The Granite YMCA

Name

The Granite YMCA

Legal name

The Granite YMCA

Website

https://graniteymca.org

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Community Health, Fitness & Youth Development Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Community fitness services
• Youth development programs
• Child care services
• Summer camp programs
• Wellness memberships

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: The primary revenue stream is membership fees from individuals and families accessing the Y's six facility branches, camps, and programs. Memberships are offered at varying tiers with financial assistance available for those who qualify. YMCA 360 digital access is complimentary with most memberships, with a standalone YMCA 360-only membership available for those not visiting in-person.
2. Annual Campaign & Charitable Donations: Annual fundraising campaign generating charitable contributions used to provide financial assistance and free services to community members. Donors include individuals, corporate partners, and community organizations. In 2024, the organization provided financial assistance and free services valued at over $1.6 million to 12,937 individuals.
3. Program Fees: Fees for specialized programs including child care, summer camps, swim lessons, sports programs, health interventions, and facility rentals. Programs include early learning, school-age child care, day camp, overnight camps, aquatics, teen programs, and events/party rentals.
4. Grants & Corporate Contributions: Grant funding from organizations including HCA Healthcare ($25,000), Merrimack County Commissioners ($150,000), and Gate City Casino ($143,900). These funds support specific health intervention programs and facility/services expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Granite YMCA operates six facility branches across New Hampshire offering state-of-the-art fitness centers, pools, group exercise, and wellness programs, supplemented by child care, day and overnight camps, aquatics, teen programs, and chronic disease prevention programs. Its digital offering, YMCA 360, delivers live and on-demand fitness content, workout tracking, mobile scan-in, and rewards across mobile, web, and smart TV. Programs are accessible via membership with financial assistance ensuring broad community access.

Product overview

The Granite YMCA operates as a multi-branch nonprofit health and wellness organization offering both in-person and digital products. Its core physical offerings include six facility branches with fitness centers, pools, and wellness spaces, supplemented by child care, day/overnight camps, aquatics, sports, teen programs, and health intervention programs. The digital product portfolio centers on YMCA 360, an all-in-one mobile and web platform launched in 2026 that provides mobile scan-in, live and on-demand video fitness classes, workout tracking, challenges, and a rewards system with wearable device connectivity. This replaces the retired EGYM Mobile App and Virtual Y Website. The portfolio also includes specialized health programs (Diabetes Prevention, Diabetes Self-Management Education & Support, LIVESTRONG) and financial assistance programs serving over 30,000 members across New Hampshire.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA 360: All-in-one digital platform bringing together fitness, wellness, schedules, rewards, and community connection.

Products and services

• YMCA 360 An all-in-one digital platform bringing together fitness, wellness, schedules, rewards, and community connection. Features include mobile scan-in to replace physical membership cards, livestream of virtual classes, on-demand video programs, workout tracking, challenges, points, and rewards redemption. Available as a standalone YMCA 360-only membership or complimentary with standard memberships. Accessible across mobile, web, and smart TV devices.
• In-Person Fitness & Wellness Facilities Access to state-of-the-art fitness equipment, pools, group exercise classes, sports facilities, and wellness amenities across six facility branches (Manchester, Goffstown, Concord, The Seacoast, Londonderry, Somersworth) in New Hampshire.
• Child Care Programs Nurturing child care programs including Early Learning centers, School Age Child Care, and No School Days programming. Operates across multiple branches and serves as a core youth development offering; accepts State of NH Child Care Scholarship.
• Day & Overnight Camps Summer day camps and overnight camps (Camp Foss, Camp Mi-Te-Na) providing adventure experiences that promote personal growth, leadership development, and lifelong friendships in safe environments.
• Aquatics Programs Comprehensive swim lessons and aquatic programming including family swim, lap swimming, and water safety education. Operates at multiple branch pools.
• Health & Wellness Programs Programs including the Diabetes Prevention Program (CDC-recognized), Diabetes Self-Management Education & Support (DSMES) program accredited by the Association of Diabetes Care and Education Specialists, LIVESTRONG at the Y, and Cancer Exercise training. Available at eight New Hampshire locations.
• Teen Programs Youth and teen programs providing supportive environments for athletic development, skill building, and character development through teamwork. Includes YSTAY program, Power Scholars summer enrichment, and teen outreach initiatives.
• Sports & Adventure Programs

Quantifiable outcome

• 30,000 individuals served across six branches regardless of age, income, or background
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered notable, core and supporting.

• United States Tennis Association (USTA) of New EnglandnotableStrategic or Co-development Partner · 1 January 2021The USTA of New England named The Granite YMCA its 'Community Tennis Association of the Year,' recognizing excellence in community tennis programming and development.
• Dartmouth Health Children'scoreStrategic or Co-development PartnerA health partnership through which Dartmouth Health Children's medical professionals contribute to the 'Tiny Tips' series, providing parents and caregivers with health-related information covering topics from mental health to tummy troubles. The partnership also includes collaborative content on youth mental health, immune health, and water safety.
• Welcoming AmericanotableStrategic or Co-development PartnerThe Granite YMCA participates in Welcoming Week, an initiative of Y-USA's national partner Welcoming America, celebrating communities coming together through inclusive programming and events.
• YMCA of the USA (Y-USA)coreStrategic or Co-development PartnerThe Granite YMCA is affiliated with YMCA of the USA, which provides national programming standards, the YMCA Nationwide Membership Program, resources, and initiatives including Healthy Kids Day, Mental Health Community Care resources, and Water Safety programming.
• EGYMsupportingTechnology or IntegrationEGYM provides the SmartStrength Circuit connected fitness equipment at the Manchester branch. The Granite YMCA previously used the EGYM mobile app for member connectivity, transitioning to the YMCA 360 platform in 2026.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym: Global commercial fitness franchise offering comparable strength training and group fitness services, competing for members in New Hampshire markets for general fitness memberships.
• Life Time Fitness: National premium fitness operator with multi-amenity clubs (fitness, pools, child care, sports) competing for the same household membership dollar against The Granite YMCA, just at commercial pricing.
• Boys & Girls Club of America: National nonprofit operating thousands of community-based youth development facilities serving overlapping youth and family populations with shared reliance on membership, grants, and donations.
• YMCA of the USA: National parent/affiliate body governing all local YMCAs including The Granite YMCA, providing shared programming standards, the Nationwide Membership Program, and digital platforms like YMCA 360.
• Planet Fitness: Low-cost commercial fitness franchise with a New Hampshire franchise footprint, competing for price-sensitive members that Granite YMCA's financial-assisted tier also targets.

Others

• American Camp Association: National accrediting body for overnight camps including Camp Foss and Camp Mi-Te-Na — a standards/peer organization directly tied to the Granite YMCA's camp operations rather than a direct competitor.

Regional players

• YMCA of Greater Hartford: Independent regional YMCA association in Connecticut running multiple branches, child care, and camps under the same Y-USA affiliate structure — a comparable size and operating footprint to The Granite YMCA.

Direct peers

• YMCA of Greater Boston: Runs 15+ multi-service branches across eastern Massachusetts with fitness, aquatics, child care, and camps under the same YMCA mission-driven nonprofit model, directly comparable in scope and revenue mix.
• JCC Association of North America: Federation of 100+ Jewish Community Centers operating multi-service family recreation facilities with fitness, child care, and camps under a comparable mission-driven nonprofit membership model.
• Boys & Girls Clubs of New Hampshire: State-level nonprofit organization delivering youth development, sports, and after-school programming across New Hampshire to overlapping demographics with similar community-based funding and volunteer structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheGraniteYMCA
• YouTubeyoutube.com/channel/UCk7yB5MXxUnmXxvsUmj1Iig
• Facebookfacebook.com/ymcafun
• Pinterestpinterest.com/thegraniteymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Granite YMCA