i-state truck center
I-State Truck Center is a private commercial truck dealership founded in 2003, selling new and used trucks and providing repair, maintenance, and wash services to commercial truck operators from its Marshfield, Wisconsin facility.
- Company typePrivate
- Founded2003
- HeadquartersSioux City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What i-state truck center does
I-State Truck Center is a private commercial truck dealership headquartered in Sioux City, United States, founded in 2003. The company sells new and used trucks and trailers and provides associated repair, maintenance, and wash services to commercial truck operators. It operates as a traditional direct-to-consumer dealership model with a physical retail and service footprint.
The company's core product lines are truck sales, truck service, and truck wash. Its primary facility is a 22,000 sq. ft. site at 2503 East Heritage Dr in Marshfield, Wisconsin, which was relocated to in March 2026 and contains 10 service bays and a dedicated wash bay. Customers are commercial truck owners and operators, including fleet buyers and individual drivers, with a horizontal segmentation approach serving all commercial trucking use cases. No proprietary technology, OEM franchise details, or digital/AI capabilities are disclosed in the available source material.
I-State Truck Center generates revenue through two primary streams: hardware sales of new and used commercial trucks, and professional services for repair, maintenance, and washing. Pricing is quote-based and not publicly disclosed. Leadership consists of CEO Travis Penrod and Sales Manager Todd Telin. The company has 101-250 employees, serves the Wisconsin market within the United States, and is privately held with no disclosed ownership, funding, or parent-company relationships.
i-state truck center firmographics
Firmographics- Name
- i-state truck center
- Website
- https://istatetruck.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- I-State Truck Center is a private commercial truck dealership founded in 2003, selling new and used trucks and providing repair, maintenance, and wash services to commercial truck operators from its Marshfield, Wisconsin facility.
- Ownership category
- akta.pro rank
i-state truck center industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Specialized Automotive Repair (811114)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)
- akta.pro secondary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
Keywords
Where i-state truck center is headquartered
LocationHeadquarters
- HQ city
- Sioux City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
i-state truck center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Truck Sales: Sale of new and used commercial trucks to individual operators and fleet customers.
- Truck Service and Maintenance: Repair and maintenance services for commercial trucks, including service bays and wash bay facilities.
Go-to-market motion1 record
Distribution channels1 record
i-state truck center product offering
Product offeringCore offering
I-State Truck Center operates as a commercial truck dealership selling new and used trucks and trailers, providing repair and maintenance through 10 service bays, and offering truck wash services via a dedicated wash bay. The company serves commercial truck operators and fleet customers from its 22,000 sq. ft. facility in Marshfield, Wisconsin.
Product overview
I-State Truck Center operates as a truck dealership offering three core service lines: truck sales, truck service (with 10 service bays), and truck wash services (with one wash bay). The company operates from a centralized facility in Marshfield, Wisconsin that serves customers and the community.
Differentiator
Problem solved
Functional benefit
Products and services
- Truck Sales
Companies that use i-state truck center
Customer profileSegments1 record
Ideal customer profiles1 record
i-state truck center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
i-state truck center partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
i-state truck center competitors and assessment
Company assessmentDirect peers
- Premier Truck Group: Multi-location Freightliner and Western Star dealer offering truck sales, parts, and service. Highly comparable to I-State as a heavy-duty truck retailer with integrated service operations.
- Worldwide Truck Group: Independent commercial truck dealer group operating multiple locations in the central U.S. Comparable to I-State as a multi-brand heavy-duty truck dealer with integrated sales and service offerings.
- MHC Kenworth: One of the largest Kenworth dealer networks in North America, operating truck sales and service centers across multiple states. Directly comparable as a heavy-duty truck dealer with full-service bay operations.
- TEC Equipment: Volvo and Mack heavy-duty truck dealer group with locations across the western U.S. Comparable to I-State as a single-brand-focused commercial truck dealership offering sales, service, and parts.
- Rush Enterprises: Largest U.S. commercial truck dealer network (Peterbilt, International, Ford). Directly comparable to I-State as a multi-revenue commercial truck dealership selling new/used trucks with full-service bays, but at vastly greater scale and geographic reach.
- Velocity Vehicle Group: Daimler Truck dealership group operating commercial truck sales and service locations across the U.S. Closely mirrors I-State's model of new/used truck sales paired with full-service maintenance facilities.
- SelecTrucks: Daimler Truck's used commercial vehicle retail network with locations across the U.S. Comparable to I-State on the used-truck sales side, though more focused on resale than new-truck franchise operations.
Regional players
- Truck Country: Midwestern commercial truck dealer group with locations across Iowa, Wisconsin, and surrounding states. Highly comparable regional competitor to I-State with overlapping Wisconsin territory.
- Nuss Truck & Equipment: Upper-Midwest commercial truck and construction equipment dealer with multiple Minnesota and Wisconsin locations. Comparable to I-State as a regional heavy-duty dealer offering sales and service in adjacent territory.
Broad incumbents
- Bruckner Truck Sales: Large multi-state Volvo and Mack dealer group headquartered in Texas. Comparable to I-State as a heavy-duty truck dealer with sales, service, and parts, though operating at significantly larger scale across broader geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
i-state truck center social profiles
Digital presencei-state truck center financial estimates
Financial estimateRevenue estimate
Valuation estimate
i-state truck center leadership team
Management profileNumber of profiles
Profiles2 records
i-state truck center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
i-state truck center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about i-state truck center
What does i-state truck center do?
I-State Truck Center operates as a commercial truck dealership selling new and used trucks and trailers, providing repair and maintenance through 10 service bays, and offering truck wash services via a dedicated wash bay. The company serves commercial truck operators and fleet customers from its 22,000 sq. ft. facility in Marshfield, Wisconsin.
Is i-state truck center a public or private company?
i-state truck center is a private company. It is classified as unknown and is currently operating.
When was i-state truck center founded?
i-state truck center was founded in 2003. It employs 101 to 250 people.
Where is i-state truck center based?
i-state truck center is headquartered in Sioux City, United States, in the North America region.
How does i-state truck center make money?
Two revenue lines are on record. Truck Sales are the primary driver. The others are truck Service and Maintenance.
Who are i-state truck center's main competitors?
Direct peers on record are Premier Truck Group, Worldwide Truck Group, MHC Kenworth, TEC Equipment, Rush Enterprises, Velocity Vehicle Group and SelecTrucks. Regional players are Truck Country and Nuss Truck & Equipment. Bruckner Truck Sales is listed as a broad incumbent.
Does i-state truck center have an API?
No public API is recorded for i-state truck center.
What industry is i-state truck center in?
i-state truck center's product category is Commercial Truck Dealership. Its primary akta.pro industry code is TLAKABAA, General Heavy-Duty Truck & Bus Repair (Full-Service Shops), with a secondary code of IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing. Its NAICS code is 811114 and its SIC code is 7500.