sports business media brand producing newsletters, original reporting, and events. It overlaps directly with SportTechie in coverage of the sports business and sports technology categories, targeting a similar professional readership.
- SportsPro Media: SportsPro is a long-running B2B media outlet covering the business of sport, with strong coverage of sports technology, broadcast, and digital innovation. It is a directly comparable international peer to SportTechie in editorial scope and target audience.
- SportBusiness: SportBusiness provides news, intelligence, and events across the global sports industry, including dedicated technology and digital coverage. It is a closely aligned B2B sports media peer, particularly in commercial and partnership coverage.
- Sportcal (Global Sports Intelligence): Sportcal is a sports industry intelligence service covering events, broadcasting, and sponsorship with a strong technology and innovation angle. It is a B2B information peer, sharing SportTechie's audience of league executives, brands, and technology buyers.
Broad incumbents
- Sports Business Journal (SBJ): SBJ is the established, larger incumbent covering the sports business, including a dedicated 'SBJ Tech' vertical (referenced in the provided data) with newsletters, video, podcasts, and the Sports Business Awards: Tech program. It competes with SportTechie across all formats but as part of a much broader sports business portfolio.
- ESPN (Sports Business Coverage): ESPN is the largest broad sports media incumbent and increasingly covers sports technology, venture funding, and innovation. It competes for share-of-time and attention in sports content and is a broad incumbent reference point for SportTechie's audience and advertiser base.
Emerging players
- The Athletic: The Athletic is a subscription-based digital sports media company with growing coverage of sports business and technology. While primarily consumer-facing, its expanding business coverage places it in partial overlap with SportTechie for sports business and tech-savvy readers.
Others
- Newzoo (Leaders Group / SBJ Properties): Newzoo, listed as an SBJ property, provides games and sports market intelligence and data. While not a direct editorial competitor, it is a comparable B2B information provider serving adjacent parts of the sports and entertainment technology ecosystem.
- Leaders in Sport: Leaders in Sport, also referenced as an SBJ property, operates events, content, and a membership community for senior sports business executives. It is a thematically adjacent ecosystem participant in sports business media and events, overlapping with SportTechie's senior audience and partnership base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
SportTechie social profiles
Digital presenceSportTechie financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportTechie leadership team
Management profileNumber of profiles
Profiles2 records
SportTechie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportTechie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportTechie
What does SportTechie do?
SportTechie is a digital media destination delivering news, analysis, and editorial coverage at the intersection of sports and technology. The platform serves sports industry professionals, sports technology companies, and investors with original journalism covering sports tech firms, funding rounds, AI applications, athlete performance innovation, and industry trends.
When was SportTechie founded?
SportTechie was founded in 2013. It employs 11 to 50 people.
Where is SportTechie based?
SportTechie is headquartered in New York, United States, in the North America region.
Who are SportTechie's main competitors?
Direct peers on record are Sportico, Front Office Sports, SportsPro Media, SportBusiness and Sportcal (Global Sports Intelligence). Broad incumbents are Sports Business Journal (SBJ) and ESPN (Sports Business Coverage). The Athletic is listed as an emerging player. Others are Newzoo (Leaders Group / SBJ Properties) and Leaders in Sport.
Does SportTechie have an API?
No public API is recorded for SportTechie.
What industry is SportTechie in?
SportTechie's product category is Sports Media & Technology News. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 7113 and its SIC code is 7812.